Just a fun little presentation I gave at Intelligent Content 2014 about how companies can learn some basic lessons from the most popular cult followings.
Rabid Fans: The Secret Behind a Great Cult Following
1. SDL Proprietary and Confidential
Rabid Fans
The Secret Behind a Great
Cult Following
Andrew Thomas, Director of Product Marketing
for SDL Documentation
2/27/2014
2. 2
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Allow me to introduce myself
○ Born and raised in Alabama
○ Love poetry, politics, and
parenting
○ Spend way too much time
consuming media
○ Product Marketing Director
for SDL LiveContent
○ HUGE NERD
○ Let’s connect: @work_ajt