This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Planning Hype - Engineering hype before a product launchJulian Cole
1. The document discusses strategies for generating hype and interest for a product before its launch, known as "planning hype".
2. It identifies five key triggers that can be used to create planning hype: scarcity, signalling, credibility, curiosity gaps, and creating a sense of FOMO.
3. Examples are provided for each trigger, describing real campaigns that successfully used those techniques to generate excitement and demand for products before they were available.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
Planning Hype - Engineering hype before a product launchJulian Cole
1. The document discusses strategies for generating hype and interest for a product before its launch, known as "planning hype".
2. It identifies five key triggers that can be used to create planning hype: scarcity, signalling, credibility, curiosity gaps, and creating a sense of FOMO.
3. Examples are provided for each trigger, describing real campaigns that successfully used those techniques to generate excitement and demand for products before they were available.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
How to write a killer agency creative briefDavid Bell
The document provides tips on how to write an effective agency brief in 3 parts:
1) What makes a great brief including understanding the customer and fueling creative ideas.
2) How to uncover the 4 key creative triggers - the problem, customer insight, compelling message, and how to communicate it.
3) How to give constructive creative feedback by thinking like the customer, focusing on what works, and providing clear guidance for improvements.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general artificial intelligence that can match or exceed human levels of intelligence remains an ongoing challenge that researchers continue working to achieve.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
This document provides guidance on identifying high-quality insights for advertising. It discusses that insights should [1] provide a penetrating observation about real human behavior that can drive growth, [2] compel a change in consumer behavior through an astonishing disclosure about people or the world, and [3] defy convention by articulating what consumers intuitively feel but can't express. The document cautions against insights that [1] describe consumers in overly simplistic or unrealistic ways, [2] state shallow surface-level truths rather than deeper drivers of behavior, or [3] present observations about human nature that aren't unique. Effective insights are presented as felt truths that get to the core of human nature and consumer motivations.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
50 planners to watch in 2014 - The Planning SalonJulian Cole
This document lists 50 planners to watch in 2014 according to The Planning Salon. It provides a brief 1-2 sentence description of each planner's background, experience, and current role. The planners are listed alphabetically and come from agencies around the world, including Cummins Ross, Spring Studios, BBH, Big Spaceship, Work Club, Undercurrent, Droga5, K-Hole, Zeus Jones, CP+B, Motorola, PHD, AKQA, Nike, Mother, Carat, VML, W+K Shanghai, Ogilvy, Tribal DDB, Butler Shine, Converse, Zulu Alpha Kilo, S&F, Publicis, Berghs
Day 1 - Advice for new planners from old plannerJulian Cole
This document provides advice for new planners from experienced planners. It encourages embracing ignorance, asking questions to define problems, reading widely to build an interesting library, practicing presenting skills, and practicing the craft of planning through real work experiences. The overall message is that new planners should seek knowledge through questioning, reading, and hands-on experience to develop their planning skills.
The document provides a recap of learnings for video tactics in 2017 based on research from 2016. It discusses four key areas: 1) Using video to make a cultural splash by identifying platform insights and innovative uses of technology, 2) Optimizing video for social feeds by testing content developed specifically for feeds, 3) Skipping the skip button on YouTube ads by including certain elements to increase view-through rates, and 4) Building effective Snapchat lenses by testing different creative approaches to increase usage. The overall goal is to break through video clutter and understand evolving online video opportunities.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
How to write a killer agency creative briefDavid Bell
The document provides tips on how to write an effective agency brief in 3 parts:
1) What makes a great brief including understanding the customer and fueling creative ideas.
2) How to uncover the 4 key creative triggers - the problem, customer insight, compelling message, and how to communicate it.
3) How to give constructive creative feedback by thinking like the customer, focusing on what works, and providing clear guidance for improvements.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general artificial intelligence that can match or exceed human levels of intelligence remains an ongoing challenge that researchers continue working to achieve.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
This document provides guidance on identifying high-quality insights for advertising. It discusses that insights should [1] provide a penetrating observation about real human behavior that can drive growth, [2] compel a change in consumer behavior through an astonishing disclosure about people or the world, and [3] defy convention by articulating what consumers intuitively feel but can't express. The document cautions against insights that [1] describe consumers in overly simplistic or unrealistic ways, [2] state shallow surface-level truths rather than deeper drivers of behavior, or [3] present observations about human nature that aren't unique. Effective insights are presented as felt truths that get to the core of human nature and consumer motivations.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
50 planners to watch in 2014 - The Planning SalonJulian Cole
This document lists 50 planners to watch in 2014 according to The Planning Salon. It provides a brief 1-2 sentence description of each planner's background, experience, and current role. The planners are listed alphabetically and come from agencies around the world, including Cummins Ross, Spring Studios, BBH, Big Spaceship, Work Club, Undercurrent, Droga5, K-Hole, Zeus Jones, CP+B, Motorola, PHD, AKQA, Nike, Mother, Carat, VML, W+K Shanghai, Ogilvy, Tribal DDB, Butler Shine, Converse, Zulu Alpha Kilo, S&F, Publicis, Berghs
Day 1 - Advice for new planners from old plannerJulian Cole
This document provides advice for new planners from experienced planners. It encourages embracing ignorance, asking questions to define problems, reading widely to build an interesting library, practicing presenting skills, and practicing the craft of planning through real work experiences. The overall message is that new planners should seek knowledge through questioning, reading, and hands-on experience to develop their planning skills.
The document provides a recap of learnings for video tactics in 2017 based on research from 2016. It discusses four key areas: 1) Using video to make a cultural splash by identifying platform insights and innovative uses of technology, 2) Optimizing video for social feeds by testing content developed specifically for feeds, 3) Skipping the skip button on YouTube ads by including certain elements to increase view-through rates, and 4) Building effective Snapchat lenses by testing different creative approaches to increase usage. The overall goal is to break through video clutter and understand evolving online video opportunities.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Las grandes revoluciones de la historiaabogadolosada
Las tres grandes revoluciones que dieron lugar al proceso de independencia en el mundo fueron la Revolución Inglesa, la Revolución Francesa y la Revolución Americana. Estas revoluciones condujeron a la obtención de derechos como la libertad y la propiedad privada. La Revolución Inglesa estableció el sistema de monarquía parlamentaria. La Revolución Francesa se basó en las ideas de filósofos como Voltaire, Montesquieu y Rousseau sobre la separación entre iglesia y estado, la separ
The document provides an explanation of digital strategy to a non-technical mother by using the metaphor of parenting and raising a child. It outlines the key steps of digital strategy - setting goals and objectives, identifying the target audience, developing a strategy, creating tactics, and measuring results. These steps are then related to a mother raising her child, with examples given such as setting health and friendship goals, understanding the child's motivations and barriers, developing a strategy of being a guiding influence, implementing tactics like providing healthy meals and arranging tutoring, and measuring success based on report cards and relationships.
Four steps to creating a blogger outreach programJulian Cole
This document contains 5 identical links to the paywithatweet.com website with a unique id parameter for each link. The links appear to be for making payments or donations via Twitter but no additional context is provided.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
The document provides an overview of digital strategy, insights, and target audiences. It defines a digital strategy as a plan to accomplish measurable objectives using digital tools. A digital strategist develops and oversees digital strategies by conducting research, synthesizing insights, monitoring brand health, and collaborating with others. Insights that fuel creativity come from examining category conventions, cultural tensions, and consumer motivations. Defining the target audience involves understanding people's social graphs, interest graphs, and digital communities that can spread messages and influence purchasing decisions.
50 Things we Learned from the Collaboration Culture SymposiumVictor Hernandez
This document discusses key themes and lessons learned from a collaboration event focused on media industries and superhero businesses. Some of the common collaboration themes discussed include the real fear of failure but need to experiment, the importance of having permission to experiment, how work environments can hugely influence collaboration, and how the right tools are invaluable but not the entire story. It also notes that collaboration is harder than Superman's abs. The document provides a number of challenges and considerations for effective collaboration, including issues around control, blurred lines between media and tech, and the need for change management and cross-generational understanding. It emphasizes that the team is greater than the sum of its individual parts.
This document discusses how to effectively pitch new ideas or concepts to potential buyers. It begins by explaining that people making judgments about new ideas tend to quickly stereotype the pitchers into categories like "showrunner", "artist", or "neophyte". Successful pitchers are able to get the buyers, or "catchers", to see them as a collaborative partner rather than just someone being judged. The document then describes the three main creative types that pitchers can portray themselves as, along with strategies for each: 1) The "showrunner" combines passion and expertise, 2) The "artist" commands imagination but seems less polished, 3) The "neophyte" exploits their inexperience. It concludes by emphasizing the
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]HubSpot
Leslie Bradshaw gives a presentation on visual storytelling and outlines a 12 step process for creating visual content. The steps include customer research, identifying opportunities, testing prototypes, developing a creative brief, sketching/wireframing, copywriting, creating mood boards, combining design and copy, editing, and releasing content. Bradshaw also discusses common challenges like tight budgets and timelines as well as what makes for a successful visual storytelling team.
Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, M...Vitaly Golomb
This document contains a series of tweets and posts about design and startups. It discusses the importance of design-driven development and user-centered design. It emphasizes that startups should focus on solving painful customer problems, get customer feedback early through many iterations, and involve designers from the beginning to define problems and create solutions. Hiring a balanced team with both business and technical skills is also highlighted.
This document provides an overview of graphic design and creative services offered by Callender Graphics, including branding, identity design, digital media, illustration, retouching, and more. It highlights Kelly Callender as the principal designer and provides her contact information. The document also includes examples of work for clients, discussions of creative processes and inspiration, and tips for improving creativity.
This document discusses the relationship between technology and creativity in marketing. It argues that the future belongs to both "geeks" (those with technical skills) and "freaks" (those with creative skills) as brands will need to bring together both art and code. It provides examples of companies that have successfully blended technology and creativity in their marketing. The document also discusses how advertising agencies can learn from tech startups by acting in more agile, iterative, and product-oriented ways, and how startups can also learn from agencies' focus on consumer insights.
Teaching in the new digitized world - how will digital change what and most i...Antti Mäki
Exponential growth is by product of digitization and this fundamental change means the world of tomorrow is very different to the world of today. How can educators teach in this constant change and what are the things they should teach that will prevail?
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
How to harness cognitive diversity to drive breakthrough innovation.Sense Worldwide
Sense Worldwide first delivered this presentation as a webinar to an audience of 90 innovators from around the world.
The presentation shares stories and examples of how cognitive diversity has driven breakthrough strategies and created future-proofed innovation pipelines for leading global businesses. You will take away the five principles of how to apply cognitive diversity to your innovation challenges.
Hosted by Jeremy Brown, founder and CEO, Neil Cooper, US Director of Sense Worldwide and Courtney McLauchlan, Consultant.
Examples and stories include:
- Why cognitive diversity is important to innovators and the creative process.
- Why you need to move beyond consensus to gather disruptive, extreme, leading-edge, divergent, and unconventional perspectives.
- How a Mormon-born belly dancer from Sweden helped Kellogg’s redefine sexy.
- How an OCD homeowner revealed the future of bathroom cleaning to SC Johnson.
- How a Chicago bartender armed with a sex toy showed us the future of refrigeration for GE.
Sense Worldwide has 20 years experience of supercharging innovation with cognitive diversity. We live and breathe innovation. If you would like to supercharge your own innovation, contact one of the team today: hello@senseworldwide.com
Creative Industry (Commercial Product, Branding and Image Building)Teguh Andoria
The document discusses creative industries and creative problem solving. It notes that creative industries encompass a wide range of fields from traditional arts and crafts to technology services. Specific sub-sectors mentioned include visual arts, literature, design, music, performing arts, audiovisuals, and digital animation. The document then provides several examples of creative problem solving approaches applied to developing new products and services.
The document discusses how the "big idea" used to be central to advertising campaigns, providing coherence across touchpoints. However, digital innovation and social media now prioritize constant change over strategy. This has led brands to behave incoherently and lose the compass of a big idea. However, the big idea is still needed and must be remodeled as a "connecting idea" that links touchpoints and starts social conversations, while guiding digital initiatives loyal to the brand. Coherent communication across channels, with a central connecting idea, remains important for brands.
In the changing age of internet, businesses and job routines every business owner or recruiter has their own personal beliefs and preferred strategies for hiring. We take a look at the history of jobs and hiring and introduce a Neo-Social concept of hiring with Arbunize in the modern social age. Try our recruiting solutions when the regular search process becomes stale.
Digital marketing for Start-up Businesses Priyal Thakkar
A small and useful guide about how to cope up with the current pandemic situation and growth of a small business. This is based on my own self-learning and experiences for my own business during lockdown.
Please check rainbowmonkey.in for my work :)
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
Here's the deck for a talk I gave at Digital Olympus in June 2018 about building links when you're not in the fortunate position of having the time or budget needed for a big bang content project. I covered 3 tactics plus some tools and services to help acquire links when you don't have the luxury of building big content assets to support you.
Ähnlich wie Rick James Model for selling innovative ideas (18)
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
Comfort & Clean Air Solution Authorized Corporate Sale & Service Dealer.
HVAC is an acronym for Heating, Ventilation, and Air Conditioning. The term HVAC is used to describe a complete home comfort system that can be used to heat and cool your home, as well as provide improved indoor air quality.
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