OfferPal: Monetizing Traffic with Virtual Currency

Slide title goes here… Offerpal Media Inc. Confidential Incentivize and Monetize Social Traffic with Virtual Currency SNAP Summit Anu Shukla Founder & CEO, Offerpal Media, Inc.

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[object Object],[object Object],[object Object],[object Object],[object Object],The Social Network Advertising Dilemma * Robert Peck, Bear Stearns, August, 2007 ** comScore July 2008 ** * comScore World Metrix June 2008 ,[object Object],[object Object],[object Object],[object Object],829M Users 733M Users 89.6% 83.3% SN Users as % of Total Internet Users* 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2006 2007 2008 2009 2010 90 %+ penetration 870M+ Users by 2010

User Engagement >$100 eCPM <10¢ eCPM Highest Advertising Industry eCPMs Monetization <$1 eCPM Ave app earns $75/day per 1000 DAU, some >$200/day CPM Banners CPC Adsense Monetization for Virtual Currency and Digital Products

Virtual Currency in Social Applications

Virtual Currency in Virtual Worlds

Virtual Currency in Social Games

Top Ways Your Users Can Earn Currency

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Top Ways Your Users Can Earn Currency ,[object Object],[object Object],[object Object],[object Object]

Integrating Currency Into the User Experience

[object Object],[object Object],[object Object],Integrating Currency Into the User Experience

Integrating Currency Into the User Experience ,[object Object],[object Object],[object Object]

Integrating Currency Into the User Experience ,[object Object],[object Object],[object Object],[object Object]

Integrating Currency Into the User Experience ,[object Object],[object Object]

Promoting Virtual Currency = Monetization

Promoting Virtual Currency = Monetization ,[object Object],[object Object],[object Object],[object Object]

[object Object],Promoting Virtual Currency = Monetization

Optimizing Your Virtual Currency

Optimizing Your Virtual Economy ,[object Object],[object Object],[object Object],[object Object]

Optimizing Your Virtual Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimizing Your Virtual Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Join More Than 400 Top Apps Today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OfferPal: Monetizing Traffic with Virtual Currency

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OfferPal: Monetizing Traffic with Virtual Currency