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Rural Marketing by Ankit Dwivedi
This document outlines a plan to launch a smokeless modern chulha (cookstove) in rural markets. It discusses problems with traditional cookstoves like low efficiency, indoor air pollution, and safety issues. The proposed smokeless chulha addresses these issues with features like higher efficiency, minimized smoke, and ability to cook multiple dishes simultaneously. The document discusses rural market characteristics, product strategies like low price and utility focus, distribution through haats and melas, and the potential for social and health benefits of the new cookstove.
My business opportunity
A feasibility study was conducted for a small skill bake shop in Tayasan. There is demand for over 2,000 loaves of bread per week in Tayasan that is currently not being met by existing bakeries. A well-managed bakery producing 900-1000 loaves per week could see good returns. Initial costs of around 900,000 PHP could be recouped within 5 years of efficient operations. Financial projections estimate annual revenues of 2.3 million PHP, net profits of 829,900 PHP, and a break-even point of 1.5 months at 10.5% of sales.
Distribution and Logistic Management for Local Bakery
Distribution and Logistic Management for Local Bakery.
Distribution Channel for Local Bakery, Problems faced, solution
Domino's pizza ppt
This document summarizes the results of a consumer survey about Domino's Pizza conducted in India. 100 respondents were surveyed across various regions. Key findings include:
- Most respondents were male (73%) aged 20-40 (79%) and students (51%)
- Non-veg pizza (47%) and prices between Rs. 300-499 (44%) were most popular
- Pizza is usually ordered once a month (56%) and consumed at dinner (70%) with friends (61%)
- Respondents were satisfied with delivery time (78%) and chose Domino's for price (47%), taste (21%), and customer service (20%)
- Overall ratings of Domino's were good (63%)
Consumer behaviour_Dominos Pizza
This document contains an agenda and details for a group project on Domino's Pizza. It discusses Domino's operations in India, how it segments customers geographically, demographically, and psychographically. It also discusses Domino's brand positioning over time, motivation theories and how they relate to purchasing decisions. The document outlines a plan to analyze a questionnaire on Domino's customers and make recommendations to improve the brand.
Del Monte
Del Monte aims to target urban professionals by launching a new product line called Just. It will focus on purity, health, and convenience through simple ingredients, smaller package sizes, and locally sourced products. Del Monte will invest $3 million over the first year in direct marketing, advertising, product placement, and an online community/charity campaign to introduce Just and position it as providing real and convenient foods through creativity, redemption, and community. The goal is to gain market share and influence in the target segment.
Minnions cafe
The document provides an overview of Minions' Corporation, a centralized fast food company that competes in the fast food industry. It details the company's mission to be a one-stop destination and home away from home for customers. It also outlines the company's vision to be a premier food outlet providing entertainment, excitement and energization. The document then summarizes the company's pricing, promotion, place, products and people strategies. It provides an analysis of key performance indicators and human resource structure. Finally, it includes sales forecasting and startup costs for opening a new location.
Domino's pizza
Domino's Pizza is the second largest pizza chain worldwide founded in 1960. It operates over 1004 stores across 230 Indian cities as of 2016. The company offers a variety of pizza, pasta, bread, desserts and beverages. It focuses on quality products at reasonable prices and uses promotions like discounts and time-bound delivery guarantees. Orders can be placed via call, online or mobile app. While it has strengths in outlets and delivery speed, opportunities exist in expanding variety and spaces. Competition comes from chains like Pizza Hut but Domino's differentiates on pricing and accessibility.
Empfohlen
Rural Marketing by Ankit Dwivedi
This document outlines a plan to launch a smokeless modern chulha (cookstove) in rural markets. It discusses problems with traditional cookstoves like low efficiency, indoor air pollution, and safety issues. The proposed smokeless chulha addresses these issues with features like higher efficiency, minimized smoke, and ability to cook multiple dishes simultaneously. The document discusses rural market characteristics, product strategies like low price and utility focus, distribution through haats and melas, and the potential for social and health benefits of the new cookstove.
My business opportunity
A feasibility study was conducted for a small skill bake shop in Tayasan. There is demand for over 2,000 loaves of bread per week in Tayasan that is currently not being met by existing bakeries. A well-managed bakery producing 900-1000 loaves per week could see good returns. Initial costs of around 900,000 PHP could be recouped within 5 years of efficient operations. Financial projections estimate annual revenues of 2.3 million PHP, net profits of 829,900 PHP, and a break-even point of 1.5 months at 10.5% of sales.
Distribution and Logistic Management for Local Bakery
Distribution and Logistic Management for Local Bakery.
Distribution Channel for Local Bakery, Problems faced, solution
Domino's pizza ppt
This document summarizes the results of a consumer survey about Domino's Pizza conducted in India. 100 respondents were surveyed across various regions. Key findings include:
- Most respondents were male (73%) aged 20-40 (79%) and students (51%)
- Non-veg pizza (47%) and prices between Rs. 300-499 (44%) were most popular
- Pizza is usually ordered once a month (56%) and consumed at dinner (70%) with friends (61%)
- Respondents were satisfied with delivery time (78%) and chose Domino's for price (47%), taste (21%), and customer service (20%)
- Overall ratings of Domino's were good (63%)
Consumer behaviour_Dominos Pizza
This document contains an agenda and details for a group project on Domino's Pizza. It discusses Domino's operations in India, how it segments customers geographically, demographically, and psychographically. It also discusses Domino's brand positioning over time, motivation theories and how they relate to purchasing decisions. The document outlines a plan to analyze a questionnaire on Domino's customers and make recommendations to improve the brand.
Del Monte
Del Monte aims to target urban professionals by launching a new product line called Just. It will focus on purity, health, and convenience through simple ingredients, smaller package sizes, and locally sourced products. Del Monte will invest $3 million over the first year in direct marketing, advertising, product placement, and an online community/charity campaign to introduce Just and position it as providing real and convenient foods through creativity, redemption, and community. The goal is to gain market share and influence in the target segment.
Minnions cafe
The document provides an overview of Minions' Corporation, a centralized fast food company that competes in the fast food industry. It details the company's mission to be a one-stop destination and home away from home for customers. It also outlines the company's vision to be a premier food outlet providing entertainment, excitement and energization. The document then summarizes the company's pricing, promotion, place, products and people strategies. It provides an analysis of key performance indicators and human resource structure. Finally, it includes sales forecasting and startup costs for opening a new location.
Domino's pizza
Domino's Pizza is the second largest pizza chain worldwide founded in 1960. It operates over 1004 stores across 230 Indian cities as of 2016. The company offers a variety of pizza, pasta, bread, desserts and beverages. It focuses on quality products at reasonable prices and uses promotions like discounts and time-bound delivery guarantees. Orders can be placed via call, online or mobile app. While it has strengths in outlets and delivery speed, opportunities exist in expanding variety and spaces. Competition comes from chains like Pizza Hut but Domino's differentiates on pricing and accessibility.
Subscription Meal Kits and Meal Home Delivery
Busy consumers who want home-cooked healthy meals but don't have the time to shop are becoming more attracted to the convenience of meal kit delivery services.
Consumers who subscribe to these services typically receive a box containing fresh, prepared ingredients for one or more meals and the corresponding recipes. They usually receive them once a week and some even have same-day delivery.
As the meal kit sector continues to grow, so does supply chain flexibility and meal kit delivery services demand.
In order to succeed, subscription meal kit companies not only need to offer good, quality meals and an intuitive user interface, but also must have excellent supply chain management skills.
Many services promise some mix of local, fresh, reduced-calorie, gluten-free, or organic products and may provide hard to find items.
Because of the growth of food home deliveries, the distance between stops has been reduced and the number of items delivered to each stop has been increased. This lowers the carrier’s cost resulting in overall lower shipping costs.
The attention to fresh ingredients is often ideal for consumers looking for healthy, tasty meal alternatives with many delivery options. Local farmers also benefit from the increased ongoing demand for their perishable foods.
Domino's
Domino's Pizza has expanded internationally from its origins in the United States, now operating over 12,500 stores across more than 86 countries and delivering over 1 million pizzas per day globally. While keeping some aspects of its business model consistent such as home delivery, Domino's has also tailored aspects of its marketing mix, product offerings, and operations to better suit local consumer tastes and preferences in different international markets like Japan and India. The success of Domino's international expansion demonstrates the importance for other global companies of adapting to local conditions while maintaining a consistent brand.
Bakery business(prolay,arijit)
The document discusses strategies for growing a bakery business locally. It notes that the Indian bakery industry is large but mostly unorganized. Existing distribution systems involve manufacturers selling to wholesalers who sell to retailers and consumers. Cross-docking and resolving conflicts between different levels can improve efficiency. Packaging needs to protect products and identify brands. Rural customers prioritize affordability so bakeries could sell slightly damaged goods at lower prices or repurpose into new products. Growing the business requires addressing issues like financing, infrastructure and training while leveraging modern equipment and packaging. Overall demand is increasing due to diet changes so opportunities exist for bakeries.
Int'l Marketing Mode of Entry Case Study_Hello Fresh
HelloFresh plans to enter the South Korean market through acquiring Fresh Easy, the largest meal kit company in South Korea with 70% market share. HelloFresh will then rapidly grow in the South Korean market while smoothly transitioning the brand from Fresh Easy to HelloFresh. A proposed marketing plan includes keeping multiple price levels, promoting through online, retail, and home shopping channels with a focus on young professionals, and running gifting and mystery box campaigns to build the HelloFresh brand in South Korea.
Oep slides ver1.1
Mylocalgreens aims to provide locally grown vegetables at affordable prices by recruiting local growers. Growers are provided with crop growing containers and systems requiring little space or supervision. Growers keep 80% of their produce and sell the remaining 20% through mylocalgreens' online marketplace. The business focuses on recruiting early users through social media to build an online community that supports the local food movement and provides fresh, healthy local options. Risks include ensuring sufficient grower participation and crop quality, while funding will initially come from personal savings. Partnerships with local nurseries provide seedlings and training.
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Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Purity In Every Drops...
This document provides an overview of Debdip Sagosi Pvt. Ltd., a company that was established in 2016 to introduce an affordable packaged drinking water called "Purity" targeted at rural and semi-rural areas. The company aims to serve low and middle income customers by providing high quality water at a low price. Key points discussed include the company's vision, mission, objectives, goals, STP analysis including segmentation, targeting and positioning, major competitors in the market, SWOT analysis, marketing strategies and mix including product, price, place and promotion, packaging plans, and distribution channels.
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The document provides an integrated strategic marketing plan for expanding Butterfinger's product line into peanut butter spreads and Butterfinger stores. Key points include:
- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
Brand Relaunch - Top Ramen
Top Ramen market share has been declining over the years. Their parent company Indo Nissin needs to make some steps to relaunch their brand. Here is a strategy by us what they can use, also considering Macro (PEST) and Micro (Porter 5 Force) Factors. Also how to tackle with Nestle India's Maggi and ITC's Sunfeast Yippee!
COVID-19 // The Meaningful Shift // LATAM POV
We are currently facing unprecedented times, in which the daily lives of individuals, companies, and communities are being totally disrupted. This has made us reflect on the way in which people react to these types of events. Regardless of the nature of a crisis - political, social, climatic and natural phenomena or health issues - human beings instinctively shift our behaviors and prioritize our personal and our family’s safety, heightening the search for information that allows us to feel more in control and confident of what we are experiencing.
Understanding the role that a brand can play in people's lives can be very useful in these times, especially if we can pinpoint how a brand can add value; be it from a functional standpoint through its product or service, or by leveraging what’s personally important to people (facilitating life, make people feel calm with their decisions …), or through a brand’s role within the collective well being of a community.
At HAVAS, brands that define their strategy through the value they create are called “meaningful brands”. This is our point of view on how brands in Latin America have the power to shift their strategies in times of crisis and gain relevance within our society when we need them most.
Container Store Marketing Project
The Container Store has been a leader in the storage and organization industry for 36 years. Their target markets are residential customers, particularly affluent, educated, busy women. They sell over 10,000 unique products and see growth opportunities from expanding online sales and opening new stores. Their strategy focuses on creativity, customization and helping customers save time and space. Financial objectives include increasing annual sales to $500 million through marketing programs like print/web advertising and social media.
Canadian Meat Council Presentation - Improving Supply And Retailing of Meat ...
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Britannia started in 1982 in Kolkata with an initial investment of Rs. 295. It has since grown to offer a wide range of bakery products across India and internationally. Britannia utilizes various marketing strategies like market segmentation based on age, income, and occasion. They target different products to different segments and position their major brands like Tiger, Good Day, and Marie Gold for kids, daily eating, and health respectively. Britannia focuses on quality, relationships, and monitoring competitors to achieve success.
Marketing 3.0
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
Consumer and Innovation Trends in Bread and Bakery
This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
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The document describes a proposed Android-powered smart refrigerator project. It includes details of the team members, product specifications, advantages, distribution channels and financial projections. The refrigerator will have a large touchscreen running Android that allows users to browse recipes, create shopping lists and access other apps. It is aimed at tech-savvy consumers and projected to sell 1000 units in the first year, growing sales 10% annually while keeping costs low through partnerships with major tech companies.
L Oreal Final 022110
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Market Analysis of Britannia Biscuits
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Start Over Strategy For Tomorrow's Future
Josh Siegel, CIO of Natural Markets Food Group and Mark Collin, Head of Retail, ThoughtWorks Europe at ThoughtWorks Live Europe 2014.
Today's retail food landscape is in a constant state of change - with digital disruption creating multi-channel challenges. In addition, there is increasing consumer demand for healthier food options. Retailers must adapt by learning how to address these continual shifts and develop meaningful customer experiences across multiple touch points. Learn how Natural Markets Food Group is leveraging experience design and technology to create a truly innovative approach in the retail food and food service industry.
Weitere ähnliche Inhalte
Was ist angesagt?
Subscription Meal Kits and Meal Home Delivery
Busy consumers who want home-cooked healthy meals but don't have the time to shop are becoming more attracted to the convenience of meal kit delivery services.
Consumers who subscribe to these services typically receive a box containing fresh, prepared ingredients for one or more meals and the corresponding recipes. They usually receive them once a week and some even have same-day delivery.
As the meal kit sector continues to grow, so does supply chain flexibility and meal kit delivery services demand.
In order to succeed, subscription meal kit companies not only need to offer good, quality meals and an intuitive user interface, but also must have excellent supply chain management skills.
Many services promise some mix of local, fresh, reduced-calorie, gluten-free, or organic products and may provide hard to find items.
Because of the growth of food home deliveries, the distance between stops has been reduced and the number of items delivered to each stop has been increased. This lowers the carrier’s cost resulting in overall lower shipping costs.
The attention to fresh ingredients is often ideal for consumers looking for healthy, tasty meal alternatives with many delivery options. Local farmers also benefit from the increased ongoing demand for their perishable foods.
Domino's
Domino's Pizza has expanded internationally from its origins in the United States, now operating over 12,500 stores across more than 86 countries and delivering over 1 million pizzas per day globally. While keeping some aspects of its business model consistent such as home delivery, Domino's has also tailored aspects of its marketing mix, product offerings, and operations to better suit local consumer tastes and preferences in different international markets like Japan and India. The success of Domino's international expansion demonstrates the importance for other global companies of adapting to local conditions while maintaining a consistent brand.
Bakery business(prolay,arijit)
The document discusses strategies for growing a bakery business locally. It notes that the Indian bakery industry is large but mostly unorganized. Existing distribution systems involve manufacturers selling to wholesalers who sell to retailers and consumers. Cross-docking and resolving conflicts between different levels can improve efficiency. Packaging needs to protect products and identify brands. Rural customers prioritize affordability so bakeries could sell slightly damaged goods at lower prices or repurpose into new products. Growing the business requires addressing issues like financing, infrastructure and training while leveraging modern equipment and packaging. Overall demand is increasing due to diet changes so opportunities exist for bakeries.
Int'l Marketing Mode of Entry Case Study_Hello Fresh
HelloFresh plans to enter the South Korean market through acquiring Fresh Easy, the largest meal kit company in South Korea with 70% market share. HelloFresh will then rapidly grow in the South Korean market while smoothly transitioning the brand from Fresh Easy to HelloFresh. A proposed marketing plan includes keeping multiple price levels, promoting through online, retail, and home shopping channels with a focus on young professionals, and running gifting and mystery box campaigns to build the HelloFresh brand in South Korea.
Oep slides ver1.1
Mylocalgreens aims to provide locally grown vegetables at affordable prices by recruiting local growers. Growers are provided with crop growing containers and systems requiring little space or supervision. Growers keep 80% of their produce and sell the remaining 20% through mylocalgreens' online marketplace. The business focuses on recruiting early users through social media to build an online community that supports the local food movement and provides fresh, healthy local options. Risks include ensuring sufficient grower participation and crop quality, while funding will initially come from personal savings. Partnerships with local nurseries provide seedlings and training.
Chef'd & HelloFresh analysis
Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Purity In Every Drops...
This document provides an overview of Debdip Sagosi Pvt. Ltd., a company that was established in 2016 to introduce an affordable packaged drinking water called "Purity" targeted at rural and semi-rural areas. The company aims to serve low and middle income customers by providing high quality water at a low price. Key points discussed include the company's vision, mission, objectives, goals, STP analysis including segmentation, targeting and positioning, major competitors in the market, SWOT analysis, marketing strategies and mix including product, price, place and promotion, packaging plans, and distribution channels.
Was ist angesagt? (7)
Int'l Marketing Mode of Entry Case Study_Hello Fresh
Int'l Marketing Mode of Entry Case Study_Hello Fresh
Ähnlich wie Ratan plasticware strategy
Food processing industryBritannia and Nestle-STP and Market research
It is the persentation about Segmentation, Targeting and Positioning (STP) of Britannia and Nestle and also the market research in food processing Industry
Final ISMP
The document provides an integrated strategic marketing plan for expanding Butterfinger's product line into peanut butter spreads and Butterfinger stores. Key points include:
- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
Brand Relaunch - Top Ramen
Top Ramen market share has been declining over the years. Their parent company Indo Nissin needs to make some steps to relaunch their brand. Here is a strategy by us what they can use, also considering Macro (PEST) and Micro (Porter 5 Force) Factors. Also how to tackle with Nestle India's Maggi and ITC's Sunfeast Yippee!
COVID-19 // The Meaningful Shift // LATAM POV
We are currently facing unprecedented times, in which the daily lives of individuals, companies, and communities are being totally disrupted. This has made us reflect on the way in which people react to these types of events. Regardless of the nature of a crisis - political, social, climatic and natural phenomena or health issues - human beings instinctively shift our behaviors and prioritize our personal and our family’s safety, heightening the search for information that allows us to feel more in control and confident of what we are experiencing.
Understanding the role that a brand can play in people's lives can be very useful in these times, especially if we can pinpoint how a brand can add value; be it from a functional standpoint through its product or service, or by leveraging what’s personally important to people (facilitating life, make people feel calm with their decisions …), or through a brand’s role within the collective well being of a community.
At HAVAS, brands that define their strategy through the value they create are called “meaningful brands”. This is our point of view on how brands in Latin America have the power to shift their strategies in times of crisis and gain relevance within our society when we need them most.
Container Store Marketing Project
The Container Store has been a leader in the storage and organization industry for 36 years. Their target markets are residential customers, particularly affluent, educated, busy women. They sell over 10,000 unique products and see growth opportunities from expanding online sales and opening new stores. Their strategy focuses on creativity, customization and helping customers save time and space. Financial objectives include increasing annual sales to $500 million through marketing programs like print/web advertising and social media.
Canadian Meat Council Presentation - Improving Supply And Retailing of Meat ...
Grocery Retailers and Meat Suppliers Working Together.
Presentation to the Canadian Meat Council Annual Conference 2009.
Britannia industry ltd
Britannia started in 1982 in Kolkata with an initial investment of Rs. 295. It has since grown to offer a wide range of bakery products across India and internationally. Britannia utilizes various marketing strategies like market segmentation based on age, income, and occasion. They target different products to different segments and position their major brands like Tiger, Good Day, and Marie Gold for kids, daily eating, and health respectively. Britannia focuses on quality, relationships, and monitoring competitors to achieve success.
Marketing 3.0
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Mc Donald's case study
Case study on McDonald's created by Harsh Goel, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
Consumer and Innovation Trends in Bread and Bakery
This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
The Viable Innovative Project - Android-Powered Smart Refrigerator
The document describes a proposed Android-powered smart refrigerator project. It includes details of the team members, product specifications, advantages, distribution channels and financial projections. The refrigerator will have a large touchscreen running Android that allows users to browse recipes, create shopping lists and access other apps. It is aimed at tech-savvy consumers and projected to sell 1000 units in the first year, growing sales 10% annually while keeping costs low through partnerships with major tech companies.
L Oreal Final 022110
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Market Analysis of Britannia Biscuits
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Start Over Strategy For Tomorrow's Future
Josh Siegel, CIO of Natural Markets Food Group and Mark Collin, Head of Retail, ThoughtWorks Europe at ThoughtWorks Live Europe 2014.
Today's retail food landscape is in a constant state of change - with digital disruption creating multi-channel challenges. In addition, there is increasing consumer demand for healthier food options. Retailers must adapt by learning how to address these continual shifts and develop meaningful customer experiences across multiple touch points. Learn how Natural Markets Food Group is leveraging experience design and technology to create a truly innovative approach in the retail food and food service industry.
Trend report
Relatório final de Tendências para o minor Trendwatching, realizado na Fontys ACI, em Tilburg - Holanda.
Understanding of market analysis and sales development through the study of B...
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
Britania Biscuit - A details presentation on various products & its marketing...
This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
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In this 3-hour workshop that will definitely not put you to sleep, we’ll teach you how to use propaganda for good.
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Business Plan Pão de Queijo oficial
This business plan proposes starting a business selling cheese bread (pão de queijo) at farmers markets in Los Angeles neighborhoods. The plan is to begin by selling the cheese bread, produced by a supplier, from a small cart equipped with an oven at the markets. Over time, if successful, the plan is to transition to selling through retail stores modeled after French cafes. The brand aims to position the cheese bread as a family-oriented product and associate it with social and environmental responsibility. Pricing and costs are estimated based on the Los Angeles market. Regulations for selling prepared foods at farmers markets are also outlined. The initial focus is on testing the product and business model at the markets before considering expansion.
Ähnlich wie Ratan plasticware strategy (20)
Food processing industryBritannia and Nestle-STP and Market research
Food processing industryBritannia and Nestle-STP and Market research
Canadian Meat Council Presentation - Improving Supply And Retailing of Meat ...
Canadian Meat Council Presentation - Improving Supply And Retailing of Meat ...
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Consumer and Innovation Trends in Bread and Bakery
Consumer and Innovation Trends in Bread and Bakery
The Viable Innovative Project - Android-Powered Smart Refrigerator
The Viable Innovative Project - Android-Powered Smart Refrigerator
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Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...
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Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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No Cookies, No Problem - Steve Krull, Be Found Online
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
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Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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Ratan plasticware strategy
- 1. Ratan Plastics Nov 30th, 2016 Brand Strategy
- 2. Agenda
- 3. Where are we? • A three decades old well established company & with a widespread network. We are well identified on B2B grounds. • A normal consumer/layman uses our product & is pretty happy with it but he has no idea who are we or what is Ratan plastics. • So our products are good, network is strong & we have a good manufacturing capacity, all we need is Consistent Brand Building & a great Brand identity, sharp positoning
- 4. Our core TG • Millenialls- native digital consumers, born between the 1982- 1994 and who have grown up during this digital age • High spending individuals, well travelled, media savvy, living as nuclear families, understand the value of convenience, value for money • Brand Loyalty is very strong- 70 % of them are brand loyal • 58% of these TG are willing to share information about themselves in order to better align with brands- Coupons, offers etc
- 5. Market Scenario & agents of change
- 6. Housewares: Change agents • High degree of urbanization, • Proliferation of nuclear families and technological advancement, there have been far-reaching changes in the nature of houseware products. • Globalization has also brought about significant changes in cooking, serving and dining habits.. • Long hours at work, shorter cooking times, era of not cooking everyday and added convenience • Healthy cooking habits
- 9. Competitive Brand positioning International Brands: Tupperware: Live smart Live confident Rubbermaid: Home organisation products % solutions Corningware : Universally versatile cookware OXO: Best solutions for life’s everyday tasks. Lock& lock: Multipurpose housewares Indian MNC brands: Milton: Intelligent homeware Nayasa: Think fresh. Think Nayasa. Princeware: Fine Homeware Signoraware: smart cooking for smart people. JOYO: Bringing joy of life to people
- 10. Brand Strategy - Ratan
- 11. Asking the tough questions! Are our products inspiring? Are we adding value to the customer? Are we communicating enough? Are the products solving ther problems?
- 12. Our Product categories Food storage Kitchen preparation Serving Microwave cookware Bathware Planters Dustbins Lunchboxes
- 13. The way forward Demystifying categories Positioning brand “Ratan” Brand visibility across various touch points Communicating stories for each category
- 14. Creating easy to understand customer products which can convey stories Demystifying product categories
- 15. For e.g. Storage Microwavable containers: Store & cook containers Canisters for food storage: Replaces aluminum containers Serving containers: Food server Sweet box: Sweets containers For pre cooked raws: Lentils storage Fridge storage: Cooked/uncooked left over meals. Crispy crunchy containers: Cookies, Biscuits, wafers, Indian Farsans etc. Oversize containers: essential food storage {Rice, wheat etc.} Multiuse containers- pop corn storage…….
- 16. ……..Building Consumer centric categories. • Tumblers: Sports tumblers. ---keep the home team hydrated with these sporty tumblers/ gym tumblers Lunch boxes for kids: ---Divide and conquer meal time- where the boxes have a division for dry and wet food ---Make growing up a fun and healthy experience- stylish lunch boxes Storage containers: ---Crispy crunchy goodness: ---oversize storage for all the staples you can store ---keep food more fresh for longer Fridge storage containers: Fridge smart containers/ freezermate ----Lets not waste food ----turn cooked or uncooked left overs into meals for later- simply freeze portions according to need ----Made to keep frozen food fresh
- 18. Rationale 2 routes for consideration: Healthy living solutions Make space for health
- 19. Brand Positioning 2 routes for consideration Healthy living solutions Make space for health
- 20. Building Brand RATAN Increased retail visibility Product based stories to customers Digital engagement Tactical Engagement & Enhancement- customers and retail
- 22. Perceptual map Unorganised Sector/Local players Bad quality Imports Value for money Zone
- 23. Almost equal spends on Print & TV during FY 2015-16 High spends by Milton, in last 2 years and that too mainly on TV followed by Cello, Signora and Nayasa High spend on Print by Cello & Signora
- 24. Social media
- 25. Activation
- 26. Social media
- 27. Animated Gifs
- 28. Animated Gifs
- 29. Social media
- 30. Our Creatives
- 31. Packaging label: Route 1
- 32. Packaging label: Route 2
- 35. Pack of 4
- 36. Poster
- 37. Retail store: Pillar branding
- 38. Outdoor
- 39. Bus shelter
- 40. Bus back
- 41. Store front
- 42. Thank you