Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, Digital Marketers have never had more ways to reach new and existing customers. This presentation contains some ideas to jumpstart your digital marketing career.

1. Pursuing a Career in Digital Marketing
Eli Daniel-Wilson
August 2020

2. Content
Ø Digital Marketing… What it is
Ø Common Digital Marketing Jobs + Salaries
Ø The Skills You Need to Get Hired as a Digital Marketer
Ø The Marketing Tools You Should Know How to Use
Ø Where to Learn Digital Marketing Skills
Ø How to Build a Digital Marketing Portfolio
Ø How to Find Digital Marketing Jobs

3. Digital marketing includes all strategies applied online to market products
and services, whether you’re targeting potential audiences via devices
connected to the internet.
If you follow brands or influencers on Instagram, you’re experiencing digital marketing daily
Digital Marketing… What it is?

4. Digital Marketing vs. Traditional Marketing
Digital marketing and traditional marketing share the same
fundamental mission: identifying a target audience and their needs,
connecting the audience to products that fill those needs, and
convincing the audience to follow through with purchasing products.
However, connecting with customers in a virtual space (digital marketing) involves
different methods of connection than traditional marketing.

5. “Digital is at the core of everything in marketing today —
it has gone from ‘one of the things marketing does’ to
‘THE thing that marketing does.’”

6. Guess how much he makes from this position employed
by the internet 🤔?

7. Source: Glassdoor
Common Digital Marketing Jobs + Salaries

9. ANALYTICS: Google Analytics, social listening
tools, SEO analytics etc
EMAIL MARKETING PLATFORMS: SendPulse,
Benchmark Email, Mailchimp, MailerLite etc
SOCIAL MEDIA MANAGEMENT: Hubspot,
Hootsuite, Buffer, Sprinklr etc
SEO RESEARCH: Google Keyword Planner, SEM Rush
etc
The tools you should know

10. Become an SEO expert starting here:
https://www.semrush.com/academy/courses
?spec=ALL&lang=en-US
Understand the world of YouTube creators here:
https://creatoracademy.youtube.com/page/home
Make Google your playground here:
https://skillshop.withgoogle.com/
Get ready for the future here:
https://developer.ibm.com/digitalnation/africa/
The capabilities of Facebook are far beyond
posting and live-streaming content. Master
and learn more here:
https://www.facebook.com/business/learn
Where to learn them?
https://www.twitterflightschool.com/st
udent/catalog

11. 1. Plan Some Mock Projects
2. Offer To Help Friends / Acquaintances
3. When Adding Projects To Your Portfolio Site, Focus
On Results
4. Ask For Testimonials
How to Build a Digital Marketing Portfolio

13. Search Digital Marketing Job Boards
• AngelList
• Krop
• The Muse
• FlexJobs (paid subscription required)
• Tech Ladies(free subscription required
• Dreamers // Doers: Jobs & Gigs( (free Facebook group
membership required)
How to Find Digital Marketing Jobs

14. •What brands do you like to follow on social media, and why?
•How do you keep up-to-date with marketing trends?
•How would you describe our audience?
•What could we be doing better?
•We’re considering a redesign of our site. Where should we start?
•Where do you think our biggest opportunity for growth is?
Practice Some Of These Common Digital
Marketing Interview Questions

15. Thank You