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M a r k e t i n g I n t e l l i g e n c e T e a m
2021 Game
Ind ustr y
Social Buzz
Rep or t
I n t r o
C o n s o l e
v s
O n l i n e
4
I n t r o
C o n s o l e v s O n l i n e
S M 2 N e t w o r k s
5
I n t r o
C o n s o l e v s O n l i n e
S M 2 N e t w o r k s
미디어별 버즈량
온라인, 콘솔 모두 포럼 비중이
약 90%으로 매우 높은
퍼센테이지 차지
6
I n t r o
C o n s o l e v s O n l i n e
S M 2 N e t w o r k s
7
P r o l o g
S M 2 N e t w o r k s
VS
9
Analysis
G e n r e R a n k i n g
1 0
Analysis
G e n r e R a n k i n g
1 2
R a n k i n g
A O S R a n k i n g
Positive Negative
1 -
5 ▲3
4 ▲1
3 ▼1
2 ▼3
1 3
R a n k i n g
A O S T o p 3
1 4
R a n k i n g
A O S T o p 3
1 5
R a n k i n g
A O S T o p 3
1 6
R a n k i n g
F P S T o p 5
Positive Negative
1 -
3 ▲1
4 ▲1
2 ▼2
5 -
1 7
R a n k i n g
F P S T o p 3
1 8
R a n k i n g
F P S T o p 3
1 9
R a n k i n g
F P S T o p 3
2 0
R a n k i n g
M M O R P G T o p 5
Positive Negative
1 -
4 ▲2
2 ▼1
3 ▼1
5 -
2 1
R a n k i n g
M M O R P G T o p 3
2 2
R a n k i n g
M M O R P G T o p 3
2 3
R a n k i n g
M M O R P G T o p 3
2 4
High
potentials
Strongholds
R a n k i n g
Tr e n d s L a n d s c a p e
High potentials
Niches
Stars
2 5
R a n k i n g
T o p 1 0
Positive Negative
2 6
R a n k i n g
T o p 1 0
23.6% 24.8%
28.4%
23.1% 23.2%
20.3% 18.4%
20.3%
16.6%
19.8% 19.8%
16.7%
18.3% 14.6%
11.7%
10.4%
8.9% 14.5%
15.2%
16.7%
35.4%
22.5%
24.4%
27.4%
14.8%
16.1%
18.4%
16.8%
19.5% 16.9%
17.5%
17.2%
12.6%
18.4%
15.8%
16.3%
22.6%
20.0%
15.2%
13.7%
13.5%
14.1% 18,7%
16.6%
12.2%
12.0%
11.3% 17.2%
9.8%
13.6%
12.6%
19.1%
10.3%
10.9% 9.6%
7.6%
9.7%
11.9%
14.2% 8.4%
2 7
High
potentials
Strongholds
R a n k i n g
Tr e n d s L a n d s c a p e
High potentials
Niches
Stars
2 8
Summary
1,751,162 buzz
Positive 59%
Negative 41%
2 9
Summary
3 2
S M 2 N e t w o r k s
0.6
1,279+
3 3
S M 2 N e t w o r k s
0.3
15,358+
3 4
S M 2 N e t w o r k s
카 카 오 게 임 즈
주 가 X 버 즈 량
0.7
216+
3 5
S M 2 N e t w o r k s
0.4
1,300+
3 6
S M 2 N e t w o r k s
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
주가 버즈량
‘
-0.5
2,735-
3 7
S M 2 N e t w o r k s
3 8
S M 2 N e t w o r k s
3 9
S M 2 N e t w o r k s
4 0
S M 2 N e t w o r k s
4 1
S M 2 N e t w o r k s
4 2
A b o u t t h e A u t h o r s
S M 2 N e t w o r k s
4 3
A b o u t u s
S M 2 N e t w o r k s
4 4
A b o u t u s
f o r f u t u r e c o n t a c t
S M 2 N e t w o r k s
2021 게임산업 소셜버즈 분석 리포트 [SM2Networks]

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2021 게임산업 소셜버즈 분석 리포트 [SM2Networks]

  • 1. M a r k e t i n g I n t e l l i g e n c e T e a m 2021 Game Ind ustr y Social Buzz Rep or t
  • 2.
  • 3. I n t r o C o n s o l e v s O n l i n e
  • 4. 4 I n t r o C o n s o l e v s O n l i n e S M 2 N e t w o r k s
  • 5. 5 I n t r o C o n s o l e v s O n l i n e S M 2 N e t w o r k s 미디어별 버즈량 온라인, 콘솔 모두 포럼 비중이 약 90%으로 매우 높은 퍼센테이지 차지
  • 6. 6 I n t r o C o n s o l e v s O n l i n e S M 2 N e t w o r k s
  • 7. 7 P r o l o g S M 2 N e t w o r k s VS
  • 8.
  • 9. 9 Analysis G e n r e R a n k i n g
  • 10. 1 0 Analysis G e n r e R a n k i n g
  • 11.
  • 12. 1 2 R a n k i n g A O S R a n k i n g Positive Negative 1 - 5 ▲3 4 ▲1 3 ▼1 2 ▼3
  • 13. 1 3 R a n k i n g A O S T o p 3
  • 14. 1 4 R a n k i n g A O S T o p 3
  • 15. 1 5 R a n k i n g A O S T o p 3
  • 16. 1 6 R a n k i n g F P S T o p 5 Positive Negative 1 - 3 ▲1 4 ▲1 2 ▼2 5 -
  • 17. 1 7 R a n k i n g F P S T o p 3
  • 18. 1 8 R a n k i n g F P S T o p 3
  • 19. 1 9 R a n k i n g F P S T o p 3
  • 20. 2 0 R a n k i n g M M O R P G T o p 5 Positive Negative 1 - 4 ▲2 2 ▼1 3 ▼1 5 -
  • 21. 2 1 R a n k i n g M M O R P G T o p 3
  • 22. 2 2 R a n k i n g M M O R P G T o p 3
  • 23. 2 3 R a n k i n g M M O R P G T o p 3
  • 24. 2 4 High potentials Strongholds R a n k i n g Tr e n d s L a n d s c a p e High potentials Niches Stars
  • 25. 2 5 R a n k i n g T o p 1 0 Positive Negative
  • 26. 2 6 R a n k i n g T o p 1 0 23.6% 24.8% 28.4% 23.1% 23.2% 20.3% 18.4% 20.3% 16.6% 19.8% 19.8% 16.7% 18.3% 14.6% 11.7% 10.4% 8.9% 14.5% 15.2% 16.7% 35.4% 22.5% 24.4% 27.4% 14.8% 16.1% 18.4% 16.8% 19.5% 16.9% 17.5% 17.2% 12.6% 18.4% 15.8% 16.3% 22.6% 20.0% 15.2% 13.7% 13.5% 14.1% 18,7% 16.6% 12.2% 12.0% 11.3% 17.2% 9.8% 13.6% 12.6% 19.1% 10.3% 10.9% 9.6% 7.6% 9.7% 11.9% 14.2% 8.4%
  • 27. 2 7 High potentials Strongholds R a n k i n g Tr e n d s L a n d s c a p e High potentials Niches Stars
  • 30.
  • 31.
  • 32. 3 2 S M 2 N e t w o r k s 0.6 1,279+
  • 33. 3 3 S M 2 N e t w o r k s 0.3 15,358+
  • 34. 3 4 S M 2 N e t w o r k s 카 카 오 게 임 즈 주 가 X 버 즈 량 0.7 216+
  • 35. 3 5 S M 2 N e t w o r k s 0.4 1,300+
  • 36. 3 6 S M 2 N e t w o r k s 0 50,000 100,000 150,000 200,000 250,000 300,000 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 주가 버즈량 ‘ -0.5 2,735-
  • 37. 3 7 S M 2 N e t w o r k s
  • 38. 3 8 S M 2 N e t w o r k s
  • 39. 3 9 S M 2 N e t w o r k s
  • 40. 4 0 S M 2 N e t w o r k s
  • 41. 4 1 S M 2 N e t w o r k s
  • 42. 4 2 A b o u t t h e A u t h o r s S M 2 N e t w o r k s
  • 43. 4 3 A b o u t u s S M 2 N e t w o r k s
  • 44. 4 4 A b o u t u s f o r f u t u r e c o n t a c t S M 2 N e t w o r k s