Learn the basics of how to add closed captions or subtitles to make your videos fully accessible, searchable, and SEO-friendly. Register for this webinar to learn about: Accessibility laws and compliance How to create closed captions Getting the right caption format Emerging formats for HTML5 and mobile How closed captions benefit all users Results of SEO studies Video player compatibility Working with lecture capture and video platforms How to edit closed captions after they have been processed Translation and multilingual subtitles

1. Quick Start to Captioning
May 7, 2015 at 2:00pm ET
Lily Bond
Marketing Manager
3Play Media
lily@3playmedia.com
(617)764-5189 x119
www.3playmedia.com
twitter: @3playmedia
 Type questions in the control panel during the presentation
 This presentation is being recorded and will be available for replay
 To view live captions, please follow the link in the chat window

3. Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws
‣ Captioning services & tools
‣ Q&A

4. What Are Captions?
4
Text that has been time-synchronized with the media

5. What Are Captions?
Captions convey all spoken content and sound effects

6. What Are Captions?
6
Originated in the early 1980s for broadcast TV

7. Terminology
7
‣ Captions vs. Transcript

8. Terminology
8
‣ Captions vs. Transcript
‣ Captions vs. Subtitles

9. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions

10. Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time

11. Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC
Example

12. How to Associate Captions with
Video
‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)

13. Benefits
‣ Accessibility for hard of hearing
48 Million
Americans with hearing loss

14. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
80%Of people who use captions
don’t have hearing disability

15. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience

16. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%
Increase in views
from captions

17. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%
Students who use
transcripts for study guides

18. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages

19. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law

20. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act

21. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?

22. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ Includes video clips
‣ Copyright owner bears responsibility

23. FCC Standards for Caption Quality
‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content

24. About 3Play Media
2
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA

25. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,000+ customers in higher education, government, corporate, & media

26. 3Play Media’s Goal: Simplify the
Process
Online Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Caption Import
Video Search Tools
Spanish Captioning

27. Accuracy and Quality
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards

28. Flexible Upload + Turnaround

29. Platform Integrations
‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations

30. 50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions

31. Caption & Translation Editor

32. Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your
assets

33. Automated Transcript Alignment

34. Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for
captions
‣ Easy to set up
‣ Lots of customization options

35. Customer Support
“…What’s
important is the
customer
service you get,
and 3Play just plain rocks
when it comes to helping out.”
- Josh Harder, University of
Wisconsin

36. 336
Lily Bond
Marketing Manager
3Play Media
lily@3playmedia.com
Q&A Upcoming Webinars
 10 Tips for Creating Accessible Web Content with
WCAG 2.0
 CVAA Legal Requirements for Video Programming
 DIY Workflows for Captioning and Transcription
Register at:
http://www.3playmedia.com/webinars/