These simple steps will help you understand your business basics and how to go about promoting and marketing your business to get the returns you want. There are certain business fundamentals that when followed give you the greatest chance of success. If you have already been working at your business and you are not getting the results you want, use this as a refresher guide to see where you may have missed something. ​

1. SIMPLE STEPS TO
GROW YOUR BUSINESS
GLOBAL CREATIVE GROUP, INC

2. INTRODUCTION
These simple steps will help you understand your business basics and how to go about promoting and marketing
your business to get the returns you want. There are certain business fundamentals that when followed give you
the greatest chance of success. If you have already been working at your business and you are not getting the
results you want, use this as a refresher guide to see where you may have missed something.
Visit each page and make notes, answer the questions you can, and think through the
things you are doing or plan on doing.
About GCG: Over 30 years of marketing everything from global enterprise software, supply chain, erp, tpm, retail execution, automotive, and
food to a variety of small businesses in entertainment, fashion, real estate, products, services, and beyond. We have the experience you need to
help drive your business further. When you think an average small business will staff up and allocate $750k to marketing without spending a
penny on outreach. With GCG you get the best-skilled professionals without the headaches of HR, benefits, and in-house politics. Let GCG test
flight a couple of campaigns for youand youwill see the benefits inpartnering your marketing dollars withus.

3. NAME YOUR BUSINESS AND WHAT YOU WANT
PEOPLE TO PAY YOU FOR?
• Name of Business?
• I want to be paid for...
Simple Steps to Grow Your Business
GlobalCreative Group, Inc | www.globalcreativegroup.com| Copyright 2021

4. WHAT'S SPECIAL ABOUT YOUR OFFERING? WHY
WILL PEOPLE PAY FOR IT?
• What is your value-proposition?
• For instance...
Simple Steps to Grow Your Business
GlobalCreative Group, Inc | www.globalcreativegroup.com| Copyright 2021

5. WHERE WILL YOU BE DOING BUSINESS?
• Online via my website?
• Online via partner websites like Amazon, eBay?
• PhysicalStore?
• Distributing Products?
• VariousPhysicalLocations?
Simple Steps to Grow Your Business
GlobalCreative Group, Inc | www.globalcreativegroup.com| Copyright 2021

6. WHO ARE YOUR TARGET CUSTOMER PROSPECTS?
WHAT CHARACTERISTICS MAKE UP THEIR PERSONAS?
• Men | Women | Mix of Both
• Average age?
• What intereststhem?
• Where do they live?
• Household income level?
• What job titles would they hold?
Simple Steps to Grow Your Business
GlobalCreative Group, Inc | www.globalcreativegroup.com| Copyright 2021

7. WHAT KEYWORDS WOULD YOUR CUSTOMER PROSPECTS
USE TO FIND YOUR BUSINESS AND OFFERINGS?
• Examples: Tables, Golf Clubs, Epoxy, Floor Cleaner, etc.
Simple Steps to Grow Your Business
GlobalCreative Group, Inc | www.globalcreativegroup.com| Copyright 2021

8. HOW DO YOU PLAN TO CAPTURE AND
NURTURE THESE CUSTOMER PROSPECTS?
• TelephoneCalls
• Emails
• Newletters
• Website
• Do you have a CRM Database?
Simple Steps to Grow Your Business
GlobalCreative Group, Inc | www.globalcreativegroup.com| Copyright 2021

9. WHICH SOCIAL MEDIA PLATFORMS SHOULD YOU
FOCUS TIME AND ENERGY PROMOTING ON?
Platform Why? Y/N
Facebook
Instagram
Youtube
Twitter
Linkedin
Pinterest
Others?

10. ARE YOU GOING TO ADVERTISE AND IF SO WHERE?
Platform What formatsand why? Y/N
Online
Newspapers
Magazines
Outdoors
Direct Mail
Television
Radio
Other

11. WHAT ARE YOUR BUSINESS SUCCESS GOALS?
Goal​
A goal is a broad primary outcome.
Ex. Define it! Grow revenue by 18% YoY, Generate $100k in Sales
Objectives​
An objective is a measurable step you take to achievea strategy.
• Ex. Generate Net New MonthlyProspects (50 MQLs)​
Strategies​
A strategy is the approachyou take to achievea goal.
• Ex. Drive traffic to my website with advertising and get form fills.
• Ex. Offer FREE trialsor Special CouponCodes.​
Tactics​
A tactic is a tool you use in pursuing an objective associatedwith a strategy.
Ex. PPC Ads, SEM, SEO, Email,Press Releases, Google Display Ads, Linkedin InMail.
Targets​ Ex. My Customer Prospects or Existing Customers

12. ...THIS IS JUST BASICS 101, THERE IS SO MUCH MORE.
IF YOU HAVE QUESTIONS OR WOULD LIKE A FREE
MARKETING CONSULTATION?
• GlobalCreative Group, Inc
• www.globalcreativegoup.com
• Tel: 310.386.7327
• Linkedin: https://www.linkedin.com/company/global-creative-group