Link Development - SES London 2012
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My presentation from SES London 2012 on Link Development strategies. From link prospecting and research and link analysis. To link development strategies including: link reclamation, link baiti and content outreach (article marketing).
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- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Online Marketing Best Practices
The document discusses best practices for online marketing. It covers topics like search engine optimization (SEO), social media, and measuring results. SEO tactics discussed include keyword research, link building, and creating relevant content. Social media platforms covered are blogs, LinkedIn, Twitter, and using them to build relationships and share content. Metrics like website traffic sources, on-site behavior, and call-to-action responses are recommended for measuring marketing results. Content is emphasized as king for online marketing, especially helpful, educational content for business-to-business audiences.
Online Marketing Best Practices
The document discusses best practices for online marketing. It covers topics like search engine optimization (SEO), social media, and measuring results. SEO tactics discussed include keyword research, link building, and creating relevant content. Social media platforms covered are blogs, LinkedIn, Twitter and their business uses. Metrics like website traffic sources, navigation, and call to action responses are recommended for measuring marketing results. Content marketing is emphasized as king for both SEO and social media. The presentation aims to answer common questions marketers have around tactics, measurement, budgets and doing marketing internally versus outsourcing.
Email outreach strategies that you won't find in Google #seozraz conference
The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails?
So, what should you expect from my talk?
- I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours.
- Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive.
- Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.
Link Building in 2018 by Jason Acidre
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
LinkedIn Training - Harness the Power of the LinkedIn Professional Network
Harness the Power of the LinkedIn Professional Network
(Recorded Thursday 30th July - 11am - 12pm - Online Zoom)
Provide greater #brand awareness and increase your #digital reach by building connections.
Does your digital footprint match the real you? When was the last time you updated your biography or updated your experience? Find out how to utilise all the tools at your disposal to enhance your online presence, find and #connect to potential prospects and stay in the conversation!
#Socialmedia has seen a huge spike in usage during the #pandemic, with over 575+ million users and more than 260 million monthly active users #LinkedIn is a must-have for the majority of businesses. Using the platform to it’s full potential and creating engaging posts to entertain and inform your network is crucial for success.
4 Pillars for SEO and Online Discoverability in 2014
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Content Marketing Strategies Conference: Arnie Kuenn_intersection of content ...
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
Web 2.0 link-building
On page SEO involves using relevant keywords on pages to rank well in search engines. Links are important as they act like votes that help determine search rankings. Different types of links carry different weight, with links from pages with high PageRank or authority carrying more value. Several manual and automated link building techniques can be used to build relevant links from other sites, including creating shareable content, tools, and campaigns or syndicating content with link requirements. Social media can also be leveraged for links and traffic by creating engaging content and building followers on sites like Wikipedia, Digg, StumbleUpon, YouTube, LinkedIn, Facebook and Twitter. Any link building or social media use should be natural and contribute value without overtly promoting
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
This document provides an overview of content marketing and inbound marketing strategies. It discusses how traditional marketing uses interruptive tactics like ads while inbound marketing focuses on creating helpful content over time. It emphasizes using data to inform strategy and creating content like blogs, videos and social media posts to attract potential customers. The document also covers best practices for writing content, optimizing it for search engines, and distributing it across channels to generate leads and traffic.
Whitehat Linkbuilding Strategies Beginner To Advanced
It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.
Film Marketing and Distribution Seminar
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
Link building 2015
Yes, links need to earned. This deck contains gorgeous link building tactics to boost your SEO rankings.
Bay JS Linked In PP
The document outlines how to effectively use LinkedIn for job seeking and professional networking. It recommends completing your profile with a professional photo, current employment information, recommendations, and connections to be visible to recruiters. It also suggests using LinkedIn search functions to find people, jobs, and companies and engaging with groups relevant to your industry or location. Connecting with contacts you know personally and participating in discussions can help expand your professional network.
The Zero Budget Marketing Plan
The document provides guidance on developing a zero budget marketing plan, focusing on leveraging free tools and tactics. It recommends choosing 3-4 marketing tactics that resonate and driving action, such as brand awareness, traffic, or press. Tactics discussed include search engine optimization, social media, blogging, networking and partnerships. The document also stresses measuring marketing success through both leading indicators of activities and lagging indicators of results.
The Zero Budget Marketing Plan
The document provides guidance on developing a zero-budget marketing plan, focusing on free and low-cost tactics. It recommends starting with defining objectives and target audiences. Key tactics discussed include search engine optimization, social media, blogging, newsletters, networking and building relationships with influencers to gain press coverage. The document emphasizes focusing efforts on a few selected tactics that fit the business and audience rather than spreading efforts too thin across many channels.
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Measuring the value of links has been a continuous challenge. We know it is not about quantity of links, yet people still keep on counting links! Here's a way of measuring the value. Slides from conference at SEODay in Denmark (Jan 2019).
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Link Development - SES London 2012
- 1. Link Development Lisa Myers CEO, Verve Search #SESLondon @LisaDMyers
- 2. How to generate relevant links
- 3. SEO TOOLS +
- 5. #1 { target audience
- 7. Put yourself in their “shoes”
- 10. { link analysis & management #2
- 11. tools...
- 13. Use of Anchor Text #SESLondon @LisaDMyers
- 14. Depth of Links #SESLondon @LisaDMyers
- 15. Type of Links #SESLondon @LisaDMyers
- 16. # Domains Linking #SESLondon @LisaDMyers
- 17. Filtering
- 20. Assigning Tasks Assign link targets to the right people e.g. SEO, client, guest post writer etc
- 21. Set a task in competitor view #SESLondon @LisaDMyers
- 22. { link prospecting #3
- 25. { creative & development #4
- 28. Apple.com Links to domain= 35.8 MILLION! PR=9/10
- 29. link building
- 31. link baiting great digital content
- 33. GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking
- 37. INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)
- 38. real examples {link bait
- 44. #1
- 46. article marketing Using a piece of content to get a link can be very EFFECTIVE!
- 51. Stuff.TV inks to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44
- 52. Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44
- 53. Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership
- 54. Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com #SESLondon @LisaDMyers @LisaDMyers