The document discusses how governments in Australia have increasingly adopted social media over the past four years, with over 1,200 online consultations, 920 Twitter accounts, 120 blogs, 250 Facebook pages, and 300 mobile apps used across agencies. It notes that Australian government agencies now use social media more than ASX 200 companies and federal politicians, with over half of agencies using it for stakeholder engagement. The document provides advice for businesses on learning from how government uses social media, such as monitoring conversations, going mobile when appropriate, offering opportunities for influence, framing conversations carefully, and training staff while also encouraging community innovation and involvement.

1. Social government
Social Business
19 February 2014
Craig Thomler
Gov 2.0 Advocate
Managing Director
Delib Australia

2. Who am I?
Hi, I’m Craig and I’m NOT from the government…

3. How people think
of government…

5. But there’s a little
more going on…

7. While no-one was
looking, Aussie
governments
went social…

8. Very, very social…
 Over 1,200 online consultations in last four years
 Over 920 agencyTwitter accounts
 Over 120 agency blogs
 Over 250 Facebook pages
 Over 300 agency mobile apps
 Over 200 agency YouTube channels
 At least 15 open data competitions
 At least 7 open data sites
Source: eGovAU blog

9. And growing more social…
Source: eGovAU blog

10. (and you can now watch what gov is doing)
View top fifty government tweets daily at: oztweets.measuredvoice.com

11. Australian Government versus ASX 200
Use at least one social media channel
90%
82%
Australian Government
agencies
78%
ASX 200 companies
Sources: BRR Services Social Media Report, eGovAU blog
Federal politicians

12. What is government using social media for?
Use by Australian Government agency
Share
For stakeholder engagement or collaboration
54.24%
Operating an information campaign
42.37%
Responding to customer enquiries/comments/complaints
42.37%
For engaging with journalists and media outlets
40.68%
For engagement or collaboration with other government agencies
40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
28.81%
For a public consultation process
27.12%
For a stakeholder or other restricted access consultation
22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff)
18.64%
For policy or services co-design
11.86%
Source: eGovAU blog

13. What can business learn from government?
• Monitor conversations
• Go mobile – when appropriate
• Offer opportunities to influence
• Frame conversations carefully
• Train your staff to manage potential issues
• Encourage community innovation
• Involve communities in creation
• Play!

14. Monitor conversations

15. Go mobile – when appropriate

16. Offer opportunities to influence

17. Frame conversations carefully

18. Train your staff to manage potential issues

19. Encourage community innovation

20. Involve communities in creation

21. Play!

22. And, quickly what not to do….
• Be a SHOUTER
• Be inauthentic
• Be impersonal
• Be absent
(unless it suits your business)

23. Thanks
Craig Thomler
craig@delib.net
@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/
@Delibaunz