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#######################COCA € COLA €s Origanal Coke
We
dne
sday, Fe
bruary 11, 2009
Coca-Cola Environme
nts A company's microe
nvironme
nt consists of the
company,
supplie
rs, marke
ting inte
rme
diarie
s, custome
rs, compe
titors, and publics. Coca-
Cola's microe
nvironme
nt consists of the
following:#Company: Coca-Cola and it's
valuable
e
mploye
e
s. Coca-Cola pride
s itse
lf in e
mploying passionate
and drive
n
individuals. It's e
mploye
e
s are
inspire
d worke
rs who can make
a
diffe
re
nce
.#Supplie
rs: The
Coca-Cola we
bsite
offe
rs a spe
cial page
de
dicate
d to
supplie
rs. On the
page
are
a list of supplie
r e
xpe
ctations, dive
rsity, and
guiding principle
s. Be
cause
supplie
rs are
linke
d to custome
r value
, Coca-Cola
wants it's supplie
rs to maintain the
be
st quality possible
. Coca-Cola provide
s
e
xte
nsive
training to supplie
rs, and also routine
inspe
ctions. Supplie
rs are
conside
re
d to be
Coca-Colas partne
rs.#Marke
ting Inte
rme
diarie
s: Coca-Cola works
dire
ctly with it's inte
rme
diarie
s to maximize
sale
s. Coke
offe
rs a we
bsite
(#
HYPERLINK "http://www.coke
solutions.com/" #http://www.coke
solutions.com/#) to
he
lp it's inte
rme
diairie
s with proble
ms such as: was to build traffic and
stre
ngthe
n ope
rations, training e
mploye
e
s to se
ll "value
me
als", and improving
se
rve
r hospitality to foste
r consume
r satisfaction. Coca-Cola works dire
ctly
with it's re
taile
rs, as the
y too are
partne
rs in busine
ss.#Custome
rs: Coca-Cola
touche
s millions of live
s pe
r day. Coke
de
dicate
s a page
on the
ir we
bsite
for
custome
rs to share
how Coke
has shape
d the
ir live
s. The
y also provide
Coca-Cola
re
cipe
s, inte
ractive
quizze
s, and e
ve
n e
mail ale
rts for the
lasts Coca-Cola
ne
ws. Coke
care
s about e
ve
ry one
of it's custome
rs, and strive
s to re
ward it's
custome
rs with gre
at se
rvice
, and a gre
at product.#Compe
titors: Coke
's obje
ctive
is to de
live
r a be
tte
r product to it's consume
rs than any othe
r compe
titor. Coke
is succe
ssful in doing so, be
cause
it has cre
ate
d brand aware
ne
ss with it's
costume
rs, is succe
ssful in it's adve
rtising, and is also constantly de
ve
loping
ne
w products for its' custome
rs to e
njoy. For instance
, Coca-Cola is in the
proce
ss of de
ve
loping a ne
w re
se
alable
can for the
conve
nie
nce
of consume
rs.#(#
HYPERLINK "http://www.drinks-busine
ss-re
vie
w.com/article
_fe
ature
.asp?
guid=B5F3C673-5707-4525-98C1-436F56D6F4AB" #http://www.drinks-busine
ss-
re
vie
w.com/article
_fe
ature
.asp?guid=B5F3C673-5707-4525-98C1-
436F56D6F4AB#)#Publics: Coca-Cola provide
s up-to-the
minute
financial
information on it's we
bsite
for inve
stors. Coke
is inte
re
ste
d in cre
ating value
for consume
rs and is succe
ssful in doing so. Coke
also provide
s a se
ction on
it's we
bsite
to re
spond to the
public. For instance
, it has various pre
ss
re
le
ase
s, spe
e
che
s and company state
me
nts re
adily available
.##A company's
macroe
nvironme
nt include
s de
mographic force
s, e
conomic force
s, natural force
s,
te
chnological force
s, political force
s, and cultural force
s. Coca-Cola's
macroe
nvironme
nt include
s the
following:#De
mographics: Coca-Cola e
mploys ce
rtain
e
mploye
e
s to monitor the
constant change
in the
population. The
change
in
individuals le
ads to diffe
re
nt pre
fe
re
nce
s of brand or taste
. The
e
ve
r-changing
factors in population must be
constantly monitor to de
live
r the
be
st product to
consume
rs.#Economic Force
s: Our country has re
ce
ntly face
d an e
conomic crisis.
Consume
rs are
be
gining to cut down on spe
nding. For Coke
's off-brand
compe
titors, this could me
an an incre
ase
in sale
s. Coca-Cola must be
gin watching
consume
r spe
nding habits, as many could be
opting to purchase
a che
ape
r
alte
rnative
cola.#Natural Force
s: Coca-Cola is constantly monitoring natural
force
s on plane
t Earth. Coke
has starte
d a foundation for polar be
ars, to assist
in the
pre
se
rvation of the
se
incre
dable
animals. The
y have
also built the
world's large
st plastic bottle
re
cycling plant. Also, the
y have
de
ve
lope
d cold
drink e
quipme
nt that is e
ne
rgy saving. Coca-Cola is constantly finding ways to
he
lp our natural e
nvironme
nt.#Te
chnological Force
s: Te
chnology is hard to ke
e
p
up with in today's day in age
. Howe
ve
r, the
cle
ve
r scie
ntists with Coca-Cola are
constantly finding ne
w ways to work with te
chnology. For instance
, one
promotion
that I found inte
re
sting, was the
conve
rsion of Coke
cans into GPS de
vice
s. In
2004, Coke
ran a promotion that 120 lucky cola drinke
rs could find a Coke
can
with a GPS de
vice
attache
d. This type
of te
chnology allowe
d the
can to turn into
3. a mobile
phone
. Who kne
w you could phone
home
from a coke
can?## HYPERLINK
"http://www.usatoday.com/mone
y/industrie
s/food/2004-05-09-coke
_x.htm"
#http://www.usatoday.com/mone
y/industrie
s/food/2004-05-09-coke
_x.htm##Political
Force
s: All busine
ss must de
al with political force
s, such as laws and
re
gulations. With incre
ase
d aware
ne
ss of sanitary issue
s, Coca-Cola must abide
by many laws and re
gulations se
t forth by the
gove
rnme
nt.#Cultural Force
s: With
Coca-Cola plants positione
d throughout the
world, Coke
must be
se
nsitive
to the
cultural ne
e
ds of it's consume
rs and e
mploye
e
s. It diffe
re
nt countrie
s, for
instance
, Coke
marke
ts it's soft drinks diffe
re
ntly. Many comme
rcials from
diffe
re
nt countrie
s can be
vie
we
d on # HYPERLINK "http://www.youtube
.com/"
#http://www.youtube
.com/#, or e
ve
n on Coke
's we
bsite
. Source
:
http://cocacolasoriginalcoke
.blogspot.com/2009/02/coca-cola-e
nvironme
nts.html
SWOT Analysis of Coca-Cola: ##SWOT stands for Stre
ngths We
akne
ss Opportunitie
s
Thre
ats. SWOT analysis is a te
chnique
much use
d in many ge
ne
ral manage
me
nt as
we
ll as marke
ting sce
narios. SWOT consists of e
xamining the
curre
nt activitie
s
of the
organization- its Stre
ngths and We
akne
ss- and the
n using this and
e
xte
rnal re
se
arch data to se
t out the
Opportunitie
s and Thre
ats that e
xist.
##Stre
ngths:##1. Be
ve
rage
Expe
rie
nce
#2. Pe
rsonne
l Re
lations #3. Knowle
dge
Re
garding Compe
titor #4. Hardworking Staff & Distributor #5. More
Marke
t Share
in Te
xtile
Se
ctor #6. Pe
ople
Re
liance
on Quality of our Product and Brand #7.
Me
rchandising and Global Score
Rating (Give
s Stre
ngth to e
ducate
marke
t about
improving sale
s) #8. Coca-Cola has be
e
n a comple
x part of world culture
for a
ve
ry long time
. #9. The
product's image
is loade
d with ove
r-romanticizing, and
this is an image
many pe
ople
have
take
n de
e
ply to he
art. The
Coca-Cola image
is
displaye
d on T-shirts, hats, and colle
ctible
me
morabilia. #10. This e
xtre
me
ly
re
cognizable
branding is one
of Coca-Cola's gre
ate
st stre
ngths. "Enjoye
d more
than 685 million time
s a day around the
world Coca-Cola stands as a simple
, ye
t
powe
rful symbol of quality and e
njoyme
nt" (Alle
n, 1995). #Additionally, Coca-
Cola's bottling syste
m is one
of the
ir gre
ate
st stre
ngths. It allows the
m to
conduct busine
ss on a global scale
while
at the
same
time
maintain a local
approach. The
bottling companie
s are
locally owne
d and ope
rate
d by inde
pe
nde
nt
busine
ss pe
ople
who are
authorize
d to se
ll products of the
Coca-Cola Company.
Be
cause
Coke
doe
s not have
outright owne
rship of its bottling ne
twork, its main
source
of re
ve
nue
is the
sale
of conce
ntrate
to its bottle
rs. #Lowe
r cost of
production #De
monstrably supe
rior se
rvice
#Pre
se
nte
d a ve
ry comple
x product
#Exte
nsive
adve
rtising, good promotions or marke
ting programs€..don't stop he
re
,
ke
e
p studying your compe
titors
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