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Hochgeladen vonCarlo Vee
Saga - coca cola
Das Dokument beschreibt die Mikro- und Makro-Umwelt von Coca-Cola, einschließlich der Rolle von Mitarbeitern, Lieferanten und Kunden. Es enthält eine SWOT-Analyse, die Stärken, Schwächen, Chancen und Bedrohungen des Unternehmens hervorhebt, sowie die Auswirkungen von demografischen, wirtschaftlichen, natürlichen, technologischen, politischen und kulturellen Kräften auf das Geschäft. Coca-Cola legt großen Wert auf Umweltbewusstsein und Innovation, um wettbewerbsfähig zu bleiben.
Saga - coca cola
- 1.
- 2. ##}###:######### 4############################################################################### ################################################################################ ################################################################################ ################################################################################ ################################################################################ #######################COCA € COLA€s Origanal Coke We dne sday, Fe bruary 11, 2009 Coca-Cola Environme nts A company's microe nvironme nt consists of the company, supplie rs, marke ting inte rme diarie s, custome rs, compe titors, and publics. Coca- Cola's microe nvironme nt consists of the following:#Company: Coca-Cola and it's valuable e mploye e s. Coca-Cola pride s itse lf in e mploying passionate and drive n individuals. It's e mploye e s are inspire d worke rs who can make a diffe re nce .#Supplie rs: The Coca-Cola we bsite offe rs a spe cial page de dicate d to supplie rs. On the page are a list of supplie r e xpe ctations, dive rsity, and guiding principle s. Be cause supplie rs are linke d to custome r value , Coca-Cola wants it's supplie rs to maintain the be st quality possible . Coca-Cola provide s e xte nsive training to supplie rs, and also routine inspe ctions. Supplie rs are conside re d to be Coca-Colas partne rs.#Marke ting Inte rme diarie s: Coca-Cola works dire ctly with it's inte rme diarie s to maximize sale s. Coke offe rs a we bsite (# HYPERLINK "http://www.coke solutions.com/" #http://www.coke solutions.com/#) to he lp it's inte rme diairie s with proble ms such as: was to build traffic and stre ngthe n ope rations, training e mploye e s to se ll "value me als", and improving se rve r hospitality to foste r consume r satisfaction. Coca-Cola works dire ctly with it's re taile rs, as the y too are partne rs in busine ss.#Custome rs: Coca-Cola touche s millions of live s pe r day. Coke de dicate s a page on the ir we bsite for custome rs to share how Coke has shape d the ir live s. The y also provide Coca-Cola re cipe s, inte ractive quizze s, and e ve n e mail ale rts for the lasts Coca-Cola ne ws. Coke care s about e ve ry one of it's custome rs, and strive s to re ward it's custome rs with gre at se rvice , and a gre at product.#Compe titors: Coke 's obje ctive is to de live r a be tte r product to it's consume rs than any othe r compe titor. Coke is succe ssful in doing so, be cause it has cre ate d brand aware ne ss with it's costume rs, is succe ssful in it's adve rtising, and is also constantly de ve loping ne w products for its' custome rs to e njoy. For instance , Coca-Cola is in the proce ss of de ve loping a ne w re se alable can for the conve nie nce of consume rs.#(# HYPERLINK "http://www.drinks-busine ss-re vie w.com/article _fe ature .asp? guid=B5F3C673-5707-4525-98C1-436F56D6F4AB" #http://www.drinks-busine ss- re vie w.com/article _fe ature .asp?guid=B5F3C673-5707-4525-98C1- 436F56D6F4AB#)#Publics: Coca-Cola provide s up-to-the minute financial information on it's we bsite for inve stors. Coke is inte re ste d in cre ating value for consume rs and is succe ssful in doing so. Coke also provide s a se ction on it's we bsite to re spond to the public. For instance , it has various pre ss re le ase s, spe e che s and company state me nts re adily available .##A company's macroe nvironme nt include s de mographic force s, e conomic force s, natural force s, te chnological force s, political force s, and cultural force s. Coca-Cola's macroe nvironme nt include s the following:#De mographics: Coca-Cola e mploys ce rtain e mploye e s to monitor the constant change in the population. The change in individuals le ads to diffe re nt pre fe re nce s of brand or taste . The e ve r-changing factors in population must be constantly monitor to de live r the be st product to consume rs.#Economic Force s: Our country has re ce ntly face d an e conomic crisis. Consume rs are be gining to cut down on spe nding. For Coke 's off-brand compe titors, this could me an an incre ase in sale s. Coca-Cola must be gin watching consume r spe nding habits, as many could be opting to purchase a che ape r alte rnative cola.#Natural Force s: Coca-Cola is constantly monitoring natural force s on plane t Earth. Coke has starte d a foundation for polar be ars, to assist in the pre se rvation of the se incre dable animals. The y have also built the world's large st plastic bottle re cycling plant. Also, the y have de ve lope d cold drink e quipme nt that is e ne rgy saving. Coca-Cola is constantly finding ways to he lp our natural e nvironme nt.#Te chnological Force s: Te chnology is hard to ke e p up with in today's day in age . Howe ve r, the cle ve r scie ntists with Coca-Cola are constantly finding ne w ways to work with te chnology. For instance , one promotion that I found inte re sting, was the conve rsion of Coke cans into GPS de vice s. In 2004, Coke ran a promotion that 120 lucky cola drinke rs could find a Coke can with a GPS de vice attache d. This type of te chnology allowe d the can to turn into
- 3. a mobile phone .Who kne w you could phone home from a coke can?## HYPERLINK "http://www.usatoday.com/mone y/industrie s/food/2004-05-09-coke _x.htm" #http://www.usatoday.com/mone y/industrie s/food/2004-05-09-coke _x.htm##Political Force s: All busine ss must de al with political force s, such as laws and re gulations. With incre ase d aware ne ss of sanitary issue s, Coca-Cola must abide by many laws and re gulations se t forth by the gove rnme nt.#Cultural Force s: With Coca-Cola plants positione d throughout the world, Coke must be se nsitive to the cultural ne e ds of it's consume rs and e mploye e s. It diffe re nt countrie s, for instance , Coke marke ts it's soft drinks diffe re ntly. Many comme rcials from diffe re nt countrie s can be vie we d on # HYPERLINK "http://www.youtube .com/" #http://www.youtube .com/#, or e ve n on Coke 's we bsite . Source : http://cocacolasoriginalcoke .blogspot.com/2009/02/coca-cola-e nvironme nts.html SWOT Analysis of Coca-Cola: ##SWOT stands for Stre ngths We akne ss Opportunitie s Thre ats. SWOT analysis is a te chnique much use d in many ge ne ral manage me nt as we ll as marke ting sce narios. SWOT consists of e xamining the curre nt activitie s of the organization- its Stre ngths and We akne ss- and the n using this and e xte rnal re se arch data to se t out the Opportunitie s and Thre ats that e xist. ##Stre ngths:##1. Be ve rage Expe rie nce #2. Pe rsonne l Re lations #3. Knowle dge Re garding Compe titor #4. Hardworking Staff & Distributor #5. More Marke t Share in Te xtile Se ctor #6. Pe ople Re liance on Quality of our Product and Brand #7. Me rchandising and Global Score Rating (Give s Stre ngth to e ducate marke t about improving sale s) #8. Coca-Cola has be e n a comple x part of world culture for a ve ry long time . #9. The product's image is loade d with ove r-romanticizing, and this is an image many pe ople have take n de e ply to he art. The Coca-Cola image is displaye d on T-shirts, hats, and colle ctible me morabilia. #10. This e xtre me ly re cognizable branding is one of Coca-Cola's gre ate st stre ngths. "Enjoye d more than 685 million time s a day around the world Coca-Cola stands as a simple , ye t powe rful symbol of quality and e njoyme nt" (Alle n, 1995). #Additionally, Coca- Cola's bottling syste m is one of the ir gre ate st stre ngths. It allows the m to conduct busine ss on a global scale while at the same time maintain a local approach. The bottling companie s are locally owne d and ope rate d by inde pe nde nt busine ss pe ople who are authorize d to se ll products of the Coca-Cola Company. Be cause Coke doe s not have outright owne rship of its bottling ne twork, its main source of re ve nue is the sale of conce ntrate to its bottle rs. #Lowe r cost of production #De monstrably supe rior se rvice #Pre se nte d a ve ry comple x product #Exte nsive adve rtising, good promotions or marke ting programs€..don't stop he re , ke e p studying your compe titors ################################################################################ ################################################################################ ################################################################################ ################################################################################ ################################################################################ ################################################################################ ##################################:###R### ### ### ##Á ##Ë ##`###y###Ö###×####
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