Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.

1. Social Media: Strategies & Case Studies Sanjay Mehta CEO, Social Wavelength

2. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets

3. How Big Is It

4. 32 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 200 million! The number of blogs worldwide is 184 million. The number of people who read blogs worldwide is 346 million

5. opportunities

23. A bit about us Social Wavelength is a startup venture, incorporated in April 2009. Social Wavelength though, has been many years in the making! Sanjay Mehta: one of India’s earliest Internet entrepreneurs. Co-founded Homeindia.com in 1998, worked hands-on with this e-retail venture, selling ethnic Indian consumer products to global customers. Over the 9 years spent at Homeindia.com, mastered the business model – B2C and B2B over the Internet, consumer behavior, technologies, SEO/SEM, blogging, etc. After selling Homeindia.com in 2007, took over as COO, Compare Infobase Ltd. MapsofIndia.com, MapsofWorld.com, IndiaEdu.com, HeadlinesIndia.com, PicturesIndia.com, DGreetings.com, etc. were some of the leading portals of this Delhi based company. Besides managing operations and streamlining the business, got all of these entities into an active route towards Social Media. After spending 1.5 years at Compare Infobase, Sanjay moved on to start this new venture in Social Media Management, viz. Social Wavelength . Startup team in place, and the first three client engagements in place. Aiming to expand rapidly!

24. Social Wavelength’s Social Media Strategy Strategy is based on the 4P’s of Social Media . Strategy is based on the understanding the Social Media Engagement Landscape .

28. There are plenty of tools available to crawl the web and monitor Social Media We recommend licensed versions, rather than the free tools Radian6, TNS Cymphony, Scout Labs, Techrigy, Trackur etc. are some of these They pull up data, but they also pull up junk, spam, slang, etc. Also in case of busy brands, the social conversations can be high in volume We take the Social chatter from the tools and put a human filter on top of it. We first remove the junk and the spam and retain only relevant content We then tag the content for client’s user departments / other categories We also tag the sentiment on the posts An accurate, easy-to-read and actionable report is submitted to client Usually monitoring is done on weekdays, reports submitted weekly Exception reports submitted in special situations For more sensitive brands, we can also set up 24x7 Real Time Monitoring Monitoring

31. Questions? Sanjay Mehta CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com Personal blog: GrayHairWisdom.com Twitter: twitter.com/sm63 LinkedIn: linkedin.com/in/spmehta Tel: +91 98200-40918