Are you prepared to prove the value of your information service in a challenging legal market? A recent report has warned that the legal industry is facing a downturn. This free 45 minute webinar will offer insights into how knowledge and information people can communicate their value and prepare for difficult budget conditions later in the year - and beyond. Agenda Are you prepared? Are you strategic? What's your story? Value v ROI v SROI. Actually, what is SROI? It's not always about you! No webinar is useful without lots of practical examples, so join Clare on this webinar where she will inspire you with insights, examples and voices from the Vable community.

1. Manage and deliver targeted
information effortlessly

2. Vable Webinar:
5 Practical Ways to Prove
Your Value in a Challenging
Legal Market
Clare Bilobrk - Topic Specialist (Law), Vable

3. Items for discussion
● Don’t panic!
● Get strategic!
● What’s your story?
● Farewell ROI, welcome SROI?
● It’s not always about you!
● How Vable helps law firms
● Do you have any questions for us?

4. What does the data say about the
challenging economic conditions?
This is a warning
to firms that they
risk closing the
year in a weaker
position than they
did last year.
Source: Thomson
Reuters’ Law Firm
Financial Index
(LFFI) August
2022

5. Don’t panic, we are already prepared
for anything!
● Remember, the LFFI report is just a warning and doesn’t tell the full story
● We have been here before many times!
● COVID-19 has got us recession ready
Library and information people are great in a crisis. Over the past few years,
we have shown how essential our services are, so proving our value now
should be easy, right? 🤔

6. It’s time to get strategic - and involved
● Get involved so you can contribute to the firm’s strategic framework
● Align with management to avoid becoming superfluous
● Measure your success against this framework to demonstrate your value
If knowledge and information matters aren’t mentioned in the firm’s strategy,
ask why not! Get creative. For example, innovation, technology, business
development, etc, need your input and expertise. What else does?

7. Our story should be one of delivering
business value
● How have services and materials been affected by budget cuts already?
● How is the library perceived by the organisation?
● Have other departments faced reductions? What is the size of the library’s
potential reductions relative to those?
● What type of supporters do you have, and how prepared are they to
communicate with decision makers?
Ultimately, it is our end-users who will be the measure of our success, so let’s
hear from them!

8. Farewell ROI…and welcome SROI??
● ROI v Value
● Is Return on Investment dead?
● Should we consider SROI instead?
● Your definition of value v the end-user’s definition
We should consider ROI as only part of the story. We shouldn’t be saying
goodbye to raw data, but incorporating it in an interesting and engaging way.
What other measurements of value can you add?
“Nobody wants data;
they want analysis and
insights”

9. A picture to inspire a 1000 stories!
Note the
importance of step
4. You need to
progress from
‘what’ to ‘why,’
which is only
possible with
analysis.
Source: Effective
Data Storytelling,
2021

10. Don’t make “value” an annual boring
box-checking exercise
Every interaction with an end-user is an opportunity to create a story in your
reports and newsletters to management (and others!).
● What if we explained how we had eliminated end-user pain points?
● What if we collected testimonials from influential end-users and clients?
● What if we demonstrated how we had enhanced the reputation of the
firm?
● What if we fulfilled objectives that contributed to the overall strategy?

11. Practical approaches to communicate
your value
● Explain what you do in terms of an individual’s goals
● Avoid jargon which might baffle your audience
● Use examples which address your audience directly
Speaking the language of your colleagues, and showing how you are directly
helping them, is exactly how to get them to sit up and pay attention to what
you are saying.

12. Practical approaches - examples
Talking to a member of the C-suite or
management committee?
“I help the firm achieve [insert goal here] by
finding the information that our competitors
[insert competitor name here] don’t have”
Talking to business development teams?
“I ensure that potential leads/clients are worth
pursuing, by finding out more about them and
collating that information into an easily readable
format”
Talking to a PSL, lawyer or someone
similar?
“I create targeted current awareness updates
with the most relevant information for you each
morning, so that you can always be informed”
Talking to HR / L&D teams?
“I can deliver specialist research training to the
firm so that our staff are fully equipped to do
their job as efficiently possible”

13. Rethinking current awareness - example
“what we do is important”
+ “we don’t have the resources”
≠ more resources
“current awareness is important”
+ “we don’t have the resources”
≠ more resources
Consider automating what can be automated so that you can spend more time
adding value to other areas of your work. Investing in the right tech can produce
many benefits for law firms, but its value is often experienced on a very human
level.
Work smarter, not harder!

14. Voices from the community
● We can be flexible and say yes to more newsletters and alerts
● We can be professional and do more with fewer staff
● We are visible, inspired and more creative
● We have found the one aggregator to do everything we need
Vable has transformed the way they work. It has freed up time, enabling them
to concentrate on content and add-value with bespoke curation, rather than
spending hours compiling and formatting.

15. What were the 5 things we learned?
● Don’t focus on what you do, but think about why you do it
● Use the language of your audience so they understand you
● Create stories using end-user testimonials and case studies
● Be heard, be loud, be vocal and share other firm’s success stories
● Enhance your ROI by incorporating other valuable insights
Remember that you know your value - you just have to show it off! We
hope that we have given you plenty to think about, and provided some
practical tips to get you started.

16. How Vable helps organisations?

17. Why not join our growing list of
clients?
And many others…

18. Do you have any questions
for me?
Contact clare@vable.com
or find and follow us on
social media.
www.Vable.com
www.linkedin.com/company/Vable
@TryVable