This document provides an overview of developments in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and consumer behaviors. It also summarizes key players in the UK out-of-home market, their major assets and investments. Additionally, it provides data on industry revenue trends and top spending categories/advertisers in out-of-home advertising in the UK.
This document provides an overview of developments in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and consumer behaviors. It also summarizes key players in the UK out-of-home market, their major assets and investments. Additionally, it provides data on industry revenue trends and top spending categories/advertisers in out-of-home advertising in the UK.
This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
This document provides an overview of out-of-home advertising in a changing world. It discusses how formats are converging due to new technologies and mobile connectivity. It also outlines several major out-of-home advertising companies in the UK, including their key areas of investment like digital platforms, proprietary research, and expanding their geographic coverage.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
This document provides an overview of trends in the out-of-home (OOH) advertising industry. It discusses how data and technology are driving changes in media consumption and customer expectations. Various OOH formats like digital screens, mobile apps, and experiential advertising are converging. It also profiles major OOH companies in the UK and the investments they are making in digital infrastructure. Research on consumer behavior is helping OOH integrate with other channels and target audiences more effectively. The industry is working to make OOH more interactive, real-time, and able to influence online activities.
This document provides an overview of trends in the out-of-home (OOH) advertising industry in the UK, including information on various OOH media companies and formats. Key points include spending trends that show a rise in digital OOH revenue, the top spending categories and advertisers in the first half of 2015, and details on investments and offerings from major OOH companies like JCDecaux, Clear Channel, Exterion, Primesight and Ocean Outdoor. Proprietary research tools and data-driven targeting capabilities are also mentioned.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics, trends, and insights. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major OOH companies in the UK and highlights their key areas of investment, formats, geographic coverage, and proprietary research. Throughout it emphasizes the growing importance of data-driven planning and digital OOH capabilities.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics and trends. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major UK OOH companies such as JCDecaux, Clear Channel, Exterion Media, Primesight, and Ocean Outdoor, outlining their key areas of investment and proprietary research.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Posterscope View: How OOH Will Evolve in 2013 Posterscope
2013 promises to be a big year in OOH, with much to look forward to. Our audience is growing, cutting-edge new audience insight and research is going live, investment in state-of-the-art infrastructure is set to offer unprecedented opportunities- and digital innovation is helping to deliver more flexibility and creativity across the board.
Here, then, are the key things that will shape the months ahead...
Imagine your creative industries business in Londonlondonandpartners
The document discusses the advantages of London for creative industries. It highlights that London has a unique reputation for talent in creative fields and a diverse environment that fosters innovation. London's creative industry is the second largest sector, worth $32 billion per year and employing over 429,000 people. The city offers access to a large customer base in London, the UK, and Europe. It also has a strong reputation as a global hub for the technology, media, and telecommunications sectors. The document provides details on the strengths of specific creative sub-sectors in London like advertising, e-commerce, games, and film. It emphasizes the supportive business environment and government initiatives that make London an attractive location for creative companies.
Advances in data-driven technology are enabling a highly connected consumer journey through integrated digital experiences across multiple touchpoints like mobile devices, wearables, vehicles, and the home. This was a key insight from the Consumer Electronics Show, where many companies demonstrated new technologies leveraging data and connectivity between platforms. As the Internet of Things expands, brands have new opportunities to offer engaging, seamless experiences that maximize consumer utility and convenience through this connected ecosystem.
Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.
This presentation on the theory of digital transformation was given by Professor Gianvito Lanzolla, Professor of Strategy at Cass Business School as part of the event, Unbundling the Banks on Apr 9th 2015 at Cass Business School. The event was organised by Cass Entrepreneurs Network and Chinwag and featured Prof Lanzolla, Dave Birch (Consult Hyperion), Ben Rooney (Informilo), Muta Qubbaj (Squirrel), Jonathan Kramer (Zopa).
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
This document provides an overview of out-of-home advertising in a changing world. It discusses how formats are converging due to new technologies and mobile connectivity. It also outlines several major out-of-home advertising companies in the UK, including their key areas of investment like digital platforms, proprietary research, and expanding their geographic coverage.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
This document provides an overview of trends in the out-of-home (OOH) advertising industry. It discusses how data and technology are driving changes in media consumption and customer expectations. Various OOH formats like digital screens, mobile apps, and experiential advertising are converging. It also profiles major OOH companies in the UK and the investments they are making in digital infrastructure. Research on consumer behavior is helping OOH integrate with other channels and target audiences more effectively. The industry is working to make OOH more interactive, real-time, and able to influence online activities.
This document provides an overview of trends in the out-of-home (OOH) advertising industry in the UK, including information on various OOH media companies and formats. Key points include spending trends that show a rise in digital OOH revenue, the top spending categories and advertisers in the first half of 2015, and details on investments and offerings from major OOH companies like JCDecaux, Clear Channel, Exterion, Primesight and Ocean Outdoor. Proprietary research tools and data-driven targeting capabilities are also mentioned.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics, trends, and insights. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major OOH companies in the UK and highlights their key areas of investment, formats, geographic coverage, and proprietary research. Throughout it emphasizes the growing importance of data-driven planning and digital OOH capabilities.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics and trends. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major UK OOH companies such as JCDecaux, Clear Channel, Exterion Media, Primesight, and Ocean Outdoor, outlining their key areas of investment and proprietary research.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Posterscope View: How OOH Will Evolve in 2013 Posterscope
2013 promises to be a big year in OOH, with much to look forward to. Our audience is growing, cutting-edge new audience insight and research is going live, investment in state-of-the-art infrastructure is set to offer unprecedented opportunities- and digital innovation is helping to deliver more flexibility and creativity across the board.
Here, then, are the key things that will shape the months ahead...
Imagine your creative industries business in Londonlondonandpartners
The document discusses the advantages of London for creative industries. It highlights that London has a unique reputation for talent in creative fields and a diverse environment that fosters innovation. London's creative industry is the second largest sector, worth $32 billion per year and employing over 429,000 people. The city offers access to a large customer base in London, the UK, and Europe. It also has a strong reputation as a global hub for the technology, media, and telecommunications sectors. The document provides details on the strengths of specific creative sub-sectors in London like advertising, e-commerce, games, and film. It emphasizes the supportive business environment and government initiatives that make London an attractive location for creative companies.
Advances in data-driven technology are enabling a highly connected consumer journey through integrated digital experiences across multiple touchpoints like mobile devices, wearables, vehicles, and the home. This was a key insight from the Consumer Electronics Show, where many companies demonstrated new technologies leveraging data and connectivity between platforms. As the Internet of Things expands, brands have new opportunities to offer engaging, seamless experiences that maximize consumer utility and convenience through this connected ecosystem.
Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.
This presentation on the theory of digital transformation was given by Professor Gianvito Lanzolla, Professor of Strategy at Cass Business School as part of the event, Unbundling the Banks on Apr 9th 2015 at Cass Business School. The event was organised by Cass Entrepreneurs Network and Chinwag and featured Prof Lanzolla, Dave Birch (Consult Hyperion), Ben Rooney (Informilo), Muta Qubbaj (Squirrel), Jonathan Kramer (Zopa).
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The document discusses key trends that will shape outdoor (OOH) advertising in 2013, including:
- OOH exhibited strong growth in 2012, especially digital OOH, and growth is expected to continue in 2013 despite tough comparisons.
- Consumers are increasingly mobile and connected via smartphones, expanding the audience for OOH advertising, especially as mobile integration increases.
- Major developments in 2013 will include the rise of digital OOH screens as the new industry standard, enabled by technologies like near field communication (NFC) and live content.
- Data and measurement capabilities like Postar2 will provide more accurate audience targeting and evaluation of campaign effectiveness across OOH formats.
Mobile Interactive Group is a UK market leader in mobile interactive services. They have 160 employees and offices in the UK and other countries. They provide mobile web, apps, CRM, commerce, advertising and other services. Their clients include Barclays, Marks & Spencer, O2, BBC Worldwide, Rimmel and The Sun newspaper. They have developed successful mobile apps and websites for these clients that drive engagement and sales. Retailers currently lag behind consumer demand and adoption of mobile commerce.
The document provides an overview of opportunities in the digital content sector in the UK, including key industries like games, media, publishing, and film/animation. It discusses the UK's strengths such as access to creative/technical talent, spending consumers, and infrastructure. Market trends are outlined for sectors like creative agencies, film, gaming, music, publishing, radio, and television that involve digital distribution, social media, and new devices. Case studies and investor opportunities are also mentioned.
Manchester: Creative, Digital and Tech SectorAxel Kullick
Manchester’s creative, digital and technology sector employs nearly 70,000 people across 5,000 companies which contribute to the region’s £56 billon economy.
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensronewmedia_academy
The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.
Dutch media landscape 2013 Q3 update by StarcomstarcomNL
The document provides an overview of media trends in the Netherlands for 2013 Q3. It finds that the Dutch population is aging and household sizes are decreasing. Consumer confidence remains low due to stagnant incomes. Total media spending was relatively stable from 2009-2012, though declined slightly in 2012, mirroring declines in industry spending. Television claims the largest share of spending, though internet spending is steadily increasing. Retail companies dominate overall advertising spending, while the retailer Kruidvat spends the most on individual brands. Sponsorship spending was also relatively flat from 2011-2012.
This document outlines the Smart London Plan, which aims to harness new digital technologies to help London grow sustainably and improve lives. Some key points:
- London's population is growing rapidly and will reach 9 million people by 2021, placing pressure on infrastructure like transport and services.
- The plan aims to use data and innovation to help London adapt and better manage challenges like traffic, waste, and demand for energy and water.
- It wants to bring together London's world-class research, talent pool, and existing smart city projects through networks and challenges to solve problems at scale.
- The goal is for data and technology to help City Hall and other agencies work more efficiently and effectively to serve Londoners' complex needs
The document discusses the growth of the UK's digital economy. It highlights several success stories of UK digital companies that have been acquired or grown significantly, such as Unruly, Fanduel, Nutmeg, Magic Pony, Deliveroo, and Farfetch. It identifies four key drivers of the UK's digital economy growth: 1) smart capital/investment funding; 2) a strong business and policy environment; 3) a rich ecosystem and connected networks; and 4) creative talent and expertise. The document promotes the growth of the UK's digital sector and economy.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
To help provide a picture of people's return to the broader OOH space, Posterscope has collaborated with our mobile data partner Three UK, to analyse every postcode sector up and down the country. Last week’s mobility index was 66.9 up from 65.7 the previous week, versus the pre-Covid baseline of 100
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
To help provide a headline picture of the return of audiences into the broader OOH space, we have collaborated with our telecoms data partner Three mobile, to analyse every postcode sector up and down the country to understand the journeys people are taking to supermarkets, retail areas or trips on major roads – providing Posterscope with the most detailed understanding of mobility in the UK, and with no ‘lag’ time.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
Effectively and efficiently travelling through towns and cities has always been key to keeping a city moving in terms of business, shopping and our social lives. How we do that, and the effect it has on the environment, our bank accounts and stress levels, has been a growing debate over the last few years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s infrastructure coming from transport networks. In recent weeks however all of this has been interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it, from the potential increase in car usage, to returning to public transport and the reappraisal of the rush hour commute.
Home is where the work is - WORK in the NOWPosterscope
1) The COVID-19 pandemic has drastically changed work patterns in the UK, with many people now working from home instead of commuting to offices. This has reduced foot traffic in city centers and on public transportation by 80-90%.
2) With fewer people commuting, out-of-home advertisers must find new ways to reach audiences that are now concentrated in residential and suburban areas rather than city centers. More localized out-of-home formats will be needed.
3) Even as lockdown restrictions ease, many people are expected to continue working from home part-time. Understanding constantly shifting work patterns will require analysis of location data to determine the best ways for advertisers to reach workers in the future
Posterscope: Supermarket Peep: A Glimpse at UK Shopping Behaviours in the NowPosterscope
Analysis of major GB data sources for grocery retail illustrates the significant changes we have seen in shopping behaviour over the last 6 weeks. It demonstrates when these changes were most profound, where they were happening and indicates that in the most recent weeks that overall retail spend is starting to stabilise. This edition of Posterscope’ Now, Near, Next series looks at Shop in the Now, focussing on the retail winners and losers, the UK as a nation of baking and beer, the change to shopping locally and the need for advertising to be more aware of itself than ever.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
2018 looks set to be another roller-coaster year for the global travel industry. Here PSI identify some of the political, economic and technological factors that will impact the way consumers travel this year.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
3. We Live in a Changing World
Formats are
converging
OOH Connectivity is high
There is increasing
global mobility…
New technologies are
continually emerging
Businesses and markets are
converging or fragmenting
People expect to do
anything, anywhere
Media is not only bought,
but earned and owned
Data is the new
raw material
4. We are
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
re-defining
Out-of-Home
as an ecosystem
10. OCS in Numbers
6,827
Total sample in UK
6th
Version
100,000+
Global respondents
30
Countries OCS is run in
2.5
Number of hours saved by
the OCS macro per run
41
Number of OOH formats
analysed within OCS
%
11. Did you know…
OCS
17%
The percentage
of Londoners
that expect to
start a new job
in the next 12
months
24. Driven by technology…
30%
The percentage of
Google searches
containing a location
component
Smartphones are critical
shopping tools with
95%
having researched a product
or service on their device
85%
The percentage of
smartphone users who
look for local information
on their phone with
81%
taking action a result
125
The number of NFC
transactions in the
UK every minute
24m
The number of people in the
UK who access Facebook
on a daily basis –
20m do so via mobile
25. And consumer expectation
313,141
The number of Facebook Places
check-ins at the O2 Arena-
the UK’s number one place to
check-in
81%
The percentage of
smartphone users who
access the Internet on
their mobile devices
1.5m
The number of contactless
bus fare payments made in
London since December
The percentage of
UK smartphone
penetration
62%
34. Social Media
Influencing Digital Behaviour: Driving
Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR
"poster" OR "billboard" OR "OOH" OR "outdoor"
0
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour:
Driving Search: Social Media
Mentions
Date
43. 1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Annualtotalmediaspendin£m
44. Media Revenue Q1 2014
OOH Revenue
Total 2013 - £989.6m (2.0% YOY)Source: OMC
Revenue
for 2014
estimated
at +3%
0
50
100
150
200
250
300
Q1 Q2 Q3 Q4
£m
Quarter
2012
2013
2014
-2.2%
45. The top OOH spending categories:April 2014
Top 10 Categories
Entertainment
and leisure
Retail
Telecoms Finance Food Travel and
Transport
Drinks Motors Government,
social & political
organisations
Media
£42.1m
-8.1%
£27.2m
-22.9%
£21.3m
-7.9%
£20.2m
44.2%
£18.5m
8.7%
£7.8m
-14.5%
£8.5m
1.5%
£11.5m
66.5%
£13.5m
-41.7%
£16.9m
-6.7%
Note: Data up to 30th April 2014
46. The top OOH spending advertisers:April 2014
Who’s Spending?
£8.4m
-11.0%
£5.4m
217.3%
£4.4m
102.1%
£4.2m
-19.9%
£4.2m
0.5%
£3.2m
-45.9%
£3.2m
-33.3%
£3.7m
122.3%
£4.0m
12.4%
£4.1m
88.1%
Note: Data up to 30th April 2014
47. Spend by OOH format:April 2014
Spend Trends- Roadside
£2.4m
-36.4%
Misc.
£14.3m
20.2%
Digital6s
£81.0m
5.2%
48s
£29.3m
-17.6%
96s
£10.1m
-62.4%
Specials
£2.5m
-66.6%
Note: Data up to 30th April 2014
48. Spend by OOH format:April 2014
Spend Trends- Transport
£28.7m
1.9%
£14.3m
-20.5%
£13.4m
-9.9%
£20.8m
75.8%
Note: Data up to 30th April 2014
50. Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across the UK
Roadside: Continued investment in digital. Key new digital
locations set to launch including The M4 Tower and The
Holland Park Tower
Rail: Waterloo Motion set to launch at Waterloo Station.
Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6
network extends and digital investment at Tesco
Airport: Digital and high impact media space will be
unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is
set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth
‘Power of Influence’ research and new ‘Business Traveller
2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon with a small business
based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux
now operates in more than 55 markets worldwide and is
market-leader in the UK
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
51. Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-
of-home. It launched with The Chiswick Towers and Cromwell
Road Tower, The A40 Power Station and Coventry House at
Piccadilly Circus. The portfolio will be further strengthened
with the North London Towers
Mobile platform- Clear Channel UK and Metro have
announced a partnership that will bring free content to
commuters at mobile-enabled bus shelters with interactive
tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-
based global media and entertainment company, CCO
was bought out by venture capitalists in 2008 and in 2013
posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6
sheets, the UK business has since expanded via an
extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
52. Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of
CBS Outdoor International to LA-based Platinum Equity was
announced summer 2013. CBS Outdoor has now rebranded
to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
53. Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination
enhancement project via LED, digital 6 sheets, DEPs,
ongoing audit of panels across the UK,
recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,
Geofencing
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which posted turnover of £50.1m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
54. Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality
The Grid
Ocean Labs
Regional site expansion
The Science Behind the Art of Outdoor
A relative newcomer to the OOH scene, launched in 2005
Ocean Outdoor is a boutique, UK-based media company
pioneering creativity in digital OOH via an expanding
portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC
Capital, purchased the business from Smedvig Capital for
£35m
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com
OOH is one of the only forms of media that continues to see audiences grow year after year as we spend more time out of our homes and do different things with our time.
This section examines how we can understand the connected consumer in greater depth. It encompasses industry and proprietary insight, media owner consumer panels and Route, OOH’s revolutionary audience measurement system.
Ngen , a unique audience insight community, was launched in June 2013.
Clear Channel’s new audience insight community Ngen, allows Clear Channel and their brand partners to participate in a hosted, two-way dialogue with 400 engaged and connected 18-34 year olds from eight major UK cities. The community will cover a wide range of topics close to the hearts of its participants, creating great insight for this influential audience.
Ngen participants are from a tech-savvy generation who are used to documenting their lives through social media and are happy to interact online. Ngen builds on the community’s familiarity with social media to gain a deep insight into who they are, where they go and what they think about the latest hot topics.
In a recent edition of Clear Thinking, Clear Channel highlight some of the main insights from their Ngen research, run in collaboration with Crowd DNA and the Trajectory Partnership, that took place throughout 2013. The community ran for 18 weeks, alongside two waves of quantitative online research. The research focused on the knowledge, attitudes and behaviours of a generation that represents the future of the UK. By working closely with 8 brands partners including Dixons Store Group and Channel 5 it generated the following insight:
• 95% Ngens still shop on the high street with the corresponding figure of 71% for online. Smartphones are also key with nearly half using smartphones for shopping related purposes
• 52% of Ngens rated their smartphone as the technology they would keep above all else
• 63% of Ngens agree advertising is important to a brand’s identity and almost half say they prefer targeted communication over general advertising. The contextual opportunities provided by OOH advertising is therefore key to this audience
• Ngens are also one of the audiences that are key to the UK economy returning to positive growth. They have continued to spend and often think about the now rather than the future with 59% not contributing to a pension and 65% spending the same if not more on retail in areas such as clothing, footwear and consumer technology
Detailed infographics on other Clear Channel audiences can also be found at Clear Channel Audiences - www.clearchannel.co.uk/think-big-think-adshel
Sources:
Science Omega, 12th April 2013
http://www.thinkwithgoogle.com
http://www.thinkwithgoogle.com
Media Week, 14th August 2013
Evening Standard, 3rd June 2013
LoveUK
Google Insight
Business Insider, October 2012
Evening Standard, 3rd June 2013
Monarch ‘Always-on’
Posterscope and Carat’s latest campaign for Monarch features an ‘always-on’ approach on a live network of landmark DOOH screens in priority regions – Manchester, Birmingham and Leeds. The sites are enabled with LIVEPOSTER capability to display immediate copy updates, allowing the Monarch team to react instantly to sales data, competitor activity, flight and weather information, current affairs and locally relevant news stories.
Air New Zealand on reLAX Tour
Air New Zealand launched the AirNZreLAX tour to showcase its innovative Economy Skycouch and Premium Economy Spaceseat seats to travel agents and consumers across the UK.
The airline, which flies daily from London Heathrow to Los Angeles and onto Auckland, toured through Edinburgh Glasgow, Preston, Sale, Manchester, Chester, Liverpool, London, Brighton, Oxford, Cheltenham and Bristol.
Bringing the in-flight experience to the road, the transparent tour truck housed Air New Zealand’s revolutionary Economy Skycouch and Premium Economy Spaceseat products which ensure Air New Zealand customers arrive LA ready.
The Economy Skycouch, made up of three economy seats which convert into a flat space, is the first of its kind in Economy, offering passengers the freedom to spread out and get comfortable. The Premium Economy Spaceseat is famous for its futuristic hard shell design which allows customers to recline without encroaching on the space of others. The seat comes in two variants to cater for customers wanting to relax with a travelling companion as well as those who prefer privacy during a flight. Air New Zealand’s revolutionary seating, along with in-flight entertainment and award-winning food and wine mean customers in every cabin arrive refreshed and ready to enjoy the delights of LA.
At each city stop, Air New Zealand invited local residents to step onboard to meet the cabin crew, try out the award-winning seats for themselves and share their experiences on social media.
Air New Zealand also launched the nationwide #AirNZreLAX competition giving people the chance to win return Economy flights for two with Economy Skycouch upgrades from London to LA. Competition entrants simply need to submit a photo of their best “reLAX” pose; whether reclining on the couch at home or unwinding on holiday in a hammock, via Twitter, Facebook, Instagram or online at www.airnz.co.uk/relax.
The experiential campaign was planned by psLIVE.
Via: FMBX
Fanta launched a highly interactive OOH campaign to target teenagers, which offered them the chance to physically connect with the brand. Users were encouraged to participate on a range of challenges and games through a targeted national 6s campaign, designed to seamlessly drive consumer engagement with the brand from offline to online. The ‘Fruit Throw’ game, which took place on 10 interactive screens strategically located where teenagers typically socialise, allowed users to play the game directly on screens on roadside bus shelters and shopping malls. The screens also featured a local leader board. Consumers were further encouraged to engage with the brand through Fanta branded bus stops, which were adorned with moveable Fanta stickers. People could take photos of themselves pulling their best ‘Fanta face’ with the stickers and post them on the Fanta Facebook page for a chance to win prizes. In addition, other roadside and mall 6s encouraged teens to take part in challenges, posing with 6s and uploading their photos to Facebook. Created by Posterscope and Publicis.
2014 2013 YOY
6 sheets £81.0m £77.0m 5.2%
48 sheets £29.3m £35.6m -17.6
Specials £2.5m £7.6m -66.6%
96 sheets £10.1m £27.0m -62.4%
Large Digital £14.3m £11.9m 20.2%
Miscellaneous sizes £2.4m £3.8m -36.4%
Total £139.6m £162.8m -14.2%
(data up to 30th April 2014)
Strapline: Engaging audiences
About:
Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media.
Key formats:
Underground: 96, 48, 16, 6, 4 Sheets, LEPs, TCPs, DEPs, LCDs, XTPs
Bus: T-Sides, Supersides, Streetliners, Bus Interior Panels
Retail: LCDs, Large format LEDs in Westfield London and Stratford and One New Change
Rail: 48, 16, 6, 4 Sheets, LCDs
Geography:
London
If you want to talk to the influential Londoners, we own London with 80% of panels including London Underground, DLR, London Tram, digital, Buses, National Rail & Westfield.
Sole rights to London Underground.
Exclusive contractors to Westfield, London, Westfield Stratford & One New Change.
National
Bus:
34,000 buses on 12,000 routes travel around the UK’s urban centres daily and 5.2 billion passenger journeys per year in the UK
National Rail:
30% of entire National Rail coverage (100% in Wales, 77% in Scotland, 75% in England).
This equates to an annual footfall of 408 million.
Key areas for investment
Expansion of our National Rail & London Underground digital assets
Illuminated New Bus For London
Kings Cross digital escalator panels expansion
Performance 48s National Rail – all National Rail 48 sheets will be dry posted and skinned by October.
Birmingham Express – Roadside digital panel
Increasing retail offering
Research
Exterion Media’s urban audience panel work.shop.play. provides us with weekly insights into the urban audience.
It is the largest urban audience online research panel of 10,000 people aged 16-55 from London & other key UK urban areas
The London Worker Planning Tool provides information on all London workers, including the 700,000 who don’t even work in the capital.
It is a quantitative study to understand London workers who are drawn to the capital to work, shop and play.
Using an online survey of over 3,000 respondents, data has been fused with TGI and Touchpoints to give deeper insight into London workers.
We have dashboards hosted at http://www.exterionmedia.co.uk/insight/ where you can tap into this rich stream of info.
http://www.exterionmedia.co.uk/
Art Everywhere, the initiative that brought works of art to thousands of outdoor sites last year, is launching a social media campaign to find the public’s 25 favourite artworks, to be displayed this summer.
Art Everywhere wants members of the public to select the pieces they most admire from a longlist of 70 British artworks, which range from the 1500s to the present day.
The artists Anthony Gormley and Grayson Perry will reveal the winning pieces on 16 July.
Reproductions of the top 25 selected artworks will then be displayed on poster sites, bus stops and billboards across the UK for six weeks, from 21 July to 31 August.
The public has three weeks to cast its votes and can do by visiting facebook.com/arteverywhereuk or on Twitter, by tweeting @arteverywhereUK.
Out-of-home media owners have donated sites to enable the art to be shown across the UK, including Underground stations, shopping centres and roadside billboards.
The project, now in its second year, is a collaboration between Posterscope, Vizeum, Clear Channel UK, Exterion Media, JCDecaux, Richard Reed, the co-founder of Innocent Drinks, the Art Fund and Tate galleries, among others.
The organisers said the 2014 version of Art Everywhere would be bigger and better than last year, by showcasing a new set of British artworks sourced from public collections across the country.
This year will also feature the project being tripled in duration to six weeks, as well as a featuring a cinema exhibition film about the project and winning entries, to be shown at 1,000 Vue cinema screens.
The public has been invited to become patrons of the exhibition through crowd-funding it, with donations used to fund the production costs of printing the posters.
Anyone who donates £10 or more will have their choice of limited edition rewards, from a postcard set, through to a 48-sheet billboard poster.
The organisers hope to build on the success of last year’s inaugural show by making the campaign an annual event, as well as expanding it to include a separate project in the US during August.
Reed said: “Art Everywhere is back to showcase great British artworks for a summer of art. We want the British public to crowd fund and vote for their favourites. This year goes bigger and better, including a specially created artwork exclusive from a world-renowned artist.”
Artists have been involved in every stage of the Art Everywhere project and Caroline Collier, the director of partnerships at Tate, chaired the longlist panel.
Emma Newman, the marketing director at Clear Channel UK, said: “Like all the best ideas, [Art Everywhere is] wonderfully simple and is a brilliantly effective way of bringing inspiring artworks to people right across the country.”
Via: Brand Republic
Eye Airports has strengthened its sales team with the appointment of Ged Weston as Sales Director, and Jim Cohen as Head of Agency Sales.
These high profile appointments are part of the overall growth of the sales team that will provide two fully integrated agency teams with responsibility for Eye Airport’s entire portfolio including Experiential and Sponsorship opportunities. Having two agency teams will provide more bandwidth so each team can focus on their own set of agencies, providing better coverage and forging stronger agency and client relationships.Weston joins Eye Airports having spent the last two years at Clear Channel where he was Agency Director; prior to that he was National Sales Director at JCDecaux.
Newly appointed Sales Director at Eye Airports, Weston says:
“This is a great time to be joining Eye Airports as they have seen significant growth over the last 12 months. I am looking forward to bringing to life the airport audience and enhancing how brands can take advantage of this growing medium.”
Cohen joins Eye Airports from JCDecaux UK, where he was Head of Rail. Cohen will work alongside fellow Head of Agency Sales, Beau Dallon, and will be responsible for driving the sales performance of client and agency teams. Both will report to Weston.
Via: Outdoor Media Centre
Posterscope has been awarded its fourth Gold and first Platinum CPD award from the Institute of Practitioners in Advertising (IPA). Only 27 agencies were awarded Gold for their Learning Development Programmes, with just 13 of those winning Platinum.
The gold accredited agencies are: 23red, Abbott Mead Vickers BBDO, Bray Leino, FCB Inferno, Generation Media, Gyro, Havas Worldwide London, Hunterlodge, JWT, Kitcatt Nohr Digitas, Leo Burnett, Lowe Profero, M2M, Material, Manning Gottlieb OMD, MBA, MEC, MediaCom Edinburgh, MediaCom London, McCann Manchester, Ogilvy & Mather Group, PHD Media, Posterscope, Starcom MediaVest Group, Total Media, Woolley pau gyro, ZenithOptimedia UK. Criteria for achieving a Gold CPD accreditation are rigorous. Agencies are required to write a paper demonstrating the effectiveness of their CPD programme on business success. Their submissions must outline a holistic approach regardless of the size of available budget and show creativity in building an energetic learning culture, in support of real business objectives.It is important that the agency delivers clear evidence that the CPD practice lies at the heart of their business and is not just an ‘add-on’.The new platinum award has been implemented to encourage member agencies to sustain their commitment to outstanding professional development.
The IPA’s recent publication Why CPD is good for your business reveals that IPA CPD gold accredited agencies report, on average, 98% client retention, business growth in the region of 10% year-on-year and an average of eight new business wins a year.
Full details on IPA Gold CPD Accreditation can be found here.
Says Scott Morrison, Founder of the Business Accelerator and 2013 Chairman of Judges: “I believe that positively disrupting people and organisations accelerates the potential for them to sense, adapt and respond to new and incredible opportunities in their markets. As Chairman of Judges this year, the team and I have engaged with some brilliantly well thought through plans that do just this. The robust, passionate and challenging conversations we had reinforce that the high standards the CPD gold award represents must be upheld to deliver the highest performing, most responsive and professional agencies in the world. Congratulations to those who have reached these outstanding heights.”
Says Patrick Mills, Director of Professional Development, IPA: “The entries we’ve received have really showcased the high standard of learning and development in IPA member agencies and the incredible innovation in how the training is delivered, along with more metrics being employed and more emphasis on evaluation. What is clear is how agencies are seeing the direct and powerful link between investing in their people and business performance and proving it – long may it continue!”
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills always match their clients’ needs. 2014 marks the tenth year of IPA qualifications and the 10,000th certificate will be awarded in this year.
Individual citations for the CPD Gold accredited agencies from the judging panel:
PosterscopeIn facing some of the biggest changes ever to affect the out of home agency landscape, Posterscope has provided a stunning example of how a CPD culture can successfully underpin the effort to adapt and thrive. Their submission showcases the wide range of training activities available to staff, catering for both core and specific skillsets.
Limited Space Media Group (LSMG), the outdoor media owner, has bought the brand engagement specialists Brandspace and the Wi-Fi advertising company MOOH, in a deal worth up to £3 million.
LSMG said the two acquisitions would add fresh expertise and brand engagement to its portfolio and broaden its offer of providing content to consumers via digital screen, mobile and visual media.
MOOH’s Wi-Fi networks include the London Underground, Hilton Worldwide and First ScotRail. Brands are able to connect with millions of consumers every day when they access the Wi-Fi via their smartphones and tablets.
Brandspace provides agencies and brands with expertise in experiential marketing campaigns in high-footfall locations, such as shopping centres and major transport hubs.
MOOH will continue to operate under its existing business structure, headed by its founder and managing director, Paul Grundy, while Brandspace will continue under the leadership of its managing director, Danny Press.
The deal is worth an initial £2.25 million, but the entire transaction could be worth up to £3 million if an incentivisation programme with Brandspace and MOOH’s management team comes to fruition in the years to come.
LSMG now comprises five complementary media businesses, which are focused on consumer engagement across channels.
The acquisitions of MOOH and Brandspace follow the rollout of LSMG’s digital screen network, Digital Showcase Media, last month.
LSMG was itself the result of a merger in August 2013 between the shopping mall specialist outdoor media owner Limited Space, founded by Matt Gordon and Samantha Sida, and Integrated Signage Solutions.
Via: Brand Republic