Navigating the world of social media requires more than just posting content; it demands a keen understanding of etiquette. Join our presentation to uncover the secrets of effective online interaction. Learn how to strike the right tone, engage respectfully, and build lasting connections. Elevate your social media game and leave a positive digital footprint with our expert insights on social media etiquette. Key Takeaways: The do's and don'ts of social media engagement. 1.Strategies for maintaining professionalism online. 2. Tips for fostering meaningful connections in the digital age. 3. Building a personal brand that reflects your values and goals.

1. Social Media Etiquettes
Rabbir Shad
Senior Content Writer, weDevs

2. What is Social Media Etiquettes
Social media etiquette refers to the
set of guidelines, principles, and
social norms that govern appropriate
behavior and interactions on social
media platforms.Just as there are
etiquettes for face-to-face
interactions.

3. Does Social Media Etiquettes Matter?
● Online communication is powerful and
far-reaching.
● Professionalism and brand image
matter even in the digital world.
● Your posts represent you and your
organization.
● Posts can have lasting effects on
relationships and reputation.
● Social media is a public space; be
mindful of your behavior.

5. Impact of Social Media Etiquettes For Business
1. Helps with online interaction
2. Aids in remediation after a blunder
3. Help you appear empathetic
4. Protects you from legal implications.
5. Protects your brand respectability.

6. Avoiding Blunder

7. Social Media Etiquettes We Should Follow
Here are some guidelines to follow when using social media
networking-
● For professionals
● For Businesses
● For Employees

8. As a Professional
Keep your audience in mind
Consider whether the content
you’re sharing on social
media networks like Facebook
or Twitter is beneficial to
readers and answers their
problems. Consider whether
the stuff you’re about to
publish is what people want
and have come to see.

9. Make sure you don’t post any personal information
While building a social media platform, there’s a good chance
that your image as a friend or family member will clash with
your image as a professional. In this scenario, you must
adhere to etiquette that will assist you in balancing the
many roles you play. Also, try to refrain from blogging or
tweeting.

10. Share valuable content
It is a must-follow social media
etiquette. Use social media
channels such as Instagram,
LinkedIn, Twitter, and others to
post/tweet brief updates
regarding relevant issues. The
entire idea of having a
professional account is negated
by uploading trivial or unrelated
content. Get something to share
useful, such as a tip,
motivation, or a useful link

11. Share consistently but don’t overdo it
This etiquette is especially important
for people who like to reveal too much
information. It’s crucial to be present
on multiple social media networks
regularly, but don’t go overboard.
For example, on Twitter, publishing a
few times per day is acceptable, but on
Facebook, one post per day is more than
plenty.

12. Follow the social media norms
Each social media platform has its
norms. And each social media
community is developed around a
common interest or activity. As a
result, avoid sharing the same
information across many networks such
as Facebook, LinkedIn, Instagram,
etc. Consider adapting content for
each platform, even if you plan to
publish the same content across all
platforms.

13. As a Business
Uphold business values
Consider the type of content you wish to share. And consider
the design you’d like to employ. Also, consider the color
scheme you wish to stick to. Use this method to generate
content for posting and tweeting. Make sure these
posts/tweets reflect your company’s values and indicate what
you stand for.

15. Maintain a schedule
Keep your posts up to date. Don’t overshare, but don’t completely withdraw
from sight. It raises the question of how many posts is too much. The answer
varies from one business to the next and from one industry to another.
However, you should post at least once or twice a week.
“Nike uses its Instagram account slightly more regularly than its Facebook
Page, publishing posts on average about once a week. One reason for this could
be to the rising popularity of the photo/video sharing platform, which reached
1 billion monthly active users earlier this year”
Source

16. Identify platforms that work for you
With so many social media networks to choose from, it may be
tempting to try them all. However, this could be a dangerous
move. You should choose and focus on specific social media
channels to know your target people are based on marketing
goals.

17. Provide a complete bio for your
brand/business
Don’t forget to fill out all
required information after
signing up for a new account on
social media platforms like
Twitter and Facebook. Enter
your contact information after
uploading your business logo to
write about your company.
Ascertain that you include all
pertinent information that
others may need to know about.

19. Address follower queries/reviews Like
This
Not Like This-

20. For Employees
Use social media during working
hours
If you’re an employee of a firm
then share positive things about
the firm. Also, participate in
online discussions that will
benefit you and your company.

22. Keep personal and professional accounts
separate
Employees should keep their personal and
professional social media accounts
separate. Posts and “likes” on social
media can last indefinitely. When posting
on behalf of the organization, employees
should keep the company’s reputation in
mind.

23. Avoid sharing personal information
Employees should be cautious about revealing too much
personal information on the internet. Before publishing names
or photographs online, they must acquire permission from
other employees, clients, or business partners.

24. Make use of disclaimers
If an employee mentions his
firm on their personal social
media presence, it should
include a disclaimer that
their ideas and comments do
not necessarily reflect the
company’s or management’s
point of view.

25. Social Media Etiquettes for All Networks
For Twitter
● Don’t automatically direct
message people that follow you.
● Provide more context in your
tweets with Twitter’s latest
update.
● Don’t hijack another company’s
hashtag.
● Don’t buy followers.
● Don’t stuff your tweets with
keywords.
For Facebook
● Don’t Like your own post.
● Don’t post or tag photos of
fans, customers, or employees
without permission.
● Don’t tag people or pages that
aren’t relevant to your post.
● Don’t ask for Likes, Comments,
or Shares.

26. For LinkedIn
● Personalize your connection
requests. Tell them WHY you’re
connecting.
● Once connected, send a “welcome”
message.
● Don’t join groups and immediately
start selling yourself.
● Don’t ignore the more professional
tone of the network.
For Instagram
● Don’t ask people to follow you or
use hashtags like #tagsforlikes –
it’s unprofessional.
● Don’t overgram. No one likes their
feed filled up with one user.
● Use hashtags for your brand
appropriately. The golden number of
hashtags is 11.
“If you're including them within your caption,
stick to 3 to 5—like Instagram recommends. If
you're going to use the first comment for
hashtags, then up to the full 30 hashtags would be
acceptable. However, this is not to say that you
should use 30 hashtags for every post”

27. Tips to Ensure Social Media Etiquette
● Mention content credits.
● Keep it simple and concise.
● Be truthful.
● Make your visual content appealing.
● Be welcoming to all.
● Go easy with hashtags.
● Promote others too.
● Don't copy digital content.
● Stick to your brand persona.

28. Brands Worth Following
Here is the list of brands with
excellent social media etiquette-
● Nike
● Starbucks
● Warby Parker
● Netflix
● Taco Bell
● Dove
● Airbnb
● Ben & Jerry's

29. Some Examples Good and Bad
Nike’s Amazing
Reply to a
Negative Comment

30. Netflix and Tinder Promoting Their Products

31. Royal Mail Needs to Change Their Social Media Admin!

32. Not so Sweet from Cinnabon!