SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

1. SEO( SEARCH ENGINE OPTIMIZATION)

2. WHAT IS SEO ?
SEO stands for search engine optimization .It is a qualitative and quantitative
content on search engines like google,microsoft being etc . It is a process of
increasing ranking and visibility of websites on search engine result page.

3. TYPES OF SEO.
❏ OFF-PAGE-SEO
❏ ON-PAGE-SEO
❏ TECHNICAL SEO
❏ LOCAL SEO
❏ MOBILE SEO
❏ CONTENT SEO
❏ NEGATIVE SEO
❏ BLACK HAT SEO
❏ WHITE HAT SEO
❏ GREY HAT SEO ETC.

4. WHAT IS OFF-PAGE-SEO?
OFF-PAGE-SEO refers to tactics applied outside of the website to improve its ranking.Off-page
SEO includes activities done off of a website in an effort to increase the site's search engine
rankings.
Example of off-page-seo
❏ Social media marketing
❏ Link building
❏ Guest post
❏ Content marketing
❏ Backlinks.

5. WHAT IS ON-PAGE-SEO?
On-page-seo also known as “on-site-seo”.It is a process to optimize web pages
and their content for both users and search engines.It can help rank higher on
google .
Example of on-page-seo.
❏ Meta Description
❏ Meta TItle
❏ Keywords
❏ URL optimization etc.

6. WHAT IS TECHNICAL SEO?
Technical seo focuses on optimizing technical aspects of website to make it more
search engine friendly and improve its crawlability,indexation and overall
performance
Technical seo includes
❏ Canonical tag
❏ Robot.txt
❏ Redirection
❏ sitemap .

7. WHAT IS LOCAL SEO?
Local seo is a search engine optimization strategy (SEO) that helps your business
be more visible in local search result on google .

8. IMPORTANCE OF SEO.
❏ Bring organic search traffic to your website
❏ Increase brand awareness
❏ Increase ranking
❏ Optimize website for mobile users .

9. THANKYOU