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PRODUCT
IS THE NEW

BIG IA
PRODUCT
IS THE NEW

BIG IA

#ProductIsBigIA
OUR PANEL

BRYCE GLASS
@BRYCEGLASS
(MANTA)

DONNA LICHAW
@DLICHAW
(GROVO)

CHRISTIAN CRUMLISH, MODERATOR
@MEDIAJUNKIE
(CLOUDON)
ORIGIN STORIES



WHY’D YOU DO IT?
WHY MAKE THE SWITCH?
WHAT WAS THE PROBLEM?
BRYCE GLASS



YOU SEEM TO KNOW
WHAT YOU’RE DOING
DONNA LICHAW




“I DON’T THINK SO”
CHRISTIAN CRUMLISH
QUESTIONS
WHAT IS A PRODUCT MANAGER?

ENGINEER, ENGINEERING   PRODUCT OWNER IN A
MANAGER                 SCRUM PROCESS

MBA, BUSINESS           UX/DESIGN-CENTERED PM
INTELLIGENCE ANALYST
                        INDUSTRIAL PRODUCT
PRODUCT MARKETING       MANAGER
MANAGER
                        1998-ERA "PRODUCER"
PROJECT MANAGER WITH
ADDED RESPONSIBILITY    “THE CEO OF THE
                        PRODUCT”
HOW MUCH INFORMATION ARCHITECTURE
 IS THERE IN A PRODUCT MANAGER’S JOB?
WHAT ELSE DO PRODUCT
         MANAGERS DO?

ANALYTICS
(GOOG ANALYTICS, OMNITURE, APP ANALYTICS, ETC.)

BUSINESS ADMINISTRATION
(BUSINESS PROJECTIONS, P&L SHEETS, KPIS)

MOTIVATIONAL SKILLS
(PROFESSIONAL CYNICS NOT ALLOWED)

???
IS PRODUCT MANAGEMENT
     “THE DARK SIDE”?


     ARE WE
   ABANDONING
       UX?
YOUR QUESTIONS?
THANK YOU!
  @BRYCEGLASS
   @DLICHAW
  @MEDIAJUNKIE

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