P&G is a Fortune 500 company headquartered in Cincinnati, Ohio that manufactures consumer goods. It has a diversified brand portfolio and focuses on research and development. P&G's mission is to provide superior quality products that improve consumers' lives now and for future generations. Its objectives include organic sales growth above market rates and investing more in R&D for product innovation. P&G adopts strategies such as heavy advertising, pricing across different approaches, and operating globally to achieve its objectives.