Social Media for Customer Acquisition
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Care about leveraging Social Media (Facebook, Twitter, LinkedIn, YouTube...) for driving revenue growth? You will find this deck presented at Internet Retail Expo 2013 relevant and useful. You may want to check our upcoming hands-on, case study driven Social Media Marketing Trainings at http://www.digitalvidya.com.
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Social Media for Customer Acquisition
- 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Social Media for Customer Acquisition Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 2. Today’s Session Click to care MasterSocial Media? ■ Why edit about text styles ____ __ ____ _____ ____ ______ Second_____ of Social Media for Customer Acquisition _____ level ■ Opportunity Third level ____ _____ ■ Leveraging Facebook Advertising Fourth level _____ _____ ■ Creating Fifth level Facebook Advertising Strategy ____ _____ www.digitalvidya.com © Digital Vidya
- 3. No of Users (Million) Click to edit Master text styles ____ __ ____ _____ ____ ______ Platform Second_____ _____ level Global India Third level ____ _____Facebook 1000+ 60+ Fourth level _____ _____ Fifth level ____ _____ Twitter 500+ 20+ LinkedIn 200+ 15+ www.digitalvidya.com © Digital Vidya
- 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Time Has Not Changed Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 5. ____ __ ____ You wereexpected______ You were expectedto You are expected to Click to edit Master text stylesto _____ ____ have aa a Blog. have Facebook have Website. Second_____ _____ level Page. Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com © Digital Vidya
- 6. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 7. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 8. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 9. Customer Acquisition Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya
- 10. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Yet, in many cases, 75% of Fifth level ____ _____ revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
- 11. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence www.digitalvidya.com © Digital Vidya
- 12. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 13. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 14. Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 15. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 17. Company Page Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 18. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 19. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Leads www.digitalvidya.com © Digital Vidya
- 20. Apps + Contest Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 22. Kogi Korean BBQ Taco Truck Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya
- 23. Car Launch Click to edit Master text styles ____ __ ____ _____ ____ ______ Reveal the Name Contest Second_____ _____ level 1. 150,000 people Third level ____ _____ participated Fourth level _____ _____ 2. 35,000+ requests for Test Drives Fifth level ____ _____ 3. 8000 Cars booked in 10 days www.digitalvidya.com © Digital Vidya
- 24. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Sale www.digitalvidya.com © Digital Vidya
- 25. Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 26. Facebook Posts Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 27. 25% Online Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ facebook.com/Chumbak www.digitalvidya.com © Digital Vidya
- 28. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 29. Over 20% All Sales through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 30. Tweet to Order Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 31. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 32. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 33. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Advertising Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 34. Google Adwords vs Facebook Ads ■ Adwords: intent => higher______ Click to edit Master text styles ____ __ ____ _____ ____ conversion Second_____targeting + cost effective _____ level ■ Facebook: Third level Early mover advantage ____ _____ ■ Facebook: Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 35. Opportunity of Targeting on Facebook ■ Age__ ____ _____ ____ ______ Click to edit Master text styles ____ Second_____ _____ level ■ Location Third level ____ _____ ■ Gender Fourth level _____ _____ ■ Interest Fifth level ____ _____ ■ Email, Phone or Userid ■ Relationship Status ■ Social Connection on Facebook ■ Occupation ■ Education www.digitalvidya.com © Digital Vidya
- 36. Interest Targeting on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 37. Retargeting on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 38. Email/Phone/Id Targeting on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 39. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 40. Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____ Facebook Page _____ level Some Facebook Page, Event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User To your Website for Lead Generation & Sales www.digitalvidya.com © Digital Vidya
- 41. Optimizing Ads for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Advertiser A Advertiser B Second_____ _____ level Impressions 100 100 Third level Clicks ____ _____ 2 5 Fourth level (Rs) _____ _____ CPC 10 5 Fifth level ____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTR www.digitalvidya.com © Digital Vidya
- 42. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://pages.digitalvidya.com/lead-generation-and-sales www.digitalvidya.com © Digital Vidya
- 43. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Time to create your Facebook Fourth level _____ _____ Advertising Strategy! Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
- 44. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level Digital Marketing for Revenue Growth? Leverage ____ _____ Fourth level Our Training is a click away! _____ _____ Fifth level ____ _____ www.digitalvidya.com www.digitalvidya.com © Digital Vidya