Search + Social: Webit Expo by Rand FishkinRand Fishkin
The document outlines 10 actions for getting more value from organic marketing through search and social media. The actions include earning links from self-promotion, creating shareable content, optimizing for retweets, growing user-generated content, engaging influential social media users, improving local search rankings, finding and fixing site errors, optimizing web content structure, increasing visitor value, and capitalizing on real-time search and social trends. The actions are meant to be implementable tomorrow and help drive more search and social traffic.
The document discusses various observations from November and December 2011 regarding changes in search engine optimization and search engine results pages. Key points include an increase in advertising in SERPs, changes to rich snippets and how they are displayed, the prevalence of video in search results, fluctuations in keyword data availability, differences between how Bing and Google rank pages, and the advantages brands have in search visibility and clicks.
Rand Fishkin discusses the future of SEO and inbound marketing. Some key points include:
- Inbound marketing now accounts for around 90% of traffic compared to 10% for paid marketing, yet receives much less investment.
- Content marketing is highly effective at generating traffic as it reaches audiences across various online channels.
- SEO fundamentals like content quality, user experience, and link building still apply but social media, video, and mobile have become more important.
- An inbound strategy requires long-term commitment, focusing content on target audiences, and optimizing across multiple online channels.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
Search + Social: Webit Expo by Rand FishkinRand Fishkin
The document outlines 10 actions for getting more value from organic marketing through search and social media. The actions include earning links from self-promotion, creating shareable content, optimizing for retweets, growing user-generated content, engaging influential social media users, improving local search rankings, finding and fixing site errors, optimizing web content structure, increasing visitor value, and capitalizing on real-time search and social trends. The actions are meant to be implementable tomorrow and help drive more search and social traffic.
The document discusses various observations from November and December 2011 regarding changes in search engine optimization and search engine results pages. Key points include an increase in advertising in SERPs, changes to rich snippets and how they are displayed, the prevalence of video in search results, fluctuations in keyword data availability, differences between how Bing and Google rank pages, and the advantages brands have in search visibility and clicks.
Rand Fishkin discusses the future of SEO and inbound marketing. Some key points include:
- Inbound marketing now accounts for around 90% of traffic compared to 10% for paid marketing, yet receives much less investment.
- Content marketing is highly effective at generating traffic as it reaches audiences across various online channels.
- SEO fundamentals like content quality, user experience, and link building still apply but social media, video, and mobile have become more important.
- An inbound strategy requires long-term commitment, focusing content on target audiences, and optimizing across multiple online channels.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
How Will Links Influence SEO in the FutureRand Fishkin
This document discusses the evolving role of links in SEO based on a presentation by Rand Fishkin. It provides both anecdotal and experimental evidence that links are still important for rankings but may be less so compared to other signals like content quality, user experience factors, and social signals. While Google continues to crack down on manipulative links, marketers should focus on building links through quality content and prioritize other ranking factors over purely link-based SEO. Testing the impact of links for specific queries is recommended to determine if links remain influential or other tactics would be better.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
This document summarizes Rand Fishkin's presentation on SEO for bloggers in 2014. It discusses the importance of SEO given search's continued growth. It provides tips for bloggers on keyword research, content creation, amplification of content on social media, and link building strategies. It warns about SEO snake oil and emphasizes that success takes time, with failure being part of the learning process for most successful bloggers.
The document summarizes how search engine optimization (SEO) has changed dramatically from 2001 to 2011. In the early 2000s, SEO involved on-page optimization of keywords and links. By 2011, search engine results pages (SERPs) are highly personalized, featuring instant answers, maps, news, and social annotations. Rankings are influenced by social networks, geography, and personalization. Modern SEO requires an inbound marketing approach across all digital channels, with a focus on content, video, thought leadership, social media, and measuring performance.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
The document summarizes data from a survey of 132 SEO professionals about factors that influence Google search rankings. It finds that SEOs now believe links are less important, comprising 45% of Google's algorithm compared to 65% in 2009. It also finds that diversity of links matters more than quantity, and links from a variety of root domains correlate most strongly with higher rankings. Facebook shares correlate most strongly out of social media factors, more so than Twitter metrics. Long titles, URLs and domains correlate negatively with rankings.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
Mad Science Experiments in SEO & Social MediaRand Fishkin
This document summarizes Rand Fishkin's experiments with search engine optimization (SEO) and social media. It discusses experiments testing how factors like anchor text, links, social sharing, queries, and clicks may impact search engine rankings. Some key findings include that anchor text remains powerful, link ghosts have lasting effects on rankings, and queries/clicks can sometimes influence rankings, especially with high volumes. The document advocates repeating experiments to obtain more conclusive results and calls for others to join future IMEC Lab testing.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Inbound Marketing for Startups in 2011Rand Fishkin
The document discusses inbound marketing strategies for startups that can generate traffic without spending a lot of money. It recommends tactics like content marketing through blogging, social media, videos and infographics. Specific free or low-cost tactics mentioned include search engine optimization, email marketing, forums, conferences and leveraging existing high-quality content from competitors. The inbound marketing process is also summarized as a 4 step approach of discovering promising channels, testing content, measuring results, and repeating high ROI tactics.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
SEO is Not Magic - International Food Blogger Conference 2014 - Seattle Washi...Timothy Resnik
This document outlines 10 tips for search engine optimization (SEO). The tips include starting with an SEO plan focused on content and audience, using WordPress as a content management system, prioritizing on-page elements like titles and meta descriptions, using analytics tools to understand site usage, doing keyword research, engaging influencers in your industry, owning more search real estate through structured data, continuing education on SEO best practices, and persisting with an SEO strategy over time. The overall message is that SEO requires ongoing effort but isn't magic; it involves understandable tactics like optimizing content and keywords.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This document summarizes Rand Fishkin's presentation on SEO for bloggers in 2014. It discusses the importance of SEO given search's continued growth. It provides tips for bloggers on keyword research, content creation, amplification of content on social media, and link building strategies. It warns about SEO snake oil and emphasizes that success takes time, with failure being part of the learning process for most successful bloggers.
The document summarizes how search engine optimization (SEO) has changed dramatically from 2001 to 2011. In the early 2000s, SEO involved on-page optimization of keywords and links. By 2011, search engine results pages (SERPs) are highly personalized, featuring instant answers, maps, news, and social annotations. Rankings are influenced by social networks, geography, and personalization. Modern SEO requires an inbound marketing approach across all digital channels, with a focus on content, video, thought leadership, social media, and measuring performance.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
The document summarizes data from a survey of 132 SEO professionals about factors that influence Google search rankings. It finds that SEOs now believe links are less important, comprising 45% of Google's algorithm compared to 65% in 2009. It also finds that diversity of links matters more than quantity, and links from a variety of root domains correlate most strongly with higher rankings. Facebook shares correlate most strongly out of social media factors, more so than Twitter metrics. Long titles, URLs and domains correlate negatively with rankings.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
Mad Science Experiments in SEO & Social MediaRand Fishkin
This document summarizes Rand Fishkin's experiments with search engine optimization (SEO) and social media. It discusses experiments testing how factors like anchor text, links, social sharing, queries, and clicks may impact search engine rankings. Some key findings include that anchor text remains powerful, link ghosts have lasting effects on rankings, and queries/clicks can sometimes influence rankings, especially with high volumes. The document advocates repeating experiments to obtain more conclusive results and calls for others to join future IMEC Lab testing.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Inbound Marketing for Startups in 2011Rand Fishkin
The document discusses inbound marketing strategies for startups that can generate traffic without spending a lot of money. It recommends tactics like content marketing through blogging, social media, videos and infographics. Specific free or low-cost tactics mentioned include search engine optimization, email marketing, forums, conferences and leveraging existing high-quality content from competitors. The inbound marketing process is also summarized as a 4 step approach of discovering promising channels, testing content, measuring results, and repeating high ROI tactics.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
SEO is Not Magic - International Food Blogger Conference 2014 - Seattle Washi...Timothy Resnik
This document outlines 10 tips for search engine optimization (SEO). The tips include starting with an SEO plan focused on content and audience, using WordPress as a content management system, prioritizing on-page elements like titles and meta descriptions, using analytics tools to understand site usage, doing keyword research, engaging influencers in your industry, owning more search real estate through structured data, continuing education on SEO best practices, and persisting with an SEO strategy over time. The overall message is that SEO requires ongoing effort but isn't magic; it involves understandable tactics like optimizing content and keywords.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
This document profiles Casey Markee, an expert in search engine optimization (SEO) with over 17 years of experience. It provides biographical details on Casey, including his roles leading SEO efforts at various companies and as the president of his own SEO consultancy, Media Wyse. The document also summarizes Casey's experience conducting hundreds of site audits, training SEO teams internationally, and authoring numerous articles on SEO best practices. Finally, it provides contact information for connecting with Casey online through social media profiles.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Social Media Case Study:McDonalds Food Blogger CampaignSocial Samosa
In a unique concept, McDonald’s invited well known food bloggers to a Mumbai McDonald’s outlet to give them a first-hand experience of creating and savoring the new burgers. In the event, conceived and managed by Digiqom, the Chef behind the new creation took the bloggers through the journey behind introducing the new product. This initiative, which was next in line after #McDElections, was intended to attract the audience attention and launch the new burger variants.
O documento descreve a campanha "McWhopper" da Burger King em 2016, onde convidou o McDonald's para criar um lanche conjunto em prol do Dia Mundial da Paz. A proposta foi recusada pelo McDonald's, mas gerou grande repercussão mundial e visibilidade para a marca Burger King. A ação teve resultados expressivos em engajamento, porém atraiu mais atenção para os lanches do que para a causa proposta.
Blogging Local at BestMemphisBurger.comSeth Agranov
Understanding domains, hosting, blogging platforms, and analytics to launch BestMemphisBurger.com - A burger blog about the best tasting burgers found in Memphis, Tennessee.
This document provides information on search engine optimization (SEO) best practices. It defines SEO and discusses the importance of search engines and traffic from search. WordPress is highlighted as a SEO-friendly platform that solves 80-90% of mechanics. Key areas discussed include keyword research, link building, content writing, and using social media to help SEO. Link building tactics like outreach, networking and resource pages are covered. The document also draws an analogy between SEO and soccer, noting the importance of quality, relevant links and match performance for better search engine rankings.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
SEO (search engine optimization) involves optimizing websites and content to increase visibility and rankings in search engine results. It encompasses both on-site elements like keywords, content, links, and site structure, as well as off-site factors including links from other websites, social media presence and engagement, local listings, and brand recognition. While SEO practices have evolved significantly since the first search engines in the 1990s, the overall goal remains helping users find relevant information and increasing traffic and awareness for websites.
Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Ebriks-Tips for Google Ranking Evolution.georgepaulv
The document summarizes the evolution of Google's search rankings over time. It discusses how Google has incorporated new signals like social media, user data, and brand signals. It also outlines how the search engine results page interface has changed. Finally, it provides recommendations for what marketers need to do to adapt to Google's ongoing evolution, such as focusing on quality content over manipulative tactics and becoming an established brand through offline efforts.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
Rider University SEO Presentation by Michael FleischnerMichael Fleischner
This presentation was designed for Rider University and delivered on November 13, 2013. The goal of the search engine optimization (SEO) presentation was to provide a basic understanding of organic search and fundamental explanation of organic ranking factors. During this presentation, students should learn: What organic search results are; factors that influence organic search results; the weight of organic ranking factors; techniques for optimizing websites and other digital assets.
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses what SEO is, why organic search is important over paid search, how search engines operate, and key on-page and off-page ranking factors. Technical details are covered such as keywords, HTML tags, linking, and tools that can be used to perform SEO audits and keyword research. Penalties like Panda and Penguin are also summarized.
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
SEO stands for search engine optimization and refers to the process of getting traffic from organic search results on search engines like Google, Bing, and Yahoo. There are two main types of SEO: on-page optimization which involves factors controlled by the website owner like keywords, page speed, and descriptive URLs; and off-page optimization which involves external promotion methods like link building, social sharing, and article submissions to build reputation and backlinks. Proper on-page and off-page SEO techniques can help improve a website's ranking in organic search results.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
The document provides an overview of search engine optimization (SEO) techniques. It discusses 10 essential SEO practices including writing good content, doing keyword research, using keywords wisely, getting backlinks from other sites, structuring sites for SEO, analyzing site performance, keeping up with latest SEO news, avoiding black hat techniques, preventing duplicate content, and using meta description and keyword tags effectively. The techniques aim to help websites rank higher in search engine results pages.
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
1. SEO for Food Bloggers
A thorough look at search engine issues faced by some of my
favorite people (those who lead me to great meals).
Download at http://bit.ly/seo4foodblogs
Rand Fishkin, SEOmoz | November 2011
13. Using Wordpress? You’re 80% of the Way There
“(Wordpress) is a fantastic piece of software, it
makes your site easily crawlable by search engines,
solves some 80-90% of mechanics of SEO and is the
first big step anyone can take towards creating a
popular online business.”
From a talk given by Google’s Matt Cutts at Wordcamp: http://www.howtomakemyblog.com/seo/googles-
matt-cutts-wordpress-the-best-blogging-platform-for-seo/
14. If You Use Wordpress, Read This
http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
15. Other SEO-Friendly Platforms Include:
http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if
Wordpress isn’t a match.
16. These Are Less Ideal for SEO
I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like
TypePad and Tumblr) can be customized with enough elbow grease.
17. Tools to Help with Accessibility
http://www.google.com/webmasters/
18. Tools to Help with Accessibility
Shameless Plug: http://pro.seomoz.org/
19. RSS: Essential for Every Blogger
Via Google’s Feedburner: http://feedburner.google.com/gfb/, an ideal tool for setting up, managing
and tracking feeds
20. XML Sitemaps – Not Always a Must for Bloggers
I wouldn’t go so far as to say I recommend against it, just that for many, relatively basic blogs, you don’t need to
worry about submitting these (unless you use video, in which case there’s some cool options; will chat about that
later in the deck)
22. A Simple Process for Choosing Good Keywords
High Volume
(many searches/month)
Low Competition Ideal Keywords!
(weak sites/pages in the top 10)
High Value
(large % of visitors convert)
More on this here: http://www.seomoz.org/beginners-guide-to-seo/keyword-research
23. AdWords: The Best Choice (Most of the Time)
The AdWords Keyword Tool Can Be Found Here: https://adwords.google.com/select/KeywordToolExternal
24. Use Exact Match! Be Careful About Phrase + Broad
Note the much
higher numbers!
25. Google Insights: Interesting Trend Data
http://www.google.com/insights/search/ shows that the food blogging movement likely gained
widespread popularity and interest around 2007
26. Analyzing the Top 10 to Determine Difficulty
Strong, popular
sites w/ targeted
titles + content
27. Analyzing the Top 10 to Determine Difficulty
Weaker, lesser
known sites and
non-targeted titles
29. Value of Visits? Use Analytics Data
Good proxies for the value of
traffic from these sources
Via Google Analytics (http://www.google.com/analytics) which is free!
30. A Simple Process for Choosing Good Keywords
High Volume Google AdWords
(many searches/month)
Low Competition
(weak sites/pages in the top 10)
Gut Feel (or KW Difficulty Tool)
High Value Gut Feel (or Analytics Data)
(large % of visitors convert)
Picking keywords doesn’t have to be a chore, and the process can often help you find topics for
blog posts (or tasty, tasty meals) you haven’t yet tried/thought of!
32. High Volume Keywords = Content People Want
People really want to know this stuff!
33. Not Every Post Needs to Be Keyword-Targeted
http://www.everywhereist.com/budding-bromances-in-peru-10-photos/
34. The Better Your Content, The Better Your SEO
Good process for getting to great content: http://www.seomoz.org/blog/great-content-for-seo-
simpler-than-you-ever-imagined
35. Great Content + SEO + Social Really Works.
Great SEO Social Link
+ + +
Content Friendly Sharing Building
=
Higher More More More
Rankings Readers Followers Influence
=
Virtuous Cycle of
Inbound Marketing!
37. Why Links Matter to Search Engines
What You Say What Others Say
About Yourself. < About You.
Good primer on link building basics here: http://www.seomoz.org/beginners-guide-to-seo/growing-
popularity-and-links
38. What Matters in a Link?
Editorially given
From a trusted source
Uses descriptive anchor text
Points to the right page
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
39. What Matters in a Link?
Rel=“Nofollow”
URL
(a tag that indicates search
(the link target)
engines shouldn’t trust/count
this link)
<p><a href=http://www.seomoz.org rel=“nofollow”>
SEOmoz’s Website </a> is a good resource for those
seeking to learn more about search engine
optimization.</p>
Surrounding Text
Anchor text
(may provide context on
(tells the engine what
this link is about) the link’s relevance)
All of these elements are good to understand when thinking about links
40. Manual Link Building
Tactics like discovering the links of competitors, getting listed in directories, resource lists,
submitting content, building profiles, etc. are all in the “manual link building” category (above via
http://opensiteexplorer.org)
41. Link Building through Outreach + Networking
Geraldine emailed the Salt Museum folks to let them know about her post (or maybe she just
tweeted at them, I can’t remember), and they wrote this lovely blog!
42. “Natural” Link Building
Many of these blogs will
use the badge and link to
the list, because it makes
them look good!
The AdAge 150 is a brilliant example of link building through the creation and sharing of a resource.
43. Link Building & Social Sharing Resources
• Beginner’s Guide: Chapter 7 – Growing Links & Popularity
• Link Building Blog Posts on SEOmoz
• Webinar on Link Building Strategies
• 101 Ways to Build Links from SEOBook
• Link Building Presentations on Slideshare
• The Science of Retweets from Dan Zarrella
There are literally infinite numbers of ways to build links – creativity is your only limitation!
45. How Social Media Helps SEO Directly
People you’re connected to in social networks can help content rank thanks to Google’s use of social annotations
(Bing does this too with Facebook shares!) http://www.seomoz.org/blog/social-annotations-in-search-now-your-
social-network-rankings
46. Indirect Impacts of Social on SEO
All these shares lead to
visits, which may lead to
links, comments and
positive user/usage signals
This handy tool can be found at http://sharedcount.com
52. Facebook
Correlation of Social Media-Based Factors
(data via Topsy API & Google Buzz API)
Amazing: Facebook Shares
is our single highest
correlated metric with
higher Google rankings.
But correlation is not causation! http://www.seomoz.org/blog/does-google-use-facebook-shares-to-
influence-search-rankings
58. What Was Panda? Do I Need to Worry About It?
Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-
friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda for tips on how to
beat it.
59. Should I Worry About Spam Comments?
Oh man does this stuff suck But remember, it’s NOT SEO!!
67. Q+A
You can also reach me on the Interwebs:
@randfish on Twitter or by email - rand@seomoz.org
Download at http://bit.ly/seo4foodblogs
Rand Fishkin, SEOmoz | November 2011