Product Culture in a Growing Organization (Productized Conference 2017)
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Keynote by Christina Schreck and myself presented at Productized Conference Lisbon. Maintaining a healthy product culture needs active care once your organization grows. We share practical examples of our work at XING for how to address two very important aspects for XING's growing team of product managers: - Learning: How to make sure that all product people get better every day? - Alignment: How to make sure that various product initiatives across a growing organization are well aligned without sacrificing team autonomy & agile ways of working?
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Product Culture in a Growing Organization (Productized Conference 2017)
- 1. Lisbon, 27 October 2017 Product Culture in a Growing Organization
- 2. Since we joined XING, the product team grew, …
- 3. … we formed business units,…
- 4. … product people focus on their direct colleagues …
- 5. … and sit with with their cross-functional teams.
- 6. Problem: We started to lack Product Culture to connect us!
- 7. Product Culture needs care!
- 10. Bring people together. Share and exchange. Grow together.
- 12. Try a method See if it works Modify or try something new
- 15. Learning Tool 1 Training Days
- 17. Learning Tool 2 Bar Camp
- 18. Bild vom ausgedruckten Survey Surveys
- 22. “Which success assumptions could be validated or falsified?” “What else did you find out about our users?”
- 25. Offboarding
- 27. Fostering a culture of experimentation
- 29. Learning Tool 8 User Feedback Coffee
- 30. Establishing a sound product community of practice
- 31. ?
- 32. Learning Tool 8 p@x Product @ XING
- 33. Learning Tool 9 North Star
- 36. Alignment The Modern Product Person’s Must Have Skill
- 37. Alignment The Modern Product Person’s Must Have Skill AVOID WASTE
- 38. Alignment The Modern Product Person’s Must Have Skill AVOID WASTE EARN AUTONOMY
- 39. The better Product Managers are aligned about the WHY and WHAT of their product, the more autonomy they will be granted with regards to HOW they build it.
- 40. A Framework for Collaborative, Bottom-Up Alignment Alignment Tool 1 AUFTRAGSKLÄRUNG
- 41. 3 Dimensions of Alignment (driven by PM) Laterally: Peers & Partners Inwards: Team Upwards: Management
- 42. 42 A CANVAS! to trigger dialogue
- 43. 43 INTENT What do you really, really want?? BILD Spice Girls
- 44. 44 OUTCOME Which needle do you want to move?
- 45. Quarterly Elevator Pitches Alignment Tool 2 DIRECTORS’ CUT
- 46. 46 90 SEC / Q
- 48. Encouraging Fruitful Escalation Alignment Tool 3 CLARIFICATION MANIFESTO
- 49. Clarification Manifesto 1. If you get stuck: trigger escalation early! 2. Present escalation jointly! 3. Be clear about what’s unclear! 4. Decision makers: Clarify, then hand it back!