đĄ Tips for Social Media Management and low budget 2/4 Ok, you've already developed your SMART goals. And now? Let's think about the contents. They have to be aligned with your SMART objectives, scheduled so that the communication plan has an order in time, and let's not forget to use the different formats! So, how do we get started on this? 1) Schedule: as we said, order the content and give a sense to the communication, we do not want a lot of posts published randomly. 2) Let's work our creativity and take advantage of the formats that exist in the different social media platform to attract, retain and entertain our audience (yes, entertain, there ir a lot of noise out there). 3) The copy of each post has to be with useful information, that shows the personality of the brand or the business and that calls for action. What would you add to it?