For the first time in Pakistan, easypaisa introduces Mobile Accounts which are bank accounts that can be opened for Telenor subscribers to access from their mobile phones at any time The document contains a set of questions that should be asked to all customers walking into Franchises and Sales and Service Centers

1. easypaisa Mobile Accounts
A Refresher

2. What is a Mobile Account?
 For the first time in Pakistan, easypaisa introduces Mobile Accounts
which are bank accounts that can be opened for Telenor subscribers
to access from their mobile phones at any time
 Users only have to go to an easypaisa shop to ‘Deposit Cash’ or
‘Withdraw Cash’ from their easypaisa Mobile Account. All other
services can be accessed on the user’s mobile phone at any time
 This service is available for only Telenor subscribers
 Registration is only available only at Telenor SSCs, Telenor Franchises
and Tameer Bank Branches

3. What is the value of a Mobile Account?
 Less than 20% of the people in Pakistan do not have Bank Accounts
 Only 7000 bank branches in Pakistan for 170 million people!
 Most people in Pakistan do not meet the minimum requirements to open a Bank
Account
 Most Bank Accounts have minimum balance limits
 Most Bank Accounts have hidden charges
 Easypaisa Mobile Account is a bank account on your mobile phone. You have
24/7 access to this bank account and you can deposit and withdraw money
into your Mobile Account from over 5,500 easypaisa shops all over Pakistan
(most cities have more easypaisa shops than bank branches already)
 You can now pay your Utility Bills and send money to people from your Mobile
Account at any time from any where. No need to leave your house!
 Transactions on Mobile Accounts are instant and secure. You have a 5 digit PIN
for all transactions and nothing can happen to your bank account if your
mobile is lost/stolen.

4. How are Mobile Accounts different from
Money Transfer and Utility Bill Payment?
 For the existing Money Transfer or Utility Bill services, a person has to go to
the nearest easypaisa shop
 With Mobile Accounts, any Telenor subscriber can send/receive money or pay their Utility
Bills directly from their mobile phone
 Even existing easypaisa shops are not open 24/7 while a Mobile Account can be accessed
and used at anytime, any where
 Paying Utility Bills and Money Transfer from an easypaisa shop is more
expensive than paying a Utility Bill or sending Money from the Mobile Account
 All Utility Bill payments from the Mobile Account cost Rs. 10 – no matter what the bill
amount is
 Sending Money from the Mobile Account costs less than Money Transfer from an easypaisa
shop
 All money sent to Mobile Accounts is instantly received and safe till a person withdraws it
 Only 3 Money Transfer transactions per month with a maximum limit of Rs.
10,000 per month
 Unlimited number of transactions on Mobile Accounts, and a bigger limit of Rs. 20,000 per
month

5. Current Services available
 Currently easypaisa mobile accounts provides following services
 Utility Bills Payment
 Money Transfer to easypaisa account
 Money Transfer to a CNIC (OTC) for Non-Wallet Customers
 Schedule payments
 Cash Deposit at Franchise/SSC /Retailer/Tameer Bank
 Cash Withdrawal at Franchise/SSC /Retailer/Tameer Bank
 Money Transfer to and from a Tameer Bank account

6. Customer Testimonials
 Saqib, M.Sc student at Punjab University, Lahore.
“I live in the hostels and I don’t have time to leave the campus and open a Bank Account. I don’t
have enough money to meet the minimum balance requirements for a bank account, nor do I have
references from friends or family. I opened an easypaisa Mobile Account on my Telenor SIM and I
find it extremely convenient to receive money from home. My father also has a Mobile Account
back in Sialkot, and he sends me money directly into my mobile account. I can withdraw as much
money I want from the easypaisa shop across campus which is open even till 11pm at night”
 Yasmeen, Housewife, Karachi.
“My husband opened an easypaisa Mobile Account for me and now I take care of all the household
Utility bills. I pay bills from the comfort of my home in the most convenient way. All I have to do is
deposit money into my Mobile Account whenever I have gone out for shopping. My bills are always
paid on time and my husband doesn’t have to stand in long lines at the Banks any more.”
 Muhammad Farooq, Farmer, Mansehra.
“I’ve never had a Bank Account. The nearest Bank branch is approximately 30 minutes away from
my village. Whatever savings I made used to be invested in livestock or some jewelry which I would
sell when I needed cash. With my easypaisa Mobile Account, I can finally build up my savings
without the fear of theft or worrying about the livestock or jewelry I bought. I can withdraw money
from my Mobile Account any time I want from the easypaisa shop in our village.”

7. Sales Pitch for Mobile Accounts
 A set of questions should be asked to all customers walking into Franchises
and Sales and Service Centers
 The questions may follow the following sequence:
Have you ever used easypaisa money transfer or bill payment services?
If NO, then give a brief description of money transfer and bill payment
Have you ever heard about easypaisa mobile accounts?
If NO, then give a brief description of easypaisa mobile accounts
Now illustrate the usage of mobile account as follows:
- Money Transfer and Bill Payment through mobile account is cheaper than
existing Over the Counter Services
- You can pay bill and transfer money at your home, any time and any day
- Long queues and restricted banking hours will no longer stop you from
availing financial services from your mobile

8. Key Points when Capturing Mobile Accounts
1. Customer has to have an ‘active’ Telenor SIM
2. Telenor SIM in SIEBEL must be registered on Customer’s CNIC
 Document Type must be CNIC
 Document Id must not contain #123 or junk data
3. When capturing and uploading documents for any Mobile Account, please be
very careful in the following steps:
 Picture taken must be clearly visible
 CNIC must not be expired. Accounts opened on expired CNICs will be rejected
 Signature on the form must match the Signature on the CNIC
 Only Original CNICs must be scanned and uploaded. Color or B/W copies will be rejected
 All documents must be clearly scanned and readable. Both pages of the form and both sides of
the CNIC must be carefully scanned and uploaded
 CRO checklist on the form must be filled completely
 Customer signature on the 2nd page of the form is very important
 All cutting or over-writing on the form must be signed by the customer
 Customer fingerprint on the front page of the form is very important