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Social Filtering Adam Hertz http://tunein.com Defrag 2009
Social Filtering? Use social networks and social gestures to present the most important content at the right time
Meaning is the new search Everything we want to find has been found, and will find us through our social connections. -- Stowe Boyd
People are the ultimate filter The people I pay attention to tell me what I should pay attention to
Twitter is the new RSS …but Twitter is a terrible RSS reader
The raw stream is overwhelming Stuff goes by too fast (FOMS) Hard to tell what’s important No memory, poor search
Right time is the new real time "Real-time" is actually a bit of a misnomer. Most of this activity doesn't truly occur in real time, the way talking on the phone does, and social gestures such as sharing links with friends are just as important a part of the appeal as immediacy. --Rob Hof, via Kevin Marks
What’s most important is not necessarily what’s most recent We need time-shifting and prioritization – think  ‘TiVo for Twitter’
Relevance is highly personal Who’s recommending this? How recent is it? How popular is it in my network? What’s it about?
Social gestures matter How I respond to someone’s recommendations indicates his/her level of influence on me
Not all gestures are equal Read, save, reply, passive RT,  active RT, comment, thank…
Weighted Social Graphs The strength of a relationship is determined by the history of responses to that person’s recommendations
Influence is the new page rank Use influence for relevance ranking Control frequency
Influence is transitive Recommendations from my extended network are a great source of serendipity and discovery
Curated lists are great starting points Especially for users with small networks Build influence networks based on response
Social FiIltering   Defrag09

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Social FiIltering Defrag09

  • 1. Social Filtering Adam Hertz http://tunein.com Defrag 2009
  • 2. Social Filtering? Use social networks and social gestures to present the most important content at the right time
  • 3. Meaning is the new search Everything we want to find has been found, and will find us through our social connections. -- Stowe Boyd
  • 4. People are the ultimate filter The people I pay attention to tell me what I should pay attention to
  • 5. Twitter is the new RSS …but Twitter is a terrible RSS reader
  • 6. The raw stream is overwhelming Stuff goes by too fast (FOMS) Hard to tell what’s important No memory, poor search
  • 7. Right time is the new real time "Real-time" is actually a bit of a misnomer. Most of this activity doesn't truly occur in real time, the way talking on the phone does, and social gestures such as sharing links with friends are just as important a part of the appeal as immediacy. --Rob Hof, via Kevin Marks
  • 8. What’s most important is not necessarily what’s most recent We need time-shifting and prioritization – think ‘TiVo for Twitter’
  • 9. Relevance is highly personal Who’s recommending this? How recent is it? How popular is it in my network? What’s it about?
  • 10. Social gestures matter How I respond to someone’s recommendations indicates his/her level of influence on me
  • 11. Not all gestures are equal Read, save, reply, passive RT, active RT, comment, thank…
  • 12. Weighted Social Graphs The strength of a relationship is determined by the history of responses to that person’s recommendations
  • 13. Influence is the new page rank Use influence for relevance ranking Control frequency
  • 14. Influence is transitive Recommendations from my extended network are a great source of serendipity and discovery
  • 15. Curated lists are great starting points Especially for users with small networks Build influence networks based on response