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BEACON GEOMARKETING Innovations-Apéro
am 07.05.2015
© Estimote
ÜBERBLICK
1. Beacons, ein Überblick
2. Wie Beacons funktionieren
3. Unterschiedliche Beacons
4. Mögliche Einsatzgebiete
5. 5 Beispiele für Beacon Geomarketing
6. Unsere Empfehlung
7. Hands-on
07.05.15 2BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
BEACONS, EIN ÜBERBLICK
07.05.15 3BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
Quelle: https://www.youtube.com/watch?v=SrsHBjzt2E8 (07.05.15)
WIE BEACONS FUNKTIONIEREN
§ Beacons senden per Bluetooth LE ihre eigene ID
§ Apps können diese Signale empfangen
§ Über Management Systeme werden Aktionen für Beacons festgelegt
§ Anhand der ID kann die App daher entscheiden, was passieren soll
§ Intervall und Stärke des Signals kann je Beacon festgelegt werden
07.05.15 4BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
© Estimote
UNTERSCHIEDLICHE BEACONS
07.05.15 5BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
Estimote Nearables
Estimote Beacons
Fest integrierte Batterie
BlueBar
Beacon
USB
BlueBar Beacon
Waterproof
Onyx Beacon
Mit Mignon Akkus
MÖGLICHE EINSATZGEBIETE
§ Intelligente Gebäude
§ Finanzdienstleistungen
§ Öffentlicher Verkehr
§ Gesundheitswesen und
Pharmaindustrie
§ High-End & Luxusmarkt
§ Kultur & Tourismus
§ Gesundheit & Fitness
§ Bildung
§ Umweltschutz und –sicherheit
§ Intelligente Autos
§ Marketing & Werbung
Stichwort ist:
Personalisierung!
07.05.15 6BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
5 BEISPIELE FÜR BEACON
GEOMARKETING
1. Persönliche Coupon Codes
2. Physical Retargeting
3. Personalisierte Werbung
4. Location Based Games
5. Indoor Navigation / Location
07.05.15 7BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
5 BEISPIELE FÜR BEACON
GEOMARKETING
1. Persönliche Coupon Codes
2. Physical Retargeting
3. Personalisierte Werbung
4. Location Based Games
5. Indoor Navigation / Location
8BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)07.05.15
© Estimote
5 BEISPIELE FÜR BEACON
GEOMARKETING
1. Persönliche Coupon Codes
2. Physical Retargeting
3. Personalisierte Werbung
4. Location Based Games
5. Indoor Navigation
/ Location
07.05.15 9BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
Quelle: https://www.youtube.com/watch?v=p_gbXbWySt8 (07.05.15)
5 BEISPIELE FÜR BEACON
GEOMARKETING
1. Persönliche Coupon Codes
2. Physical Retargeting
3. Personalisierte Werbung
4. Location Based Games
5. Indoor Navigation / Location
07.05.15 10BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
5 BEISPIELE FÜR BEACON
GEOMARKETING
1. Persönliche Coupon Codes
2. Physical Retargeting
3. Personalisierte Werbung
4. Location Based Games
5. Indoor Navigation / Location
07.05.15 11BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
5 BEISPIELE FÜR BEACON
GEOMARKETING
1. Persönliche Coupon Codes
2. Physical Retargeting
3. Personalisierte Werbung
4. Location Based Games
5. Indoor Navigation / Location
07.05.15 12BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
© Estimote
UNSERE EMPFEHLUNG
§ Identifizieren, ob und für was Beacons im eigenen Unternehmen /
bei Kunden eingesetzt werden können: Steigerung der Effizienz,
Mehrwert für Besucher/Konsumenten, ...
§ Einen ersten einfachen Case starten, um Erfahrungen zu sammeln
§ Immer darauf achten: Anwender müssen eine App installieren und
Bluetooth aktiviert haben, damit die Technologie funktioniert.
§ Daher sollte der Anwender einen echten Mehrwert (Informationen,
Coupons, Gewinnspiele, ...) erhalten
07.05.15 13BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
HANDS-ON
§ (Indoor Navigation/Location Demo)
§ Proximity / Distance Demo
§ Notify Demo
§ Pushmote Management
07.05.15 14BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
Auf Geräten von Takondi

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Beacon Geomarketing – Zusammenfassung Takondi Innovations Apéro 7.5.2015

  • 2. ÜBERBLICK 1. Beacons, ein Überblick 2. Wie Beacons funktionieren 3. Unterschiedliche Beacons 4. Mögliche Einsatzgebiete 5. 5 Beispiele für Beacon Geomarketing 6. Unsere Empfehlung 7. Hands-on 07.05.15 2BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
  • 3. BEACONS, EIN ÜBERBLICK 07.05.15 3BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM) Quelle: https://www.youtube.com/watch?v=SrsHBjzt2E8 (07.05.15)
  • 4. WIE BEACONS FUNKTIONIEREN § Beacons senden per Bluetooth LE ihre eigene ID § Apps können diese Signale empfangen § Über Management Systeme werden Aktionen für Beacons festgelegt § Anhand der ID kann die App daher entscheiden, was passieren soll § Intervall und Stärke des Signals kann je Beacon festgelegt werden 07.05.15 4BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM) © Estimote
  • 5. UNTERSCHIEDLICHE BEACONS 07.05.15 5BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM) Estimote Nearables Estimote Beacons Fest integrierte Batterie BlueBar Beacon USB BlueBar Beacon Waterproof Onyx Beacon Mit Mignon Akkus
  • 6. MÖGLICHE EINSATZGEBIETE § Intelligente Gebäude § Finanzdienstleistungen § Öffentlicher Verkehr § Gesundheitswesen und Pharmaindustrie § High-End & Luxusmarkt § Kultur & Tourismus § Gesundheit & Fitness § Bildung § Umweltschutz und –sicherheit § Intelligente Autos § Marketing & Werbung Stichwort ist: Personalisierung! 07.05.15 6BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
  • 7. 5 BEISPIELE FÜR BEACON GEOMARKETING 1. Persönliche Coupon Codes 2. Physical Retargeting 3. Personalisierte Werbung 4. Location Based Games 5. Indoor Navigation / Location 07.05.15 7BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
  • 8. 5 BEISPIELE FÜR BEACON GEOMARKETING 1. Persönliche Coupon Codes 2. Physical Retargeting 3. Personalisierte Werbung 4. Location Based Games 5. Indoor Navigation / Location 8BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)07.05.15 © Estimote
  • 9. 5 BEISPIELE FÜR BEACON GEOMARKETING 1. Persönliche Coupon Codes 2. Physical Retargeting 3. Personalisierte Werbung 4. Location Based Games 5. Indoor Navigation / Location 07.05.15 9BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM) Quelle: https://www.youtube.com/watch?v=p_gbXbWySt8 (07.05.15)
  • 10. 5 BEISPIELE FÜR BEACON GEOMARKETING 1. Persönliche Coupon Codes 2. Physical Retargeting 3. Personalisierte Werbung 4. Location Based Games 5. Indoor Navigation / Location 07.05.15 10BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
  • 11. 5 BEISPIELE FÜR BEACON GEOMARKETING 1. Persönliche Coupon Codes 2. Physical Retargeting 3. Personalisierte Werbung 4. Location Based Games 5. Indoor Navigation / Location 07.05.15 11BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
  • 12. 5 BEISPIELE FÜR BEACON GEOMARKETING 1. Persönliche Coupon Codes 2. Physical Retargeting 3. Personalisierte Werbung 4. Location Based Games 5. Indoor Navigation / Location 07.05.15 12BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM) © Estimote
  • 13. UNSERE EMPFEHLUNG § Identifizieren, ob und für was Beacons im eigenen Unternehmen / bei Kunden eingesetzt werden können: Steigerung der Effizienz, Mehrwert für Besucher/Konsumenten, ... § Einen ersten einfachen Case starten, um Erfahrungen zu sammeln § Immer darauf achten: Anwender müssen eine App installieren und Bluetooth aktiviert haben, damit die Technologie funktioniert. § Daher sollte der Anwender einen echten Mehrwert (Informationen, Coupons, Gewinnspiele, ...) erhalten 07.05.15 13BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM)
  • 14. HANDS-ON § (Indoor Navigation/Location Demo) § Proximity / Distance Demo § Notify Demo § Pushmote Management 07.05.15 14BEACON GEOMARKETING | JONATHAN WERNER (WERNER@TAKONDI.COM) Auf Geräten von Takondi