SharePoint has some limitations for corporate communications including: - It requires customization and technical expertise which makes it challenging to meet communication needs. - There is no scalable way to match user metadata like location to news metadata, and users cannot easily opt-in to news topics. Central news management is missing. - The social features are limited and fragmented across different tools like Yammer. Specifically regarding audiences and governance in SharePoint, anyone can target audiences for their content without oversight. Readers also do not have ways to easily personalize their news feeds. Beezy enhances governance by allowing admins to set up audiences using IT attributes while editors connect news to audiences without technical knowledge. This gives managers balance between unique

1. DWG
TECHNOLOGY LAB
JUNE 2020

2. ILLUMINATE

3. MIND THE GAP
Complexity – SharePoint requires lots of custom work and deep technical
know-how to meet the needs of corporate communications.
Push vs Pull – There’s no easy way to match news metadata with users’
metadata, such as location, in a way that is fully scalable. Similarly, users
cannot easily opt-in to news topics. Central news management is missing.
Social – The social side of SharePoint is limited and fragmented. Yammer is
still silo’d. Comments on news, site content, and Yammer all work separately,
making engagement fragmented.

4. MIND THE GAP
User Experience – SharePoint is still predominantly a desktop
experience, which makes reaching mobile and remote workers more
challenging.
Governance – Large-scale corporate communication often requires
more sophisticated layers of governance.

5. Let’s illustrate this with just one example
around audiences and governance…

6. AUDIENCES IN
SHAREPOINT
AUDIENCE SELECTION
Anyone with a Contributor permission can
specify a target audience.

7. POWER IN THE WRONG HANDS?
Writers Readers
Content creator decide who gets
their content more prominently
Readers don’t have easy
mechanisms to personalize their
news feeds

8. HOW WE ENHANCE GOVERNANCE
Beezy
SharePoint
Admins Editors Writers
Writers
Readers
Readers

9. Beezy adds layers of governance, giving
managers the perfect balance between
unique content, specific audiences, and
effective delivery.

10. Admins set up audiences. They
are the ones knowing AD
groups and the “complex IT
stuff”…
Admins

11. Editors simply connect news
channels to specific audiences.
Without having to see the
“complex IT stuff”…
Editors

12. Writers focus on creating great
content!
And trust the other governance
layers to broadcast it efficiently.
Writers

13. Readers always get relevant
content in front of their eyes!
Readers

14. And can easily tweak the flow of
information based on their
preferences.
Readers

15. Customer Showcase
Finning International

16. “There was a unified desire across the business to
modernize the way our employees were
engaging with the company, moving to a platform
that would create a shared experience, something
we did not yet have as a global company,”
“We knew it was time to invest in a tool that would
change the way our employees received content
and offer them a reliable one-stop-shop to
collaborate with one another.”
- Elisha McCallum, Director of Global Communications
Finning is the
world's largest
Caterpillar dealer
delivering
unrivalled service
for over 85 years.
We sell, rent and
provide parts and
service for
equipment and
engines to
customers