Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
This document discusses the concept of "wikibrands" and how companies can reinvent themselves in today's customer-controlled marketplace. It outlines 10 factors for wikibrand success: 1) requiring a culture change, 2) having a clear focus, 3) using the right language, content and outreach, 4) providing incentives and motivations, 5) establishing rules and rituals, 6) choosing the right tools and platforms, 7) managing communities well, 8) adapting to the community's life stage, 9) using proper metrics and 10) facilitating organizational change. Companies are encouraged to engage with customers through social media to build advocacy, perception, support, serendipity, content, insight and ultimately success in business.
This document discusses how brands can reinvent themselves in today's customer-controlled marketplace by becoming "wikibrands" that focus on customer participation, social influence, and digital engagement. It outlines 10 factors for success as a wikibrand, including culture change, focus, language/content/outreach, incentives/motivations, and metrics/measurement. The document promotes the book "Wikibrands" and offers contact information for the authors to discuss becoming a wikibrand.
This document discusses how companies can reinvent themselves by becoming "wikibrands" that engage customers in an active participatory role. It argues that a premium brand is now defined by customer participation rather than just purchases. To succeed as a wikibrand, companies must embrace social business practices, have an activist customer culture, and find ways for customers to participate beyond just buying products. The document outlines six benefits of becoming a wikibrand, including increased brand advocacy, perception, support, serendipity, content, and insights. It also provides 10 factors for success, such as having the right culture, focus, language/content/outreach, incentives/motivations, rules/guidelines, and tools/platforms
This document discusses wikibrands, which are brands that engage customers through participation and social media. It provides 10 factors for success with wikibranding: 1) requiring a culture change, 2) focusing efforts, 3) using appropriate language and content outreach, 4) providing incentives and motivations for participation, 5) establishing rules and rituals, 6) choosing tools and platforms, 7) managing communities, 8) adapting to the life stage of the community, 9) using metrics and measurement, and 10) internalizing the change throughout the organization. The document emphasizes that wikibranding requires a shift to more collaborative and authentic engagement with customers.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
The document discusses social business and the importance of change. It outlines four laws of the connected internet: awesomeness, socialness, authenticity, and being customer-driven. Great engaged brands connect through visual content, communities, and transparency. To succeed, companies must strategize engagement through a FLIRT model, maintain wikibrands, and avoid digital deafness. The future will be shaped by trends in personalization and thought leadership.
This document discusses the concept of "wikibrands" and how companies can reinvent themselves in today's customer-controlled marketplace. It outlines 10 factors for wikibrand success: 1) requiring a culture change, 2) having a clear focus, 3) using the right language, content and outreach, 4) providing incentives and motivations, 5) establishing rules and rituals, 6) choosing the right tools and platforms, 7) managing communities well, 8) adapting to the community's life stage, 9) using proper metrics and 10) facilitating organizational change. Companies are encouraged to engage with customers through social media to build advocacy, perception, support, serendipity, content, insight and ultimately success in business.
This document discusses how brands can reinvent themselves in today's customer-controlled marketplace by becoming "wikibrands" that focus on customer participation, social influence, and digital engagement. It outlines 10 factors for success as a wikibrand, including culture change, focus, language/content/outreach, incentives/motivations, and metrics/measurement. The document promotes the book "Wikibrands" and offers contact information for the authors to discuss becoming a wikibrand.
This document discusses how companies can reinvent themselves by becoming "wikibrands" that engage customers in an active participatory role. It argues that a premium brand is now defined by customer participation rather than just purchases. To succeed as a wikibrand, companies must embrace social business practices, have an activist customer culture, and find ways for customers to participate beyond just buying products. The document outlines six benefits of becoming a wikibrand, including increased brand advocacy, perception, support, serendipity, content, and insights. It also provides 10 factors for success, such as having the right culture, focus, language/content/outreach, incentives/motivations, rules/guidelines, and tools/platforms
This document discusses wikibrands, which are brands that engage customers through participation and social media. It provides 10 factors for success with wikibranding: 1) requiring a culture change, 2) focusing efforts, 3) using appropriate language and content outreach, 4) providing incentives and motivations for participation, 5) establishing rules and rituals, 6) choosing tools and platforms, 7) managing communities, 8) adapting to the life stage of the community, 9) using metrics and measurement, and 10) internalizing the change throughout the organization. The document emphasizes that wikibranding requires a shift to more collaborative and authentic engagement with customers.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
The document discusses social business and the importance of change. It outlines four laws of the connected internet: awesomeness, socialness, authenticity, and being customer-driven. Great engaged brands connect through visual content, communities, and transparency. To succeed, companies must strategize engagement through a FLIRT model, maintain wikibrands, and avoid digital deafness. The future will be shaped by trends in personalization and thought leadership.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Capitalising on the social media movement - IHRSA European Congress October ...Ray Algar
This document summarizes a presentation on capitalizing on social media for health clubs. It discusses how social media is changing communication from one-way to two-way interactions. It provides an overview of popular social media platforms and evaluates how other industries use social media to engage followers. The presentation examines how European health clubs can build relationships with members through social media and outlines key principles for developing an effective social media strategy.
The document summarizes a presentation by Sean Moffitt on building brands in today's social media landscape. Some key points from the presentation include:
- Brands must engage customers through social media and online communities to build advocacy and remain relevant. Successful brand communities provide value and incentives for members.
- Metrics like member engagement, traffic, new registrations, and referrals are important for measuring community success, but the objectives of the community should guide the metrics.
- Building a brand in social media requires changes to company culture and a focus on listening to customers and empowering them as advocates and collaborators.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Social Media's Growing Influence Among High Net Worth InvestorsLinkedIn
Social media is increasingly being used by high net worth investors to research financial information and make investment decisions. The study found that 5 million high net worth investors in the US and Canada use social media for these purposes. LinkedIn is the most popular and trusted social media platform for financial information, used by 73% of high net worth investors who research finances on social media. The study also found that social media users are more engaged in managing their own investments than non-users. Financial companies and advisors have an opportunity to use social media, especially LinkedIn, to better connect with and provide relevant information to high net worth investors.
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
The document discusses social media best practices and covers several topics:
- The history of social media from its origins in the 1970s to current popular platforms.
- Legal issues to consider when using social media, including trademarks, discovery, human resources, and securities laws.
- Popular social media platforms and how customers engage with brands on each.
- Ways for businesses to leverage social media to grow, such as engaging customers on multiple platforms.
- Key performance indicators and tools for measuring the success of social media campaigns, like traffic, engagement, and buzz generation.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
This document discusses Wikibrands and how to mobilize communities around causes. It begins by introducing Sean Moffitt, the president of Agent Wildfire, and Wikibrands, a book and website about customer participation being the new business currency. It then discusses some of the challenges of Wikibranding, including company culture and lack of skills. It argues that Wikibranding is important now due to shifts in media and technology. It outlines six key benefits of Wikibranding for causes, including marketing, PR, customer service, and content creation. It discusses ten key factors for Wikibrand success, including culture change, focus, language and storytelling, incentives, rules and rituals, and tools. Overall
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Capitalising on the social media movement - IHRSA European Congress October ...Ray Algar
This document summarizes a presentation on capitalizing on social media for health clubs. It discusses how social media is changing communication from one-way to two-way interactions. It provides an overview of popular social media platforms and evaluates how other industries use social media to engage followers. The presentation examines how European health clubs can build relationships with members through social media and outlines key principles for developing an effective social media strategy.
The document summarizes a presentation by Sean Moffitt on building brands in today's social media landscape. Some key points from the presentation include:
- Brands must engage customers through social media and online communities to build advocacy and remain relevant. Successful brand communities provide value and incentives for members.
- Metrics like member engagement, traffic, new registrations, and referrals are important for measuring community success, but the objectives of the community should guide the metrics.
- Building a brand in social media requires changes to company culture and a focus on listening to customers and empowering them as advocates and collaborators.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Social Media's Growing Influence Among High Net Worth InvestorsLinkedIn
Social media is increasingly being used by high net worth investors to research financial information and make investment decisions. The study found that 5 million high net worth investors in the US and Canada use social media for these purposes. LinkedIn is the most popular and trusted social media platform for financial information, used by 73% of high net worth investors who research finances on social media. The study also found that social media users are more engaged in managing their own investments than non-users. Financial companies and advisors have an opportunity to use social media, especially LinkedIn, to better connect with and provide relevant information to high net worth investors.
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
The document discusses social media best practices and covers several topics:
- The history of social media from its origins in the 1970s to current popular platforms.
- Legal issues to consider when using social media, including trademarks, discovery, human resources, and securities laws.
- Popular social media platforms and how customers engage with brands on each.
- Ways for businesses to leverage social media to grow, such as engaging customers on multiple platforms.
- Key performance indicators and tools for measuring the success of social media campaigns, like traffic, engagement, and buzz generation.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
This document discusses Wikibrands and how to mobilize communities around causes. It begins by introducing Sean Moffitt, the president of Agent Wildfire, and Wikibrands, a book and website about customer participation being the new business currency. It then discusses some of the challenges of Wikibranding, including company culture and lack of skills. It argues that Wikibranding is important now due to shifts in media and technology. It outlines six key benefits of Wikibranding for causes, including marketing, PR, customer service, and content creation. It discusses ten key factors for Wikibrand success, including culture change, focus, language and storytelling, incentives, rules and rituals, and tools. Overall
Wikibrands Wikisports ..and other things that engage fansSean Moffitt
This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
The document outlines 7 steps for developing a community manager for social and mobile media strategies:
1) Admit the importance of social media and community building.
2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy.
3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality.
4) Establish the duties and responsibilities of the community manager role and supporting teams.
5) Create perspective by filtering social media technologies and audiences.
6) Establish metrics to measure community engagement and success.
7) Think innovatively about how to leverage community input and speed of communication.
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
Reinventing Your Company in a Customer-Driven MarketplaceDrake International
The document discusses how companies need to reinvent themselves in a customer-driven marketplace by embracing social media and community engagement. It emphasizes that customers now help shape a company's brand through online reviews and discussions. To succeed, companies must participate authentically in conversations with customers and harness the ideas and content generated by communities. Metrics should focus on the customer experience rather than just marketing activities. Leadership requires community building skills to engage customers as partners in a two-way dialogue.
The document discusses the importance of social media for marketing. It notes that social media has changed how companies communicate with customers, moving from one-way communication to two-way conversations. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides statistics on social media usage and lists some of the top questions marketers have about using social media effectively.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Wikibrands Western Sponsorship CongressSean Moffitt
Wikibrands and WikiSponsorships aim to reinvent business and properties in a fan-driven marketplace. They propose a model where brands collaborate with fans and influencers using mass, direct, and social influence marketing approaches. This model emphasizes authenticity, collaboration, dialogue, and social purpose over traditional hype, control of messages, and one-way broadcasting. It also suggests integrating sponsorship efforts across online and mobile platforms, social networks, and influencer outreach to build true fan communities and advocates.
1) Mary Beth Kemp from Forrester Research presented on how European consumers are adopting social computing and social networks.
2) She discussed how over half of European online users engage in social computing and major brands are using social media.
3) Kemp also analyzed data on how Europeans participate in social media activities like blogging, reviews, social networking, and content creation/consumption across different age groups and countries.
4) She shared best practices for companies to facilitate online communities and engage consumers through social listening, speaking, supporting, and embracing.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Why social media..is crucial to businessNikhil Ashok
Social media has become crucial for businesses to connect with customers and build their brand. It allows for two-way conversations and engagement between brands and vast online communities. The rise of social networks like Facebook and Twitter have created large online marketplaces where customers discuss products, leave reviews, and find information - benefiting brands that actively participate through advertising, responding to feedback, and managing their reputation. Businesses must leverage social media for branding, customer interaction, and growing awareness to survive in today's digital world where people spend much of their time socializing and communicating online.
The document discusses various topics related to measuring and monitoring social media conversations. It provides 10 "laws" or principles of social media measurement, including that benefits are often in the "long tail" of metrics, participation of influencers is more important than broad reach, and measurement depends on one's goals and perspective. It also discusses the variety of social media conversations, tools for measurement, and implications for how media and marketing are evolving as social media grows in importance.
Ähnlich wie Social Media Book Club March: Wikibrands Webinar (20)
Navigating Social Media Legal Risks Featuring Author Robert McHaleSocial Media Club
Author Robert McHale joined Social Media Club for our July Book Club Webinar featuring his new title, Navigating Social Media Legal Risks: Safeguarding Your Business - View the introductory post here: http://socialmediaclub.org/blogs/from-the-clubhouse/social-media-july-book-club-navigating-social-media-legal-risks-robert-mcha
Slides are property of Author Robert McHale, Esq.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
Founded in 2006, the Social Media Club is the world's largest not-for-profit organization for social media professionals with over 300,000 members across 320+ chapters in 52 countries. The organization promotes digital literacy, shares best practices, and encourages ethical behavior through monthly educational events hosted by local chapters globally and at major industry conferences.
16 Tips for a Social & Stress-free SxSW Interactive 2011Social Media Club
This document provides 16 tips for having a social and stress-free experience at SXSWi in Austin, Texas from March 11-15, 2011. The tips include finding unofficial events through tools like Plancast, networking both online and offline, attending free food and drink events, taking notes, sharing experiences with others through social media, and participating in activities like biking, paddle boarding, or attending panels. Proper planning including checking in locations, packing the right tools, and utilizing transportation options can help ensure a smooth experience at the large tech conference.
http://webcom-world.com/montreal/?page_id=121&lang=en&event_id=21
ommunity of social media professionals, growing from a meeting of a dozen people in a Palo Alto office to over 160 cities around the globe. Social Media Club has grown largely from their emphasis on core values such as sharing, helping others, peer to peer learning and emphasizing ethics. In this session, they will share their lessons learned in building a global community that matters and present their plans for taking the community to the next level. With the belief that all things that matter come from the heart, they have demonstrated that quality almost always leads to quantity if you can simply disregard artificially imposted time tables. This is as much a story of the growth of social media as it is the story of the global community that believes “if you get it, share it”. Together Chris and Kristie will recount the trials, tribulations and joys of building a community by letting go of control and trusting that people will largely do the right thing. And that when they don’t you can respond openly and honestly and do the right thing to make things right. Community, from the heart, is the only path to true personal and professional success, whether your community is one with a social purpose or a business focus. Learn from people who really know, who have really been there and done that.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
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these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
1. Wikibrands - Reinventing Your Company in a Customer-Controlled Marketplace - March 31, 2011Social Media Club @wikibrands Sean Moffitt @seanmoffitt Mike Dover @doverd4s
2. Who is Sean Moffitt…. Just A Blonde Guy With a Cause Day Job – President, Agent Wildfire Night Job – Author, Wikibrands
3. Who is Mike Dover…. An All-Star with an Attitude Day Job – Managing Partner, Socialstruct Advisory Group Night Job – Author, Wikibrands
14. Wikibrands – Evoking the spirit of Canada… "Skate to where the puck is going, not to where it is."
15. Let’s Have a Grown Up Conversation… The Evolution of Social 1998-2001 2002-2004 2005-2006 2009-2010 2011- ??? 2007-2008 How do we test it? How do we make it core? What is it? Should we do it?
17. Social media is a great tool… Global media industry $600 billion industry Digital Media $90 billion industry Social Media $14 billion industry It’s not the end game.
18. The real Wikibrands challenge… Global internet industry $ 1 trillion annually Global education industry $ 2 trillion annually Global IT and Communications $ 3 trillion annually Global health care industry $ 4 trillion annually Global energy industry $ 6 trillion annually Global banking industry $ 7 trillion annually How do we reinvent some of these industries?
26. Reason #1 – Authentic Relationship Desired #1 The Need for Authenticity and Transparency - 42% #2 The rise of social networks - 38% #3 Increasing role of wireless/mobile - 35% #4 Customers/people waning attention spans - 25% #5 Media fragmentation - 22% #6 Change in mass marketing effectiveness - 20% Agent Wildfire -The Buzz Report, April 2010
27. Reason #2 – The World is Connected and Engaged 1.3 Billion Social Networkers Globally Facebook - 640 million, 130 friends each, 1,000+ fans per page Wikipedia – 265 million readers, 17 million articles Twitter – 170 million, 190 followers each (after 2 yrs) LinkedIn – 101 million, 61 friends each, 189 index on post-grad YouTube - 2 billion views daily/292 minutes per month Flickr – 40 million members/5.0 billion photos Foursquare – 6 million/381 million checkins Amazon – 650 million users annually, $24 billion sales GroupOn – 35 million users annually, $500 milion sales Quora – 600,000 registered users - Spending 82% more time on social networks than they did last year
28. Reason #3 – Conversations are Elsewhere Shifting Conversations – just four years ago, 80% of online engagement happened on the originating website, Now, 80% happens away from the originating website. Today, to be noticed and talked about, you need to reach “out there” to be relevant. Source: Hubspot , 2007-2010 study
29. Reason #4 - It has to…what’s left… Operational efficiencies are maxed Downsizing/rightsizing at limits Outsourcing labour is tapped Globalization of markets is done Media clutter is here Technology is ubiquitous The Customer Experience is What’s Left
30. Reason #4 – Plus it’s what your CEO cares about (or should care about) C-Suite Interest – The CEO's #2 and #3 priorities are customer service and experience; Advertising and promotion rank #12 and #14. Source: Microsoft Roundtable Study
31. Reason #5 - Social, Participation, Engagement, Collaboration, Influence, Community = Smart Business
32. “Social” is not media, tools or technology, this is about success in business: Engaged brands drive value +18% Non-engaged brands decrease in value -6% Source: Interbrand 2009 Best Global Brand s report
33. Reason #6 – Competition is Doing It, They Just Aren’t Very Good At It 78% don't have an employee policy More than ½ of top firms don’t have a strategy 71% of marketers are less/only equally familiar w/ new media tools than their customers. Source: Commotion Study/Buzz Report
34. Reason #6 – Competition is Doing It, They Just Aren’t Very Good At It 53% of businesses engaged in social/digital spaces do not have full-time staff to support the effort. Only 14% of companies are proactive in creating external advocates and leveraging them. 83% of executives believe their agencies need to radically transform be more competitive in a wikibrand world. Source: SNCR/Buzz Report
55. A Premium Brand is Now a Mark of Participation 1. Business and Brands Evolve, Evolution Happens More Quickly Now “Something you Want” “Something you Trust” “Something you Buy” “Something you Participate In” “Something you Prefer” “Something you Love”
56. 2. In a Wikibrand World- Act different, be different, think different Top 8 Differentiation Drivers Unique Dynamic Different Distinctive Innovative Visionary Daring Progressive Source: Y&R Brand Asset valuator
58. 4. Brands, It’s Ok to FLIRT Top 5 Wikibrands Planning Essentials: Focus Language and Content Incentives, Motivations and Outreach Rules, Guidelines and Rituals Tool and Platforms
59. 5. Getting Engaged is Not a Fling It’s a Commitment Top 5 Wikibrands Support Elements: Culture Community Life Stage Development Internalizing Wikibrands Community Management Measurement/Metrics
60. 6. Raising a Brand, The Difference Between Raising a 4 Year Old Parenting an 18 Year Old
61. 7. The 4 Ps Become the 4Es Product Promotion Place Pricing Experience Evangelism Everyplace Exchange
74. Implementation Issue – Lip Service > Action The biggest obstacles that continue to exist in implementing wikibrands in your company/clients? 1. Inability to measure 40% 2. Lack of budgets 31% 3. No accepted standards/benchmarks 29% 4. Fear of loss of control 29% 5. Inability for culture to accept 25% 6. Technical skills/expertise not in place 23% Source: Agent Wildfire Buzz Report 2010
75. #2 FOCUS – “Why are we doing this/what are we doing?”
82. #3 LANGUAGE, CONTENT & OUTREACH “do I like this/is there enough of this/can I identify with this/do they know me?”
83. If the Customer is King, then Content is Queen 8 Rules of Great Content Expert Understanding of Target and Context (Nike) Have a Belief System and Common Voice (Vancity) Establish a Humanizing Tone (Threadless) Shine the Light on Your Users (Fiskars) Listen to People, Acknowledge What They have to Say (Whole Foods) Embrace Your Role as Ringleader, Facilitator and Expert (Dell) Demonstrate Authenticity, Humility and Transparency (The Book of Awesome) Feed and Tailor to the Personality (PEMCO)
92. 25 Community Incentives - Intrinsic “How do I identify with, help the community” Better life/supporting cause Challenge/competition Creativity Fun & enjoyment Group effort/achievement Learning Satisfying curiosity Wanting to make a better product Meet people of similar interests
94. 25 Community Incentives - Extrinsic “How do I appear to others?” Ability to join VIP circle Access to exclusive channels Access to exclusive resources Chance for wider Fame Recognition (peer & company) Reputation building Recognition by company Reputation by peers
96. 25 Community Incentives - Explicit “What is my direct, tangible reward?” Customer service Information/advice 3rd party incentives Customized/personalized treatment Cash rewards Non-monetary rewards Discounts Invitation to Events Points accumulation
97. Explicit - Souplantation – What’s in it for Me?
117. Some rooms you… Entertain Play Learn Create Escape Converse
118. …so it is with social media Buy Play Entertain Create Learn Escape Converse
119. The Core 10 for a Business Tool Metaphorical Room Organizational Benefits Facebook - “The Living Room” - Ubiquity, Socialness, Integration Twitter - “The Front Porch” - Trends, Viralness, Launches Blog - “The Garden” - News, Comments, Feeds, SEO Community Site – “The Pool” - Fans, Deep Engagement YouTube - “TV Room” - Entertainment, Previews, Video
120. Continued…The Top 10 networks Tool Metaphorical Room Organizational Benefits 6. Flickr - “Gallery” - Photos, Artists, Celebrity 7. LinkedIn - “The Office” - BtoB, Deals, Professional Community 8. Wiki - “Workshop” - Collaboration, Fan community 9 Foursquare – “Driveway” - Location-based, Novelty, Events 10. MySpace - “Basement” - Entertainment, Music, Mainstream
124. 8. LIFE STAGE OF THE COMMUNITY “when do we need to adapt?”
125. The Life Stage of Social Media/Community Milestone achievement User generated content Incentives materialized Mass supported Expected cycle of activity Expansion Broadened focus Company culture change Self-governance Tiered membership Fresh produced content Highlight contribution Incentives pitched Networked Seeded audience
131. Don’t be fooled, people want social brands…they just don’t want pushy marketers - 85% of people want companies engaging with their customers in social media - 56% of people feel a stronger connection with those companies they interact with in social media - Twitterers are three times more likely to embrace brands than average population
134. Fresh from SXSW – the Top 10 #1 Gamification #2 – Near Worlds – Group Texting #3 – Hyperlocalization #4 – Geek/Content Mashups #5 – Transmedia/Convergence #6 - Social Analytics Watchoutrs #1 Net Neutrality #2 Soullessness #3 Privacy Watch #4 The Bubble
135. Some Advice - Act different, be different, think different Top 8 Differentiation Drivers Unique Dynamic Different Distinctive Innovative Visionary Daring Progressive Source: Y&R Brand Asset valuator
136. Never Forget – Humans are Hard Wired Social Animals 101
137. In a world of no time, attention and trust…don’t play it safe or follow others There is only one thing in the world worse than being talked about, and that is not being talked about. Oscar Wilde, The Picture of Dorian Grey
139. The 11 Cs of Collaboration Our Wikibrands Tour March – US April – US/UK/Europe May – International/US West Coast June – West Coast Canada July and On – Parts Unknown? Ongoing - Wikibrand Engagements/Bootcamps/Keynotes Invite us into your neighborhood! 104
146. Published by McGraw-Hill (Jan, 2011) Twitter: @wikibrands Facebookpage and 6 other social extensions Become an ambassador Contact us: smoffitt@agentwildfire.com mike@mikedover.com
147. Let’s Start The Conversation… Inquire: smoffitt (at) agentwildfire.com @seanmoffitt Phone: 416-255-4500 URL: www.AgentWildfire.com Blogs: http://BuzzCanuck.typepad.com/ www.spreadslikewildfire.com Explore: The Buzz Report (e-newsletter) Signup at www.AgentWildfire.com Learn: Executive WOM Seminars