As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines. Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing. With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.

1. Learn about the many free tools available for
SEO reporting and analysis
HOW TO MEASURE SEO
SUCCESS FOR WORDPRESS
WordPress Naperville
Meetup 11/15/22
HOW TO MEASURE SEO SUCCESS
FOR WORDPRESS
WordPress Naperville
Meetup 11/15/22
Learn about the many free tools available for SEO
reporting and analysis

2. Presenter: Bruce Jones
18 Years SEO Experience
A few of my websites
SEO Training https://1on1seotraining.com/
SEO Consulting https://brucejonesseo.com/
Online SEO Courses https://learnseo.training/
Free SEO Classes https://seosundays.com/
SEO Job Board https://seojobsearch.com/
Learn SEO Book https://amzn.to/3EuUv5V

3. How Do YOU Measure
SEO Success?

4. www.1on1seotraining.com
@1on1seoTraining
fb.com/1on1seotraining
630 330 2780

5. Smart Goals

6. ● Increase traffic by 50% in 6 months.
● Increase sales of X product online by 20% over the next month.
● Increase awareness of Y product online to encourage 30% more in-store
purchases over the next quarter.
● Add 1500 new subscribers to the newsletter over the next year.
● Connect with 10 people per week on Facebook.
● Increase brand loyalty on social media by encouraging fans to give at least 1
message of positive feedback per day.
● Adding a thank you page for your contact form, now you can count how
many people have filled out the form and where they came from.
SMART Goal Examples
SMART goals are Specific, Measurable, Attainable, Realistic, Time-based.

7. As a business owner, it's essential to determine whether your website is successful.
After all, your website is the face of your business, and you want to make sure that it's
attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By
tracking things like your rank in search results, your visibility, and the number of
visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help
ensure that your website is getting the attention it deserves.
Your website is the
FACE OF YOUR BUSINESS

8. Yesterday Google has agreed to pay nearly $392
million in a settlement with 40 states over allegations
that the company tracked people through their
devices after location tracking had been turned off, a
coalition of state prosecutors announced on Monday.
Authorities said, since at least 2014, Google broke
consumer protection laws by misleading users about
when it secretly recorded their movements. It then
offered the surreptitiously harvested data to digital
marketers to sell advertisements, the source of nearly
all of Google's revenue.
Read more: https://www.npr.org/2022/11/14/1136521305/google-settlement-location-tracking-data-
privacy
Should we believe everything that Google says?
Google pays nearly $392 million to settle sweeping
location-tracking case

9. TOOLS TO MEASURE YOUR
WEBSITE’S SEO
SUCCESS

10. Universal Analytics V3 is the older data collection
technology for web-based Analytics. It uses the
analytics.js tracking code for websites, an SDK for mobile
apps, and the Measurement Protocol for other digital
devices.
● Collects both website and app data to better
understand the customer journey
● Uses event-based data instead of session-based
● Includes privacy controls such as cookieless
measurement, and behavioral and conversion
modeling
● Predictive capabilities offer guidance without
complex models
● Direct integrations to media platforms help drive
actions on your website or app
● Keyword Hero was a bolt on program that worked
awesome. https://keyword-hero.com/
Google Universal Analytics
Web-based data collection - expires July 1, 2023
https://analytics.google.com/analytics

11. Google Analytics is the most comprehensive yet
underrated tracking software out there. It doesn’t
only tells you what people are doing on your site,
but also helps provide insight into their preferences
and buying habits so that they can have a better
customer experience while still driving results for
business! Here’s more.
● Unlock customer-centric measurement.
● Get smarter insights to improve ROI.
● Connect your insights to results.
● Make your data work for you.
Google Analytics 4 (GA4)
What’s in it for you and your business?
https://analytics.google.com/analytics

12. Did you know that Google Search Console can help improve
your website's visibility and performance on Google
Search? By using the tools provided by Google, you can
understand how your website is performing on the search
engine results pages (SERPs) and make changes to
improve your ranking. Here’s a few of what you can get
from Google Search Console:
● Optimize your content with search analytics.
● Get your content recommended on google.
● Get alerted on your issues and fix your site
● Understand how google search sees your pages.
Google Search Console
The real Google pulse check tool
https://search.google.com/search-console/

13. Unlock the power of your data with interactive
dashboards and automated reports that inspire
smarter business decisions.
● Easily import and visualize your data from
spreadsheets, Google Analytics, Google Ads,
BigQuery, and many other dashboards or
databases.
● Transform your advertising performance and
other data into easy-to-understand reports and
dashboards.
● Create and share data visualizations that
automatically turn numbers into insights through
engaging charts and graphs.
● Boost productivity across teams by helping them
access the business data they need to work
better cross-functionally.
Google Data Studio
Use your data to power your business
https://datastudio.withgoogle.com/

14. If you run a website, it's important to
understand your visitors. Who are they? Where
do they come from? What browsers do they
use? Let Statcounter help you answer all those
questions and more. Statcounter is the easy
way to understand your visitors!
● Provides independent, unbiased stats on
internet usage trends.
● Removes bot activity.
● Analyzes page view, search engine and
social media stats.
Statcounter
Understand your visitors the easiest way
https://statcounter.com/

15. Grow your website and develop and online
presence that shines with FatJoe. They have a wide
range of SEO & Marketing services that can take
your business to the next level. Let’s enumerate a
few of those:
● Services are designed for agencies to be
resold and hassle-free
● Provides white label-services
● Downloadable reports available upon
purchase of the service.
● Outsourced services that are accessible &
flexible with no contracts.
Fat Rank
Quickly check your keyword ranking
https://fatjoe.com/

16. MS Clarity is a user behavior analytics tools that helps
you understand how users interact with your website. It
offers many unique features that helps you
understand user behaviors.
● Data is analyzed & ready to view in near or real
time.
● No limits on the number of sites per account.
● Deep AI & machine learning algorithm-powered
insights to help you analyze user behavior
efficiently.
● Featured doesn’t get in the way of your site’s
performance.
Microsoft Clarity
Understand how users interact with your website
https://clarity.microsoft.com/

17. No one knows SEO like Ahrefs does. This all-in-
one SEO toolset provides you with everything
you need to research & track your website’s
search engine ranking and many more!
● Audit & optimize your website.
● Analyze your competitors.
● Find keywords your customers are
searching for.
● Track your ranking progress.
● Use Google Search Console to verify
ahrefs
Best free tool for website owners
https://ahrefs.com/

18. Similar to Statcounter but with heatmaps and
more. Most reports contain high detail on every
segment. Click on any item to quickly find relevant
visitor sessions.
● Action tracking, heatmaps, path analysis,
data export, engagement analytics, split
testing and customer segmentation.
● Allows you to define & track customers
based on unique constraints like user action,
traffic source, location or device.
● Tracks user actions like page view,
downloads, sign-ups, & session duration.
Clicky
Monitor, analyze & react to your traffic in real time
https://clicky.com/

19. The Screaming Frog SEO Spider is a website
crawler that helps you improve onsite SEO, by
extracting data & auditing for common SEO
issues.
● Find Broken Links
● Analyse Page Titles & Meta Data
● Audit Redirects
● Integrate with GA, GSC & PSI
Screaming Frog
The industry leading website crawler
https://www.screamingfrog.co.uk/seo-spider/

20. PAID TOOLS WORTHY
OF MENTION

21. Majestic maps the web to bring you the Link
Intelligence data that you need to dominate your
market. Enjoy award-winning data from one of SEO's
most established brands.
● Key Performance Indicators (KPIs) to validate the
quality of inbound links to those sites. Site
Explorer satisfies these requirements and more
with an array of SEO tools that can help improve
organic search results and define a digital
marketing strategy.
● Focus on a given website or page. While the
focus is on the backlink profile and referring
domains of a "target" page or website, the data
can come from many sources.
Majestic
Find out who links to your website
https://majestic.com/

22. With tracking for all calls, texts, and web form
submissions, you’ll know exactly which marketing tactics
are bringing in business. Measure and report on
everything from paid search to print ads in one easy,
powerful dashboard.
● Call Tracking: Understand where your best leads are
coming from through call tracking, form tracking,
and AI-powered conversation intelligence.
● Lead Center: Take, make, and manage all calls, text
messages, and live chats in a team inbox so you
can convert more of your hard-earned leads.
CallRail
Turn more leads into better customers
https://www.callrail.com/

23. Automate your client reporting in minutes. Create
customizable dashboards and reports that connect all your
clients’ data under one roof. Built for marketing agencies.
● Saves you time from manual reporting.
● Connect All Your Clients’ Marketing Data in One Place
● Easily Create Custom Dashboards & Reports
● 100% White Labeled Reporting
Agency Analytics
Scale your marketing agency with automated client reporting
https://agencyanalytics.com/

24. As a business owner, it is important to measure your
website's performance in order to determine its success.
There are a number of tools available that can help you
track your website's rank, visibility, and attention.
By monitoring these metrics, you can make changes to
improve your website and attract more visitors.
Additionally, tracking your website's performance can help
you identify areas where your business needs
improvement.
For example, if you notice a sudden drop in traffic, this may
be an indication that your website is not performing as well
as it could be.
By measuring your website's performance, you can ensure
that it is reaching its full potential.
TAKEAWAY

25. How can you improve results if you don’t
measure the steps along the way.
“
”
There’s a lot of opinions about SEO
and you shouldn’t believe anybody
really. Run your own experiment
and find your own answers.
-Bruce Jones, Founder of Bruce Jones SEO-

26. “Working with Bruce has completely changed my business
and my approach to SEO. I thought I knew ‘enough’ about
SEO to get by but Bruce’s knowledge is next level. He
explains it in easy to understand ways so you are always
learning. Highly recommend.”
-JODIE-
Learn SEO to rank higher on
GOOGLE & GET BETTER RESULTS!

27. RESOURCES
● https://1on1seotraining.com/100-free-seo-tools-resources/
● https://ahrefs.com/backlink-checker
● https://backlinko.com/search-engine-ranking
● https://yoast.com/
● https://www.monsterinsights.com/
● https://www.spyfu.com/
● https://managewp.com/
● https://www.leadfeeder.com/blog/website-analytics-tools/
● https://seosundays.com/
● https://www.browseo.net/