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GDPR Compliance
What Marketing Operations Needs to Know
Any information provided here is not legal advice; it is designed
to highlight tools, techniques, and services that can help you
with your compliance programs. For legal advice, you should
consult with your own legal counsel.
Dan Radu
President & Founder, Macro
+1 647 760 8629
dan@macromator.com
General Data Protection
Regulation (GDPR)
2
• What: Replaces Data Protection Directive (DPD)
• When: May 25, 2018
• Who is Protected: EU Citizens and Visitors in EU Premise
• Why: 4% of Global Revenue or €20M Penalties
© Macromator Inc. Private & Confidential
Our Perspective
3
• GDPR is massive and difficult to understand
• It's not game over for marketers
• Think of the changes needed as a trust building exercise
• Marketing operations plays a key role
© Macromator Inc. Private & Confidential
What You Should Do (Quick Wins)
4
• Audit Your Database to Identify EU Data
• Update Preference Communications Center
• Update Forms
• Non Required Opt-in Checkbox
• Link to Privacy Policy
• Update Cookies to Request Explicit Consent
• Document Origin of Records
• Lead Source, Created Date, Opt-in Language
• Verify Location
• Update Your Privacy Policy
© Macromator Inc. Private & Confidential
What You Should Do (Full Action)
5
• Data Protection by Design and Default
• Lawfulness of Processing
• Conditions for Consent
• Security of Processing
• Data Subject Rights & Information
• Data Inventory
• Data Protection Impact Assessments
• Data Protection Officer
• Controller-Processor Relationships
• Data Breach Reporting
© Macromator Inc. Private & Confidential
References
6
GDPR
• EUGDPR.org
• Full GDPR Lex
• GDPR FAQ
Assessments
• Information Commissioner’s Office (ICO) Self Assessment
• ITTRUST.EU
Certifications:
• Certification Europe
• The Institute of Direct Marketing (IDM)
© Macromator Inc. Private & Confidential
© Macromator Inc. Private & Confidential
Dan Radu
Founder & President Macromator Inc.
Marketing Operations & MarTech Agency
http://MOps.Agency
+1 647 760 8629
dan@Macromator.com
⮚ Marketing Operations Support
⮚ Marketing Database Management
⮚ Marketing Automation Implementation
⮚ CRM Consulting

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Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)

  • 1. GDPR Compliance What Marketing Operations Needs to Know Any information provided here is not legal advice; it is designed to highlight tools, techniques, and services that can help you with your compliance programs. For legal advice, you should consult with your own legal counsel. Dan Radu President & Founder, Macro +1 647 760 8629 dan@macromator.com
  • 2. General Data Protection Regulation (GDPR) 2 • What: Replaces Data Protection Directive (DPD) • When: May 25, 2018 • Who is Protected: EU Citizens and Visitors in EU Premise • Why: 4% of Global Revenue or €20M Penalties © Macromator Inc. Private & Confidential
  • 3. Our Perspective 3 • GDPR is massive and difficult to understand • It's not game over for marketers • Think of the changes needed as a trust building exercise • Marketing operations plays a key role © Macromator Inc. Private & Confidential
  • 4. What You Should Do (Quick Wins) 4 • Audit Your Database to Identify EU Data • Update Preference Communications Center • Update Forms • Non Required Opt-in Checkbox • Link to Privacy Policy • Update Cookies to Request Explicit Consent • Document Origin of Records • Lead Source, Created Date, Opt-in Language • Verify Location • Update Your Privacy Policy © Macromator Inc. Private & Confidential
  • 5. What You Should Do (Full Action) 5 • Data Protection by Design and Default • Lawfulness of Processing • Conditions for Consent • Security of Processing • Data Subject Rights & Information • Data Inventory • Data Protection Impact Assessments • Data Protection Officer • Controller-Processor Relationships • Data Breach Reporting © Macromator Inc. Private & Confidential
  • 6. References 6 GDPR • EUGDPR.org • Full GDPR Lex • GDPR FAQ Assessments • Information Commissioner’s Office (ICO) Self Assessment • ITTRUST.EU Certifications: • Certification Europe • The Institute of Direct Marketing (IDM) © Macromator Inc. Private & Confidential
  • 7. © Macromator Inc. Private & Confidential Dan Radu Founder & President Macromator Inc. Marketing Operations & MarTech Agency http://MOps.Agency +1 647 760 8629 dan@Macromator.com ⮚ Marketing Operations Support ⮚ Marketing Database Management ⮚ Marketing Automation Implementation ⮚ CRM Consulting