This document provides an overview of developments in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and consumer behaviors. It also summarizes key players in the UK out-of-home market, their major assets and investments. Additionally, it provides data on industry revenue trends and top spending categories/advertisers in out-of-home advertising in the UK.
This document provides an overview of out-of-home advertising in a changing world. It discusses how formats are converging due to new technologies and mobile connectivity. It also outlines several major out-of-home advertising companies in the UK, including their key areas of investment like digital platforms, proprietary research, and expanding their geographic coverage.
This document provides an overview of out-of-home advertising in a changing world. It discusses how formats are converging due to new technologies and mobile connectivity. It also outlines several major out-of-home advertising companies in the UK, including their key areas of investment like digital platforms, proprietary research, and expanding their geographic coverage.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
This document provides an overview of trends in the out-of-home (OOH) advertising industry. It discusses how data and technology are driving changes in media consumption and customer expectations. Various OOH formats like digital screens, mobile apps, and experiential advertising are converging. It also profiles major OOH companies in the UK and the investments they are making in digital infrastructure. Research on consumer behavior is helping OOH integrate with other channels and target audiences more effectively. The industry is working to make OOH more interactive, real-time, and able to influence online activities.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
This document provides an overview of trends in the out-of-home (OOH) advertising industry in the UK, including information on various OOH media companies and formats. Key points include spending trends that show a rise in digital OOH revenue, the top spending categories and advertisers in the first half of 2015, and details on investments and offerings from major OOH companies like JCDecaux, Clear Channel, Exterion, Primesight and Ocean Outdoor. Proprietary research tools and data-driven targeting capabilities are also mentioned.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics, trends, and insights. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major OOH companies in the UK and highlights their key areas of investment, formats, geographic coverage, and proprietary research. Throughout it emphasizes the growing importance of data-driven planning and digital OOH capabilities.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
This document discusses a payment platform called Znak it! that aims to solve the dilemma of how to make creative content freely available online while also being financially sustainable. It does this through multiple payment options including subscriptions, pay-per-use micropayments, donations, and earning free access through opt-in advertising. Pilot studies found conversion rates up to 15 times higher than paywalls. The platform seeks additional funding to expand mobile apps, sales, and administration.
Space Mission UK - Mission 3 Lookbook - 5-11 Nov 2016Chinwag
Space Mission UK is a series of entrepreneur-led missions specifically designed for the UK's top space and satellite application startups. This lookbook covers the ten companies taking part in the third mission to San Francisco, Silicon Valley and Los Angeles.
For more information:
http://spacemissionuk.org
Space Mission UK is supported by Innovate UK and produced by trade mission specialists, Chinwag - http://chinwag.com
State of Romanian Online Advertising in European Context - Catherine Borrel -...IABRomania
The document summarizes key trends in the 2010 state of the online advertising industry in Europe, including that overall growth was 15.5% in 2010. It notes that the top 6 European markets make up 74% of total online ad spend, while the next 15 markets make up 26%. The document also discusses trends around display advertising outperforming search growth and the increasing share of mobile and video display advertising. It concludes by recommending that the Romanian online advertising industry work to understand audiences and tell the Romanian story.
This document discusses the out of home advertising industry and provides information about Mediacy and MaxRacks. It notes that the OOH industry was worth $6.2 billion in 2009 and competes against cable TV and internet for advertising dollars. It also summarizes that alternative OOH advertising focuses on engagement over measurability. The document introduces Mediacy, which was founded by MaxRacks to place brands directly into consumers' hands through postcards and offers targeted magazine covers through its CoverMedia product as an alternative to traditional magazine advertising.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
This document provides an overview of digital out-of-home advertising across the JCDecaux Group in 3 paragraphs or less:
JCDecaux has seen significant growth in digital out-of-home screens across multiple markets globally over the past 2 years, with revenues from digital displays increasing. New digital networks have recently launched in several countries across Europe, Asia, and Australia. Research conducted by JCDecaux has provided insights into how passengers engage with digital screens in airports and how roadside digital billboards in London capture consumers' attention.
Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics and trends. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major UK OOH companies such as JCDecaux, Clear Channel, Exterion Media, Primesight, and Ocean Outdoor, outlining their key areas of investment and proprietary research.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
This document provides an overview of trends in the out-of-home (OOH) advertising industry. It discusses how data and technology are driving changes in media consumption and customer expectations. Various OOH formats like digital screens, mobile apps, and experiential advertising are converging. It also profiles major OOH companies in the UK and the investments they are making in digital infrastructure. Research on consumer behavior is helping OOH integrate with other channels and target audiences more effectively. The industry is working to make OOH more interactive, real-time, and able to influence online activities.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
This document provides an overview of trends in the out-of-home (OOH) advertising industry in the UK, including information on various OOH media companies and formats. Key points include spending trends that show a rise in digital OOH revenue, the top spending categories and advertisers in the first half of 2015, and details on investments and offerings from major OOH companies like JCDecaux, Clear Channel, Exterion, Primesight and Ocean Outdoor. Proprietary research tools and data-driven targeting capabilities are also mentioned.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics, trends, and insights. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major OOH companies in the UK and highlights their key areas of investment, formats, geographic coverage, and proprietary research. Throughout it emphasizes the growing importance of data-driven planning and digital OOH capabilities.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
This document discusses a payment platform called Znak it! that aims to solve the dilemma of how to make creative content freely available online while also being financially sustainable. It does this through multiple payment options including subscriptions, pay-per-use micropayments, donations, and earning free access through opt-in advertising. Pilot studies found conversion rates up to 15 times higher than paywalls. The platform seeks additional funding to expand mobile apps, sales, and administration.
Space Mission UK - Mission 3 Lookbook - 5-11 Nov 2016Chinwag
Space Mission UK is a series of entrepreneur-led missions specifically designed for the UK's top space and satellite application startups. This lookbook covers the ten companies taking part in the third mission to San Francisco, Silicon Valley and Los Angeles.
For more information:
http://spacemissionuk.org
Space Mission UK is supported by Innovate UK and produced by trade mission specialists, Chinwag - http://chinwag.com
State of Romanian Online Advertising in European Context - Catherine Borrel -...IABRomania
The document summarizes key trends in the 2010 state of the online advertising industry in Europe, including that overall growth was 15.5% in 2010. It notes that the top 6 European markets make up 74% of total online ad spend, while the next 15 markets make up 26%. The document also discusses trends around display advertising outperforming search growth and the increasing share of mobile and video display advertising. It concludes by recommending that the Romanian online advertising industry work to understand audiences and tell the Romanian story.
This document discusses the out of home advertising industry and provides information about Mediacy and MaxRacks. It notes that the OOH industry was worth $6.2 billion in 2009 and competes against cable TV and internet for advertising dollars. It also summarizes that alternative OOH advertising focuses on engagement over measurability. The document introduces Mediacy, which was founded by MaxRacks to place brands directly into consumers' hands through postcards and offers targeted magazine covers through its CoverMedia product as an alternative to traditional magazine advertising.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
This document provides an overview of digital out-of-home advertising across the JCDecaux Group in 3 paragraphs or less:
JCDecaux has seen significant growth in digital out-of-home screens across multiple markets globally over the past 2 years, with revenues from digital displays increasing. New digital networks have recently launched in several countries across Europe, Asia, and Australia. Research conducted by JCDecaux has provided insights into how passengers engage with digital screens in airports and how roadside digital billboards in London capture consumers' attention.
Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.
This document provides an overview of the out-of-home advertising industry in the UK, including key metrics and trends. It discusses revenue and spending data for various OOH formats and categories. It also profiles the major UK OOH companies such as JCDecaux, Clear Channel, Exterion Media, Primesight, and Ocean Outdoor, outlining their key areas of investment and proprietary research.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The document discusses key trends that will shape outdoor (OOH) advertising in 2013, including:
- OOH exhibited strong growth in 2012, especially digital OOH, and growth is expected to continue in 2013 despite tough comparisons.
- Consumers are increasingly mobile and connected via smartphones, expanding the audience for OOH advertising, especially as mobile integration increases.
- Major developments in 2013 will include the rise of digital OOH screens as the new industry standard, enabled by technologies like near field communication (NFC) and live content.
- Data and measurement capabilities like Postar2 will provide more accurate audience targeting and evaluation of campaign effectiveness across OOH formats.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The document provides an overview of opportunities in the digital content sector in the UK, including key industries like games, media, publishing, and film/animation. It discusses the UK's strengths such as access to creative/technical talent, spending consumers, and infrastructure. Market trends are outlined for sectors like creative agencies, film, gaming, music, publishing, radio, and television that involve digital distribution, social media, and new devices. Case studies and investor opportunities are also mentioned.
Mobile Interactive Group is a UK market leader in mobile interactive services. They have 160 employees and offices in the UK and other countries. They provide mobile web, apps, CRM, commerce, advertising and other services. Their clients include Barclays, Marks & Spencer, O2, BBC Worldwide, Rimmel and The Sun newspaper. They have developed successful mobile apps and websites for these clients that drive engagement and sales. Retailers currently lag behind consumer demand and adoption of mobile commerce.
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Olavi LuotonenBen Cave
This document discusses smart cities and open data initiatives in Europe. It notes that by 2050, two-thirds of people will live in cities, which face challenges like pollution and stress. Open data can enable economic opportunities, better governance, address societal challenges, and accelerate scientific progress. The European Commission's strategies aim to promote open data reuse and develop a pan-European open data infrastructure. Several Horizon 2020 programs provide funding for smart city projects involving energy, transport, ICT and open data platforms.
Advances in data-driven technology are enabling a highly connected consumer journey through integrated digital experiences across multiple touchpoints like mobile devices, wearables, vehicles, and the home. This was a key insight from the Consumer Electronics Show, where many companies demonstrated new technologies leveraging data and connectivity between platforms. As the Internet of Things expands, brands have new opportunities to offer engaging, seamless experiences that maximize consumer utility and convenience through this connected ecosystem.
Dutch media landscape 2013 Q3 update by StarcomstarcomNL
The document provides an overview of media trends in the Netherlands for 2013 Q3. It finds that the Dutch population is aging and household sizes are decreasing. Consumer confidence remains low due to stagnant incomes. Total media spending was relatively stable from 2009-2012, though declined slightly in 2012, mirroring declines in industry spending. Television claims the largest share of spending, though internet spending is steadily increasing. Retail companies dominate overall advertising spending, while the retailer Kruidvat spends the most on individual brands. Sponsorship spending was also relatively flat from 2011-2012.
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensronewmedia_academy
The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.
This document discusses digital media trends in the UK and Europe. It provides statistics on internet, mobile, and tablet usage including:
- Nearly 1/3 of UK page views are from mobile and tablets. Smartphone penetration in Europe reached 57% in 2012.
- Tablet ownership is growing rapidly in the UK, with over 6 million Brits owning both a smartphone and tablet.
- Social media captures the most time spent on PC in the UK, with the average user spending 6.5 hours per month on social sites.
- The 55+ age group is the largest segment of the UK internet audience and shows higher than average engagement with certain categories like gambling and telecommunications.
Manchester: Creative, Digital and Tech SectorAxel Kullick
Manchester’s creative, digital and technology sector employs nearly 70,000 people across 5,000 companies which contribute to the region’s £56 billon economy.
The document discusses the evolution of the internet from its origins in the 1960s to its widespread use today. It summarizes how access to the internet has expanded through various technologies. It also outlines how consumers now use the internet and digital devices for many daily activities like searching for information, shopping online, watching videos, and how these behaviors are shifting. The conclusion addresses the environmental impact of the internet and calls for companies to reduce their carbon footprint through more sustainable practices.
The document discusses the evolution of the internet from its origins in the 1960s to its widespread use today. It summarizes how access to the internet has expanded through various technologies. It also outlines how consumers now use the internet and digital devices for many daily activities like searching for information, shopping online, watching videos, and how these behaviors are shifting. The conclusion addresses the environmental impact of the internet and how companies need to address sustainability.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
To help provide a picture of people's return to the broader OOH space, Posterscope has collaborated with our mobile data partner Three UK, to analyse every postcode sector up and down the country. Last week’s mobility index was 66.9 up from 65.7 the previous week, versus the pre-Covid baseline of 100
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
To help provide a headline picture of the return of audiences into the broader OOH space, we have collaborated with our telecoms data partner Three mobile, to analyse every postcode sector up and down the country to understand the journeys people are taking to supermarkets, retail areas or trips on major roads – providing Posterscope with the most detailed understanding of mobility in the UK, and with no ‘lag’ time.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
Effectively and efficiently travelling through towns and cities has always been key to keeping a city moving in terms of business, shopping and our social lives. How we do that, and the effect it has on the environment, our bank accounts and stress levels, has been a growing debate over the last few years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s infrastructure coming from transport networks. In recent weeks however all of this has been interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it, from the potential increase in car usage, to returning to public transport and the reappraisal of the rush hour commute.
Home is where the work is - WORK in the NOWPosterscope
1) The COVID-19 pandemic has drastically changed work patterns in the UK, with many people now working from home instead of commuting to offices. This has reduced foot traffic in city centers and on public transportation by 80-90%.
2) With fewer people commuting, out-of-home advertisers must find new ways to reach audiences that are now concentrated in residential and suburban areas rather than city centers. More localized out-of-home formats will be needed.
3) Even as lockdown restrictions ease, many people are expected to continue working from home part-time. Understanding constantly shifting work patterns will require analysis of location data to determine the best ways for advertisers to reach workers in the future
Posterscope: Supermarket Peep: A Glimpse at UK Shopping Behaviours in the NowPosterscope
Analysis of major GB data sources for grocery retail illustrates the significant changes we have seen in shopping behaviour over the last 6 weeks. It demonstrates when these changes were most profound, where they were happening and indicates that in the most recent weeks that overall retail spend is starting to stabilise. This edition of Posterscope’ Now, Near, Next series looks at Shop in the Now, focussing on the retail winners and losers, the UK as a nation of baking and beer, the change to shopping locally and the need for advertising to be more aware of itself than ever.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
2018 looks set to be another roller-coaster year for the global travel industry. Here PSI identify some of the political, economic and technological factors that will impact the way consumers travel this year.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
3. We Live in a Changing World
Formats are
converging
OOH Connectivity is high
There is increasing
global mobility…
New technologies are
continually emerging
Businesses and markets are
converging or fragmenting
People expect to do
anything, anywhere
Media is not only bought,
but earned and owned
Data is the new
raw material
4. We are
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
re-defining
Out-of-Home
as an ecosystem
7. Did you know…
On The Move People remain
Source: DfT British social attitudes survey, 2013
reluctant to
reduce the
amount they
travel by plane
(only 19% agreed
with the statement
“I am willing to
reduce the
amount I
travel by
plane”)
10. OCS in Numbers
6,827
Total sample in UK
6th
Version
100,000+
Global respondents
30
Countries OCS is run in
2.5
Number of hours saved by
the OCS macro per run
41
Number of OOH formats
analysed within OCS
%
11. Did you know…
OCS
43.8%
The percentage of
those aged 50+
that they would
rather go to a high
street shop than
order goods
online (13% more
likely than the UK
average)
24. Driven by technology…
30%
The percentage of
Google searches
containing a location
component
Smartphones are critical
shopping tools with
95%
having researched a product
or service on their device
85%
The percentage of
smartphone users who
look for local information
on their phone with
81%
taking action a result
125
The number of NFC
transactions in the
UK every minute
24m
The number of people in the
UK who access Facebook
on a daily basis –
20m do so via mobile
25. And consumer expectation
313,141
The number of Facebook Places
check-ins at the O2 Arena-
the UK’s number one place to
check-in
81%
The percentage of
smartphone users who
access the Internet on
their mobile devices
1.5m
The number of contactless
bus fare payments made in
London since December
The percentage of
UK smartphone
penetration
62%
34. Social Media
Influencing Digital Behaviour: Driving
Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR
"poster" OR "billboard" OR "OOH" OR "outdoor"
0
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour:
Driving Search: Social Media
Mentions
Date
43. 1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Annualtotalmediaspendin£m
44. Media Revenue Q1 2014
OOH Revenue
Total 2013 - £989.6m (2.0% YOY)Source: OMC
Revenue
for 2014
estimated
at +3%
0
50
100
150
200
250
300
Q1 Q2 Q3 Q4
£m
Quarter
2012
2013
2014
-2.2%
45. The top OOH spending categories: May 2014
Top 10 Categories
Entertainment
and leisure
Media
Telecoms Food Finance Drink
Travel and
Transport
Motors Government,
social & political
organisations
Retail
£52.1m
-12.6%
£37.2m
-16.6%
£26.7m
44.5%
£26.5m
-3.8%
£24.9m
-5.1%
£10.7m
-16.3%
£10.7m
-15.2%
£13.5m
63.4%
£18.4m
-32.7%
£22.2m
12.4%
Note: Data up to 31st May 2014
46. The top OOH spending advertisers: May 2014
Who’s Spending?
£10.2m
-9.4%
£7.6m
122.5%
£6.0m
49.1%
£5.8m
241.7%
£5.3m
-0.7%
£4.5m
16.4%
£4.6m
1031.2%
£5.0m
4.9%
£5.1m
-22.8%
£5.3m
94.4%
Note: Data up to 31st May 2014
47. Spend by OOH format: May 2014
Spend Trends- Roadside
£3.3m
-36.4%
Misc.
£21.0m
28.3%
Digital6s
£106.7m
8.4%
48s
£37.7m
-15.0%
96s
£13.2m
-61.9%
Specials
£3.3m
-65.8%
Note: Data up to 31st May 2014
48. Spend by OOH format: May 2014
Spend Trends- Transport
£35.8m
2.4%
£19.0m
-13.3%
£17.2m
-8.2%
£24.5m
50.6%
Note: Data up to 31st May 2014
50. Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across the UK
Roadside: Continued investment in digital. Key new digital
locations set to launch including The M4 Tower and The
Holland Park Tower
Rail: Waterloo Motion set to launch at Waterloo Station.
Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6
network extends and digital investment at Tesco
Airport: Digital and high impact media space will be
unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is
set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth
‘Power of Influence’ research and new ‘Business Traveller
2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon with a small business
based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux
now operates in more than 55 markets worldwide and is
market-leader in the UK
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
51. Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-
of-home. It launched with The Chiswick Towers and Cromwell
Road Tower, The A40 Power Station and Coventry House at
Piccadilly Circus. The portfolio will be further strengthened
with the North London Towers
Mobile platform- Clear Channel UK and Metro have
announced a partnership that will bring free content to
commuters at mobile-enabled bus shelters with interactive
tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-
based global media and entertainment company, CCO
was bought out by venture capitalists in 2008 and in 2013
posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6
sheets, the UK business has since expanded via an
extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
52. Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of
CBS Outdoor International to LA-based Platinum Equity was
announced summer 2013. CBS Outdoor has now rebranded
to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
53. Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination
enhancement project via LED, digital 6 sheets, DEPs,
ongoing audit of panels across the UK,
recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,
Geofencing
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which posted turnover of £50.1m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
54. Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality
The Grid
Ocean Labs
Regional site expansion
The Science Behind the Art of Outdoor
A relative newcomer to the OOH scene, launched in 2005
Ocean Outdoor is a boutique, UK-based media company
pioneering creativity in digital OOH via an expanding
portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC
Capital, purchased the business from Smedvig Capital for
£35m
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com
OOH is one of the only forms of media that continues to see audiences grow year after year as we spend more time out of our homes and do different things with our time.
People remain reluctant to reduce the amount they travel by plane (19% agreed with the statement “I am willing to reduce the amount I travel by plane”)
Source: DfT British social attitudes survey, 2013
This section examines how we can understand the connected consumer in greater depth. It encompasses industry and proprietary insight, media owner consumer panels and Route, OOH’s revolutionary audience measurement system.
So for example OCS can allow us to understand consumer shopping habits…
Of those aged 50+ 43.8% agree that they would rather go to a high street shop than order goods online, 13% more likely than the UK average.
Source: This is Money and OCS, 2014
On an average Tuesday OOH reaches half of 16-34 adults by 9am (9 hours earlier than VoD services)
JCDecaux’s Connected Commuter, run by On Device Research, is a mobile panel of 1,500 rail commuters from London/South East and provides insight across a wide number of categories. Surveys have included finance, supermarkets, fashion, media, travel, motoring and insurance amongst others.
In addition to this, in May 2013 JCDecaux launched its Connected Youth research initiative plugging in direct to 1,000 urban mobile-connected 15-24 year olds and enabling advertisers and agencies access to their opinions, habits and lifestyle choices. The Connected Youth community, also run through mobile research specialist On Device Research, gives brands up-to-the-minute insight from one of the hardest to access social groups. To further connect with this group JCDecaux have also developed an app to talk to its Connected Youth community on smartphone devices. JCDecaux will deliver short weekly surveys that will ensure advertisers get the information they need, when they need it. JCDecaux will also offer bespoke surveys at the specific request of agencies and advertisers to its Connected Youth community.
work.shop.play is an online research panel consisting of people aged 16+ who work, shop and play in the UK’s urban areas. It quickly provides up to date research and insight into the urban audience’s opinions, mindsets and behaviours, which can be used by Exterion Media to generate valuable audience insight and help shape clients products, services and communications.
Weekly studies are run to generate behavioural, motivational and product usage insights about our audience. To ensure panel members are kept engaged and consistently feeling part of ‘The Urban Community’ – an interactive platform has been built, hosting a programme of rewards and benefits in order to incentivise participation.
The panel is nationally representative with an up-weight to account for London audiences, and a total size of 10,000+ members. Vision Critical host the panel on behalf of Exterion Media.
Work.shop.play now have an interactive dashboard available here: www.exterionmedia.co.uk/insight
Insight for some individual categories is also available through brochures such as The Look Book and Urban Food.
The Look Book gives ideas and inspiration around Fashion & Beauty from market trends to purchase journeys for specific fashion segmentations.
Urban Food delves deep into city dwellers eating behaviours for all the main meals of breakfast, lunch and dinner to snacking mid-morning, mid-afternoon and in the evening.
Route, which launched on February 26 2013, replacing Postar, is OOH’s revolutionary new audience measurement system enabling greater targeting across more environments than ever before. It incorporates the latest measurement technology and covers all major formats – which acts as a catalyst to allow OOH to be truly accountable in this increasingly multi-media, multi-platform world.
£19m was invested in the research which took 4 years in the making.
Route, based on a sample size of 28,000, encompasses all outdoor environments – roadside, bus, Underground and train are already featured, with retail, airport and pedestrian environments to follow soon. Additions such as leisure and taxi audiences are expected to follow in 2015.
The launch data includes 360,000 frames for road, bus and tube. It is designed around hyper-local geography allowing you to select from 24 conurbations or the 14 BARB areas.
Sources:
Science Omega, 12th April 2013
http://www.thinkwithgoogle.com
http://www.thinkwithgoogle.com
Media Week, 14th August 2013
Evening Standard, 3rd June 2013
LoveUK
Google Insight
Business Insider, October 2012
Evening Standard, 3rd June 2013
Examples of convergent OOH campaigns….
March 2013 saw the launch of Posterscope, Proxama and Clear Channel’s latest OOH campaign for KFC. Utilising over 400 of Clear Channel’s NFC-enabled UK outdoor media sites, the campaign promoted KFC’s Hot Shots Box Meal and encouraged consumers to tap or scan for directions to their closest restaurant.
All OOH site locations were stored on Proxama’s TapPoint™ platform. Tapping the NFC tag assigned to the panel redirected the consumer to a Google Maps page; this identified all of the KFC restaurant’s within their vicinity and provided them with walking directions to their closest one.
The campaign ran for 2 weeks across the UK and gathered a lot of attention from passers-by. Many consumers interacted with the campaign via NFC and QR. Highlights included:
- 60+ interactions per day
- 3rd most interacted phone was NFC-enabled
- 3rd of all campaign interactions were via NFC
Monarch ‘Always-on’
Posterscope and Carat’s latest campaign for Monarch features an ‘always-on’ approach on a live network of landmark DOOH screens in priority regions – Manchester, Birmingham and Leeds. The sites are enabled with LIVEPOSTER capability to display immediate copy updates, allowing the Monarch team to react instantly to sales data, competitor activity, flight and weather information, current affairs and locally relevant news stories.
To promote their 123 Current Account and credit card Santander wanted to save the people of Shrewsbury £1 million. They did this by creating a three day event in the heart of the town with experiential staff capturing the combined savings for if everybody switched to the 123 Products. Posterscope assisted with this project by creating new out-of-home displays across the town.
Centre Parcs Uses Virtual Reality in New Out of Home Campaign
Holiday park company, Centre Parcs, is set to stage a takeover of Waterloo station, which will use virtual reality technology and digital screens to promote its latest UK village at Woburn Forest in Bedfordshire.
The campaign, which runs from 9-13 June will deliver a 360 degree experience for commuters, who will be invited to use an Oculus Rift headset and be transported to the zip wire and high ropes course through virtual reality footage filmed at the Woburn village.
There will be a second experiential zone demonstrating a take on the archery experience with physical bows firing virtual arrows on to screens with the chance to win £1,000 worth of vouchers for the leader at the end of the week.
Center Parcs will also be displaying consumer-generated tweets and photos on the Motion@Waterloo screen as part of a competition to win a £2,000 family break.
Center Parcs worked with Walker Media, Posterscope, psLIVE, Brothers&Sisters and JCDecaux to develop the campaign.
Via: The Drum
Dreamworks and 20th Century Fox Fly Giant Dragon Over London to Promote How to Train Your Dragon Two
20th Century Fox and Dreamworks Animation have flown a giant dragon kite through London’s Tower Bridge as part of a marketing campaign for new film How to Train Your Dragon 2.
The kite, which measured 54ft from head to toe with a wingspan of 36ft – bigger than a London double decker bus – followed the Thames from its launch point in North Greenwich, using a high speed rib boat to pull the kite through the draw bridges of Tower Bridge.
The film, released in cinemas on 11 July, is an animated action-comedy starring Jay Baruchel, Gerard Butler and Cate Blanchett.
The dragon kite stunt was planned and executed by experiential marketing agency psLIVE.
Via: The Drum
During a fictional graffiti billboard campaign promoting the demise of Gio Compario, Twitter saw a huge increase in buzz. OOH was the only live broadcast media during this period proving its power to influence digital behaviour.
Brand Objectives:
Increase brand consideration
Create a unique & authentic graffiti campaign in OOH
Tactical Planning:
Avoiding quality backlit and scrolling formats by selecting undesirable locations, increasing authenticity of the creative.
Fanta launched a highly interactive OOH campaign to target teenagers, which offered them the chance to physically connect with the brand. Users were encouraged to participate on a range of challenges and games through a targeted national 6s campaign, designed to seamlessly drive consumer engagement with the brand from offline to online. The ‘Fruit Throw’ game, which took place on 10 interactive screens strategically located where teenagers typically socialise, allowed users to play the game directly on screens on roadside bus shelters and shopping malls. The screens also featured a local leader board. Consumers were further encouraged to engage with the brand through Fanta branded bus stops, which were adorned with moveable Fanta stickers. People could take photos of themselves pulling their best ‘Fanta face’ with the stickers and post them on the Fanta Facebook page for a chance to win prizes. In addition, other roadside and mall 6s encouraged teens to take part in challenges, posing with 6s and uploading their photos to Facebook. Created by Posterscope and Publicis.
Quarter 1 declines 2.2% to £206.8m
Transport and Retail environments both up
Digital up 10% to £47.4m
Eight quarters of the last ten have shown growth
On the 28 April, The Outdoor Media Centre (OMC), the trade body for outdoor media owners, announced total revenues for January to March 2014. For the quarter, the headline total reported across all outdoor is £206.8m, which represents a decline of 2.2% year on year. Digital revenues amounted to £47.4m, up 10% year on year to record its biggest ever Quarter One. Digital accounted for 23% of the total.
“It’s been a mixed quarter, with two environments up and one down,” commented Mike Baker, CEO of the Outdoor Media Centre. “Revenues in the transport and retail/leisure sectors both moved ahead, but this was offset by a decline in the roadside market. Even within roadside, however, the small format 6 sheet component was up substantially. We have now seen growth in eight out of the last ten quarters, so the momentum is with outdoor as more advertisers find a need for strong creative imagery strategically placed in the active space where 88% of shopping still takes place.”
Categories which spent significantly more in the quarter on outdoor than last year include drink, clothing, computers, food, electronics, finance, and government. The top 10 advertisers in the quarter according to Nielsen were British Sky Broadcasting, ITV, Lloyds Bank, Twentieth Century Fox, Department Of Health, Kentucky Fried Chicken, Vodafone, McDonald’s, EE, and Unilever.
The importance of outdoor was underscored by the WARC Expenditure forecast published today, which reported that, of the major media, only internet, TV and outdoor showed growth in 2013.
May 2014
Sector 2014 2013 %difference
Entertainment and Leisure £52.1m £59.6m -12.6%
Telecoms £37.2m £44.5m -16.6%
Food £26.7m £18.4m 44.5%
Finance £26.5m £27.5m -3.8%
Drink £24.9m £26.3m -5.1%
Travel and Transport £22.2m £19.7m 12.4%
Motors £18.4m £27.4m -32.7%
Govt/social/political organisation £13.5m £8.3m 63.4%
Retail £10.7m £12.7m -15.2%
Media £10.7m £12.8m -16.3%
Other £39.0m £43.6m -10.6%
Overall market £281.8m £300.7m -6.3%
Overall the market is down 6%...
(data up to 31st May 2014)
2014 2013 YOY
6 sheets £106.7m £98.5m 8.4%
48 sheets £37.7m £44.4m -15.0%
Specials £3.3m £9.8m -65.8%
96 sheets £13.2m £34.7m -61.9%
Large Digital £21.0m £16.4m 28.3%
Miscellaneous sizes £3.3m £5.2m -36.4%
Total £185.3m £208.9m -11.3%
(data up to 31st May 2014)
Strapline: Engaging audiences
About:
Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media.
Key formats:
Underground: 96, 48, 16, 6, 4 Sheets, LEPs, TCPs, DEPs, LCDs, XTPs
Bus: T-Sides, Supersides, Streetliners, Bus Interior Panels
Retail: LCDs, Large format LEDs in Westfield London and Stratford and One New Change
Rail: 48, 16, 6, 4 Sheets, LCDs
Geography:
London
If you want to talk to the influential Londoners, we own London with 80% of panels including London Underground, DLR, London Tram, digital, Buses, National Rail & Westfield.
Sole rights to London Underground.
Exclusive contractors to Westfield, London, Westfield Stratford & One New Change.
National
Bus:
34,000 buses on 12,000 routes travel around the UK’s urban centres daily and 5.2 billion passenger journeys per year in the UK
National Rail:
30% of entire National Rail coverage (100% in Wales, 77% in Scotland, 75% in England).
This equates to an annual footfall of 408 million.
Key areas for investment
Expansion of our National Rail & London Underground digital assets
Illuminated New Bus For London
Kings Cross digital escalator panels expansion
Performance 48s National Rail – all National Rail 48 sheets will be dry posted and skinned by October.
Birmingham Express – Roadside digital panel
Increasing retail offering
Research
Exterion Media’s urban audience panel work.shop.play. provides us with weekly insights into the urban audience.
It is the largest urban audience online research panel of 10,000 people aged 16-55 from London & other key UK urban areas
The London Worker Planning Tool provides information on all London workers, including the 700,000 who don’t even work in the capital.
It is a quantitative study to understand London workers who are drawn to the capital to work, shop and play.
Using an online survey of over 3,000 respondents, data has been fused with TGI and Touchpoints to give deeper insight into London workers.
We have dashboards hosted at http://www.exterionmedia.co.uk/insight/ where you can tap into this rich stream of info.
http://www.exterionmedia.co.uk/
Posterscope has appointed Starcom MediaVest Group marketing and communications director Gill Huber to the newly created post of group communications director.
She will lead communications strategy across the out-of-home company’s three brands, Posterscope UK, PSI and psLive.
Huber spent 11 years at Starcom rising to her current role from her current position from her post as business director at the agency. Prior to Starcom she worked at OMD and BBJ.
Huber said: “Posterscope UK, PSI and psLive are delivering some of the most exciting, game-changing campaigns across the globe, so aligning communications across each brand will be vital as the group enters its next phase of growth.”
Annie Rickard, chief executive of Posterscope, said: “This newly created role marks the next stage in Posterscope’s evolution. Gill’s extensive experience aligning media and communications strategy across multiple markets makes her an invaluable leader as we grow our global footprint.”
Huber will join Posterscope in August.
Via: M&M Global
BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital.
The rollout of the technology will begin in September, culminating in the introduction of 400 new screens by the 1 October 2014, with a total of 700 screens being introduced by the end of the year.
The top of cab service offers real-time, geo-targeted digital advertising. The latest GPS positioning technology enables brands to target specific groups of people at different times of the day – for example, “up-market shoppers” or “evening commuters”.
The network is backed by a centralised media platform that allows real-time monitoring of the network, and enables campaign management and detailed reporting for brands.
BrightMove’s moving media platform is the only Transport for London-approved product of its kind currently on the road.
Since its launch in June 2013, BrightMove Media has run more than 20 campaigns, and displayed more than 50 million ads, for a range of London-based brands, including ‘Mamma Mia’, ‘Billy Elliot’, Pepsi, Cadbury, MasterCard and Hotel Tonight.
BrightMove Media also reaches geographic areas that other out-of-home platforms cannot reach, such as the City of London.
Via: Brand Republic
Forrest Media, Scotland’s biggest OOH inventory owner, has announced that its latest site will be in Newcastle, seeing the continuation of the company’s sizeable expansion into the north of England.
The site, which goes live in September, is dubbed ‘CityScreen Newcastle Central’ and will be a giant LED screen, measuring 14m x 3.5m (50sq m). Forrest can now claim ownership of not only the largest digital screen in the North East but one of the busiest, with nearly 3 million motorists passing the site every month.
Via: Forrest Media
AXA used multiple strands of location-based data alongside EE’s data on outdoor smartphone usage to microtarget ads to potential consumers.
The insurance firm says the “game-changing” approach to planning out-of-home advertising will reach decision makers for SMEs, a typically difficult group to reach, by identifying ‘hotspots’ of mobile usage near poster sites.
Brands including Lenovo and British Gas have been trailling the technique since the start of the year in partnership with Posterscope in an attempt to understand how mobile devices can pep up the performance of outdoor campaigns. AXA’s effort, which uses multiple location based data, is being served at scale.
Target areas are initially being established by merging AXA’s own postcode records of SMEs together with industry statistics sourced from the Inter Departmental Business Register to form a map of potential areas. It is then overlaid with insights from Posterscope’s audience panel, data from industry planning tool Route and EE’s mData unit – which tracks the mobile usage habits of audience groups – to identify the most relevant locations before skewing ad placements to mobile hotspots.
AXA says the approach opens the opportunity to identify target audiences through the business contracts EE hold – where by there is less than 10 contacts on the contract – allowing them to infer it’s an SME. Additionally, it can now drill further down into evaluating metrics such as awareness building and sales.
Chris Jones, head of brand and online at AXA UK, says the Havas-planned initiative is part of a wider play to adopt more innovative ways of targeting consumers through data and insight.
It brings into sharp focus a paradigm shift across the outdoor advertising industry whereby brands are using data to target people more effectively by proximity in real-time.
Lenovo ran a two-week promotion for its Yoga Pro 2 tablet in March to reach people in areas where they were actively researching gadget purchases on their smarpthones. Outdoor ads pushed to those hotspots sparked a 200 per cent increase in both ad awareness and purchases consideration, Lenovo claims. Online searches jumped by 150 per cent, the business adds.
Via: Marketing Week
A colourful gay pride campaign from Australia that turned ATMs into GAYTMs earned WhybinTBWA the Grand Prix in the Outdoor Lions contest in Cannes.
The campaign, done for ANZ Bank’s sponsorship of this year’s Sydney Gay and Lesbian Mardi Gras, involved bejeweling each unique GAYTM by hand in rhinestones, sequins, studs, leather, denim and fur, “turning the day-to-day activity of withdrawing money into a fabulous experience,” the agency said in its release at the time.
“From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of color and textures to celebrate the festival and show ANZ’s support for diversity,” the agency added.
The GAYTM screens were also given a makeover to show messages and well-wishes such as “Hello gorgeous” and “Cash out and proud.” They also dispensed rainbow colored receipts. ANZ also donated the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organization Twenty10 for the duration of the campaign.
OgilvyOne’s #LookUp billboards for British Airways, which won the Grand Prix in Direct on Monday and was considered a favorite in Outdoor too, won a gold Lion.
DDB won for WaterIsLife’s Drinkable Book. Grey won for turning a Manhattan gas station into a Ewing Energies station for the TNT reboot of Dallas.
Clear Channel Outdoor created an interactive football game to tie in with the World Cup, which was played out on a giant screen during Cannes Lions.
The game, called ‘Le Grand Kick’, was powered by mobile interactive technology and played on a digital outdoor rooftop screen, equivalent in size to two double-decker buses, on top of the Grand Hotel in Cannes.
Attendees at the Cannes Lions could take a virtual “penalty kick” using their mobile phones to log into the game and swipe their screens to take a shot.
The OOH media owner worked with the digital production company Grand Visual as well as the experiential marketing agency CURB to bring the game to the Cannes Festival.
The company said the screen is the biggest digital outdoor rooftop screen in the world, standing at 16.8 metres wide by 4.8 metres high, and it is positioned on the roof of the 12-storey Grand Hotel, making it visible across the bay, day and night.
‘Le Grand Kick’ pitted creatives against advertisers and media owners. Clear Channel Outdoor created a live football league to keep track of the results, with the day’s highest scorers appearing on the screen each day.
Players could register to play at Clear Channel Outdoor screens placed around the festival and they will also be able to “sign up” for a World Cup qualifying country and compete for a national team.
Via: Media Week
International development charity WaterAid has launched its To be a girl fundraising appeal by unveiling a series of shocking adverts on over 3000 buses throughout the UK, highlighting that for millions of girls living without access to safe water or somewhere to go to the toilet, life is no fairy tale. Working in partnership with Exterion Media, the bus campaign will be seen by an audience of 37 million people over the next two weeks.
The campaign highlights how life without access to clean water and toilets is tough for everybody, but the consequences of not having these basic services affect women and girls the most. They often spend hours each day collecting water and are left vulnerable to violence and sexual assault when going to the toilet in the open.
WaterAid are aiming to raise £1million through the appeal and the UK Government will match all donations from the UK public, helping to bring safe water and sanitation to over 130,000 girls around the world.
WaterAid is also inviting the public to answer what it means to them To be a girl through their interactive online hub www.tobeagirl.org, featuring stories from girls around the world, including Madagascar, India, Uganda, Nepal and Burkina Faso
A whole host of celebrities are lending their support for the To be a girl appeal, including Samantha Barks, Ellie Simmonds, Rachel Stevens, Laura Whitmore, Helen Lederer and Suzi Perry.
To find out more about WaterAid’s To be a girl appeal, go to www.tobeagirl.org or support the appeal by texting GIRLS to 70300 to donate £3 to WaterAid.
Via: Exterion Media
New eye-tracking technology has been launched in a bid to address the growing issue of accountability in outdoor advertising.
Developed by video network CScreens, the technology will for the first time allow advertisers to see how their campaign is performing across a number of out-of-home formats and locations – from billboards to televisions in pubs – showing the number of people looking at an ad, how long they are looking for, their gender and approximate age.
The first campaign using the technology is set to run during the World Cup to measure audience engagement across TV screens at live ‘experiential’ events in London, over 330 pubs and 50 five-a-side football centres.
Via: MediaTel
Transport for London (Tfl) has partnered with ESPN’s football website, ESPN FC, to deliver football results to London Underground commuters during the World Cup – marking the first time the transport body has signed a commercial partnership.
The partnership will see Tfl and ESPN FC bring news, results and score updates from the games to more than 140 stations via overhead platform boards and 400 service update boards displayed at station entrances.
As part of the partnership, which launches on 12 June, ESPN FC will run an advertising campaign on the home page and journey planner section of the Tfl website, as well as experiential activity involving football freestylers at Stratford, Charing Cross and Tottenham Court Road stations later this week.
Via: The Drum