SlideShare ist ein Scribd-Unternehmen logo
The Spheres of
Social Media
Social
Apperception
By Garth von Buchholz
Social Media Strategy for Networking & Career Building
What if an alien from another
planet came to Earth and one of
its first questions was “Can you
please explain what social media
is and how it works?”
“Well”, you’d say. “It’s simple
but also very complicated.”
“First you go online. Then you register on
a social media website or app. Then you
look at what people are talking about and
sharing there. Even if you don’t know
them. And if you want, you can say things
or share with them, too. It’s…fun.”
In fact, we do so much more than that on social media…
We post words, share photos and videos, read posts, comment,
reply to comments, browse, listen, watch, use apps, play, meet
people and chat…but there’s more…
?!
more than our content…more than what we do online…
On social media, we interact in social spheres that in
some ways mirror our social circles in real life…
INNOMINATE
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
INTERSTITIAL
INTERACTIVE
INTERSECTIONAL
SOCIAL
SPHERES
SOCIAL SPHERES are the people around you on social media, some close & some far.
INTERPERSONAL are the people you are closest to online, such as “friends” and
“followers”, and they may also know you, personally, in real life.
INTERPERSONAL
SOCIAL
SPHERES
INTERSOCIAL are the people you are connected with online for mostly practical
reasons such as work colleagues, members of an organization, your sports team.
INTERPERSONAL
INTERSOCIAL
SOCIAL
SPHERES
INFLUENTIAL are the people who are not in your immediate sphere but are friends
of friends—connected to someone who is in your network as well.
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
SOCIAL
SPHERES
INTERACTIVE are the people who are not in your network, nor in your friends’
networks, but interact with you randomly online through publicly shared content.
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
INTERACTIVE
SOCIAL
SPHERES
INTERSECTIONAL are the people who are moving between your networks and
secondary networks, making overlapping connections online that may begin to
reach your inner spheres.
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
INTERACTIVE
INTERSECTIONAL
SOCIAL
SPHERES
INTERSTITIAL are the people forming connections between the non-connected
public you haven’t intersected with yet and those who are intersecting with you.
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
INTERSTITIAL
INTERACTIVE
INTERSECTIONAL
SOCIAL
SPHERES
INNOMINATE are people in the unknown public you haven’t intersected with…yet.
INNOMINATE
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
INTERSTITIAL
INTERACTIVE
INTERSECTIONAL
SOCIAL
SPHERES
INNOMINATE
INTERPERSONAL
INTERSOCIAL
INFLUENTIAL
INTERSTITIAL
INTERACTIVE
INTERSECTIONAL
SOCIAL
SPHERES
SOCIAL
SPHERES
We’ve looked at some of the ways we share content on social media. And
we’ve looked at the social spheres around us when we’re online—some close
to us and some seemingly beyond our reach. What’s missing are the dynamics
that connect these spheres and impact the apperception of who we are on
social media…which in turn can impact how successful you are at making the
right career connections online.

Weitere ähnliche Inhalte

Ähnlich wie Social Spheres - Social Apperception

What's Going On Behind The Screen With College Students - OLC Innovate
What's Going On Behind The Screen With College Students  - OLC InnovateWhat's Going On Behind The Screen With College Students  - OLC Innovate
What's Going On Behind The Screen With College Students - OLC Innovate
Paul Brown
 
Social media for academic researchers
Social media for academic researchersSocial media for academic researchers
Social media for academic researchers
Mal Booth
 
Social media in education
Social media in educationSocial media in education
Social media in education
UdeniA
 
Social Media, Blogs and Social Influence
Social Media, Blogs and Social InfluenceSocial Media, Blogs and Social Influence
Social Media, Blogs and Social Influence
Darko Buldioski
 
HUMSS2
HUMSS2HUMSS2
HUMSS2
KingMacaraeg
 
Social Design Principles
Social Design PrinciplesSocial Design Principles
Social Design Principles
Paul Adams
 
Ppt
PptPpt
Week 2 Exploring Social Media 2013
Week 2  Exploring Social Media 2013 Week 2  Exploring Social Media 2013
Week 2 Exploring Social Media 2013
Ray Brannon
 
Snog Marry Avoid? corporates versus activists in the public sector
Snog Marry Avoid? corporates versus activists in the public sectorSnog Marry Avoid? corporates versus activists in the public sector
Snog Marry Avoid? corporates versus activists in the public sector
Victoria Betton
 
Introduction to Social Media: The web is ready for you
Introduction to Social Media: The web is ready for youIntroduction to Social Media: The web is ready for you
Introduction to Social Media: The web is ready for you
Carrie Saarinen
 
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Brian Solis
 
Humans of the Internet - Pitch One
Humans of the Internet - Pitch OneHumans of the Internet - Pitch One
Humans of the Internet - Pitch One
Katie Shelly
 
Production Project
Production ProjectProduction Project
Production Project
kathleen_ferguson123
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt about
Manish Parihar
 
Mini Lecture for UoL Alumni: Social Media: Uses and Abuses
Mini Lecture for UoL Alumni: Social Media: Uses and AbusesMini Lecture for UoL Alumni: Social Media: Uses and Abuses
Mini Lecture for UoL Alumni: Social Media: Uses and Abuses
Jennifer Jones
 
Debate text
Debate textDebate text
Debate text
Daminna Saffa
 
Turning Content into Conversation
Turning Content into ConversationTurning Content into Conversation
Turning Content into Conversation
Creative New Zealand
 
Social Media Lure And Limits
Social Media Lure And LimitsSocial Media Lure And Limits
Social Media Lure And Limits
Bill Albing
 
Five s research_methodology
Five s research_methodologyFive s research_methodology
Five s research_methodology
Nonprofit Finance Fund_SIB Learning Hub
 
SMW14_FutureSocialCulture.pdf
SMW14_FutureSocialCulture.pdfSMW14_FutureSocialCulture.pdf
SMW14_FutureSocialCulture.pdf
Stefanie Kuhnhen
 

Ähnlich wie Social Spheres - Social Apperception (20)

What's Going On Behind The Screen With College Students - OLC Innovate
What's Going On Behind The Screen With College Students  - OLC InnovateWhat's Going On Behind The Screen With College Students  - OLC Innovate
What's Going On Behind The Screen With College Students - OLC Innovate
 
Social media for academic researchers
Social media for academic researchersSocial media for academic researchers
Social media for academic researchers
 
Social media in education
Social media in educationSocial media in education
Social media in education
 
Social Media, Blogs and Social Influence
Social Media, Blogs and Social InfluenceSocial Media, Blogs and Social Influence
Social Media, Blogs and Social Influence
 
HUMSS2
HUMSS2HUMSS2
HUMSS2
 
Social Design Principles
Social Design PrinciplesSocial Design Principles
Social Design Principles
 
Ppt
PptPpt
Ppt
 
Week 2 Exploring Social Media 2013
Week 2  Exploring Social Media 2013 Week 2  Exploring Social Media 2013
Week 2 Exploring Social Media 2013
 
Snog Marry Avoid? corporates versus activists in the public sector
Snog Marry Avoid? corporates versus activists in the public sectorSnog Marry Avoid? corporates versus activists in the public sector
Snog Marry Avoid? corporates versus activists in the public sector
 
Introduction to Social Media: The web is ready for you
Introduction to Social Media: The web is ready for youIntroduction to Social Media: The web is ready for you
Introduction to Social Media: The web is ready for you
 
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...
 
Humans of the Internet - Pitch One
Humans of the Internet - Pitch OneHumans of the Internet - Pitch One
Humans of the Internet - Pitch One
 
Production Project
Production ProjectProduction Project
Production Project
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt about
 
Mini Lecture for UoL Alumni: Social Media: Uses and Abuses
Mini Lecture for UoL Alumni: Social Media: Uses and AbusesMini Lecture for UoL Alumni: Social Media: Uses and Abuses
Mini Lecture for UoL Alumni: Social Media: Uses and Abuses
 
Debate text
Debate textDebate text
Debate text
 
Turning Content into Conversation
Turning Content into ConversationTurning Content into Conversation
Turning Content into Conversation
 
Social Media Lure And Limits
Social Media Lure And LimitsSocial Media Lure And Limits
Social Media Lure And Limits
 
Five s research_methodology
Five s research_methodologyFive s research_methodology
Five s research_methodology
 
SMW14_FutureSocialCulture.pdf
SMW14_FutureSocialCulture.pdfSMW14_FutureSocialCulture.pdf
SMW14_FutureSocialCulture.pdf
 

Kürzlich hochgeladen

Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Matthewperry105
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 

Kürzlich hochgeladen (9)

Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 

Social Spheres - Social Apperception

  • 1. The Spheres of Social Media Social Apperception By Garth von Buchholz Social Media Strategy for Networking & Career Building
  • 2. What if an alien from another planet came to Earth and one of its first questions was “Can you please explain what social media is and how it works?”
  • 3. “Well”, you’d say. “It’s simple but also very complicated.”
  • 4. “First you go online. Then you register on a social media website or app. Then you look at what people are talking about and sharing there. Even if you don’t know them. And if you want, you can say things or share with them, too. It’s…fun.”
  • 5. In fact, we do so much more than that on social media…
  • 6. We post words, share photos and videos, read posts, comment, reply to comments, browse, listen, watch, use apps, play, meet people and chat…but there’s more…
  • 7. ?!
  • 8. more than our content…more than what we do online…
  • 9. On social media, we interact in social spheres that in some ways mirror our social circles in real life…
  • 11. INTERPERSONAL are the people you are closest to online, such as “friends” and “followers”, and they may also know you, personally, in real life. INTERPERSONAL SOCIAL SPHERES
  • 12. INTERSOCIAL are the people you are connected with online for mostly practical reasons such as work colleagues, members of an organization, your sports team. INTERPERSONAL INTERSOCIAL SOCIAL SPHERES
  • 13. INFLUENTIAL are the people who are not in your immediate sphere but are friends of friends—connected to someone who is in your network as well. INTERPERSONAL INTERSOCIAL INFLUENTIAL SOCIAL SPHERES
  • 14. INTERACTIVE are the people who are not in your network, nor in your friends’ networks, but interact with you randomly online through publicly shared content. INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERACTIVE SOCIAL SPHERES
  • 15. INTERSECTIONAL are the people who are moving between your networks and secondary networks, making overlapping connections online that may begin to reach your inner spheres. INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES
  • 16. INTERSTITIAL are the people forming connections between the non-connected public you haven’t intersected with yet and those who are intersecting with you. INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERSTITIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES
  • 17. INNOMINATE are people in the unknown public you haven’t intersected with…yet. INNOMINATE INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERSTITIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES
  • 19. SOCIAL SPHERES We’ve looked at some of the ways we share content on social media. And we’ve looked at the social spheres around us when we’re online—some close to us and some seemingly beyond our reach. What’s missing are the dynamics that connect these spheres and impact the apperception of who we are on social media…which in turn can impact how successful you are at making the right career connections online.