This report analyzes advertising trends across 14 Asia Pacific markets, including Australia. It provides dashboards and pivot tables tracking advertising expenditure by media. The Australia section shows that its ad market grew 1.9% in 2023 and will rebound to 5.4% in 2024, led by digital, OOH, and radio. Digital will increase its share of the Australian market from 71% in 2023 to 81% by 2028, with video growing. Premium online video is an important segment, projected to reach $1.3 billion by 2028.