Older adults are being marginalised as a youth obsessed society leave them behind. Decades of the media stereotyping older people as inept and useless with technology has led to a culture of companies omitting anyone over 50 being meaningfully included in research. This leads to products and services that fail to meet everyones needs.
Illustration created by Robert Andre robertandre@mac.com
The document summarizes the new housing standards that were introduced in 2015 to simplify and streamline technical housing standards. Key changes include making some standards like access, water efficiency, and security optional building regulations that can be required by planning authorities. A new nationally described space standard was also introduced as a planning standard. Transition periods were outlined for phasing out old standards and phasing in the new ones between 2015 and 2016. Further information on the standards and their implementation is available on GOV.UK.
The document summarizes the Housing Standards Review, which aims to simplify and rationalize housing standards in the UK. It notes that the review was launched in 2012 to reduce costs for housebuilders while maintaining quality, sustainability, safety and accessibility. The review examined existing standards through working groups and is proposing a simplified and nationally consistent set of optional standards focused on space, access, energy, water, and security. It outlines next steps as analyzing the consultation responses and making final decisions in the new year.
Age discrimination can take many forms and negatively impact older individuals. This document discusses age discrimination in the healthcare context. It begins by outlining goals of defining age discrimination broadly, examining types that occur in healthcare, and exploring the social history that led to common stereotypes about the elderly. Several activities are proposed to help reflect on one's own perceptions. Age discrimination can be personal, institutional, intentional, or unintentional. Stereotypes are discussed as being exaggerated and harmful. The embodiment of stereotypes over the lifespan through psychological, behavioral and physiological pathways can negatively impact health outcomes. Addressing ageism is important for physicians to provide non-discriminatory care to older patients.
This document discusses various stereotypes associated with different age groups. It notes that teens are often negatively stereotyped as "chavs", and behaviors like smoking, drinking and hoodies are common mis en scene props associated with them. Children are sometimes seen as "brats", though not all behave this way. Eldery people are often viewed as weak and vulnerable, though some have defended themselves from intruders. While many stereotypes contain truths, not everyone of a certain age fits the stereotypes perfectly. Perceptions have changed over time and vary between age groups and genres of television shows.
Understanding the Physical Impacts of Ageing: A Course for CarersIHNA Australia
This presentation is about understanding how ageing affects people and their everyday lives. This slideshow covers:
1. Strategies carers can use to promote healthy lifestyle practices.
2. Common problems carers may face with ageing clients.
3. Physical changes associated with ageing.
4. The impact changes associated with ageing may have on a person's everyday activities.
5. How to communicate potential risks and risks associated with ageing to the older person.
“Housing” in the modern concept includes not only the “physical structure” for
providing protection and shelter but also includes the immediate surrounding and
related community services and facilities. Residence is constructed for family life
where a person gets physical and mental peace. World health organization (WHO)
refers the term “Residential environment” where family can develop and flourish
physically, mentally and socially and it includes all necessary services, facilities
and equipment and devices needed for physical and mental health and social
well-being.
The document summarizes the new housing standards that were introduced in 2015 to simplify and streamline technical housing standards. Key changes include making some standards like access, water efficiency, and security optional building regulations that can be required by planning authorities. A new nationally described space standard was also introduced as a planning standard. Transition periods were outlined for phasing out old standards and phasing in the new ones between 2015 and 2016. Further information on the standards and their implementation is available on GOV.UK.
The document summarizes the Housing Standards Review, which aims to simplify and rationalize housing standards in the UK. It notes that the review was launched in 2012 to reduce costs for housebuilders while maintaining quality, sustainability, safety and accessibility. The review examined existing standards through working groups and is proposing a simplified and nationally consistent set of optional standards focused on space, access, energy, water, and security. It outlines next steps as analyzing the consultation responses and making final decisions in the new year.
Age discrimination can take many forms and negatively impact older individuals. This document discusses age discrimination in the healthcare context. It begins by outlining goals of defining age discrimination broadly, examining types that occur in healthcare, and exploring the social history that led to common stereotypes about the elderly. Several activities are proposed to help reflect on one's own perceptions. Age discrimination can be personal, institutional, intentional, or unintentional. Stereotypes are discussed as being exaggerated and harmful. The embodiment of stereotypes over the lifespan through psychological, behavioral and physiological pathways can negatively impact health outcomes. Addressing ageism is important for physicians to provide non-discriminatory care to older patients.
This document discusses various stereotypes associated with different age groups. It notes that teens are often negatively stereotyped as "chavs", and behaviors like smoking, drinking and hoodies are common mis en scene props associated with them. Children are sometimes seen as "brats", though not all behave this way. Eldery people are often viewed as weak and vulnerable, though some have defended themselves from intruders. While many stereotypes contain truths, not everyone of a certain age fits the stereotypes perfectly. Perceptions have changed over time and vary between age groups and genres of television shows.
Understanding the Physical Impacts of Ageing: A Course for CarersIHNA Australia
This presentation is about understanding how ageing affects people and their everyday lives. This slideshow covers:
1. Strategies carers can use to promote healthy lifestyle practices.
2. Common problems carers may face with ageing clients.
3. Physical changes associated with ageing.
4. The impact changes associated with ageing may have on a person's everyday activities.
5. How to communicate potential risks and risks associated with ageing to the older person.
“Housing” in the modern concept includes not only the “physical structure” for
providing protection and shelter but also includes the immediate surrounding and
related community services and facilities. Residence is constructed for family life
where a person gets physical and mental peace. World health organization (WHO)
refers the term “Residential environment” where family can develop and flourish
physically, mentally and socially and it includes all necessary services, facilities
and equipment and devices needed for physical and mental health and social
well-being.
The document discusses potential topics for an individual documentary presentation. It considers documentaries about addiction to new technology, defining beauty, and abortion. For the abortion topic, it outlines the key issues including: different views on abortion being legal up to 24 weeks; risks of abortion procedures; pro-choice and pro-life positions; and religious perspectives on terminating a pregnancy. The document develops the abortion topic into a 3-part documentary series exploring whether abortion is right, religious views on the issue, and whether the legal time limit for abortions should be decreased.
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHxRefactored
Discover the carbon impact of the internet (hint: it's bigger than that of entire countries and due to hit 9 billion tons of CO2 by 2020)
How to design, build, and host low-carbon websites
Learn behavior change techniques that can help consumers make greener choices online
Attitudes and beliefs: design for audiences with diverse world-views (including those who disagree about climate change)
WMST 301Prof. LawstonCultural ideas about what it .docxambersalomon88660
WMST 301
Prof. Lawston
Cultural ideas about what it means to be a woman and what it means to be a man affect everyone in the society. Powerful cultural institutions like the media shape how we see ourselves and the world around us.
What are beauty ideals in western society, for women?How do these ideals affect us, our identities, and our view of ourselves?
The thin body ideal has been referred to as the tyranny of slenderness, or the beauty myth, according to feminists.
Thinness is not necessarily inherently beautiful. Rather, at any given time and place, social norms and institutions dictate what is thought to be attractive. Among others, consumers and mass media promulgate and reinforce this thin ideal. Yet precisely because it is a mutable social construction, it can be challenged, however difficult this task may be because of the embedded social structure.
The thin ideal is a contemporary phenomenon limited to affluent Western nations (Rothblum 1990). In the 17th century, the female beauty ideal represented in, for example, Renoir’s paintings was fleshy, voluptuous, and full-bodied. An emphasis on a slender ideal emerged in the late 19th century/early 20th century, partly as a result of the development of mass-marketing in the fashion industry, a middle- class aesthetic, and a distinct youth culture (Seid 1989; Walden 1985; on the history of fat and dieting, also refer to Stearns 1997; Schwartz 1986).
In some non-Western cultures, individuals continue to covet fat as a sign of wealth and health and eschew thinness because of its association with poverty and malnutrition (Rothblum 1990). For example, in the Andes mountains fat symbolizes strength and well- being (Weismantel 2005) and Nigerian Arabs revere fat as sexy (Popenoe 2005). In Central Africa, there are festivals that still celebrate the voluptuous woman. In short, the thin ideal is a construction specific to both time and place. It is structural, but affects all of us at the individual level.
As countries become more westernized, and the skinny, tall body becomes the ideal, countries become plagued by eating disorders. You see this in some Asian countries, such as China, where eating disorders are on the rise.
Take also Fiji. Fiji did not have access to TV until 1995, when a single station was introduced. It broadcasts programs from the U.S., Great Britain, and Australia. Until that time, Fiji had no reported cases of eating disorders. A study conducted by anthropologist Anne Becker showed that most young girls and women in Fiji were comfortable with their bodies, no matter how large. In 1998, just three years after the TV was introduced, 11% of girls reported vomiting to lose weight, and 62% of the girls surveyed reported dieting during the previous months.
While the media effects on our psychological processes are complex, studies show that higher levels of exposure to media imagery correlates with girls’ and women’s body dissatisfaction (refer to.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
Amy Collier: Critical Digital Fluency: Agency and Activism in Today’s Pollute...Alexandra M. Pickett
Day 2 Presentation
Amy Collier
Presentation: Critical Digital Fluency: Agency and Activism in Today’s Polluted Digital World
http://opensunysummit2018.edublogs.org/2017/09/15/amy-collier/
Open SUNY Summit 2018 -
Annual conference for the SUNY online teaching and learning community of practice. https://commons.suny.edu/cotehub/
February 28 - March 2, 2018, SUNY Global Center, NY, NY.
Conference website: http://opensunysummit2018.edublogs.org/
Program: http://opensunysummit2018.edublogs.org/about/program/
Recordings: http://opensunysummit2018.edublogs.org/mediasite/
Materials: http://opensunysummit2018.edublogs.org/registration/materials/
Open SUNY Online Teaching: http://commons.suny.edu/cote/
Why NYU Essay Samples To Help You To Apply To A College. Nyu Essay Prompts 2023 | 2023 Calendar. Reflection Essay: Nyu essay prompts. FINAL NYU ESSAY - Please provide a statement that addresses your .... 003 Essay Example Nyu Prompt Application Question Mba Admission .... Nyu Essays That Worked. 006 Law School Application Essay Good Personal Statement Example Nyu .... 021 Nyu Essay Prompt Help Application Question Questions College .... 002 Nyu Response 14 Page 1 Essay Example ~ Thatsnotus. ️ Essay prompt examples. How to Tackle the Why NYU Essay Prompt (with .... School Essay: Nyu college essay. Nyu Essay Help , How to Tackle the Why NYU Essay Prompt (with Examples!). Writing paper: Nyu essay prompt. Does Nyu Have Supplemental Essays? All Answers - Musicbykatie.com. 018 Why Nyu Essay Sample Example Us6251684 ~ Thatsnotus. Nyu college essay - The Best Place to Buy Same day essay.. Why NYU Essay Examples, Checkout Latest Samples and Writing Guide .... Business Paper: Nyu essay prompt. 019 Why Nyu Essay Sample Example College Transfer ~ Thatsnotus. Unforgettable Why Nyu Essay ~ Thatsnotus. Nyu Applicant Essay. 2020-2021 NYU Stern Essay Analysis + Downloadable Sample Essays - Ellin .... Why NYU Essay: Best Guide to Write NYU Application Essay. Nyu writing essay help: High School Programs. How to Write the "Why NYU?" Essay. College Essay for NYU - YouTube. Reasons to Choose New York University Essay Example | Topics and Well ... Nyu Essay Prompts
This document discusses effective science communication strategies for polarized audiences. It argues that simply providing more facts or claiming scientific consensus will not change attitudes that are shaped by cultural values. People process information through an identity-protective lens that aligns their views with their social groups. The document advocates for empathizing with different worldviews and framing messages in culturally affirming ways to avoid triggering resistance. It presents a case study showing that priming audiences with identity-affirming themes before scientific information can mitigate polarization. The key is designing communication that judges less and affirms diverse perspectives.
Behavioral Storytelling in Messaging: AAF Virtual LuncheonEngagious
Case Study:
The goal is to get more people to wear masks to control the spread of COVID. We will walk thru our messaging study that tested 2 distinctly different "Wear Your Mask" messages to identify what moves the needle, what doesn't, and what we can learn from it.
Breaking Down Communication Barriers in the Post-Enlightenment Worldmschannon
Scientists and companies generally do not know how to talk about "risk" to a concerned public. And organizations in general continue to act as if the world were rational, linear, and predictable, the legacy of the 18th century Enlightenment--the Age of Reason. New science has shattered those theories.
ATP 2016 - Critical Thinking in PsychologyJamie Davies
This document outlines an ATP session on critical thinking in psychology. The session aims to help participants understand what critical thinking is, reflect on teaching it, and discuss strategies to embed it in the curriculum. It discusses components of critical thinking like analyzing arguments and making inferences. Examples are provided of critical thinking exercises, including designing a study and analyzing conclusions from past research. The document emphasizes the importance of critical thinking to become savvy consumers and producers of research.
Connectedness and meaningful living on the older adult dr e weathersanne spencer
This document discusses connectedness and meaningful living in older adulthood. It explores how maintaining good relationships and having a sense of purpose can promote better aging. Research shows that social connection and meaning are linked to improved health, well-being, and independence in older age. The document also examines ways to help older adults find meaning, such as through creative activities, volunteering, and community involvement. Even those with cognitive impairment can experience meaning through emotions, humor, and interactions with others. Creating opportunities for contribution and participation can help older adults feel relevant and sustain their social value.
Human Growth And Development Study Guide Ch 1,2,3Ashley Lott
Human Growth and Development Study Guide Ch 1,2,3 covers key concepts in the first three chapters including:
- Continuous and discontinuous development refer to gradual vs. new ways of understanding at specific times.
- Nature vs. nurture refers to hereditary vs. environmental influences on development.
- Research methods are discussed including structured interviews, case studies, experiments, and longitudinal, cross-sectional, correlational, and sequential research designs.
- Key components of research ethics are also outlined.
How Can Media Reconnect Us With Our Humanity? (FULL DECK)Tyrone Grandison
The media plays an important role in defining who we are, what we desire and what is acceptable (or not) in our reality.
In this talk, we discuss the current state of affairs and discuss how we improve upon it.
1) The speaker thanks SRM University for the opportunity to speak at their convocation and commends the university's impressive scholarship, international partnerships, and career placement statistics.
2) The speaker discusses their own career journey, having attained a high rank in the US Navy and worked for IBM and a consulting firm. They emphasize the importance of learning, team leadership, and progressive approaches.
3) The speaker urges graduates to consider their choices wisely, as their educated class has significant strategic potential to do great harm or good through the choices they make.
The perfect storm of narcissism and social mediaWilliam Sharp
This is an evolving powerpoint that goes along with a paper I am writing on the impact of technology. Here is the abstract of the paper. The PPT is not was well organized yet, but it has served as a place to kepe my notes.
"Much is in the news today about what is becoming of the next generation. Discussants usually say one of two things. On one side, researchers say that technology will impact a child's development and lead to increases in narcissism. Others feel that there is nothing to be alarmed about and this is a common cry of every newer generation about the older. Using the current research as well as experiences from the classroom and consulting room, the author in this paper uses a psychoanalytic frame to redefine the question and hopefully establish a more practical way about thinking and feeling about technology, narcissism, and the state of things to come. "
This document discusses how social media impacts self-image and body image. It notes that over 90% of women are unhappy with their bodies due to ideals portrayed in media. Similarly, over 80% of men feel anxiety about their body image. Social media allows expression of individuality but also obsession with perfectionism that adds pressure. Uploading photos for approval can distort self-image. Further, over half of teens have had negative social media experiences, and cyberbullying is on the rise regarding body image and identity. While social media enables connection, it also enables bullying without refuge for victims. Solutions require support for openness online and responsibility from social media companies.
The document discusses how the media (internet, television, magazines, billboards, etc.) influences body image and behaviors. It notes that women's bodies and parts are used to sell many products in media. Popular actresses are becoming younger, taller and thinner, with some even fainting from lack of food. Women's magazines promote the idea that women will have a perfect life if they lose 20 pounds. The media pressure is affecting both girls and boys as young as 5-6 who are engaging in dieting and unhealthy weight control behaviors. Nearly half of preadolescent girls wish to be thinner due to media and peer influences.
This document summarizes key facts about aging, mental health, and health care disparities among minority populations:
- Minorities will be the fastest growing elderly population but face greater barriers to accessing mental health services and higher risks of diseases like Alzheimer's and vascular dementia.
- Barriers include lack of knowledge about dementia, cultural beliefs that view it as normal aging, difficulty navigating the healthcare system, and mistrust of formal care.
- To address disparities, providers should develop cultural competence, communicate effectively with caregivers, provide education tailored to different cultures, and encourage research participation among minorities. Developing an understanding of diverse cultural and linguistic needs is important.
This PowerPoint addresses how bullying & harassment are not simply youth problems and behaviors, but rather, it looks at the ways that young people often acquire bullying and harassing attitudes and behaviors from the larger society through process of “social learning.”
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The document discusses potential topics for an individual documentary presentation. It considers documentaries about addiction to new technology, defining beauty, and abortion. For the abortion topic, it outlines the key issues including: different views on abortion being legal up to 24 weeks; risks of abortion procedures; pro-choice and pro-life positions; and religious perspectives on terminating a pregnancy. The document develops the abortion topic into a 3-part documentary series exploring whether abortion is right, religious views on the issue, and whether the legal time limit for abortions should be decreased.
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHxRefactored
Discover the carbon impact of the internet (hint: it's bigger than that of entire countries and due to hit 9 billion tons of CO2 by 2020)
How to design, build, and host low-carbon websites
Learn behavior change techniques that can help consumers make greener choices online
Attitudes and beliefs: design for audiences with diverse world-views (including those who disagree about climate change)
WMST 301Prof. LawstonCultural ideas about what it .docxambersalomon88660
WMST 301
Prof. Lawston
Cultural ideas about what it means to be a woman and what it means to be a man affect everyone in the society. Powerful cultural institutions like the media shape how we see ourselves and the world around us.
What are beauty ideals in western society, for women?How do these ideals affect us, our identities, and our view of ourselves?
The thin body ideal has been referred to as the tyranny of slenderness, or the beauty myth, according to feminists.
Thinness is not necessarily inherently beautiful. Rather, at any given time and place, social norms and institutions dictate what is thought to be attractive. Among others, consumers and mass media promulgate and reinforce this thin ideal. Yet precisely because it is a mutable social construction, it can be challenged, however difficult this task may be because of the embedded social structure.
The thin ideal is a contemporary phenomenon limited to affluent Western nations (Rothblum 1990). In the 17th century, the female beauty ideal represented in, for example, Renoir’s paintings was fleshy, voluptuous, and full-bodied. An emphasis on a slender ideal emerged in the late 19th century/early 20th century, partly as a result of the development of mass-marketing in the fashion industry, a middle- class aesthetic, and a distinct youth culture (Seid 1989; Walden 1985; on the history of fat and dieting, also refer to Stearns 1997; Schwartz 1986).
In some non-Western cultures, individuals continue to covet fat as a sign of wealth and health and eschew thinness because of its association with poverty and malnutrition (Rothblum 1990). For example, in the Andes mountains fat symbolizes strength and well- being (Weismantel 2005) and Nigerian Arabs revere fat as sexy (Popenoe 2005). In Central Africa, there are festivals that still celebrate the voluptuous woman. In short, the thin ideal is a construction specific to both time and place. It is structural, but affects all of us at the individual level.
As countries become more westernized, and the skinny, tall body becomes the ideal, countries become plagued by eating disorders. You see this in some Asian countries, such as China, where eating disorders are on the rise.
Take also Fiji. Fiji did not have access to TV until 1995, when a single station was introduced. It broadcasts programs from the U.S., Great Britain, and Australia. Until that time, Fiji had no reported cases of eating disorders. A study conducted by anthropologist Anne Becker showed that most young girls and women in Fiji were comfortable with their bodies, no matter how large. In 1998, just three years after the TV was introduced, 11% of girls reported vomiting to lose weight, and 62% of the girls surveyed reported dieting during the previous months.
While the media effects on our psychological processes are complex, studies show that higher levels of exposure to media imagery correlates with girls’ and women’s body dissatisfaction (refer to.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
Amy Collier: Critical Digital Fluency: Agency and Activism in Today’s Pollute...Alexandra M. Pickett
Day 2 Presentation
Amy Collier
Presentation: Critical Digital Fluency: Agency and Activism in Today’s Polluted Digital World
http://opensunysummit2018.edublogs.org/2017/09/15/amy-collier/
Open SUNY Summit 2018 -
Annual conference for the SUNY online teaching and learning community of practice. https://commons.suny.edu/cotehub/
February 28 - March 2, 2018, SUNY Global Center, NY, NY.
Conference website: http://opensunysummit2018.edublogs.org/
Program: http://opensunysummit2018.edublogs.org/about/program/
Recordings: http://opensunysummit2018.edublogs.org/mediasite/
Materials: http://opensunysummit2018.edublogs.org/registration/materials/
Open SUNY Online Teaching: http://commons.suny.edu/cote/
Why NYU Essay Samples To Help You To Apply To A College. Nyu Essay Prompts 2023 | 2023 Calendar. Reflection Essay: Nyu essay prompts. FINAL NYU ESSAY - Please provide a statement that addresses your .... 003 Essay Example Nyu Prompt Application Question Mba Admission .... Nyu Essays That Worked. 006 Law School Application Essay Good Personal Statement Example Nyu .... 021 Nyu Essay Prompt Help Application Question Questions College .... 002 Nyu Response 14 Page 1 Essay Example ~ Thatsnotus. ️ Essay prompt examples. How to Tackle the Why NYU Essay Prompt (with .... School Essay: Nyu college essay. Nyu Essay Help , How to Tackle the Why NYU Essay Prompt (with Examples!). Writing paper: Nyu essay prompt. Does Nyu Have Supplemental Essays? All Answers - Musicbykatie.com. 018 Why Nyu Essay Sample Example Us6251684 ~ Thatsnotus. Nyu college essay - The Best Place to Buy Same day essay.. Why NYU Essay Examples, Checkout Latest Samples and Writing Guide .... Business Paper: Nyu essay prompt. 019 Why Nyu Essay Sample Example College Transfer ~ Thatsnotus. Unforgettable Why Nyu Essay ~ Thatsnotus. Nyu Applicant Essay. 2020-2021 NYU Stern Essay Analysis + Downloadable Sample Essays - Ellin .... Why NYU Essay: Best Guide to Write NYU Application Essay. Nyu writing essay help: High School Programs. How to Write the "Why NYU?" Essay. College Essay for NYU - YouTube. Reasons to Choose New York University Essay Example | Topics and Well ... Nyu Essay Prompts
This document discusses effective science communication strategies for polarized audiences. It argues that simply providing more facts or claiming scientific consensus will not change attitudes that are shaped by cultural values. People process information through an identity-protective lens that aligns their views with their social groups. The document advocates for empathizing with different worldviews and framing messages in culturally affirming ways to avoid triggering resistance. It presents a case study showing that priming audiences with identity-affirming themes before scientific information can mitigate polarization. The key is designing communication that judges less and affirms diverse perspectives.
Behavioral Storytelling in Messaging: AAF Virtual LuncheonEngagious
Case Study:
The goal is to get more people to wear masks to control the spread of COVID. We will walk thru our messaging study that tested 2 distinctly different "Wear Your Mask" messages to identify what moves the needle, what doesn't, and what we can learn from it.
Breaking Down Communication Barriers in the Post-Enlightenment Worldmschannon
Scientists and companies generally do not know how to talk about "risk" to a concerned public. And organizations in general continue to act as if the world were rational, linear, and predictable, the legacy of the 18th century Enlightenment--the Age of Reason. New science has shattered those theories.
ATP 2016 - Critical Thinking in PsychologyJamie Davies
This document outlines an ATP session on critical thinking in psychology. The session aims to help participants understand what critical thinking is, reflect on teaching it, and discuss strategies to embed it in the curriculum. It discusses components of critical thinking like analyzing arguments and making inferences. Examples are provided of critical thinking exercises, including designing a study and analyzing conclusions from past research. The document emphasizes the importance of critical thinking to become savvy consumers and producers of research.
Connectedness and meaningful living on the older adult dr e weathersanne spencer
This document discusses connectedness and meaningful living in older adulthood. It explores how maintaining good relationships and having a sense of purpose can promote better aging. Research shows that social connection and meaning are linked to improved health, well-being, and independence in older age. The document also examines ways to help older adults find meaning, such as through creative activities, volunteering, and community involvement. Even those with cognitive impairment can experience meaning through emotions, humor, and interactions with others. Creating opportunities for contribution and participation can help older adults feel relevant and sustain their social value.
Human Growth And Development Study Guide Ch 1,2,3Ashley Lott
Human Growth and Development Study Guide Ch 1,2,3 covers key concepts in the first three chapters including:
- Continuous and discontinuous development refer to gradual vs. new ways of understanding at specific times.
- Nature vs. nurture refers to hereditary vs. environmental influences on development.
- Research methods are discussed including structured interviews, case studies, experiments, and longitudinal, cross-sectional, correlational, and sequential research designs.
- Key components of research ethics are also outlined.
How Can Media Reconnect Us With Our Humanity? (FULL DECK)Tyrone Grandison
The media plays an important role in defining who we are, what we desire and what is acceptable (or not) in our reality.
In this talk, we discuss the current state of affairs and discuss how we improve upon it.
1) The speaker thanks SRM University for the opportunity to speak at their convocation and commends the university's impressive scholarship, international partnerships, and career placement statistics.
2) The speaker discusses their own career journey, having attained a high rank in the US Navy and worked for IBM and a consulting firm. They emphasize the importance of learning, team leadership, and progressive approaches.
3) The speaker urges graduates to consider their choices wisely, as their educated class has significant strategic potential to do great harm or good through the choices they make.
The perfect storm of narcissism and social mediaWilliam Sharp
This is an evolving powerpoint that goes along with a paper I am writing on the impact of technology. Here is the abstract of the paper. The PPT is not was well organized yet, but it has served as a place to kepe my notes.
"Much is in the news today about what is becoming of the next generation. Discussants usually say one of two things. On one side, researchers say that technology will impact a child's development and lead to increases in narcissism. Others feel that there is nothing to be alarmed about and this is a common cry of every newer generation about the older. Using the current research as well as experiences from the classroom and consulting room, the author in this paper uses a psychoanalytic frame to redefine the question and hopefully establish a more practical way about thinking and feeling about technology, narcissism, and the state of things to come. "
This document discusses how social media impacts self-image and body image. It notes that over 90% of women are unhappy with their bodies due to ideals portrayed in media. Similarly, over 80% of men feel anxiety about their body image. Social media allows expression of individuality but also obsession with perfectionism that adds pressure. Uploading photos for approval can distort self-image. Further, over half of teens have had negative social media experiences, and cyberbullying is on the rise regarding body image and identity. While social media enables connection, it also enables bullying without refuge for victims. Solutions require support for openness online and responsibility from social media companies.
The document discusses how the media (internet, television, magazines, billboards, etc.) influences body image and behaviors. It notes that women's bodies and parts are used to sell many products in media. Popular actresses are becoming younger, taller and thinner, with some even fainting from lack of food. Women's magazines promote the idea that women will have a perfect life if they lose 20 pounds. The media pressure is affecting both girls and boys as young as 5-6 who are engaging in dieting and unhealthy weight control behaviors. Nearly half of preadolescent girls wish to be thinner due to media and peer influences.
This document summarizes key facts about aging, mental health, and health care disparities among minority populations:
- Minorities will be the fastest growing elderly population but face greater barriers to accessing mental health services and higher risks of diseases like Alzheimer's and vascular dementia.
- Barriers include lack of knowledge about dementia, cultural beliefs that view it as normal aging, difficulty navigating the healthcare system, and mistrust of formal care.
- To address disparities, providers should develop cultural competence, communicate effectively with caregivers, provide education tailored to different cultures, and encourage research participation among minorities. Developing an understanding of diverse cultural and linguistic needs is important.
This PowerPoint addresses how bullying & harassment are not simply youth problems and behaviors, but rather, it looks at the ways that young people often acquire bullying and harassing attitudes and behaviors from the larger society through process of “social learning.”
Ähnlich wie Ageing - Providing dignity through design (20)
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
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DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
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Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
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https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
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See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
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Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
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22. Age 65
Denis -
“When
I was 20, looking at people of 65 then, they
were bowed under with the pressures of life,
they looked old. Nowadays I don’t know how
old I feel, I don’t know how old I act, but I
don’t in my own mind associate myself of
my memory of those 65 year olds.”
23. There are currently 11 million people in the
UK between 45 and 60.
They own 70% of the nation's wealth. In
20 years time they could own 85-90% of
disposable income in the UK.
(Source: Martin Raymond, The Future Laboratory)
24. Over 50s buy 80% of all top of the range cars, 50%
of skincare products, 80% of leisure cruises.
(Source: Senioragency International)
25. Over 50s buy 80% of all top of the range cars, 50%
of skincare products, 80% of leisure cruises.
(Source: Senioragency International)
26. Technology is part of
their lives
Older adults love and rely on
technology.
27. Those aged 50+ spend more
time online that 18-24 year olds.
(Flamingo International, 2009)
28. There are equal numbers of age 55+
with iPhones as the 24-30 age bracket
(Flamingo International, 2009)
29. 27% of Americans, age 50+
use social networks
49% of all adults age 50 and older said
they consider themselves extremely
or very comfortable using the
Internet.
( Source AARP, n=1,360)
38. “It’s drummed into them. They’ve got
it in front of them now from the day “I would never have something just
they’re born. If I’ve been born then I for the sake of having it unless if was
would be fluent with everything in this really useful and really necessary.” ~
world.” ~ Celia Drena
12. Drena and David
11. Celia
44. Fear of breaking something
“I would be scared to go into the
technology side of that box in case I
messed it up and got to call Sky out.”
~ David
“I would never touch these. I would be
frightened to muck something up.”
~ John
“I’m not going to go to anything like that in
case I mess something up... That is over
my head.” ~ Fay
45. Older adults can’t be
defined as one group
It’s impossible to define ‘old’.
51. Dr Patricia Moore
Ph.D. FIDSA, Gerontologist, President
of Moore Design Associates, adjunct
professor of industrial design at Arizona
State University.
52. Ethnography:
The Empathic Model
One of the Dr. Patricia Moore is best known for conducting an intensive three-year study of
pioneers of the way our society treats its elders. At the age of 26 while studying Gerontology at
the Universal Columbia University, Moore collaborated with a makeup artist to transform herself into
Design the character of woman more than eighty years of age, with a range of health and
socioeconomic status challenges. She utilized wigs, theatrical make-up, padding, and
movement,
costuming to make her look the part. More importantly, a variety of prosthetics were
Dr. Patricia
employed to limit her physical capacity. Splinted legs and back, taped fingers, cloudy
Moore, is
glasses, and hearing limiters achieved the simulation of an elder woman’s experience
professionally encountering a world designed and built for younger, healthier individuals. This Empathic
associated Model allowed Moore to be perceived as an elder by those around her, and provided her
with Flamingo true access to other elders. The resultant interactions enabled Moore to develop unique
International. insights into the challenges that elders face as consumers, far more effectively than
traditional research methods had ever allowed.
In her own words: “While I was in character, I traveled to more than 100 cities throughout
the United States and Canada. I experienced, firsthand, the reaction of people who,
upon encountering an older woman, a physically challenged woman, chose either to
support my presence or look the other way. I was shown kindness, friendship and love.
And I experienced rejection, hatred and fear. I was attacked by a gang of young boys
on an isolated city street, mugged, beaten and left for dead. The injuries I sustained
have left me with permanent challenge and constant pain. When I reemerged from
the study, once again a young woman, I was forever changed, both as a person and
a professional.” Moore’s experience provides the means by which communities and
corporations alike can benefit. Her rare understanding of elders and consumers of all
abilities has impacted the quality of global products and environments. Moore continues
to expand the knowledge base and concerns for lifespan consumer needs by expanding
the user-centered design research inspired by her Empathic Research Model.
Brian McMahon
Flamingo New York
I experienced
rejection, hatred
Call Brian McMahon at our NYC offices for more information on Dr. Moore and her
association with Flamingo International: +1 212-886-8300. Read the complete story of
and fear.
this study in DISGUISED: A TRUE STORY by Pat Moore, available on Amazon.
28 29
54. The walking stick trick
“She refuses to carry a cane,
because she doesn’t want to be
viewed as one of those people.” ~
Daughter of lady
55. The walking stick trick
“There is a fear that people will
see us as somehow less, disabled,
frail, doddery, etc.”
56. The walking stick trick
“Design is often the disabling
element; We need to stop viewing
people as disabled and broken,
but as consumers that merely use
products differently.
Design can turn around these
stigmas and stereotypes or it can
reinforce them.”
~ Dr Patricia Moore
64. Sensory modalities
• Kinaesthetic sensitivity
• Control movement & speed Vision - key fact
Most older people have good
vision. Visual acuity of 20/25 or
• Audition better is seen in 98% of those
between 75 and 85.
- The Framingham Eye Study
• Visual acuity (short/long)
66. Cognition
• Semantic memory- OK
• Event-based prospective
memory - OK
• Working memory :(
• Procedural knowledge - OK
67. Cognition
• Semantic memory- OK
• Event-based prospective
memory - OK
• Working memory :(
• Procedural knowledge - OK
“Tasks that I do on a day to day basis I have no problem with. If it’s
something I haven’t done for six months then I have to rethink how to do it.
It’s difficult taking on new tasks, new technology.” ~ Richard
I became involved in the field of Gerontechnology through a research project - please don't ask me for expert advice! - Personal journey.\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
This for many years this was the paragon of desirability. Young, slim, healthy and wearing speedos!\n\nConsider youth’s nemesis, ageing. Look at these images.... than being attractive it’s either ignored or made the fun of.\n\nDon Marquis, the poet once said... “Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough”\n
People have always valued youth, however the power of the media has amplified this tendency to a degree that may, carries consequences.\n\n
Our society is obsessed with youth. For example Less than 5 percent of television character portrayed as over the age of 60\n
People are now fighting the marginalisation of older people.\n
So if being young is seen as good, then getting old must be a bad thing.\n\nThe market is flooded with ‘cures’ for ageing\n
So if being young is seen as good, then getting old must be a bad thing.\n\nThe market is flooded with ‘cures’ for ageing\n
Think about the terms often used in connection our older people...\n
He had observed that some of the most ageist terms he heard came from the most elderly.\n\nThis is called ‘terror management theory’ - which states that “when people encounter others who represent a threat to their self, their perceptions of and behaviors toward the threatening person tend to be more negative” \n\n
And death isn’t a great thing....\n\nWoody Allen said “I am not afraid of death, I just don't want to be there when it happens.”\n\nSo how about in our industry, are we somehow immune from stereotyping older adults?...\n
The stereotypes abound that older people are useless with technology, incapable of using the latest gadget.\n\nAs a result their needs aren’t considered.\n\nFor example, I worked for a large international company that explicitly excluded anyone over 45 from being recruited for any user user research. A product manager that told me ‘old people never use apps’ and therefore she didn’t want ‘them’ included in any trials.\n\n
The stereotypes abound that older people are useless with technology, incapable of using the latest gadget.\n\nAs a result their needs aren’t considered.\n\nFor example, I worked for a large international company that explicitly excluded anyone over 45 from being recruited for any user user research. A product manager that told me ‘old people never use apps’ and therefore she didn’t want ‘them’ included in any trials.\n\n
The stereotypes abound that older people are useless with technology, incapable of using the latest gadget.\n\nAs a result their needs aren’t considered.\n\nFor example, I worked for a large international company that explicitly excluded anyone over 45 from being recruited for any user user research. A product manager that told me ‘old people never use apps’ and therefore she didn’t want ‘them’ included in any trials.\n\n
Broadly speaking, this is the way things are.\n\nOlder people are an afterthought, if there’s budget or time they are included.\n\n
Broadly speaking, this is the way things are.\n\nOlder people are an afterthought, if there’s budget or time they are included.\n\n
We have to shake off this outdated view.\n\nSo what do we know about how older adults are buying and using technology?\n
Life expectancy has grown 30 years in the last century.\n\nIn in addition to physical ageing people are feeling younger. \n
Life expectancy has grown 30 years in the last century.\n\nIn in addition to physical ageing people are feeling younger. \n
Life expectancy has grown 30 years in the last century.\n\nIn in addition to physical ageing people are feeling younger. \n
Life expectancy has grown 30 years in the last century.\n\nIn in addition to physical ageing people are feeling younger. \n
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Technology represents inclusion in society. Older adults have genuine fears about being marginalised from the main-stream, as a result they are keen to ‘keep up’ with all aspects of life; This includes using devices that help then connect with friends and family such as email, digital photography and mobile phones.\n
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Although older adults aren’t a homogeneous group, I would say that there are a few needs that are more likely to be articulated by older people....\n
There is a stated need for simplicity.\n\nIn my experience older adults express an appreciation for simplicity.\n
Older adults are more likely to prioritise simplicity over complexity. This may be tied in to a diminishment in our working memory speed and capacity.\n
Retirees have to watch out for costs and the fact that they’ve not grown up with technology may make them scared to go into advanced settings.\n\nHowever, these ‘needs’ aren’t the sole domain of older adults. These needs are common in people of all ages.\n
Retirees have to watch out for costs and the fact that they’ve not grown up with technology may make them scared to go into advanced settings.\n\nHowever, these ‘needs’ aren’t the sole domain of older adults. These needs are common in people of all ages.\n
What is ageing anyway? Academics distinguish between chronological age, psychological age, social age, physical or biological age, and developmental age. \n\nThe UK government sees old age starting at 50, whilst the EU uses the age of 45 as the cutoff for ‘being old’.\n\nIt may well be that an fit and youthfully minded 80 year old has less physical impairments than someone in their 40s that feels old.\n\nSo depending on who you ask you might, or might not, be old! Therefore, we cannot treat older adults as one group possessing a common set of behaviours and impediments.\n\n---\nConi, Davison, and Webster (1984) suggest that the terms ‘ageing’, ‘elderly’, and ‘old’ commonly refer to people over sixty. \n
My nana - she’s mid 80s-Just returned from Holland where she’s been having hash cookies after having a facelift. Goes to the gym every day and has completed several computer courses.\n
Within these generations there is a huge variety of attitudes to retirement, family and technology.\n\nConsequently, we cannot treat older adults as one group possessing a common set of behaviours and impediments.\n\nYet I still here comments such as ‘older users do X’ \n
When approaching the subject of ‘designing for older adults’ we have to ask ourselves, who we are referring to and what do they value and need?\n
\n
Empathic design.\n\nFor three years, Dr. Moore traveled in the persona of an 80 year old, achieving the transformation with complicated prosthetics that simulated the sensory and appearance changes of ageing.\n
While in Japan she noticed an elderly lady making her way up steep steps to a temple, which the lady did every morning. She observed that the lady swapped her walking stick for her daughter’s umbrella and then set off to climb the steep steps.\nDr Moore chatted with the lady’s daughter. She explained, to Dr Moore, the reason her mother would use an umbrella rather than her walking stick; “She refuses to carry a cane, because she doesn’t want to be viewed as one of those people.”\n\nSingling out 'the old' can have a negative marginalising effect. Catering for 'their' needs is sometimes an afterthought in many projects.\n\nBy having separate work-streams for their 'special' needs is often considered to be a burden to organisations with negative stereotypes and assumptions associated with this group.\n\n
While in Japan she noticed an elderly lady making her way up steep steps to a temple, which the lady did every morning. She observed that the lady swapped her walking stick for her daughter’s umbrella and then set off to climb the steep steps.\nDr Moore chatted with the lady’s daughter. She explained, to Dr Moore, the reason her mother would use an umbrella rather than her walking stick; “She refuses to carry a cane, because she doesn’t want to be viewed as one of those people.”\n\nSingling out 'the old' can have a negative marginalising effect. Catering for 'their' needs is sometimes an afterthought in many projects.\n\nBy having separate work-streams for their 'special' needs is often considered to be a burden to organisations with negative stereotypes and assumptions associated with this group.\n\n
While in Japan she noticed an elderly lady making her way up steep steps to a temple, which the lady did every morning. She observed that the lady swapped her walking stick for her daughter’s umbrella and then set off to climb the steep steps.\nDr Moore chatted with the lady’s daughter. She explained, to Dr Moore, the reason her mother would use an umbrella rather than her walking stick; “She refuses to carry a cane, because she doesn’t want to be viewed as one of those people.”\n\nSingling out 'the old' can have a negative marginalising effect. Catering for 'their' needs is sometimes an afterthought in many projects.\n\nBy having separate work-streams for their 'special' needs is often considered to be a burden to organisations with negative stereotypes and assumptions associated with this group.\n\n
While in Japan she noticed an elderly lady making her way up steep steps to a temple, which the lady did every morning. She observed that the lady swapped her walking stick for her daughter’s umbrella and then set off to climb the steep steps.\nDr Moore chatted with the lady’s daughter. She explained, to Dr Moore, the reason her mother would use an umbrella rather than her walking stick; “She refuses to carry a cane, because she doesn’t want to be viewed as one of those people.”\n\nSingling out 'the old' can have a negative marginalising effect. Catering for 'their' needs is sometimes an afterthought in many projects.\n\nBy having separate work-streams for their 'special' needs is often considered to be a burden to organisations with negative stereotypes and assumptions associated with this group.\n\n
While in Japan she noticed an elderly lady making her way up steep steps to a temple, which the lady did every morning. She observed that the lady swapped her walking stick for her daughter’s umbrella and then set off to climb the steep steps.\nDr Moore chatted with the lady’s daughter. She explained, to Dr Moore, the reason her mother would use an umbrella rather than her walking stick; “She refuses to carry a cane, because she doesn’t want to be viewed as one of those people.”\n\nSingling out 'the old' can have a negative marginalising effect. Catering for 'their' needs is sometimes an afterthought in many projects.\n\nBy having separate work-streams for their 'special' needs is often considered to be a burden to organisations with negative stereotypes and assumptions associated with this group.\n\n
\n
Tell story - In an interview with staff at James Smith & Sons of London they report that sales of their combined umbrella-walking stick are high. They remarked that the reason people purchase this item is to disguise the fact that they need an assistive device as they don’t wish to be viewed as old and needy. In short, they don’t want to seem different.\n\nLesson: The sheer magnitude of the population shift (toward senior) necessitates greater design sense and expertise. We would do well to design for society as a whole and not assuming certain age groups have homogenous abilities and attitudes.\n
“A few years ago a leisure centre advertised ‘Keep-fit classes for the over-60s’. Nobody turned up. To broaden the appeal, they advertised ‘Keep-fit classes for the over-50s’. The sessions sold out. Not one of those joining was under 65 years of age.\n\nHow many 65-year-olds want to attend anything aimed at the over-60s? And how many small cars would be sold if advertisements showed them being driven by pensioners (the people who actually buy them) rather than elfin 27-year-olds in capri pants?\n
\n
I just thought I would go over a few of the typical effects of ageing. I’m no expert by any means, but I’ve read a total of 6 books on the subject and spent time with Dr Prentice, who has given me a general idea what biological ageing looks like.\n
As a rule of thumb, to estimate movement times, on average, older adults will be approximately one and a half to two times slower than their younger counterparts. This is due to poorer perceptual feedback, increase ‘noise’ in their motor pathway and strategy differences in approaching the task\n\nBy the age of 65 more than 50 percent of men ad 30 percent of women suffer hearing loss\n\n\n
As a rule of thumb, to estimate movement times, on average, older adults will be approximately one and a half to two times slower than their younger counterparts. This is due to poorer perceptual feedback, increase ‘noise’ in their motor pathway and strategy differences in approaching the task\n\nBy the age of 65 more than 50 percent of men ad 30 percent of women suffer hearing loss\n\n\n
As a rule of thumb, to estimate movement times, on average, older adults will be approximately one and a half to two times slower than their younger counterparts. This is due to poorer perceptual feedback, increase ‘noise’ in their motor pathway and strategy differences in approaching the task\n\nBy the age of 65 more than 50 percent of men ad 30 percent of women suffer hearing loss\n\n\n
As a rule of thumb, to estimate movement times, on average, older adults will be approximately one and a half to two times slower than their younger counterparts. This is due to poorer perceptual feedback, increase ‘noise’ in their motor pathway and strategy differences in approaching the task\n\nBy the age of 65 more than 50 percent of men ad 30 percent of women suffer hearing loss\n\n\n
Semantic memory– does not appear to decline with normal ageing. Semantic memory is defined as the store of factual information accrued through a lifetime.\n\nEvent-based prospective memory depends on performing some action after an event has occurred, such as remembering to feed the dog after a timer sounds.\n\nWorking memory.\nThe brain’s ability to hold multiple ‘chunks’ of information simultaneously, prior to processing, shrinks with age. These simultaneous processing demands are handled by working memory, a limited capacity storage and processing component of the human information-processing system.\n\nOlder adults have difficulties recalling auditory instructions, particularly if they involve several steps. They also have problems remembering sequences.\n\nThe second problem that arises is the transfer of knowledge from working to long-term memory (learning). Older adults require more practice to do this, which makes it harder for them to learn complex procedures especially if they are carried out infrequently.\n\nProcedural knowledge is knowledge about how to perform activities. This includes everything from automatic knowledge, such as riding a bike to explicit, but well-practiced routines such as following a recipe.\n\nFrom a design perspective, it is important to make the same actions consistent across different systems and tasks. When designing ‘training & instruction’ these need to be consistent with elements of the task. These consistent elements can form important learning modules.\n\n
Semantic memory– does not appear to decline with normal ageing. Semantic memory is defined as the store of factual information accrued through a lifetime.\n\nEvent-based prospective memory depends on performing some action after an event has occurred, such as remembering to feed the dog after a timer sounds.\n\nWorking memory.\nThe brain’s ability to hold multiple ‘chunks’ of information simultaneously, prior to processing, shrinks with age. These simultaneous processing demands are handled by working memory, a limited capacity storage and processing component of the human information-processing system.\n\nOlder adults have difficulties recalling auditory instructions, particularly if they involve several steps. They also have problems remembering sequences.\n\nThe second problem that arises is the transfer of knowledge from working to long-term memory (learning). Older adults require more practice to do this, which makes it harder for them to learn complex procedures especially if they are carried out infrequently.\n\nProcedural knowledge is knowledge about how to perform activities. This includes everything from automatic knowledge, such as riding a bike to explicit, but well-practiced routines such as following a recipe.\n\nFrom a design perspective, it is important to make the same actions consistent across different systems and tasks. When designing ‘training & instruction’ these need to be consistent with elements of the task. These consistent elements can form important learning modules.\n\n
On my research I’ve often come across older people that have created their own cheat sheet. This is often a stepping stone before they commit functions to procedural memory.\n
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So what’s one possible approach?\n
We know that older adults often complain that they can’t read things, they’re too small. They can’t pick out the salient bits, such as who to call etc.\n\nThis needs isn’t exclusive to the older generations. For example, Robin, a chap I met that’s 30 years old complained of exactly the same things. Not because his glasses don’t work, but he’s rushed, overwhelmed with marketing copy and just wants to know when his broadband will be activated.\n\nThe principle of universal design is that if we improved things for older adults, everyone else would benefit too.\n\nWhat in once case may be a design improvement for age-related physical decline, such as increasing the target area on a travel app, is also going to be of help to a teenager running for a bus.\n
What I thought about doing is making the point we should go off and design cool things for older adults.\n
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The very foundation of our industry is THE USER. Too often these users, which are our parents, neighbours, grandparents are, by and large, being ignored.\n\nThe wrong approach would be to create a new persona for older people. That would be missing the point.\n\nThe point is that age isn’t a legitimate or useful way to group people. To do that would be to give in to the stereotypes.\n
The established practice is to create personas based on behaviours, not demographics. All I’m encouraging us to do is include older adults in our research.\n\nBy doing that we will create enhanced behavioural groupings that are truly representative of ALL of our society.\n
The established practice is to create personas based on behaviours, not demographics. All I’m encouraging us to do is include older adults in our research.\n\nBy doing that we will create enhanced behavioural groupings that are truly representative of ALL of our society.\n
The established practice is to create personas based on behaviours, not demographics. All I’m encouraging us to do is include older adults in our research.\n\nBy doing that we will create enhanced behavioural groupings that are truly representative of ALL of our society.\n
I don’t know about you, but I’ve already made a start on designing for a more inclusive world!\n\nThanks you.\n