This document discusses the importance of social media for businesses. It lists popular social media platforms like Facebook, Twitter, blogs, tags, bookmarks, and RSS feeds. It emphasizes that social networking is a must for today's businesses. The document also discusses establishing various social media accounts, sharing information rather than advertising, and how to increase followers. It highlights benefits of mobile apps like staying mobile, increasing exposure, providing quick access to social media profiles and content, and listing apartment and city information.