The document provides 5 tips for managing a social media crisis: 1) understand the specific issue or problem being dealt with, 2) gather a team of people to help address the crisis, 3) work to prevent future crises by getting ahead of potential problems, 4) inform other organizations and individuals about the issue, and 5) do not take negative feedback or comments personally. The document is from the mental health charity Mind and focuses on managing crises that could occur on social media platforms.