Here at Punch, innovating around the latest trends is a huge part of what we do - looking out for new opportunities and helping our clients differentiate themselves with bold, original campaigns.
2018 was an exciting year creatively, with trends like AR and shoppable 360 video taking brand experiences to a whole new level. As new techniques and platforms like TikTok bubble to the surface, what does 2019 have in store?
Let’s take a closer look...
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Here are some suggestions for how your organization can take action on emerging trends:
1. Pilot new ideas. Select one or two emerging trends to experiment with through small pilots or proofs-of-concept. This allows you to learn without a major investment.
2. Build partnerships. Partner with startups, universities or other organizations that are further along in exploring a trend. This gives you access to new knowledge and capabilities.
3. Re-examine your strategy. Use the trends to identify implications for your broader strategy. Where do the trends suggest opportunities for new products, services or business models?
4. Train your workforce. Educate employees on the trends most relevant to your business so they understand both opportunities
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The document discusses how marketing is changing and adapting to new technologies. It notes that marketing is transitioning from traditional analog approaches to digital approaches. Key aspects of this transition include the rise of social media and how brands must focus more on customer experience, engagement, and social purpose to be successful. The future of marketing will involve more personalized and interactive approaches tailored to individual lifestyles and enabled by new technologies.
This document provides a recap and analysis of key themes from the 2017 Cannes Lions International Festival of Creativity. It discusses how the advertising, media, and marketing industries are facing changes in how to best utilize new technologies and platforms to connect with customers on a more personalized level. The document highlights several award-winning campaigns that exemplified themes from the festival, such as leveraging data and AI to sense customer needs and respond accordingly, focusing creative works around specific formats and platforms, using games and play to engage audiences, and designing brand experiences.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Here are some suggestions for how your organization can take action on emerging trends:
1. Pilot new ideas. Select one or two emerging trends to experiment with through small pilots or proofs-of-concept. This allows you to learn without a major investment.
2. Build partnerships. Partner with startups, universities or other organizations that are further along in exploring a trend. This gives you access to new knowledge and capabilities.
3. Re-examine your strategy. Use the trends to identify implications for your broader strategy. Where do the trends suggest opportunities for new products, services or business models?
4. Train your workforce. Educate employees on the trends most relevant to your business so they understand both opportunities
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The document discusses how marketing is changing and adapting to new technologies. It notes that marketing is transitioning from traditional analog approaches to digital approaches. Key aspects of this transition include the rise of social media and how brands must focus more on customer experience, engagement, and social purpose to be successful. The future of marketing will involve more personalized and interactive approaches tailored to individual lifestyles and enabled by new technologies.
This document provides a recap and analysis of key themes from the 2017 Cannes Lions International Festival of Creativity. It discusses how the advertising, media, and marketing industries are facing changes in how to best utilize new technologies and platforms to connect with customers on a more personalized level. The document highlights several award-winning campaigns that exemplified themes from the festival, such as leveraging data and AI to sense customer needs and respond accordingly, focusing creative works around specific formats and platforms, using games and play to engage audiences, and designing brand experiences.
Augment my reality info press-montreal2010MobileMoxie
The document discusses augmented reality (AR), which overlays computer-generated imagery on live views of the physical world. It defines AR and provides examples of AR applications. It also discusses using AR for marketing by creating AR apps and promoting them through search engine optimization, traditional media, mobile strategies, and good instructions. The document predicts the future of AR will include optimized data feeds for AR apps, AR glasses, and AR contact lenses.
Telling stories - multimedia advertising by ContentlyHuong Do Thu
Brands are increasingly telling stories through multimedia like videos, interactive articles and web series instead of traditional television ads. This allows them to immerse audiences in compelling narratives that build connections to the brand. The document discusses how Converse created an interactive story using parallax scrolling techniques, how Chipotle produced a web series to comment on issues in food production, and how clothing brand Ledbury uses documentary-style videos and unique lookbooks to share their brand identity. It also provides tips for crafting narratives that transport audiences, focusing on high-quality execution, and distributing content through the right mediums.
The document summarizes technology and marketing trends from the third quarter of 2011. Key trends included the rise of niche social networks like Instagram and Pinterest, the merging of physical and virtual worlds through augmented reality apps, new forms of interactive shopping experiences, extreme deals on Groupon, and brands innovating around digital music through co-creation and crowdsourcing projects. Marketers were advised to consider smaller networks and how mobile technology could enhance consumer experiences both in stores and through digital extensions of traditional advertising.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
5 Strategies for Capitalising on the Micro-Moment EconomyIris
The article outlines five strategies for communicating with consumers in micro-moments on mobile devices:
1) Use messaging platforms which account for 28 minutes of daily usage to distribute branded content.
2) Turn short micro-moments into longer sessions by directing users from social media to platforms like YouTube and Medium for extended content.
3) Present the value of content upfront in the first few seconds to engage users with short attention spans on platforms like Facebook.
4) Create content that is disruptive enough to stand out from competitors in crowded newsfeeds.
5) Reduce friction in the customer journey by serving commercially-focused content that answers consumer needs and drives purchases across channels.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
1) As communication technologies advance, brands must adapt strategies to connect with digital generations in more personalized, media-rich ways that emphasize empathy.
2) The document outlines 10 trends in how digital natives communicate and recommends how brands can engage, such as using augmented reality to "try on" products virtually or leveraging niche social networks to find true influencers.
3) Brands are encouraged to help break consumers out of social media filter bubbles, incorporate humor and personality into interactions including AI assistants, and take action on social issues in an empathetic way that sparks dialogue.
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
1. The Internet of Things (IoT) involves connecting physical objects through sensors and networking capabilities. An estimated 6.4 billion IoT devices were in use worldwide in 2016, with that number expected to grow to over 20 billion by 2020.
2. Asian markets are important for IoT adoption, with close to one-third of all connected devices projected to be located in the region by 2020. Chinese manufacturers are developing consumer IoT products for homes, fitness, and more. Data from these devices can provide insights for improved products and services.
3. IoT is enabling new business models, like pay-as-you-drive insurance where activity data from smartwatches can lower premiums. Connected
We’ve collected a whole year of Mindshare ‘Point of View’ articles together to give you a complete picture of how the industry developed in 2016. POV topics explore livestreaming across social media platforms, the surge in popularity of Pokemon GO, Amazon Fresh, and more.
All POVs are written ‘in the moment’ (we start with January and go through to November) and were correct at time of writing.You’ll also find some trends to look out for in 2017 that we think will matter to your business.
1) Gravity Thinking attended the Changing Media Summit hosted by the Guardian which featured leaders from major media, technology, and marketing companies discussing the changing media landscape.
2) Key themes that emerged were the rise of content and social media, changing consumer media habits, and how brands can leverage opportunities while avoiding risks in this new environment.
3) Brands will need to become more responsive, participative, and meaningful by embracing open collaboration and providing quality content while carefully managing their online presence and communities.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
The document discusses trends in digital collaboration and content. It discusses how brands are opening up their technologies through APIs to encourage collaboration with developers. It also discusses how brands are tapping into consumer nostalgia through campaigns that reference memories and childhood experiences. Additionally, it discusses how brands are starting to use Google+ as a new social media platform and the benefits it provides in connecting with consumers. Finally, it discusses how consumers are customizing and remixing brand content on platforms like YouTube, and that brands could benefit from embracing this trend.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
The document outlines 10 digital marketing trends predicted for 2019, including the wider adoption of augmented and virtual reality technologies, the continued dominance of video content online, efforts to curb fake reviews, brands becoming more socially and environmentally conscious, challenges of the changing Facebook algorithm, the rise of voice searches, more brands using augmented reality in marketing, improved human-like interactions from AI assistants, addressing customer complaints through social media, and advances in conversational chatbots.
The document provides predictions and insights about marketing trends for 2016. It discusses how consumers will increasingly look to break free from centralized platform-driven ecosystems and create their own instead. It also discusses how ad blocking will bring branded content to the fore as content becomes king. Artificial intelligence is predicted to grow significantly in 2016 but brands must ensure AI focuses on meaningfulness and does not result in a future where human relationships are no longer important.
Augment my reality info press-montreal2010MobileMoxie
The document discusses augmented reality (AR), which overlays computer-generated imagery on live views of the physical world. It defines AR and provides examples of AR applications. It also discusses using AR for marketing by creating AR apps and promoting them through search engine optimization, traditional media, mobile strategies, and good instructions. The document predicts the future of AR will include optimized data feeds for AR apps, AR glasses, and AR contact lenses.
Telling stories - multimedia advertising by ContentlyHuong Do Thu
Brands are increasingly telling stories through multimedia like videos, interactive articles and web series instead of traditional television ads. This allows them to immerse audiences in compelling narratives that build connections to the brand. The document discusses how Converse created an interactive story using parallax scrolling techniques, how Chipotle produced a web series to comment on issues in food production, and how clothing brand Ledbury uses documentary-style videos and unique lookbooks to share their brand identity. It also provides tips for crafting narratives that transport audiences, focusing on high-quality execution, and distributing content through the right mediums.
The document summarizes technology and marketing trends from the third quarter of 2011. Key trends included the rise of niche social networks like Instagram and Pinterest, the merging of physical and virtual worlds through augmented reality apps, new forms of interactive shopping experiences, extreme deals on Groupon, and brands innovating around digital music through co-creation and crowdsourcing projects. Marketers were advised to consider smaller networks and how mobile technology could enhance consumer experiences both in stores and through digital extensions of traditional advertising.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
5 Strategies for Capitalising on the Micro-Moment EconomyIris
The article outlines five strategies for communicating with consumers in micro-moments on mobile devices:
1) Use messaging platforms which account for 28 minutes of daily usage to distribute branded content.
2) Turn short micro-moments into longer sessions by directing users from social media to platforms like YouTube and Medium for extended content.
3) Present the value of content upfront in the first few seconds to engage users with short attention spans on platforms like Facebook.
4) Create content that is disruptive enough to stand out from competitors in crowded newsfeeds.
5) Reduce friction in the customer journey by serving commercially-focused content that answers consumer needs and drives purchases across channels.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
1) As communication technologies advance, brands must adapt strategies to connect with digital generations in more personalized, media-rich ways that emphasize empathy.
2) The document outlines 10 trends in how digital natives communicate and recommends how brands can engage, such as using augmented reality to "try on" products virtually or leveraging niche social networks to find true influencers.
3) Brands are encouraged to help break consumers out of social media filter bubbles, incorporate humor and personality into interactions including AI assistants, and take action on social issues in an empathetic way that sparks dialogue.
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
1. The Internet of Things (IoT) involves connecting physical objects through sensors and networking capabilities. An estimated 6.4 billion IoT devices were in use worldwide in 2016, with that number expected to grow to over 20 billion by 2020.
2. Asian markets are important for IoT adoption, with close to one-third of all connected devices projected to be located in the region by 2020. Chinese manufacturers are developing consumer IoT products for homes, fitness, and more. Data from these devices can provide insights for improved products and services.
3. IoT is enabling new business models, like pay-as-you-drive insurance where activity data from smartwatches can lower premiums. Connected
We’ve collected a whole year of Mindshare ‘Point of View’ articles together to give you a complete picture of how the industry developed in 2016. POV topics explore livestreaming across social media platforms, the surge in popularity of Pokemon GO, Amazon Fresh, and more.
All POVs are written ‘in the moment’ (we start with January and go through to November) and were correct at time of writing.You’ll also find some trends to look out for in 2017 that we think will matter to your business.
1) Gravity Thinking attended the Changing Media Summit hosted by the Guardian which featured leaders from major media, technology, and marketing companies discussing the changing media landscape.
2) Key themes that emerged were the rise of content and social media, changing consumer media habits, and how brands can leverage opportunities while avoiding risks in this new environment.
3) Brands will need to become more responsive, participative, and meaningful by embracing open collaboration and providing quality content while carefully managing their online presence and communities.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
The document discusses trends in digital collaboration and content. It discusses how brands are opening up their technologies through APIs to encourage collaboration with developers. It also discusses how brands are tapping into consumer nostalgia through campaigns that reference memories and childhood experiences. Additionally, it discusses how brands are starting to use Google+ as a new social media platform and the benefits it provides in connecting with consumers. Finally, it discusses how consumers are customizing and remixing brand content on platforms like YouTube, and that brands could benefit from embracing this trend.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
The document outlines 10 digital marketing trends predicted for 2019, including the wider adoption of augmented and virtual reality technologies, the continued dominance of video content online, efforts to curb fake reviews, brands becoming more socially and environmentally conscious, challenges of the changing Facebook algorithm, the rise of voice searches, more brands using augmented reality in marketing, improved human-like interactions from AI assistants, addressing customer complaints through social media, and advances in conversational chatbots.
The document provides predictions and insights about marketing trends for 2016. It discusses how consumers will increasingly look to break free from centralized platform-driven ecosystems and create their own instead. It also discusses how ad blocking will bring branded content to the fore as content becomes king. Artificial intelligence is predicted to grow significantly in 2016 but brands must ensure AI focuses on meaningfulness and does not result in a future where human relationships are no longer important.
Marketing and Communications review of 2015 and predictions for 2016 from our smartest thinkers, friends and fans. Passionate about their field of expertise.
1) In 2019, AR and VR technologies will be more widely adopted by major brands, as their costs decrease and capabilities increase. Up to 88% of companies plan to use AR in marketing.
2) Video content will dominate the internet, claiming over 80% of web traffic. Marketers who do not incorporate engaging video into their strategies will fall behind.
3) As consumers increasingly rely on online reviews, businesses will implement techniques like "review brushing" to detect and remove fake reviews, restoring trust in review platforms.
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
Here are the Top 9 Most Important Social Media Trends for 2023: 1. Tiktok Advertising 2. E-commerce on social media 3. Companies create a social audio strategy.
The document discusses 7 social media trends for 2018:
1. Visual search starting to enter the mainstream, enabled by technologies like Google Lens and camera-based searches on platforms like Pinterest.
2. Social commerce becoming more prominent as platforms introduce new shopping features and audiences warm to the idea of direct purchasing on social media.
3. Bots transitioning from conversational interfaces to structured menus and formats resembling mobile websites to improve the user experience.
4. Instagram strengthening its influence over shopping habits and brand partnerships due to its highly visual nature and growing audience.
5. Algorithms becoming a hot topic again as Facebook trials changes prioritizing friends over brands and publishers, potentially impacting organic reach.
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
Social Media Trends to Put Into Practice in 2019Falcon.io
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Over the past 10 years that Mindshare has been publishing annual trends reports, there have been significant developments in technology and media. Connectivity and data access have improved greatly, fueling many innovations but consumers still want more control over how brands use their data. While 5G networks have underdelivered against expectations, technological progress has not slowed. Early trends focused on the smart home and voice assistants have largely come to pass. Looking ahead, the report explores how artificial intelligence, deepfakes, identity, and personalization may shape media and advertising in the coming years in its five featured trends.
1. Investing in social media will become essential for businesses in 2014 as they recognize its importance for lead generation, referral traffic, and revenue. Businesses will need to hire social media professionals.
2. Google+ will grow in importance and challenge Facebook's leadership as the number two social network, with the potential to become a personalized web experience integrated with Google products like search.
3. Visual content like images and video will dominate social media strategies over text, with the rise of apps like Instagram, Vine and Tumblr that encourage short-form visual sharing.
The 2010s were a turbulent time for digital marketing. New technology meant marketers had to adapt to changes quickly. The 2010s gave birth to Instagram, Snapchat, and Growth Hacking.
We also saw massive changes in search algorithms, the use of social media in marketing, and an industry wide pivot to video. Let’s take a look back at the marketing trends that shaped the decade...
12 Digital Predictions for 2012 - Millward BrownMarie_Estager
Gamification and social media will continue to grow in popularity and influence in 2012. Gamification techniques will be applied to more non-game contexts to motivate and engage people. However, effective gamification requires understanding varying user motivations. Social TV will also explode, with new tools allowing greater interaction around TV content. The mobile wallet will rise in popularity for mobile payments. Social, local and mobile marketing will become more intertwined, targeting users with relevant messages based on location and timing.
Emerging Trends in Media and Entertainment Industry in 2023 - SG Analytics.pdfSG Analytics
With the media and entertainment industry moving faster from our living rooms to our pockets, companies are adapting to this shift to understand consumer engagement.
Visit:
https://www.sganalytics.com/blog/media-entertainment-industry-trends/
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
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4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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With Regards
Janani Digital Marketer
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
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Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
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4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Social Media Trends 2019
1. In the fast-spinning world of social, sitting still isn’t an option.
Some trends burn bright - then quickly fade away. Others go the
distance, changing how we connect and communicate for the
better. What opportunities will come your way in 2019?
SOCIAL
TRENDS
2019
2. WELCOME
Here at Punch, innovating around the latest trends is a huge part
of what we do - looking out for new opportunities and helping
our clients differentiate themselves with bold, original campaigns.
2018 has been an exciting year creatively, with trends like AR and
shoppable 360 video taking brand experiences to a whole new
level. As new techniques and platforms like TikTok bubble to the
surface, what does 2019 have in store?
Let’s take a closer look…Bryn Foweather
Head of Social Media, Punch
3. AR will overshadow traditional content
AUGMENTED
REALITY
2019 TRENDS
As many countries hope to roll out 5G in 2019, we guarantee that a
wave of increasingly inventive AR content will sweep across social,
replacing traditional content at speed as brands seek to capture the
attention of their audience through valuable, immersive experiences.
AR really hit its stride in 2018, with functionality launched across Facebook
Messenger and Instagram Stories, the biggest news came in June when Facebook
announced it would be opening its AR Studio to all developers. Now affordable
and accessible for brands and influencers of all shapes and sizes, shining in the AR
game relies not only on ever more slick and photo-realistic visuals but the ability to
offer genuine value for users. AR trigger points are set to be a huge trend:
activating AR experiences on nearby mobile devices.
The perfect link between mobile devices and the experience economy,
Tottenham Hotspur is trialling trigger points in its new stadium – letting fans scan the
stadium to view scenes on their phones. With AR glasses in development by most
tech giants and Facebook rolling out ‘tap to try’ AR ads in its feeds, we are
confident in our prediction that AR will be even more important in driving killer
brand experiences in 2019.
“AR opens up possibilities. With the ubiquity of smartphones and the
barriers to entry breakdown on various platforms, global brands will be
moving towards AR as their preferred choice for creative execution in
campaigns.” - David Eglinton, Art Director, Punch
4. AR opens up many possibilities for
brands. With the ubiquity of
smartphones and as barriers to
entry breakdown on various
platforms, global brands will be
moving towards AR as their
preferred choice for creative
execution in campaigns.
“
“
David Eglinton, Art Director, Punch
5. Instagram Stories will eclipse all others in the social space
INSTAGRAM
STORIES
The ephemeral phenomenon with staying power, 2019 will cement
the status of Instagram Stories as a social media strategy
cornerstone. From fly-on-the-wall snippets to influencer hints and
tips, Stories will evolve to become even more integrated and
interactive, empowering brands to engage their followers like never
before.
Whether you want to hail an Uber, catch up on Netflix or order dim sum with
Deliveroo – in 2019 it’s likely that IG Stories will have you covered - expect a
whole host of apps and features to be integrated in the same way we’ve seen
with Spotify, SoundCloud and Shazam. Brands across the spectrum are using
Stories to reach consumers in new, exciting (and often silly) ways. While the
addition of GIFs, Polls, music, AR and animations makes them all the more fun,
the real beauty of Stories, like all IG features, is its streamlined user experience.
Ad budgets are flowing into Insta, due to the success of Stories - to succeed,
brands need to be prepared to throw bags of creativity at this competitive
space next year - anyone who’s anyone will be using Stories by 2020 (yep, your
parents aren’t far off).
2019 TRENDS
6. Insta-Wallet and the rise of shoppable media
SHOPPABLE
MEDIA
2019 TRENDS
What if you could spot an influencer wearing an unreal pair of trainers
on Instagram, get a closer look and pay in just one tap. We predict
2019 will be the year payments become fully integrated and
frictionless with shoppable social – convenience will be key.
Instagram has further developed the shopping capabilities on its platform by
adding the ability to purchase items featured in videos on users’ feeds. The social
giant will aim to reposition itself as a shopping platform. Next year we will see
shoppable content become truly frictionless. With rumours of a standalone
Instagram Shopping app in the air, there could be more opportunities for
advertisers than ever before.
From sales-focused ephemeral content on Instagram Stories to live streamed
product launches, brands must be prepared to test and learn channels and
innovative formats to drive sales at their peak. The sad state of the UK’s High
Streets means the seismic shift online has become an even bigger battleground –
brands are fighting for customers with innovative content formats, both on social
and online will have a significant role to play in 2019.
7. Life in 9:16 - the year of social TV
The bespoke creation of ‘social only’ TV shows is big business, with
brands breaking new ground with movies in 9:16. As a generation of
young filmmakers and editors emerges, expect high quality, long-
form social video to become the norm. Also known as ‘vertical
video’, 9:16 has given us a new consumption perspective.
In the past, filmmakers needed expensive crew, equipment and editing suites to
make something worth watching. Today, filmmakers can grab a good camera
and Adobe Premier, or even a solid video-editing smartphone app and strike
social gold. With IGTV providing the perfect platform to go create, brands like
National Geographic, Mercedes-Benz and Spotify are already paving the way.
Even traditional, big-budget broadcasters are using the channel to amplify
conversation and attract eyeballs to their shows, using what-happened-next
cliff-hangers and second-screen content to drive engagement. Brands have
experimented with content ‘jacking’; fashion magnet Boohoo recently fused
influencer marketing, social comms and s-commerce during last summer’s run
of Love Island, letting viewers shop the look. Brands need to sit up and pay
attention to the 9:16 format, which will be key in the push towards social-first
strategies.
SOCIAL TV
2019 TRENDS
8. Until now, we’ve been
conditioned to viewing film and
TV through a 16:9 aesthetic and I
think this is about to change in a
big way. Spend 5 minutes on
Instagram Stories and you’ll find
that the next generation of
creators are already working to a
9:16-first composition. We’ll see
more and more independent
filmmakers shooting 9:16 short
films and documentaries in 2019.
“
George Guildford, Executive Creative Director, Punch
“
9. Podcasts will overtake daily live radio listens by 2020
SONIC
BRANDING
As the podcast renaissance goes from strength to strength, we predict
that 2019 will see the format overtake listening figures for live radio
shows among certain demographics - especially young adults.
Many claim that we’re living in the golden age of UK radio. While this is true to an
extent, digital channels are responsible for a lot of the medium’s success. More
popular with every passing year, podcasting has legions of diehard fans, who listen
as part of their daily routine: driving, working, exercising, commuting, even while
falling asleep.
While many of the big radio shows have their own podcasts, current monster hits
include Serial, S-Town, Love Island and the intriguingly titled My Dad Wrote a Porno.
Apps like Anchor and Soundcloud have made it easier and more accessible than
ever for brands and content creators to create, upload and build audiences
around their own audio content. With 18.5 million episodes of 550k active podcasts
out there and hundreds of thousands of hours of catch-up radio available on
demand, we are positive that daily podcast listening figures will overtake live radio
listens among young adults in 2019.“90 million Instagram accounts tap on a shopping post to learn more about
products every month.” - Instagram
Listening figures for podcasts
have increased by 58% in the
last two years alone - BBC
2019 TRENDS
10. Platforms will grow a conscience
For all its golden moments, people are beginning to question the
value of social media – particularly in light of recent events.
Facebook believes the data of up to 87 million people was
improperly shared with political consultancy Cambridge Analytica
scandal – 1.1 million of them in the UK.
Encountering voices and brands whose values differ so wildly from our own can
be challenging – exhausting even. In response to mounting pressure from the
courts, media and the social community at large, platforms are finally owning
and embracing their responsibilities, with many brands doing the same – using
their voice and reach for good. As social reaches a crossroads, honesty is
undoubtedly the best policy. Customers are demanding more from the brands
they give their money to – and the social platforms they use. Expect more
fanfare and PR from various channels, highlighting their transparency, wellbeing
measures and the work they are doing to cleanse their platforms. Brands should
be prepared to shift spend to other platforms or mediums in a bid to make
these changes heard. High-profile appointments from business and politics will
be made by the big networks and work in the wellbeing space to better
understand the impact of social media on mental health.
TRANSPARENCY
2019 TRENDS
11. Consumers have shown support
for socially conscious brands for
years now, with businesses
offering shoppers opportunities
to make a positive impact for
both people and the planet.
These purpose-led messages are
set to become central to social
media marketing campaigns as
brands prioritise aligning
business practices with
consumer values.
Samantha Lowther, Senior Account Manager, Punch
“
“
12. Groups to take centre stage
BRANDED
COMMUNITIES
Facebook groups are a way for people and brands to discuss shared
interests, debate, collaborate, inspire and educate - all the things great
branded content should do. In 2019, we predict brands will be
prioritising strong branded communities, with the savviest sponsoring
and buying groups from their niche.
One of the few areas that actually benefited from Facebook’s latest algorithm
change, community posts now have more reach than most other types of brand
pages. Powered by Zuckerberg’s belief that groups “bring the world closer
together”, Facebook is going all in on brand communities in 2019, using groups as
a way of putting family and friends back at the core of the social experience.
Groups now sits in the bottom menu bar on the app and thus is far more prominent
than it was before.
We predict this year will see brands tackling user communities in new ways, with
niche pages being bought by larger competitors and evolved social listening
practices. The cleverest brands will be sponsoring specific niche groups and using
insight from brand association to create content specifically on a 1-2-1 or 1-2-many
basis.
“90 million Instagram accounts tap on a shopping post to learn more about
products every month.” - Instagram
Listening figures for podcasts
have increased by 58% in the
last two years alone - BBC
2019 TRENDS
13. Shouts a little louder
While not everyone uses voice search just yet, a new generation are
being raised with devices like Google’s Home and Amazon’s Alexa
in the room. In 2019 we’ll see a host of weird and wonderful
campaigns being developed around voice search.
For those who own a voice-activated speaker, life would now feel quite
strange without one. According to Google, 72% of these voice searchers claim
their devices play a large part of their daily routines. Offering a “human
relationship with technology”, brands should think carefully about how to better
optimise their marketing strategies with voice search in mind.
To truly become a household name, brands, as ever, will need to think outside
the box with their campaigns. Diet Coke Mango provides a simple example of
this. Whatever you think of the new ad (and Diet Coke Mango, for that matter)
the voice search prompt it gives is the shape of things to come: “Hey Alexa,
send me a sample for a free Diet Coke.”
VOICE
2019 TRENDS
14. The war on fake news.
BLOCKCHAIN
2019 could be a crucial year for blockchain. Because it can be used to
track and record everything of value, we predict blockchain will soon
house a relatively secure social media platform where our personal
data is protected and news is accurate and resistant to censorship -
ushering in a new era of transparency and authenticity.
Information-sharing is complicated in the post-truth age. From Brexit to the election
of Donald Trump, many believe that rhetoric on social media has played a huge
role in political events over the past couple of years. With revolutionary applications
for blockchain being dreamt up all over the place, we predict that social platforms
will aim to use the incorruptible ledger to guard against personal data breaches
and tackle the fake news problem. It’s already happening: by storing articles on
the blockchain, the Decentralized News Network promises to distribute “censorship-
resistant and verifiable news”, while ensuring accuracy and transparency through
incentivisation: meaning sources are cited and community verified in exchange for
stake tokens. Because it can’t be hacked or corrupted, blockchain also provides
users with control over their personal data, along with the rights to monetise
elements if they so choose. No more Cambridge Analytica.
2019 TRENDS
15. Your new best friends
While it’s true that chatbots are nothing new, 2019 will see them
develop further, with more human-like AI interactions, branded
emojis, GIF comments - and even the odd dose of British humour.
Will AI ever be able to crack a joke and genuinely make us chuckle? As
advancements in the area leave the Turing test in the dust, we think it’s a yes.
Used to streamline customer service, chatbots communicate quickly and
efficiently: solving queries, performing basic tasks and delivering ‘rich’ content
replies.
Delivering valuable content in a relaxed, informal space sends your customers
a clear message. You’re saying: we’re friends. In 2019 chatbots will become
more human-like than ever before. Expect to see bespoke GIFs, branded emoji
keyboards and unprecedented levels of scale and personalisation. With bots to
recommend products, order your favourite pizza and even hail you a cab,
playful usefulness will remain key in creating loveable machine overlords. Get it
wrong and your bots will be annoying and off-putting. Inform and entertain
and you’ll facilitate better relationships with your customers.
CHATBOTS
2019 TRENDS
16. In 2019 is AO more important than SEO?
AMAZON
OPTIMISATION
With more than 40 per cent of the e-commerce market, Amazon holds
unrivalled volumes of purchase and behavioural data linked to sales. As
it launches its own digital advertising platform and leads the race in
voice search, optimising content for Amazon will become increasingly
important in 2019.
Bookshop, supermarket, streaming service, Alexa… Amazon is many things to many
people. As the tech giant tightens its grip on every area of our lives, we are likely to
see Amazon dominate another market as it targets Google and Facebook to
deliver its own digital advertising platform. Looking to create an easy-to-use, self-
serve solution, Amazon are working with ad-tech , agencies and media companies
to make the advertising experience better and buying ads as easy as their online
shopping experience.
It may have a way to go, but Amazon will continue to increase its market share vs.
Facebook and Google, innovating with products and formats that get results for its
advertisers - provided all content is Amazon-optimised.
2019 TRENDS
17. One to watch in 2019 - Tik Tok
Brands are often (rightly) sceptical when it comes to new social
channels – and of course, it’s always worth treading with caution
when it comes to spending your precious resources. But once in a
while, a new kid on the block comes along that changes
everything. According to TechCrunch, TikTok was downloaded
more times in November than Facebook, Instagram, Snapchat and
YouTube.
A new social player from China, TikTok is a “short-video social platform powered by
music.” At present having exceeded 100m users on Android, TikTok has 16.8m followers
on Instagram: that’s a bigger social following than most of the brands on the British
high street combined. Adopting the same 9:16 layout as Snapchat and Instagram
Stories, the channel already has new content creators publishing regular content to
followers in the millions. For context, comedian/influencer Holly H has 709,000 followers
on Instagram but a whopping 11.9 million already on TikTok. BBC Radio 1, Nike and
Adidas are amongst the big brand early adopters already on the channel and we
expect to see that number rapidly increase in the first part of 2019. Following in the
footsteps of music and video platforms like Vine and Musical.ly, TikTok is certainly one
to keep your eye on – particularly for brands looking to resonate with a younger
demographic.
NEW PLATFORM
2019 TRENDS
18. 2019 will see social finally take the strategic spotlight
SOCIAL-FIRST
WORLD
Following years of coming way down in the pecking order, 2019 will see
social finally take the strategic spotlight of any brand worth its salt.
Social media has been with us for more than a decade now. At Punch, it redefined
our identity as an agency. Yet for many established brands, social has always been
seen as something of an afterthought. Assets created for TV and other channels
were simply reformatted for social. This has been fine – until now.
Younger generations who have grown up with social influencers as their go-to are
maturing into fully-fledged consumers. Advertising products, targeting options and
ROI are getting more sophisticated all the time. Social is a whole new animal, in a
position of great power. 2019 will be the year we finally see brands recognise that
power across the board.
2019 TRENDS
19. Remarkable ideas are hard to
come by, but socially-driven
brand activation campaigns,
steeped in customer insight, that
are either funny, useful or
remarkable - will help brands
with that ‘wow factor’ in 2019.
With customer experience front
and centre in brand
conversations, expect social-first
activations to play a huge part in
brand uplift as brands aim to put
a smile on people’s faces.
Bryn Foweather, Head of Social, Punch
“
“
20. Founded in 2003, Punch is a full-service social agency.
The team’s experience and creative curiosity strike the right balance between brand storytelling, influence, and reach; alongside distribution strategies that
deliver true value and ROI, for every client. We’re lucky to work with some of the world’s biggest brands, including Sony, Barclays, Barclaycard, Legal &
General, LinkedIn and John Lewis. Please feel free to get in touch - we’d love the opportunity to talk.
www.punchcomms.com | 01858 411600
about us.