Mitt foredrag om Sosial virksomhetskommunikasjon og hvordan lykkes i sosiale medier som jeg holdt for deltagere på Bergens Næringsråds Lederforum på BI Bergen i dag.
Social journalism uses social media as a platform where audiences can pass on and discuss content with each other, giving the stories credibility. This allows media companies to leverage social media as another channel to distribute their content to audiences who trust recommendations from other users. Effective social media use supports open communication and co-creation of value as audiences both contribute and receive content.
Mitt foredrag om Sosial virksomhetskommunikasjon og hvordan lykkes i sosiale medier som jeg holdt for deltagere på Bergens Næringsråds Lederforum på BI Bergen i dag.
Social journalism uses social media as a platform where audiences can pass on and discuss content with each other, giving the stories credibility. This allows media companies to leverage social media as another channel to distribute their content to audiences who trust recommendations from other users. Effective social media use supports open communication and co-creation of value as audiences both contribute and receive content.