This document provides an overview of developments in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and consumer behaviors. It also summarizes key players in the UK out-of-home market, their major assets and investments. Additionally, it provides data on industry revenue trends and top spending categories/advertisers in out-of-home advertising in the UK.
This document provides an overview of out-of-home advertising in a changing world. It discusses how formats are converging due to new technologies and mobile connectivity. It also outlines several major out-of-home advertising companies in the UK, including their key areas of investment like digital platforms, proprietary research, and expanding their geographic coverage.
This document provides an overview of developments in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and consumer behaviors. It also summarizes key players in the UK out-of-home market, their major assets and investments. Additionally, it provides data on industry revenue trends and top spending categories/advertisers in out-of-home advertising in the UK.
This document provides an overview of out-of-home advertising in a changing world. It discusses how formats are converging due to new technologies and mobile connectivity. It also outlines several major out-of-home advertising companies in the UK, including their key areas of investment like digital platforms, proprietary research, and expanding their geographic coverage.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
This document provides an overview of trends in the out-of-home (OOH) advertising industry. It discusses how data and technology are driving changes in media consumption and customer expectations. Various OOH formats like digital screens, mobile apps, and experiential advertising are converging. It also profiles major OOH companies in the UK and the investments they are making in digital infrastructure. Research on consumer behavior is helping OOH integrate with other channels and target audiences more effectively. The industry is working to make OOH more interactive, real-time, and able to influence online activities.
This document provides an overview of trends in the out-of-home (OOH) advertising industry in the UK, including information on various OOH media companies and formats. Key points include spending trends that show a rise in digital OOH revenue, the top spending categories and advertisers in the first half of 2015, and details on investments and offerings from major OOH companies like JCDecaux, Clear Channel, Exterion, Primesight and Ocean Outdoor. Proprietary research tools and data-driven targeting capabilities are also mentioned.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics, trends, and insights. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major OOH companies in the UK and highlights their key areas of investment, formats, geographic coverage, and proprietary research. Throughout it emphasizes the growing importance of data-driven planning and digital OOH capabilities.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics and trends. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major UK OOH companies such as JCDecaux, Clear Channel, Exterion Media, Primesight, and Ocean Outdoor, outlining their key areas of investment and proprietary research.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.
This document discusses a payment platform called Znak it! that aims to solve the dilemma of how to make creative content freely available online while also being financially sustainable. It does this through multiple payment options including subscriptions, pay-per-use micropayments, donations, and earning free access through opt-in advertising. Pilot studies found conversion rates up to 15 times higher than paywalls. The platform seeks additional funding to expand mobile apps, sales, and administration.
This document provides an overview of digital out-of-home advertising across the JCDecaux Group in 3 paragraphs or less:
JCDecaux has seen significant growth in digital out-of-home screens across multiple markets globally over the past 2 years, with revenues from digital displays increasing. New digital networks have recently launched in several countries across Europe, Asia, and Australia. Research conducted by JCDecaux has provided insights into how passengers engage with digital screens in airports and how roadside digital billboards in London capture consumers' attention.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
The document outlines an agenda for a series of sessions. Session 1 is an introduction. Sessions 2-4 cover topics related to open innovation, trusted agents, and the UK advertising landscape. Sessions 5-6 discuss service innovation requirements for Orange UK. Session 7 is a Q&A plenary session, and Session 8 is for networking.
The document provides an overview of the out-of-home advertising industry in the UK. It shows that OOH revenue grew 9.5% year-over-year in 2012. Participation in leisure activities like concerts and visiting pubs and restaurants has increased significantly in recent years. The use of digital and mobile technology is also rising, providing new opportunities for OOH advertising. New data from travel surveys will provide deeper insights into audiences and their purchasing journeys.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
This document provides an overview of trends in the out-of-home (OOH) advertising industry. It discusses how data and technology are driving changes in media consumption and customer expectations. Various OOH formats like digital screens, mobile apps, and experiential advertising are converging. It also profiles major OOH companies in the UK and the investments they are making in digital infrastructure. Research on consumer behavior is helping OOH integrate with other channels and target audiences more effectively. The industry is working to make OOH more interactive, real-time, and able to influence online activities.
This document provides an overview of trends in the out-of-home (OOH) advertising industry in the UK, including information on various OOH media companies and formats. Key points include spending trends that show a rise in digital OOH revenue, the top spending categories and advertisers in the first half of 2015, and details on investments and offerings from major OOH companies like JCDecaux, Clear Channel, Exterion, Primesight and Ocean Outdoor. Proprietary research tools and data-driven targeting capabilities are also mentioned.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics, trends, and insights. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major OOH companies in the UK and highlights their key areas of investment, formats, geographic coverage, and proprietary research. Throughout it emphasizes the growing importance of data-driven planning and digital OOH capabilities.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics and trends. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major UK OOH companies such as JCDecaux, Clear Channel, Exterion Media, Primesight, and Ocean Outdoor, outlining their key areas of investment and proprietary research.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.
This document discusses a payment platform called Znak it! that aims to solve the dilemma of how to make creative content freely available online while also being financially sustainable. It does this through multiple payment options including subscriptions, pay-per-use micropayments, donations, and earning free access through opt-in advertising. Pilot studies found conversion rates up to 15 times higher than paywalls. The platform seeks additional funding to expand mobile apps, sales, and administration.
This document provides an overview of digital out-of-home advertising across the JCDecaux Group in 3 paragraphs or less:
JCDecaux has seen significant growth in digital out-of-home screens across multiple markets globally over the past 2 years, with revenues from digital displays increasing. New digital networks have recently launched in several countries across Europe, Asia, and Australia. Research conducted by JCDecaux has provided insights into how passengers engage with digital screens in airports and how roadside digital billboards in London capture consumers' attention.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
The document outlines an agenda for a series of sessions. Session 1 is an introduction. Sessions 2-4 cover topics related to open innovation, trusted agents, and the UK advertising landscape. Sessions 5-6 discuss service innovation requirements for Orange UK. Session 7 is a Q&A plenary session, and Session 8 is for networking.
The document provides an overview of the out-of-home advertising industry in the UK. It shows that OOH revenue grew 9.5% year-over-year in 2012. Participation in leisure activities like concerts and visiting pubs and restaurants has increased significantly in recent years. The use of digital and mobile technology is also rising, providing new opportunities for OOH advertising. New data from travel surveys will provide deeper insights into audiences and their purchasing journeys.
The expanding Out-of-Home infrastructure now encompasses not only bought and owned media, but also devices such as mobile, laptop and tablet that are all used primarily while out of home. This convergence of media is driven by the evolving consumer landscape, which is why our Hot Topics for 2014 primarily focus on the intersection of where technology meets media on a multi-platform level.
As a result of the rapid proliferation of mobile devices and screen options we are seeing a significant increase in location-based marketing, as well as the need for value. The momentum behind environment awareness is adding a layer of context that allows applications to be grounded in utility rather than pure entertainment, providing consumers with a more useful and engaging connection.
Our 2014 Hot Topics include a full range of themes including real-time optimization, borrowed formats, smart devices and OOH’s affect on the speed of delivery.
Posterscope’s ‘Media Digest’ features in depth analysis of the market and our perspective on the year ahead, including a broad economic review and forecast, a deep-dive into media and category spend, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the new out-of-home audience measurement currency, Route, as well as commentary on mobile and digital trends, a glimpse into tools and projects recently launched by both ourselves and our media partners, and much more.
The Real World is a monthly OOH market update covering latest facts and figures, including revenue and competive spend data, as well as detailing cool new campaigns and latest developments in the market...ti
Kit kat convergence interaction research (slideshare)Posterscope
2012 was the year that saw the largest ever NFC/QR Code OOH campaign for Nestle with its “We Will Find You” activity. This presentation from Posterscope looks at insights gained from interaction data and demonstrates the positive brand effects from such interactions.
90% of the GB population live in urban areas so Posterscope commissioned an Insight project surveying 3,500 respondents from 5 major GB conurbations to gain insight into city life.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The document discusses key trends that will shape outdoor (OOH) advertising in 2013, including:
- OOH exhibited strong growth in 2012, especially digital OOH, and growth is expected to continue in 2013 despite tough comparisons.
- Consumers are increasingly mobile and connected via smartphones, expanding the audience for OOH advertising, especially as mobile integration increases.
- Major developments in 2013 will include the rise of digital OOH screens as the new industry standard, enabled by technologies like near field communication (NFC) and live content.
- Data and measurement capabilities like Postar2 will provide more accurate audience targeting and evaluation of campaign effectiveness across OOH formats.
The document provides an overview of opportunities in the digital content sector in the UK, including key industries like games, media, publishing, and film/animation. It discusses the UK's strengths such as access to creative/technical talent, spending consumers, and infrastructure. Market trends are outlined for sectors like creative agencies, film, gaming, music, publishing, radio, and television that involve digital distribution, social media, and new devices. Case studies and investor opportunities are also mentioned.
Mobile Interactive Group is a UK market leader in mobile interactive services. They have 160 employees and offices in the UK and other countries. They provide mobile web, apps, CRM, commerce, advertising and other services. Their clients include Barclays, Marks & Spencer, O2, BBC Worldwide, Rimmel and The Sun newspaper. They have developed successful mobile apps and websites for these clients that drive engagement and sales. Retailers currently lag behind consumer demand and adoption of mobile commerce.
Advances in data-driven technology are enabling a highly connected consumer journey through integrated digital experiences across multiple touchpoints like mobile devices, wearables, vehicles, and the home. This was a key insight from the Consumer Electronics Show, where many companies demonstrated new technologies leveraging data and connectivity between platforms. As the Internet of Things expands, brands have new opportunities to offer engaging, seamless experiences that maximize consumer utility and convenience through this connected ecosystem.
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensronewmedia_academy
The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.
The document discusses the growth of the UK's digital economy. It highlights several success stories of UK digital companies that have been acquired or grown significantly, such as Unruly, Fanduel, Nutmeg, Magic Pony, Deliveroo, and Farfetch. It identifies four key drivers of the UK's digital economy growth: 1) smart capital/investment funding; 2) a strong business and policy environment; 3) a rich ecosystem and connected networks; and 4) creative talent and expertise. The document promotes the growth of the UK's digital sector and economy.
This document discusses the growth of the UK's digital tech economy. It provides statistics showing the sector's growth in revenue and investment. It identifies four key drivers of the UK's success: access to smart capital, a strong business environment, a rich ecosystem of talent and expertise, and the country's connectivity. The summary highlights Brexit as a potential challenge but also notes continued growth in late-stage deals and acquisitions in the UK tech sector after the referendum.
Dutch media landscape 2013 Q3 update by StarcomstarcomNL
The document provides an overview of media trends in the Netherlands for 2013 Q3. It finds that the Dutch population is aging and household sizes are decreasing. Consumer confidence remains low due to stagnant incomes. Total media spending was relatively stable from 2009-2012, though declined slightly in 2012, mirroring declines in industry spending. Television claims the largest share of spending, though internet spending is steadily increasing. Retail companies dominate overall advertising spending, while the retailer Kruidvat spends the most on individual brands. Sponsorship spending was also relatively flat from 2011-2012.
Manchester: Creative, Digital and Tech SectorAxel Kullick
Manchester’s creative, digital and technology sector employs nearly 70,000 people across 5,000 companies which contribute to the region’s £56 billon economy.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
To help provide a picture of people's return to the broader OOH space, Posterscope has collaborated with our mobile data partner Three UK, to analyse every postcode sector up and down the country. Last week’s mobility index was 66.9 up from 65.7 the previous week, versus the pre-Covid baseline of 100
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
To help provide a headline picture of the return of audiences into the broader OOH space, we have collaborated with our telecoms data partner Three mobile, to analyse every postcode sector up and down the country to understand the journeys people are taking to supermarkets, retail areas or trips on major roads – providing Posterscope with the most detailed understanding of mobility in the UK, and with no ‘lag’ time.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
Effectively and efficiently travelling through towns and cities has always been key to keeping a city moving in terms of business, shopping and our social lives. How we do that, and the effect it has on the environment, our bank accounts and stress levels, has been a growing debate over the last few years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s infrastructure coming from transport networks. In recent weeks however all of this has been interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it, from the potential increase in car usage, to returning to public transport and the reappraisal of the rush hour commute.
Home is where the work is - WORK in the NOWPosterscope
1) The COVID-19 pandemic has drastically changed work patterns in the UK, with many people now working from home instead of commuting to offices. This has reduced foot traffic in city centers and on public transportation by 80-90%.
2) With fewer people commuting, out-of-home advertisers must find new ways to reach audiences that are now concentrated in residential and suburban areas rather than city centers. More localized out-of-home formats will be needed.
3) Even as lockdown restrictions ease, many people are expected to continue working from home part-time. Understanding constantly shifting work patterns will require analysis of location data to determine the best ways for advertisers to reach workers in the future
Posterscope: Supermarket Peep: A Glimpse at UK Shopping Behaviours in the NowPosterscope
Analysis of major GB data sources for grocery retail illustrates the significant changes we have seen in shopping behaviour over the last 6 weeks. It demonstrates when these changes were most profound, where they were happening and indicates that in the most recent weeks that overall retail spend is starting to stabilise. This edition of Posterscope’ Now, Near, Next series looks at Shop in the Now, focussing on the retail winners and losers, the UK as a nation of baking and beer, the change to shopping locally and the need for advertising to be more aware of itself than ever.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
2018 looks set to be another roller-coaster year for the global travel industry. Here PSI identify some of the political, economic and technological factors that will impact the way consumers travel this year.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
3. We Live in a Changing World
Formats are
converging
OOH Connectivity is high
There is increasing
global mobility…
New technologies are
continually emerging
Businesses and markets are
converging or fragmenting
People expect to do
anything, anywhere
Media is not only bought,
but earned and owned
Data is the new
raw material
4. We are
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
re-defining
Out-of-Home
as an ecosystem
7. Did you know…
On The Move Despite the
tube strike,
nearly 90% of
the usual
number of
Oyster cards
were used on
the travel
network
Source: TfL, April 2014
10. OCS in Numbers
6,827
Total sample in UK
6th
Version
100,000+
Global respondents
30
Countries OCS is run in
2.5
Number of hours saved by
the OCS macro per run
41
Number of OOH formats
analysed within OCS
%
24. Driven by technology…
30%
The percentage of
Google searches
containing a location
component
Smartphones are critical
shopping tools with
95%
having researched a product
or service on their device
85%
The percentage of
smartphone users who
look for local information
on their phone with
81%
taking action a result
125
The number of NFC
transactions in the
UK every minute
24m
The number of people in the
UK who access Facebook
on a daily basis –
20m do so via mobile
25. And consumer expectation
313,141
The number of Facebook Places
check-ins at the O2 Arena-
the UK’s number one place to
check-in
81%
The percentage of
smartphone users who
access the Internet on
their mobile devices
1.5m
The number of contactless
bus fare payments made in
London since December
The percentage of
UK smartphone
penetration
62%
34. Social Media
Influencing Digital Behaviour: Driving
Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR
"poster" OR "billboard" OR "OOH" OR "outdoor"
0
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour:
Driving Search: Social Media
Mentions
Date
43. 1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Annualtotalmediaspendin£m
44. Media Revenue Q1 2014
OOH Revenue
Total 2013 - £989.6m (2.0% YOY)Source: OMC
Revenue
for 2014
estimated
at +3%
0
50
100
150
200
250
300
Q1 Q2 Q3 Q4
£m
Quarter
2012
2013
2014
-2.2%
45. The top OOH spending categories: March 2014
Top 10 Categories
Entertainment
and leisure
Cosmetics and
Personal Care
Telecoms Finance Food Travel and
Transport
Motors Government,
social & political
organisations
Drink Media
£33.0m
-5.3%
£20.7m
-5.9%
£17.6m
16.9%
£15.0m
53.6%
£15.0m
19.5%
£5.9m
9.7%
£6.7m
5.1%
£9.2m
18.0%
£10.5m
78.2%
£12.1m
-36.0%
Note: Data up to 31st March 2014
46. The top OOH spending advertisers: March 2014
Who’s Spending?
£7.0m
35.2%
£4.3m
175.6%
£3.8m
-5.6%
£3.2m
20.5%
£3.1m
215.4%
£2.5m
-0.7%
£2.8m
149.9%
£2.8m
-14.4%
£2.8m
3.3%
£3.0m
-30.8%
Note: Data up to 31st March 2014
47. Spend by OOH format: March 2014
Spend Trends- Roadside
£1.8m
-25.5%
Misc.
£11.1m
55.3%
Digital6s
£64.1m
23.8%
48s
£22.5m
-3.8%
96s
£8.3m
-57.7%
Specials
£2.0m
-60.8%
Note: Data up to 31st March 2014
48. Spend by OOH format: March 2014
Spend Trends- Transport
£20.8m
6.7%
£10.3m
-20.9%
£9.8m
-2.6%
£16.3m
98.9%
Note: Data up to 31st March 2014
50. Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across the UK
Roadside: Continued investment in digital. Key new digital
locations set to launch including The M4 Tower and The
Holland Park Tower
Rail: Waterloo Motion set to launch at Waterloo Station.
Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6
network extends and digital investment at Tesco
Airport: Digital and high impact media space will be
unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is
set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth
‘Power of Influence’ research and new ‘Business Traveller
2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon with a small business
based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux
now operates in more than 55 markets worldwide and is
market-leader in the UK
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
51. Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-
of-home. It launched with The Chiswick Towers and Cromwell
Road Tower, The A40 Power Station and Coventry House at
Piccadilly Circus. The portfolio will be further strengthened
with the North London Towers
Mobile platform- Clear Channel UK and Metro have
announced a partnership that will bring free content to
commuters at mobile-enabled bus shelters with interactive
tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-
based global media and entertainment company, CCO
was bought out by venture capitalists in 2008 and in 2013
posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6
sheets, the UK business has since expanded via an
extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
52. Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of
CBS Outdoor International to LA-based Platinum Equity was
announced summer 2013. CBS Outdoor has now rebranded
to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
53. Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination
enhancement project via LED, digital 6 sheets, DEPs,
ongoing audit of panels across the UK,
recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,
Geofencing
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which posted turnover of £50.1m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
54. Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality
The Grid
Ocean Labs
Regional site expansion
The Science Behind the Art of Outdoor
A relative newcomer to the OOH scene, launched in 2005
Ocean Outdoor is a boutique, UK-based media company
pioneering creativity in digital OOH via an expanding
portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC
Capital, purchased the business from Smedvig Capital for
£35m
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com