Come molti altri settori, anche quello dell’ automotive nel 2020 ha avuto un crollo causato dalla pandemia. In questo panorama, però, nuove opportunità si sono fatte strada. Le imprese di settore devono essere pronte a promuovere la propria presenza online e garantire un’ottima user experience delle proprie piattaforme. Allo stesso tempo il digitale apre nuovi modi per gestire la sempre più complessa urbanizzazione e gestione della mobilità, dalla riduzione del footprint al coinvolgimento dei cittadini. Speech di Cristina Ghione, Project Manager di SWARCO

1. MOBILITY FOR GREENER
CITIES
24.05.2022
Cristina Ghione
Project manager

2. INTRODUCTION

3. THE WORLD OF SWARCO
THE BETTER WAY. EVERY DAY.
SW ARCO IS A
PASSIONATE
PARTNER
GOING THE EXTRA MILE
TO INNOVATE THE TRAVEL
EXPERIENCE.
SW ARCO PRODUCTS, SYSTEMS AND SERVICES KEEP
TRAFFIC IN MOTION IN
+80 COUNTRIES
AROUND THE W ORLD.
FOUNDED BY
MANFRED SWAROVSKI
OUR HISTORY BEGAN IN 1969
W ITH THE PRODUCTION OF
REFLECTIVE GLASS BEADS.
HALF A CENTURY LATER SW ARCO
IS AMONG THE W ORLD LEADERS IN
ROAD SAFETY AND INTELLIGENT
TRAFFIC MANAGEMENT.
SW ARCO’S
+5.000
MOBILITY
EXPERTS
AROUND THE W ORLD ARE PEOPLE
ON A MISSION:
THEY SUPPORT THE BUSINESS
PARTNERS IN BRINGING
MODERN MOBILITY SOLUTIONS
SAFELY ONTO THE ROADS.
SW ARCO IS
A STRONG
AND WORLDWIDE
PLAYER
W ITH LONG-TERM STABILITY.
(+755 MEUR TURNOVER IN 2020)
SW ARCO IS A
TECHNOLOGY
LEADER
DRIVING THE CHANGE
FOR THE FUTURE.
ROAD SAFETY &
INTELLIGENT TRAFFIC
MANAGEMENT
SW ARCO MYCITY
CLOUD BASED & MODULAR
URBAN MOBILITY MANAGEMENT
CONNECTED DRIVING
PARKING SOLUTIONS
PUBLIC TRANSPORT SOLUTIONS
E-MOBILITY SOLUTIONS
ROAD MARKING SYSTEMS

4. 24.05.2022 4
TRENDS OF THE 21ST CENTURY
SUSTAINABILITY
Pollution, by its noise, light, or air, is a
recognized challenge to health and well-being
in the urban and rural landscape
3.4 Million deaths linked to
outdoor air pollution globally.
97% of low and middle-income, and
49% of high income cities do not meet
WHO air quality guidelines.
URBANIZATION
Increase in population
= Increase in traffic congestion
Highly congested cities create lower
quality of life
Building new roads is ineffective,
more roads = more traffic
Need to digitalize and modernize existing
infrastructure
5.1 billion people (60%) living in cities by 2030.
Up to +35% congestion since 2010.
30 % of all traffic in urban areas are people
looking for parking.
CONNECTIVITY
More and more Connected vehicles
Need of V2X functionalities
Usage of Fused Data e.g. connected
vehicles, apps fused with data from
sensors
Shift from vehicle to other modes of
transportation for sustainable mobility
80% of cars with embedded
connectivity by 2030.
Can improve traffic flow up to 20%.
Reduce fuel consumption by 10 %.
DIGITALISATION
Systems and processes turning
into digital services
Need of strengthened IT security
Integration
Cloud Solutions
Connected vehicles
By 2030, ~70% of all companies
will adapt at least one type of
AI technology

5. VALUES AND CULTURAL DETERMINANT
AROUND MOBILITY
SUSTAINABILITY IS THE
OBJECTIVE
DIGITAL IS THE
MEAN
SINERGY

6. SWARCO installations
INTERNATIONAL PRESENCE
Commitment to Innovations
Learn more about Partnerships
Join Lighthouse Program

7. DIGITAL MEANS TO REACH
SUSTAINABLE MOBILITY

8. 8
SMART
INFRASTRUCTURE
FOR AV

9. Solution for scalable traffic management
Enable real-time traffic detection and widespread
communication of infrastructure information directly to the
user via mobile application.
Reduction of emissions
▪ Reducing emissions and fuel consumption by advising
drivers to adapt to a specific speed for the green light
APP V2X FOR TRAVELLERS
• GLOSA Green Light
Optimized Speed
Advisory
• TTG Time To Green

10. WHAT MOTIVATES PEOPLE'S
BEHAVIOUR?
10

11. VALUES AND CULTURAL DETERMINANT
AROUND MOBILITY
EASY LIFE

12. Reducing emissions, increasing safety
The Green Wave helps cyclists to keep a steady pace
to avoid unnecessary stops at signal controlled
intersections, saving themselves some energy. In this
way also a reduction of red light violations are
achieved. The Green Wave is visualized by LED lights
fixed in the road surface, on posts or using „countdown
signals“
GREENWAVE FOR FLOWING, SAFE TRAFFIC: COPENAGHEN

13. TRAFFIC MANAGEMENT: PARIS
Provide a new traffic management
Solution supportin the City of Paris in organising traffic.
The system collects all the necessary data, organises
the information and provides the tools to make the
optimal decision.
Put in place strategies for Olimpic Games 2024
Manage priority of public transports

14. Reducing emissions, increasing safety
The Green Wave helps cyclists to keep a steady pace
to avoid unnecessary stops at signal controlled
intersections, saving themselves some energy. In this
way also a reduction of red light violations are
achieved. The Green Wave is visualized by LED lights
fixed in the road surface, on posts or using „countdown
signals“
GREENWAVE FOR FLOWING, SAFE TRAFFIC: COPENAGHEN

15. EFFICIENCY CONCEPT IN
MOBILITY

16. VALUES AND CULTURAL DETERMINANT
AROUND MOBILITY
TIME IS THE OBJECTIVE
SPEED IS THE MEAN

17. Make PublicTransport More Attractive
Public transport priority at traffic signals is an important
measure to increase the efficiency of urban traffic
management to better handle ever-growing traffic
volumes. It makes public transport more attractive due
to faster travel times and improved service regularity.
Higher passenger satisfaction is complemented by
additional benefits including improved energy-efficiency
and reduced pollution.
PUBLIC TRANSPORT PRIORITY