Psychology behind Luxury Competition.pdf
•
0 gefällt mir•12 views
This presentation discusses the psychology of luxury competition. It defines luxury as great comfort, elegance, and extravagance associated with high quality exclusive products or services beyond basic needs. Competing in luxury satisfies human urges for status and competition, providing psychological rewards like accomplishment and self-esteem as luxury signifies success. Social comparison theory and social media intensify comparisons as people compare lives and flaunt possessions, influencing perceptions and actions especially regarding luxury brands and status. Maintaining well-being requires balancing competition with strategies like mindfulness, gratitude, and reassessing personal values to guide healthier choices amid luxury allure.
Melden
Teilen
Melden
Teilen
Downloaden Sie, um offline zu lesen
Empfohlen
Mastering Wealth: A Path to Financial Freedom
### Understanding Wealth: A Comprehensive Guide
Wealth is a multifaceted concept that extends beyond mere financial assets. It encompasses a range of elements including money, investments, property, and other valuable resources. However, true wealth also includes non-material aspects such as health, relationships, and personal fulfillment. This guide delves into the various dimensions of wealth, exploring how it can be created, sustained, and enjoyed.
#### Defining Wealth
Traditionally, wealth is defined as the abundance of valuable resources or material possessions. It includes financial assets like cash, savings, stocks, bonds, and real estate. However, a broader understanding of wealth considers factors such as personal well-being, emotional health, social connections, and intellectual growth. This holistic view recognizes that true wealth is not solely about accumulating money but also about enhancing one's quality of life.
#### The Importance of Financial Wealth
Financial wealth remains a critical component of overall wealth. It provides security, freedom, and the ability to pursue opportunities. Key elements of financial wealth include:
1. **Savings**: Money set aside for future use. It is crucial for emergencies, large purchases, and financial goals.
2. **Investments**: Assets purchased with the expectation that they will generate income or appreciate over time. Common investments include stocks, bonds, mutual funds, real estate, and businesses.
3. **Income**: Regular earnings from work, investments, or other sources. Consistent income is essential for maintaining and growing wealth.
4. **Debt Management**: Effectively managing debt ensures that it does not erode financial wealth. This includes paying off high-interest debt and using credit wisely.
#### Creating Wealth
Creating wealth involves generating and accumulating financial and non-financial resources. The process can be broken down into several key strategies:
1. Education and Skill Development: Investing in education and skills enhances earning potential. Higher education, professional certifications, and continuous learning can lead to better job opportunities and higher salaries.
2. Entrepreneurship: Starting and running a successful business can be a significant source of wealth. Entrepreneurship requires innovation, risk-taking, and effective management.
3. Investing: Making smart investments is essential for wealth creation. This involves understanding different types of investments, assessing risks, and making informed decisions. Diversifying investments can reduce risk and increase potential returns.
4. Saving and Budgeting: Effective saving and budgeting help accumulate wealth over time. Setting financial goals, creating a budget, and sticking to it are foundational steps in wealth creation.
5. Real Estate: Investing in property can provide rental income and capital appreciation. Real estate is a tangible asset that can hedge against inflation
Reputation management
This document provides an overview of corporate reputation as a concept. It defines reputation as the collective perception of a company held by its stakeholders, which includes consumers, partners, employees, communities, and others. Reputation is formed over time through exchanges and is both an intangible asset as well as having tangible financial benefits. The document discusses how reputation can be measured through surveys and discusses best practices for managing reputation, including developing strong customer experiences, communication, and addressing public perceptions. It emphasizes that reputation is complex and dependent on many interconnected factors.
Bb Hard Copy Final
The document discusses celebrity endorsements and their impact on brands. It defines what a brand and celebrity are, and outlines several factors that influence the effectiveness of celebrity endorsements, including the brand equity, the celebrity's image and relevance to the brand. Celebrity endorsements can boost awareness and sales, but the brand must be strong enough to withstand any risks from the celebrity. Regional celebrities are also being used more to target local markets.
Behaving like a Social Brand (kind of)
People have come to expect active participation in their experiences online through social media platforms, which provide choice, action, and status. For brands to thrive in this environment, they must establish a social media presence and persona. An effective social brand playbook outlines the role of social media for the brand, the appropriate social assets to use, parameters to guide the brand's conversational personality, and a content strategy to engage the community around the brand, products, and campaigns while staying true to the brand's personality. Developing an authentic social brand allows companies to have humanized conversations with customers online.
Celebrities vs. Influencers: What Makes Them Different?
In the ever-evolving landscape of fame and influence, the dichotomy between celebrities and influencers has become increasingly pronounced. While both wield substantial sway over their audiences, distinct differences exist in their origins, modes of influence, and the ways they engage with their followers.
The values of values september 2015 v4
This document discusses creating a values-driven organizational culture. It begins by defining values and explaining that they reflect our individual and collective motivations. Values can be positive, like trust and honesty, or potentially limiting, like power-seeking. Our values stem from the needs of our current psychological development stage and any past unmet needs. The document then outlines seven stages of psychological development and the corresponding primary motivations and needs at each stage. It argues that a values-driven culture is most successful because it cares about meeting the needs of employees and all stakeholders. Building such a culture involves measuring an organization's current values, mapping its "cultural DNA", and transforming leadership consciousness.
Bermudez_Frida_MB_PB1_2024_01.powerpoint
The document outlines Frida Bermudez's personal brand exploration project for a career in the music business. It includes her short and long-term career goals of obtaining internships and roles with increasing responsibility at music companies. It also provides details on her online presence, skills, education, references, and plans to enhance her professional development and networking within the Latin music industry.
Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
Empfohlen
Mastering Wealth: A Path to Financial Freedom
### Understanding Wealth: A Comprehensive Guide
Wealth is a multifaceted concept that extends beyond mere financial assets. It encompasses a range of elements including money, investments, property, and other valuable resources. However, true wealth also includes non-material aspects such as health, relationships, and personal fulfillment. This guide delves into the various dimensions of wealth, exploring how it can be created, sustained, and enjoyed.
#### Defining Wealth
Traditionally, wealth is defined as the abundance of valuable resources or material possessions. It includes financial assets like cash, savings, stocks, bonds, and real estate. However, a broader understanding of wealth considers factors such as personal well-being, emotional health, social connections, and intellectual growth. This holistic view recognizes that true wealth is not solely about accumulating money but also about enhancing one's quality of life.
#### The Importance of Financial Wealth
Financial wealth remains a critical component of overall wealth. It provides security, freedom, and the ability to pursue opportunities. Key elements of financial wealth include:
1. **Savings**: Money set aside for future use. It is crucial for emergencies, large purchases, and financial goals.
2. **Investments**: Assets purchased with the expectation that they will generate income or appreciate over time. Common investments include stocks, bonds, mutual funds, real estate, and businesses.
3. **Income**: Regular earnings from work, investments, or other sources. Consistent income is essential for maintaining and growing wealth.
4. **Debt Management**: Effectively managing debt ensures that it does not erode financial wealth. This includes paying off high-interest debt and using credit wisely.
#### Creating Wealth
Creating wealth involves generating and accumulating financial and non-financial resources. The process can be broken down into several key strategies:
1. Education and Skill Development: Investing in education and skills enhances earning potential. Higher education, professional certifications, and continuous learning can lead to better job opportunities and higher salaries.
2. Entrepreneurship: Starting and running a successful business can be a significant source of wealth. Entrepreneurship requires innovation, risk-taking, and effective management.
3. Investing: Making smart investments is essential for wealth creation. This involves understanding different types of investments, assessing risks, and making informed decisions. Diversifying investments can reduce risk and increase potential returns.
4. Saving and Budgeting: Effective saving and budgeting help accumulate wealth over time. Setting financial goals, creating a budget, and sticking to it are foundational steps in wealth creation.
5. Real Estate: Investing in property can provide rental income and capital appreciation. Real estate is a tangible asset that can hedge against inflation
Reputation management
This document provides an overview of corporate reputation as a concept. It defines reputation as the collective perception of a company held by its stakeholders, which includes consumers, partners, employees, communities, and others. Reputation is formed over time through exchanges and is both an intangible asset as well as having tangible financial benefits. The document discusses how reputation can be measured through surveys and discusses best practices for managing reputation, including developing strong customer experiences, communication, and addressing public perceptions. It emphasizes that reputation is complex and dependent on many interconnected factors.
Bb Hard Copy Final
The document discusses celebrity endorsements and their impact on brands. It defines what a brand and celebrity are, and outlines several factors that influence the effectiveness of celebrity endorsements, including the brand equity, the celebrity's image and relevance to the brand. Celebrity endorsements can boost awareness and sales, but the brand must be strong enough to withstand any risks from the celebrity. Regional celebrities are also being used more to target local markets.
Behaving like a Social Brand (kind of)
People have come to expect active participation in their experiences online through social media platforms, which provide choice, action, and status. For brands to thrive in this environment, they must establish a social media presence and persona. An effective social brand playbook outlines the role of social media for the brand, the appropriate social assets to use, parameters to guide the brand's conversational personality, and a content strategy to engage the community around the brand, products, and campaigns while staying true to the brand's personality. Developing an authentic social brand allows companies to have humanized conversations with customers online.
Celebrities vs. Influencers: What Makes Them Different?
In the ever-evolving landscape of fame and influence, the dichotomy between celebrities and influencers has become increasingly pronounced. While both wield substantial sway over their audiences, distinct differences exist in their origins, modes of influence, and the ways they engage with their followers.
The values of values september 2015 v4
This document discusses creating a values-driven organizational culture. It begins by defining values and explaining that they reflect our individual and collective motivations. Values can be positive, like trust and honesty, or potentially limiting, like power-seeking. Our values stem from the needs of our current psychological development stage and any past unmet needs. The document then outlines seven stages of psychological development and the corresponding primary motivations and needs at each stage. It argues that a values-driven culture is most successful because it cares about meeting the needs of employees and all stakeholders. Building such a culture involves measuring an organization's current values, mapping its "cultural DNA", and transforming leadership consciousness.
Bermudez_Frida_MB_PB1_2024_01.powerpoint
The document outlines Frida Bermudez's personal brand exploration project for a career in the music business. It includes her short and long-term career goals of obtaining internships and roles with increasing responsibility at music companies. It also provides details on her online presence, skills, education, references, and plans to enhance her professional development and networking within the Latin music industry.
Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
Willock Jessica.pptx
Jessica Willock is a 29-year-old entrepreneur from the United States Virgin Islands with experience in various fields including dance, athletics, education, management, and entrepreneurship. She owns J'scential Fragrances LLC and is pursuing a Bachelor's degree in Entertainment Business. Her goals are to grow her fragrance business, obtain certification to open a luxury childcare center, and one day become a serial entrepreneur running multiple ventures.
The Rise of Female Influencers in Digital Marketing.pdf
Here are some factors that help Female Influencers in Digital Marketing: 1. The Emergence, 2. Authenticity and Relatability, 3. Diverse Perspectives, 4. Niche Specialization, 5. The Power of Visual Content, etc.
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE.pdf
https://nexusbeez.com/
Social Media management in the UAE has become integral to our lives, with billions of people engaging on various platforms daily.
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
https://nexusbeez.com/
"Strategies for Effective Social Media Management" covers content planning, audience engagement, analytics, and optimization techniques to achieve impactful and successful social media campaigns.
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
Unlocking Success: Social Media Marketing Strategies in the UAE Introduction: In recent years, social media marketing in United Arab Emirates (UAE) has become a vibrant hub , with businesses acknowledging its capacity to connect with diverse audiences.
Elevating Celebrity Status: The Power of Social Media Optimization and Reputa...
Elevating Celebrity Status: The Power of Social Media Optimization and Reputa...Digital Hub Solution
In today's digital age, celebrities wield immense influence not only on the silver screen but also across social media platforms. With millions of followers eagerly awaiting updates, managing one's online presence has become paramount. This is where social media optimization (SMO) services and reputation management strategies play a crucial role, ensuring celebrities maintain a positive image while maximizing their reach and impact.
https://digitalhubsolution.com/
Future of Advertising, Brand Basics | Class 3
This document provides an overview of key concepts in branding, including definitions of a brand, brand architecture, positioning, identity, personality, value, and mission, vision, and purpose. It discusses brands like Procter & Gamble, Skinnygirl Cocktails, Nike, McDonald's, and Patagonia as examples. The class focuses on brand basics and has an assignment for students to work in groups to develop concepts for an advertising campaign brief based on examples from an advertising competition. It emphasizes developing a common vocabulary for new media and advertising.
Marketing branding
This document defines key concepts related to branding, including brand, brand name, branding, brand identity, brand image, brand character, brand culture, brand personality, and brand essence. It explains that a brand differentiates a product or company and creates an identity. Branding involves creating a reputation and awareness for a product. The components of branding include brand identity, or how the brand wants to be perceived; brand image, or current consumer perceptions; brand character regarding integrity and trustworthiness; brand culture relating to shared values; and brand personality involving human traits. Brand essence captures the emotional elements and core values of a brand.
A study on Celebrity endorsement of Consumer buying decision Report
This document is a report submitted by three students to their lecturer on the topic of the effect of celebrity endorsement on consumer purchase decisions. It includes an abstract, introduction, literature review on celebrity endorsements and risks/benefits, methodology, data analysis, findings, conclusions and references. The literature review discusses what defines a celebrity, reasons for using endorsements, factors in selecting endorsers, and risks like the celebrity overshadowing the brand or questions of credibility. The report analyzes data on the influence of celebrity endorsements on consumer attitudes and purchase intentions.
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14
This masterclass presentation was developed for current Victorian Mayors from both metropolitan and rural regions. The presentation and accompanying workshop covered elementary branding (and marketing) knowledge and how social media has forever changed the way personal brands are managed.
The presentation unpacks key terms and provides definitions and examples of personal brand management in action.
All content was produced for the Victorian Local Government Association's Essential Mayors Weekend 2014.
Blush Pink Minimal Fashion Presentation.pdf
The document outlines Aidan Chappell's personal brand exploration. His short term goal is to intern at a social media marketing agency by 2025 to gain experience, and his long term goal is to start his own social media agency for creators by 2027. He wants to help take social media creators to the next level by building their personal brands. Key focuses for improvement include increasing his online volume, relevance, and validation.
Celebrity endorsement
This document discusses celebrity endorsement and its impact on advertising. It defines celebrity endorsement as a marketing strategy where celebrities promote products, services, or causes using their fame. Celebrity endorsement can help establish brand credibility, ensure attention, and increase brand recall. However, it also carries risks if the celebrity's reputation declines or they overshadow the brand. The document reviews literature on how celebrity endorsement affects brands and consumer attitudes. It concludes that celebrity endorsement can boost brand recognition but marketers must carefully select celebrities that audiences can identify with.
Digiday Video Marketing Summit | Epic Signal
Brands are often doing influencer marketing wrong by focusing only on influencers with the biggest audiences rather than those best suited to their goals. Instead, brands should establish clear goals, develop criteria for influencers based on those goals, and engage influencers who embody the brand and can achieve the goals. Additionally, brands should fully onboard influencers to the brand through immersive summits rather than one-time briefings, and integrate influencers into ongoing brand initiatives rather than just one-off campaigns. This comprehensive influencer identification, onboarding, and integration approach will lead to more relevant and effective influencer marketing results.
Creative Strategy
Developed brand identity and creative strategy for Champions education programs that would relate to any child. An illustrated, generic Champ icon was created along with any interactive accessory the child could imagine; from skateboarders to safari searchers.
Report on Celebrity Endorsement
This document provides an overview of celebrity endorsements in marketing. It discusses why companies use celebrity endorsements, how to select the best celebrity endorser by considering source credibility, attractiveness, and the match-up hypothesis between celebrity image and brand image. The risks of celebrity endorsements include the celebrity overshadowing the brand, becoming a necessary evil, questioning celebrity credibility, conflicting images between celebrity and brand, and influence of celebrity scandals. However, celebrity endorsements can also build awareness, connect emotionally with customers, communicate messages more quickly, help differentiate brands, and induce increased product usage through imitation of celebrities.
Cracking The Culture And Mission Statement Code
Workplace culture is the backbone of every company. It defines your organisation and allows you to create an identity that you can communicate to your employees, customers, and the general public.
A rich company culture brings people together by imparting a strong sense of meaning, direction, and passion to everyone involved, and one of the most effective ways to encapsulate that culture is through the organisation’s mission statement.
One of the most critical roles that leaders have is to create a workplace culture that unifies your organisation, empowers employees, and creates a sense of passion and drive within your company.
In this deck, you’ll learn;
The alignment between the mission statement and the actual workplace culture.
The ideal craft of a good mission statement.
How to incorporate the mission statement into workplace culture.
The advantage of having a clear mission statement.
Display Value - The Psychology of Conspicuous Consumption
A short presentation on branding opportunities from the psychology of conspicuous consumption. How to optimise the 'display value' of your brand
Empathic Marketing – aka, what’s true in life is true in marketing.
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships.
Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
The Future of Marketing
(2nd Dec 2017) BFBM စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲတြင္ ဆရာ ဦးတင္ဇံေက်ာ္ ေဟာေျပာခဲ့သည့္ Presentation File
Social Marketing and Leveraging Influencers
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Weitere ähnliche Inhalte
Ähnlich wie Psychology behind Luxury Competition.pdf
Willock Jessica.pptx
Jessica Willock is a 29-year-old entrepreneur from the United States Virgin Islands with experience in various fields including dance, athletics, education, management, and entrepreneurship. She owns J'scential Fragrances LLC and is pursuing a Bachelor's degree in Entertainment Business. Her goals are to grow her fragrance business, obtain certification to open a luxury childcare center, and one day become a serial entrepreneur running multiple ventures.
The Rise of Female Influencers in Digital Marketing.pdf
Here are some factors that help Female Influencers in Digital Marketing: 1. The Emergence, 2. Authenticity and Relatability, 3. Diverse Perspectives, 4. Niche Specialization, 5. The Power of Visual Content, etc.
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE.pdf
https://nexusbeez.com/
Social Media management in the UAE has become integral to our lives, with billions of people engaging on various platforms daily.
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
https://nexusbeez.com/
"Strategies for Effective Social Media Management" covers content planning, audience engagement, analytics, and optimization techniques to achieve impactful and successful social media campaigns.
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
Unlocking Success: Social Media Marketing Strategies in the UAE Introduction: In recent years, social media marketing in United Arab Emirates (UAE) has become a vibrant hub , with businesses acknowledging its capacity to connect with diverse audiences.
Elevating Celebrity Status: The Power of Social Media Optimization and Reputa...
Elevating Celebrity Status: The Power of Social Media Optimization and Reputa...Digital Hub Solution
In today's digital age, celebrities wield immense influence not only on the silver screen but also across social media platforms. With millions of followers eagerly awaiting updates, managing one's online presence has become paramount. This is where social media optimization (SMO) services and reputation management strategies play a crucial role, ensuring celebrities maintain a positive image while maximizing their reach and impact.
https://digitalhubsolution.com/
Future of Advertising, Brand Basics | Class 3
This document provides an overview of key concepts in branding, including definitions of a brand, brand architecture, positioning, identity, personality, value, and mission, vision, and purpose. It discusses brands like Procter & Gamble, Skinnygirl Cocktails, Nike, McDonald's, and Patagonia as examples. The class focuses on brand basics and has an assignment for students to work in groups to develop concepts for an advertising campaign brief based on examples from an advertising competition. It emphasizes developing a common vocabulary for new media and advertising.
Marketing branding
This document defines key concepts related to branding, including brand, brand name, branding, brand identity, brand image, brand character, brand culture, brand personality, and brand essence. It explains that a brand differentiates a product or company and creates an identity. Branding involves creating a reputation and awareness for a product. The components of branding include brand identity, or how the brand wants to be perceived; brand image, or current consumer perceptions; brand character regarding integrity and trustworthiness; brand culture relating to shared values; and brand personality involving human traits. Brand essence captures the emotional elements and core values of a brand.
A study on Celebrity endorsement of Consumer buying decision Report
This document is a report submitted by three students to their lecturer on the topic of the effect of celebrity endorsement on consumer purchase decisions. It includes an abstract, introduction, literature review on celebrity endorsements and risks/benefits, methodology, data analysis, findings, conclusions and references. The literature review discusses what defines a celebrity, reasons for using endorsements, factors in selecting endorsers, and risks like the celebrity overshadowing the brand or questions of credibility. The report analyzes data on the influence of celebrity endorsements on consumer attitudes and purchase intentions.
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14
This masterclass presentation was developed for current Victorian Mayors from both metropolitan and rural regions. The presentation and accompanying workshop covered elementary branding (and marketing) knowledge and how social media has forever changed the way personal brands are managed.
The presentation unpacks key terms and provides definitions and examples of personal brand management in action.
All content was produced for the Victorian Local Government Association's Essential Mayors Weekend 2014.
Blush Pink Minimal Fashion Presentation.pdf
The document outlines Aidan Chappell's personal brand exploration. His short term goal is to intern at a social media marketing agency by 2025 to gain experience, and his long term goal is to start his own social media agency for creators by 2027. He wants to help take social media creators to the next level by building their personal brands. Key focuses for improvement include increasing his online volume, relevance, and validation.
Celebrity endorsement
This document discusses celebrity endorsement and its impact on advertising. It defines celebrity endorsement as a marketing strategy where celebrities promote products, services, or causes using their fame. Celebrity endorsement can help establish brand credibility, ensure attention, and increase brand recall. However, it also carries risks if the celebrity's reputation declines or they overshadow the brand. The document reviews literature on how celebrity endorsement affects brands and consumer attitudes. It concludes that celebrity endorsement can boost brand recognition but marketers must carefully select celebrities that audiences can identify with.
Digiday Video Marketing Summit | Epic Signal
Brands are often doing influencer marketing wrong by focusing only on influencers with the biggest audiences rather than those best suited to their goals. Instead, brands should establish clear goals, develop criteria for influencers based on those goals, and engage influencers who embody the brand and can achieve the goals. Additionally, brands should fully onboard influencers to the brand through immersive summits rather than one-time briefings, and integrate influencers into ongoing brand initiatives rather than just one-off campaigns. This comprehensive influencer identification, onboarding, and integration approach will lead to more relevant and effective influencer marketing results.
Creative Strategy
Developed brand identity and creative strategy for Champions education programs that would relate to any child. An illustrated, generic Champ icon was created along with any interactive accessory the child could imagine; from skateboarders to safari searchers.
Report on Celebrity Endorsement
This document provides an overview of celebrity endorsements in marketing. It discusses why companies use celebrity endorsements, how to select the best celebrity endorser by considering source credibility, attractiveness, and the match-up hypothesis between celebrity image and brand image. The risks of celebrity endorsements include the celebrity overshadowing the brand, becoming a necessary evil, questioning celebrity credibility, conflicting images between celebrity and brand, and influence of celebrity scandals. However, celebrity endorsements can also build awareness, connect emotionally with customers, communicate messages more quickly, help differentiate brands, and induce increased product usage through imitation of celebrities.
Cracking The Culture And Mission Statement Code
Workplace culture is the backbone of every company. It defines your organisation and allows you to create an identity that you can communicate to your employees, customers, and the general public.
A rich company culture brings people together by imparting a strong sense of meaning, direction, and passion to everyone involved, and one of the most effective ways to encapsulate that culture is through the organisation’s mission statement.
One of the most critical roles that leaders have is to create a workplace culture that unifies your organisation, empowers employees, and creates a sense of passion and drive within your company.
In this deck, you’ll learn;
The alignment between the mission statement and the actual workplace culture.
The ideal craft of a good mission statement.
How to incorporate the mission statement into workplace culture.
The advantage of having a clear mission statement.
Display Value - The Psychology of Conspicuous Consumption
A short presentation on branding opportunities from the psychology of conspicuous consumption. How to optimise the 'display value' of your brand
Empathic Marketing – aka, what’s true in life is true in marketing.
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships.
Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
The Future of Marketing
(2nd Dec 2017) BFBM စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲတြင္ ဆရာ ဦးတင္ဇံေက်ာ္ ေဟာေျပာခဲ့သည့္ Presentation File
Social Marketing and Leveraging Influencers
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Ähnlich wie Psychology behind Luxury Competition.pdf (20)
The Rise of Female Influencers in Digital Marketing.pdf
The Rise of Female Influencers in Digital Marketing.pdf
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE.pdf
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE.pdf
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
Elevating Celebrity Status: The Power of Social Media Optimization and Reputa...
Elevating Celebrity Status: The Power of Social Media Optimization and Reputa...
A study on Celebrity endorsement of Consumer buying decision Report
A study on Celebrity endorsement of Consumer buying decision Report
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14
Display Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous Consumption
Empathic Marketing – aka, what’s true in life is true in marketing.
Empathic Marketing – aka, what’s true in life is true in marketing.
Kürzlich hochgeladen
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Kürzlich hochgeladen (20)
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Psychology behind Luxury Competition.pdf
- 1. Presentation By- Nabeela Khan MBA LBM- 2023-2025 Luxury Competiton T H E P S Y C H O L O G Y O F
- 2. DEFINING LUXURY Luxury refers to the state of great comfort, elegance, and extravagance, often associated with high-quality and exclusive experiences, products, or services that are typically beyond what is considered essential or necessary for basic living.
- 3. Competing in the luxury market satisfies the inherent human urge for competition, enabling individuals to vie for status and recognition. This pursuit yields psychological rewards, such as a sense of accomplishment and elevated self- esteem, as ownership or access to exclusive, high-end products signifies success. WHY WE COMPETE IN LUXURY
- 4. THE ROLE OF SOCIAL COMPARISON Social Comparison Theory: Humans gauge themselves by comparing with others, shaping self-esteem and identity. Social Media Impact: Social platforms intensify comparisons as people flaunt their lives, leading to envy or motivation. Social comparison influences perceptions and actions, especially within luxury and social media contexts.
- 5. LUXURY BRANDS AND STATUS Brand Perception: Luxury brands shape how we perceive status. The Halo Effect: A positive brand image can enhance overall perception. Social Status and Loyalty: The connection between luxury brands and social status often leads to brand loyalty.
- 6. COPING STRATEGIES Balancing Competition and Well-being: Striking a harmony between competition and personal well-being is crucial. Mindfulness and Gratitude: Practicing mindfulness and cultivating gratitude can help mitigate the negative effects of luxury competition. Re-evaluating Personal Values: Reassessing our values can guide us in making healthier choices amidst the allure of luxury competition.
- 7. CONCLUSION The psychology of luxury competition uncovers the intricate relationship between desire, social influence, and identity. We've explored subjective luxury definitions, our innate competitive drive, and the role of social comparison. This knowledge empowers us to strike a balance, using strategies like mindfulness, gratitude, and reevaluating our values, ensuring we enjoy luxury without sacrificing our well-being.
- 8. THANK YOU