Strategic Approach to Sell Cat to a Dog Person.pdf
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Some people had identified themselves as a dog person. They preferred to have a dog even though didn’t reject a cat. However, their life is busy as they enter the working age, and they don’t have much time to play and groom their pet. Where the dog needs these mostly, the cat may be a solution. This plan contains the communication direction to sell a cat to a dog person.
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- A list of relevant local media outlets for pitching stories.
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Ähnlich wie Strategic Approach to Sell Cat to a Dog Person.pdf (15)
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April 2021 - Cambridge English Teachers Activities
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Abstrak:
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Dibuat oleh Christofer Felix untuk sidang Magang. Universitas Multimedia Nusantara.
©2020
Simulation Plan for Sawarna Beaches - Public Relations Planning for Tourism 2019
This is our PR Planning for Sawarna Beach to increase brand awareness. Sawarna Beach is located on located at Gendol, Bayah District, Lebak Regency, in the province of Banten. Sawarna consists of seven-part of beaches: Tanjung Layar, Pasir Putih, Karang Taraje, Legon Pari, Karang Beureum, Gua Langir, and Karang Bokor.
Made by Christofer Felix, Joanne Angeline, Aurellia Vania Zerlinda, Karin Triana, and Ni Made Radhika Rani for Campaign for Tourism & Hospitality final exam. Multimedia Nusantara University.
Ini adalah Perencanaan PR untuk Pantai Sawarna dalam meningkatkan kesadaran pengunjung. Pantai Sawarna terletak di Gendol, Desa Bayah, Kab. Lebak, Prov. Banten. Sawarna terdiri dari 7 bagian pantai: Tanjung Layar, Pasir Putih, Karang Taraje, Legon Pari, Karang Beureum, Gua Langir, dan Karang Bokor.
Dibuat oleh Christofer Felix, Joanne Angeline, Aurellia Vania Zerlinda, Karin Triana, dan Ni Made Radhika Rani untuk UAS mata kuliah Campaign for Tourism & Hospitality. Universitas Multimedia Nusantara.
©2019
CSR Plan for National Celular Operator - Award Winning CSR
This is our sustainable CSR plan for the untitled National Celular Operator. Bathara Siber is a program designed to develop research and technology among vocational and university students. We described the design of the Bathara Siber program activities from the process of recruiting researchers to the implementation of research results that will eventually be designed in a creative lab. The program comes from insight about research interests.
Made by Christofer Felix, Joanne Angeline, and Aurellia Vania Zerlinda.
This project is submitted to PRide UMN's 2019 - CSR Planning Competition in association with Burson Cohn & Wolfe. ©2019
Simulation Plan for Asus Zenfone 5 - Part 8: Production Brief
Part 8 of 8 in Account Planning & Management Series
Creative Brief Leo Young & Rubicam.
Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University.
©2018
Simulation Plan for Asus Zenfone 5 - Part 7: Media Brief
The document outlines a media plan to expand market share for Zenfone smartphones in Indonesia. The objectives are to reach 10% market share by end of 2019 and distribute Zenfone 5 to all capital cities in Q1 2019. The plan targets urban 20-40 year olds across Indonesia through cinema, newspaper, outdoor displays, and social media advertising. The 9 month campaign from February to December 2019 has budgets of 120, 150, 50, and 100 billion Rupiah respectively for different media vehicles. Special attention will be given to holidays and popular movies to boost visibility.
Simulation Plan for Asus Zenfone 5 - Part 6: Creative Brief ed. 2
This document provides a creative brief for an ASUS advertising campaign. It summarizes market research showing that while awareness of the ASUS Zenfone 5 is high in Indonesia, purchase intention is weakening due to distribution obstacles. It then outlines the problem to be solved by increasing purchase intention to 75% by the fourth quarter of 2019. The target audience and creative strategy are defined, with insights that smartphone photography can boost confidence when it is simple to use. The big idea is that photography is simple, not difficult, with AI ensuring customer satisfaction. Prototype ambient outdoor, TV, and print ads are provided with notes for the creative team.
Simulation Plan for Asus Zenfone 5 - Part 5: Creative Brief ed. 1
Part 5 of 8 in Account Planning & Management Series
Creative Brief Leo Burnett Edition.
Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University.
©2018
Simulation Plan for Asus Zenfone 5 - Part 4: Client Brief
Part 4 of 8 in Account Planning & Management Series
Client Brief JP Communication Edition
Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University.
©2018
Simulation Plan for Asus Zenfone 5 - Part 3: Advertising Strategy
Part 3 of 8 in Account Planning & Management Series
Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University.
©2018
Simulation Plan for Asus Zenfone 5 - Part 2: T-Plan
Part 2 of 8 in Account Planning & Management Series
Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University.
©2018
Simulation Plan for Asus Zenfone 5 - Part 1: Marketing Plan
Part 1 of 8 in Account Planning & Management Series
Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University.
©2018
Simulation Plan for Danone Aqua - Expanding Brand Messages 2017
In case of strengthening brand positioning of Danone Aqua, I made this brand message strategy and prototype of Aqua's future advertising materials. Made by Christofer Felix for Brands & Branding assignment. Multimedia Nusantara University.
Untuk memperkuat brand positioning Danone Aqua, saya membuat strategi brand message ini dan prototip material iklan untuk Aqua. Dibuat oleh Christofer Felix untuk tugas kuliah Brands & Branding. Universitas Multimedia Nusantara.
This simulation project is NOT affiliated with Danone Aqua.
©2017
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Strategic Approach to Sell Cat to a Dog Person.pdf
- 1. Selling a Cat to a Dog-Person? 12 Sep 2023 Prepared by
- 2. Which is More Advantageous? Cat Dog Maintenance cost The need of a large playground space Quiet Independent Life spans Owner Protection Lower Higher Small Space Large Space Yes No Yes No About 20 years About 13 years No Yes Source: Help Guide & Purina
- 3. Understanding The Owner Personality Dog People Cat People ● Mostly introvert ● Concern for privacy ● Seeking for affection ● Rebel & Progressive ● Feminism Culture ● Creative & intelligent ● Uni-petuals ● Mostly extrovert ● Concern for social live ● Seeking for companionship ● Comply & Conservative ● Masculine Culture ● Confident & Dominant ● Bi-petuals Source: Kompas.com & TheBark.com
- 4. Target Audience Opportunity Studies have shown that dog people can be bi-petuals. They are more willing to tolerate the idea of owning a cat. M &F, 18-30 y.o SES A, B Live at Urban City Pet-lovers but prefer dog, couch potato, high intensity activities, live in small occupancies, money-related stress Comm. Objective To build adopt intention to the dog people. Therefore, they will shift their preferences. Source: Thought Catalog
- 5. Source: Various Mass Media Audience Truth Insight Want to have a pet to maintain mental health and accompany them. However, they didn’t have objection if there a substitute that match with their situation & condition. The majority of Indonesians are of working age. They stay busy because they devote their time to making money by working and working. Because to economic constraints, they have little alternative but to live in narrow areas. “Aku pelihara anjing buat nemenin anak aku karena anjing tuh bisa diatur dan gak manja” -Niken, Dog person, 30 y.o.- “It relieves your stress honestly, and you have something to love and they're just cute. It makes you happy, taking care and playing with them. They also became your family and friend. I follow my family preferences as long easy maintenance.” -Devy, Pet lover, 23 y.o.- “Gw pilih kucing karena menurut agama gw gak najis. Kucing gw gak manja, cuma butuh dielus-elus dan ditemenin makan aja. Sayangnya macam ngurusin anak.” -Yanti, Cat person, 27 y.o.-
- 6. The Strategic Communication Ideas Dog people used to love the dogs so much and didn’t have any intentions to torture them. They shall understand their limited resources & lifestyle surely causing their dog unhappiness and stress. Therefore, adopt a cat that fits your limit. Pet Truth Consumer Tension Most urban people have limited resources and time. Some of them also have a financial burden. They are only able to live in small & narrow spaces. Their time is allocated to making money. Dogs need high-cost maintenance, a huge space playground, attention, toys, fresh air, and regular walks. If they don’t get it, they will be stinky, sick, and depressed. Emotional Approach: Isn’t Being Together is Still Love Entering the productive age may get busier. Therefore, need to stay away from any unproductive activities & distractions. Choosing cats instead of dogs because they are more independent and always understand you. Pet Truth Consumer Tension Productive age is usually busy on weekdays and sometimes on weekends too. They don’t want to get distracted and have less energy to do other activities. Cats are never begging for attention, can entertain themselves, and don’t make any distracting noise. Also has long life spans. Functional Approach: A Right Pet for Productive Age
- 7. THANK YOU