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Automotive Engineering - Eine deutsche Kompetenz in China?
My keynote from the Automotive Elektronik Congress in Ludwigsburg, Germany May 11th 2010
Elektrofahrzeuge Markteinführung 2014
This document lists various electric vehicles including the Audi R8 E-Tron, BYD E6, Honda Jazz EV, Hyundai i10, Kia Soul EV, Mercedes B-Klasse, Mercedes SLS AMG E-Cell, and Renault Twingo. It appears to be listing electric car models available in 2014.
Hyundai card-marketin)
Hyundai Motor Group entered the Korean credit card market in 1999 as Hyundai M Card. HyundaiCard utilized various marketing strategies to become the top player in the competitive Korean credit card industry, including customer segmentation based on lifestyle and launching various card types. However, the Korean credit card market experienced overheating in the late 2000s due to rapid expansion and loosened issuing standards, which led to high late payments and losses for HyundaiCard. To maintain its position, HyundaiCard will need to develop new value-added services and expand internationally.
Hyundai Creta - DIGITAL STRATEGY
I was asked to make a digital strategy presentation for Hyundai Creta launch. Here it is that for the world to see.
Though the interviewer never called back even to criticise my effort at least. I am very happy that I worked those grey cells a bit more.
I had kept the strategy very basic and so you may find room of improvement in terms of fleshing out the strategy... but you know that was the idea for me (to have the interviewer at least call and discuss the effort in detail.)
Feel free to pour your feedback.
PS: obviously this is a toned down version in terms of aesthetics for slideshare compatibility. Get in touch for the actual document in case you need.
Report on hyundai i20
Project describes the marketing campaigns which were launched by hyundai for Hyundai i20 and also includes the analysis of i20 compared to other cars in same segment.
It also contains the recommendations for improving the performance of i20 in market.
Hyundai Marketing Competition
Our team developed the strategy of promotion the Hyundai Gallery in Moscow. The suggested strategy included both short- and long-term periods to cover as much potential customers as it is possible.
Empfohlen
Automotive Engineering - Eine deutsche Kompetenz in China?
My keynote from the Automotive Elektronik Congress in Ludwigsburg, Germany May 11th 2010
Elektrofahrzeuge Markteinführung 2014
This document lists various electric vehicles including the Audi R8 E-Tron, BYD E6, Honda Jazz EV, Hyundai i10, Kia Soul EV, Mercedes B-Klasse, Mercedes SLS AMG E-Cell, and Renault Twingo. It appears to be listing electric car models available in 2014.
Hyundai card-marketin)
Hyundai Motor Group entered the Korean credit card market in 1999 as Hyundai M Card. HyundaiCard utilized various marketing strategies to become the top player in the competitive Korean credit card industry, including customer segmentation based on lifestyle and launching various card types. However, the Korean credit card market experienced overheating in the late 2000s due to rapid expansion and loosened issuing standards, which led to high late payments and losses for HyundaiCard. To maintain its position, HyundaiCard will need to develop new value-added services and expand internationally.
Hyundai Creta - DIGITAL STRATEGY
I was asked to make a digital strategy presentation for Hyundai Creta launch. Here it is that for the world to see.
Though the interviewer never called back even to criticise my effort at least. I am very happy that I worked those grey cells a bit more.
I had kept the strategy very basic and so you may find room of improvement in terms of fleshing out the strategy... but you know that was the idea for me (to have the interviewer at least call and discuss the effort in detail.)
Feel free to pour your feedback.
PS: obviously this is a toned down version in terms of aesthetics for slideshare compatibility. Get in touch for the actual document in case you need.
Report on hyundai i20
Project describes the marketing campaigns which were launched by hyundai for Hyundai i20 and also includes the analysis of i20 compared to other cars in same segment.
It also contains the recommendations for improving the performance of i20 in market.
Hyundai Marketing Competition
Our team developed the strategy of promotion the Hyundai Gallery in Moscow. The suggested strategy included both short- and long-term periods to cover as much potential customers as it is possible.
Hyundai i20 ppt
Project describes the marketing campaigns which were launched by hyundai for Hyundai i20 and also includes the analysis of i20 compared to other cars in same segment.
It also contains the recommendations for improving the performance of i20 in market.
Hyundai studio promotional strategy
The document provides a promotion strategy for a new Hyundai car gallery. It recommends using a short-term strategy focused on maximum coverage through outdoor advertising, transportation advertising, and attracting pedestrian flows. A long-term strategy would maintain visitor flow through social media, B2B events, and establishing the gallery as a top tourist attraction. The strategies aim to position the gallery as promoting Hyundai's brand values and history while acquainting potential customers with new models and technologies.
Marketing Warfare(Maruti And Hyundai)
This document compares Maruti Suzuki and Hyundai Motor Company in the Indian automobile market. It provides background on both companies, including Maruti's origins as a government company and focus on small, fuel-efficient cars for middle-class Indians. It discusses Maruti's current market dominance and wide product range. For Hyundai, it outlines the company's global presence and operations in India through Hyundai Motor India. It then performs SWOT analyses for both companies, identifying strengths like established networks, and threats like increasing competition.
Hyundai Amrit, Apurva
Hyundai entered the Indian car market in 1996 by establishing a manufacturing plant in Chennai. Their first car in India was the Santro, a small B segment hatchback priced lower than competitors. Hyundai used strategic marketing for the Santro, including targeting younger consumers and promoting through celebrities. The Santro was very successful, making Hyundai the second largest car company in India. In response to new competitors, Hyundai later repositioned the Santro and launched new models in different segments, allowing them to grow their market share in India.
Toyota International Strategy
Any ambitious enterprise that is going to achieve and sustain profitability and profit
growth, no question, would have to expand business abroad, to gain extra market and
sales, and profit in result, by employing benefit of location and large scale economies,
experience and learning sharing effects. However, as it has been self-proven to
countless firms, foreign markets are never a flat plain field without trap, instead
absolutely represent an adventure. The adventurers would face immense issues like
cross-border management coordination, unions, local consumer taste and preference
over products and services, local government regulations, majority among which stem
from the environmental divergence in different markets, legally, economically, or
culturally. Automotive industry is born for global market, due to the intrinsic pressure
for cost reduction, as the initial high cost per unit retards the market expansion to great
degree. Meanwhile, most of time, cars are consumer products whose markets are filled
with local taste and preference, and local government regulations because the industry
is never too little for local government to neglect the influence of automotive industry
over whole local economy. This paper will go through the basic thinking of
international business strategy concept, and focus on the current world largest
automaker Toyota’s strategy, in the context of the past and ongoing environments.
Case study on hyundai
Hyundai Motor Company faced severe labor problems in the late 1990s and early 2000s as it tried to restructure and cut costs due to financial troubles. The powerful Hyundai labor union resisted layoffs and restructuring efforts, leading to repeated strikes. By the early 2000s, Hyundai was growing again but still faced strike threats over wages. Behavioral segmentation helped Hyundai identify fearful prospective buyers and develop programs to ease their concerns, like an assurance program to allow returning a purchased car if the buyer lost their job.
Hyundai
Hyundai is a South Korean conglomerate founded in 1947 that includes Hyundai Motor Company, the world's fourth largest automaker, and Hyundai Heavy Industries, the largest shipbuilder. It was founded by Chung Ju-yung and initially as a construction firm. In addition to its automotive and shipbuilding divisions, Hyundai operates other businesses through affiliated companies and subsidiaries in various industries including logistics, elevators, engineering, and securities.
Hyundai india ltd
Hyundai Motor India Ltd is a wholly owned subsidiary of Hyundai Motor Company headquartered in Sriperumbudur, Tamil Nadu. It manufactures and sells automobiles through its various models catering to small, mid-size, and luxury segments. Hyundai became very successful in India with the launch of Santro in 1998, which made it the second largest automobile manufacturer. It focuses on quality, innovation, and being customer-centric. Hyundai also exports significantly from its two manufacturing plants in India, having exported over 1 million vehicles in just over a decade.
Marketing strategy of hyundai motors in chandigarh
This document provides a history of Hyundai Motors, beginning with background on the company's founder Chung Ju-Yung. It discusses how Chung Ju-Yung was born into a poor farming family in Korea in 1915 and had to work various jobs from a young age to support his family before founding his own rice shop in 1937. The document then outlines the early history of Hyundai Motors, including how Chung Ju-Yung started accumulating capital during the Japanese occupation of Korea from 1940-1945 and began establishing businesses that would later form the Hyundai Group, of which Hyundai Motors was established in 1967 as one of the companies. It provides context on the difficult early conditions and Chung Ju-
Hyundai Motor Company/india
This document is a PowerPoint presentation about Hyundai Motors Company submitted by Akshay Meena to Dr. Ranjan Updhyaya. The presentation provides an overview of Hyundai Motors, including its history, vision, mission, research and development efforts, core values, competitors, and future strategies. It discusses Hyundai's founding in 1967 and its growth to become a top global automaker. The presentation also examines Hyundai's focus on customer service, social responsibility, and becoming a lifetime partner beyond automobiles.
Hyundai..Final
The document discusses Hyundai's entry and marketing strategies in the Indian automobile market. It summarizes Hyundai's position as the second largest player in India's passenger car market with a 20% market share. It then discusses the launch and marketing of Hyundai Santro, highlighting strategies like educating customers, creating hype and explaining the virtues of Santro. Finally, it briefly discusses Hyundai Elantra and Verna models, including their positioning, advantages, and shortcomings.
Hyundai global marketing strategy
The document summarizes Hyundai's marketing strategies over time. Initially, Hyundai faced problems in the market due to low quality, lack of adaptation to the US market, and poor customer service, giving it a negative brand image. Its early strategies focused on low prices, quality improvements, and competitive warranties. More recently, Hyundai has targeted higher-income American consumers and developed luxury vehicles while maintaining reasonable prices. It also emphasizes customer-centered marketing and developing its brand image to compete with luxury brands.
Hyundai Strategy
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
Hyundai Motors Corp. globalisation strategy (Noémie Frontère)
Hyundai Motors Corporation has pursued internationalization through four phases from 1967 to 2013. In the first phase from 1967-1975, Hyundai focused on importing technology and knowledge through partnerships with Ford and Mitsubishi to develop capabilities in Korea's underdeveloped manufacturing environment. In the second phase from 1976-1985, Hyundai built Korea's first car, the Pony, and began early exports to gain experience. In the third phase from 1986-1997, Hyundai pursued mass production and exporting, entering the US market with the Hyundai Excel. Rising costs in Korea prompted the fourth and current phase of establishing global operations to remain competitive.
Mittelstandsbarometer Austria August 2012 präsentation finalversion
Der österreichische Mittelstand zeigt sich in einem schwierigen Marktumfeld weiterhin gut aufgestellt: 92 Prozent der Mittelständler – genauso viele wie zu Jahresbeginn – berichten von einer positiven Geschäftslage. Jedes zweite Unternehmen ist sogar uneingeschränkt zufrieden – das sind zwar weniger als noch im Jänner (58 Prozent), aber mehr als im Juli vergangenen Jahres (42 Prozent). Die Geschäftserwartungen der Unternehmen bleiben trotz leichter Eintrübung branchenübergreifend positiv, die Konjunkturaussichten haben sich gegenüber Jahresbeginn wieder verbessert. Jeder vierte Mittelständler plant zudem, in den kommenden Monaten zusätzliche Mitarbeiter einzustellen. Auch die Investitionsbudgets sollen steigen. Das sind die zentralen Ergebnisse des „Mittelstandsbarometers 2012“ der Prüfungs- und Beratungsgesellschaft Ernst & Young. Die Studie wird halbjährlich durchgeführt. Ihr liegt eine Umfrage unter 900 mittelständischen Unternehmen in Österreich zugrunde, die im Juli und August 2012 durchgeführt wurde.
Functional Strategies
The document summarizes different types of functional strategies that support corporate and business unit objectives. It discusses marketing, research and development, human resource management, financial, and information management strategies. The strategies focus on maximizing productivity of resources within each functional area to provide competitive advantages.
UGG ADVERTISING CAMPAIGN
UGG advertising campaign - assessment
Advertising, PR and Media course (2nd year)
Prezi link: http://prezi.com/tfnxpmjifcgj/?utm_campaign=share&utm_medium=copy
Bisnode Branchenreport Automotive (Preview)
Deutsche Automobilbranche: Stabil durch 2013 – Bisnode veröffentlicht Branchenreport.
Allen wirtschaftlichen und unternehmerischen Herausforderungen zum Trotz, die deutsche Automobil- und Zulieferindustrie manövrierte sich recht stabil durch 2013. Zwar sank die Zahlungsmoral im Betrachtungszeitraum kontinuierlich, dafür überzeugt die stabile Branchenstruktur sowie aktuelle wirtschaftliche Kennzahlen. Dies sind die Ergebnisse des heute veröffentlichten aktuellen Branchenreports Automotive des Wirtschaftsinformationsdienstleister Bisnode.
Darmstadt, den 5.März 2014 --- Bisnode veröffentlichte heute seinen Branchenreport Automotive. Anhand der Untersuchungsschwerpunkte Unternehmensstruktur, Zahlungsverhalten und Umsatzverteilung analysierte der Darmstädter Wirtschaftsinformationsdienstleister die wirtschaftliche Situation von 12.000 Unternehmen aus der Automobil- und Zulieferbranche. Erfahre Sie mehr unter www.bisnode.de
Den vollständigen Report können Sie sich unter http://bisno.de/2V kostenlos herunterladen.
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Hyundai i20 ppt
Project describes the marketing campaigns which were launched by hyundai for Hyundai i20 and also includes the analysis of i20 compared to other cars in same segment.
It also contains the recommendations for improving the performance of i20 in market.
Hyundai studio promotional strategy
The document provides a promotion strategy for a new Hyundai car gallery. It recommends using a short-term strategy focused on maximum coverage through outdoor advertising, transportation advertising, and attracting pedestrian flows. A long-term strategy would maintain visitor flow through social media, B2B events, and establishing the gallery as a top tourist attraction. The strategies aim to position the gallery as promoting Hyundai's brand values and history while acquainting potential customers with new models and technologies.
Marketing Warfare(Maruti And Hyundai)
This document compares Maruti Suzuki and Hyundai Motor Company in the Indian automobile market. It provides background on both companies, including Maruti's origins as a government company and focus on small, fuel-efficient cars for middle-class Indians. It discusses Maruti's current market dominance and wide product range. For Hyundai, it outlines the company's global presence and operations in India through Hyundai Motor India. It then performs SWOT analyses for both companies, identifying strengths like established networks, and threats like increasing competition.
Hyundai Amrit, Apurva
Hyundai entered the Indian car market in 1996 by establishing a manufacturing plant in Chennai. Their first car in India was the Santro, a small B segment hatchback priced lower than competitors. Hyundai used strategic marketing for the Santro, including targeting younger consumers and promoting through celebrities. The Santro was very successful, making Hyundai the second largest car company in India. In response to new competitors, Hyundai later repositioned the Santro and launched new models in different segments, allowing them to grow their market share in India.
Toyota International Strategy
Any ambitious enterprise that is going to achieve and sustain profitability and profit
growth, no question, would have to expand business abroad, to gain extra market and
sales, and profit in result, by employing benefit of location and large scale economies,
experience and learning sharing effects. However, as it has been self-proven to
countless firms, foreign markets are never a flat plain field without trap, instead
absolutely represent an adventure. The adventurers would face immense issues like
cross-border management coordination, unions, local consumer taste and preference
over products and services, local government regulations, majority among which stem
from the environmental divergence in different markets, legally, economically, or
culturally. Automotive industry is born for global market, due to the intrinsic pressure
for cost reduction, as the initial high cost per unit retards the market expansion to great
degree. Meanwhile, most of time, cars are consumer products whose markets are filled
with local taste and preference, and local government regulations because the industry
is never too little for local government to neglect the influence of automotive industry
over whole local economy. This paper will go through the basic thinking of
international business strategy concept, and focus on the current world largest
automaker Toyota’s strategy, in the context of the past and ongoing environments.
Case study on hyundai
Hyundai Motor Company faced severe labor problems in the late 1990s and early 2000s as it tried to restructure and cut costs due to financial troubles. The powerful Hyundai labor union resisted layoffs and restructuring efforts, leading to repeated strikes. By the early 2000s, Hyundai was growing again but still faced strike threats over wages. Behavioral segmentation helped Hyundai identify fearful prospective buyers and develop programs to ease their concerns, like an assurance program to allow returning a purchased car if the buyer lost their job.
Hyundai
Hyundai is a South Korean conglomerate founded in 1947 that includes Hyundai Motor Company, the world's fourth largest automaker, and Hyundai Heavy Industries, the largest shipbuilder. It was founded by Chung Ju-yung and initially as a construction firm. In addition to its automotive and shipbuilding divisions, Hyundai operates other businesses through affiliated companies and subsidiaries in various industries including logistics, elevators, engineering, and securities.
Hyundai india ltd
Hyundai Motor India Ltd is a wholly owned subsidiary of Hyundai Motor Company headquartered in Sriperumbudur, Tamil Nadu. It manufactures and sells automobiles through its various models catering to small, mid-size, and luxury segments. Hyundai became very successful in India with the launch of Santro in 1998, which made it the second largest automobile manufacturer. It focuses on quality, innovation, and being customer-centric. Hyundai also exports significantly from its two manufacturing plants in India, having exported over 1 million vehicles in just over a decade.
Marketing strategy of hyundai motors in chandigarh
This document provides a history of Hyundai Motors, beginning with background on the company's founder Chung Ju-Yung. It discusses how Chung Ju-Yung was born into a poor farming family in Korea in 1915 and had to work various jobs from a young age to support his family before founding his own rice shop in 1937. The document then outlines the early history of Hyundai Motors, including how Chung Ju-Yung started accumulating capital during the Japanese occupation of Korea from 1940-1945 and began establishing businesses that would later form the Hyundai Group, of which Hyundai Motors was established in 1967 as one of the companies. It provides context on the difficult early conditions and Chung Ju-
Hyundai Motor Company/india
This document is a PowerPoint presentation about Hyundai Motors Company submitted by Akshay Meena to Dr. Ranjan Updhyaya. The presentation provides an overview of Hyundai Motors, including its history, vision, mission, research and development efforts, core values, competitors, and future strategies. It discusses Hyundai's founding in 1967 and its growth to become a top global automaker. The presentation also examines Hyundai's focus on customer service, social responsibility, and becoming a lifetime partner beyond automobiles.
Hyundai..Final
The document discusses Hyundai's entry and marketing strategies in the Indian automobile market. It summarizes Hyundai's position as the second largest player in India's passenger car market with a 20% market share. It then discusses the launch and marketing of Hyundai Santro, highlighting strategies like educating customers, creating hype and explaining the virtues of Santro. Finally, it briefly discusses Hyundai Elantra and Verna models, including their positioning, advantages, and shortcomings.
Hyundai global marketing strategy
The document summarizes Hyundai's marketing strategies over time. Initially, Hyundai faced problems in the market due to low quality, lack of adaptation to the US market, and poor customer service, giving it a negative brand image. Its early strategies focused on low prices, quality improvements, and competitive warranties. More recently, Hyundai has targeted higher-income American consumers and developed luxury vehicles while maintaining reasonable prices. It also emphasizes customer-centered marketing and developing its brand image to compete with luxury brands.
Hyundai Strategy
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
Hyundai Motors Corp. globalisation strategy (Noémie Frontère)
Hyundai Motors Corporation has pursued internationalization through four phases from 1967 to 2013. In the first phase from 1967-1975, Hyundai focused on importing technology and knowledge through partnerships with Ford and Mitsubishi to develop capabilities in Korea's underdeveloped manufacturing environment. In the second phase from 1976-1985, Hyundai built Korea's first car, the Pony, and began early exports to gain experience. In the third phase from 1986-1997, Hyundai pursued mass production and exporting, entering the US market with the Hyundai Excel. Rising costs in Korea prompted the fourth and current phase of establishing global operations to remain competitive.
Mittelstandsbarometer Austria August 2012 präsentation finalversion
Der österreichische Mittelstand zeigt sich in einem schwierigen Marktumfeld weiterhin gut aufgestellt: 92 Prozent der Mittelständler – genauso viele wie zu Jahresbeginn – berichten von einer positiven Geschäftslage. Jedes zweite Unternehmen ist sogar uneingeschränkt zufrieden – das sind zwar weniger als noch im Jänner (58 Prozent), aber mehr als im Juli vergangenen Jahres (42 Prozent). Die Geschäftserwartungen der Unternehmen bleiben trotz leichter Eintrübung branchenübergreifend positiv, die Konjunkturaussichten haben sich gegenüber Jahresbeginn wieder verbessert. Jeder vierte Mittelständler plant zudem, in den kommenden Monaten zusätzliche Mitarbeiter einzustellen. Auch die Investitionsbudgets sollen steigen. Das sind die zentralen Ergebnisse des „Mittelstandsbarometers 2012“ der Prüfungs- und Beratungsgesellschaft Ernst & Young. Die Studie wird halbjährlich durchgeführt. Ihr liegt eine Umfrage unter 900 mittelständischen Unternehmen in Österreich zugrunde, die im Juli und August 2012 durchgeführt wurde.
Functional Strategies
The document summarizes different types of functional strategies that support corporate and business unit objectives. It discusses marketing, research and development, human resource management, financial, and information management strategies. The strategies focus on maximizing productivity of resources within each functional area to provide competitive advantages.
UGG ADVERTISING CAMPAIGN
UGG advertising campaign - assessment
Advertising, PR and Media course (2nd year)
Prezi link: http://prezi.com/tfnxpmjifcgj/?utm_campaign=share&utm_medium=copy
Bisnode Branchenreport Automotive (Preview)
Deutsche Automobilbranche: Stabil durch 2013 – Bisnode veröffentlicht Branchenreport.
Allen wirtschaftlichen und unternehmerischen Herausforderungen zum Trotz, die deutsche Automobil- und Zulieferindustrie manövrierte sich recht stabil durch 2013. Zwar sank die Zahlungsmoral im Betrachtungszeitraum kontinuierlich, dafür überzeugt die stabile Branchenstruktur sowie aktuelle wirtschaftliche Kennzahlen. Dies sind die Ergebnisse des heute veröffentlichten aktuellen Branchenreports Automotive des Wirtschaftsinformationsdienstleister Bisnode.
Darmstadt, den 5.März 2014 --- Bisnode veröffentlichte heute seinen Branchenreport Automotive. Anhand der Untersuchungsschwerpunkte Unternehmensstruktur, Zahlungsverhalten und Umsatzverteilung analysierte der Darmstädter Wirtschaftsinformationsdienstleister die wirtschaftliche Situation von 12.000 Unternehmen aus der Automobil- und Zulieferbranche. Erfahre Sie mehr unter www.bisnode.de
Den vollständigen Report können Sie sich unter http://bisno.de/2V kostenlos herunterladen.
Andere mochten auch (18)
Marketing strategy of hyundai motors in chandigarh
Marketing strategy of hyundai motors in chandigarh
Hyundai Motors Corp. globalisation strategy (Noémie Frontère)
Hyundai Motors Corp. globalisation strategy (Noémie Frontère)
Mittelstandsbarometer Austria August 2012 präsentation finalversion
Mittelstandsbarometer Austria August 2012 präsentation finalversion
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