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Irena Paramita Pramono
Google Scholar Profile:
https://scholar.google.com/citations?user=vECQfggAAAA
J&hl=id&oi=ao
By Irena Paramita Pramono
https://scholar.google.com/citations?user
=vECQfggAAAAJ&hl=en&oi=ao
• Persepsi setiap orang berbeda/ Everyone's
perception is different
• Perlunya melihat dari sudut yang lain/ The need to
look from another angle
opportunity for creativity
•Kreativitas adalah kemampuan untuk mengembangkan ide-ide
baru, menemukan cara-cara baru dalam memandang suatu
masalah dan menciptakan peluang untuk memecahkan masalah
Creativity is the ability to develop new ideas, find new ways of
looking at a problem and create opportunities to solve
problems
Ada 3 komponen menurut Kaufman and Sternberg, 2007 yang mencakup kreatifitas:
1.Kreativitas mewakili sesuatu yang berbeda, baru atau inovatif
2.Mereka harus berkualitas tinggi
3.Sesuai dengan keadaan, bermanfaat dan relevan
There are 3 components according to Kaufman and Sternberg, 2007 which include creativity:
1.Creativity represents something different, new or innovative
2.They must be of high quality
3. Appropriate to the circumstances, useful and relevant
4 Types of Creativity dimensions, namely Person, Process,
Press and Product (4 Ps) dimensions by Rhodes
Rhodes, M. (1961). An analysis of creativity. The Phi Delta Kappan, 42(7), 305-310.
Creativity is the manifestation of an individual's distinctiveness via their engagement with the
surroundings. Creative expressions are manifestations of an individual's individuality. New ideas
and innovative products are expected to arise from this distinctive personal expression.
Kreativitas adalah ungkapan (ekspresi) dari keunikan seseorang dalam interaksi dengan
lingkungannya. Ungkapan kreatif ialah yang mencerminkan orisinalisasi dari orang tersebut. Dari
ungkapan pribadi yang unik inilah dapat diharapkan timbulnya ide-ide baru dan produkproduk
inovatif.
5 sifat yang menjadi ciri pribadi memiliki kemampuan berfikir kreatif menurut Guilford:
1.Fluency: kemampuan seseorang dalam menghasilkan banyak gagasan
2.Flexibility: kemampuan memecahkan masalah
3.Orisinality: kemampuan berfikir secara berbeda
4.Elaboration: kemampuan menjelaskan secara terperinci
5.Redefinition: kemampuan melihat persoalan dari sudut pandang yang berbeda
5 traits that characterize a person who has the ability to think creatively according to Guilford:
1.Fluency: a person's ability to generate many ideas
2.Flexibility: the ability to solve problems
3. Originality: the ability to think differently
4.Elaboration: the ability to explain in detail
5.Redefinition: the ability to see problems from different points of view
Guilford, J.P. (1950) Creativity. American Psychologist, 5, 444-454.
The process dimension refers to the methods, strategies, and cognitive processes involved in
creative thinking and problem-solving. It encompasses the steps individuals follow when
generating ideas, exploring possibilities, making connections, and refining solutions. Process-
oriented approaches emphasize techniques such as brainstorming, divergent thinking, convergent
thinking, incubation, and revision.
Dimensi proses mengacu pada metode, strategi, dan proses kognitif yang terlibat dalam pemikiran kreatif dan
pemecahan masalah. Ini mencakup langkah-langkah yang diikuti individu ketika menghasilkan ide,
mengeksplorasi kemungkinan, membuat koneksi, dan menyempurnakan solusi. Pendekatan berorientasi
proses mengutamakan teknik seperti brainstorming, pemikiran divergen, pemikiran konvergen, inkubasi, dan
revisi.
Press refers to the environmental, social, cultural, and organizational factors that influence
creativity. This dimension recognizes that creativity is shaped by external factors such as social
norms, cultural values, organizational structures, leadership styles, resources, rewards, and
constraints. The press dimension highlights the importance of creating supportive environments
that foster creativity and innovation.
Tekanan atau dorongan mengacu pada faktor lingkungan, sosial, budaya, dan organisasi yang mempengaruhi kreativitas.
Dimensi ini mengakui bahwa kreativitas dibentuk oleh faktor-faktor eksternal seperti norma-norma sosial, nilai-nilai
budaya, struktur organisasi, gaya kepemimpinan, sumber daya, penghargaan, dan kendala. Dimensi press menyoroti
pentingnya menciptakan lingkungan yang mendukung yang mendorong kreativitas dan inovasi.
The product dimension focuses on the outcomes or outputs of the creative process. It encompasses the
tangible or intangible results of creative endeavors, including ideas, inventions, designs, artworks, writings,
performances, innovations, and solutions. The product dimension evaluates the quality, originality, relevance,
and impact of creative works and assesses their effectiveness in addressing specific challenges or fulfilling
particular needs.
Dimensi produk berfokus pada hasil atau keluaran dari proses kreatif. Ini mencakup hasil nyata atau tidak
nyata dari upaya kreatif, termasuk ide, penemuan, desain, karya seni, tulisan, pertunjukan, inovasi, dan
solusi. Dimensi produk mengevaluasi kualitas, orisinalitas, relevansi, dan dampak karya kreatif serta
menilai efektivitasnya dalam mengatasi tantangan tertentu atau memenuhi kebutuhan tertentu.
Data are unprocessed information or fundamental details of objects, occurrences,
actions, transactions that are collected, documented, saved, categorised, but not structured
for a particular objective.
Information is a structured collection of material
that conveys meaning to the recipient.
Knowledge consists
of information that
has been organized
and processed to
gain understanding,
experience,
learning, which is
accumulated, so
that it can be
applied to certain
problems or
business processes.
Credit: https://www.slideshare.net/pradeepyuvaraj/creativity-in-business

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PPT BC Pertemuan 1- What is Creativity.pptx

  • 1. Irena Paramita Pramono Google Scholar Profile: https://scholar.google.com/citations?user=vECQfggAAAA J&hl=id&oi=ao
  • 2. By Irena Paramita Pramono https://scholar.google.com/citations?user =vECQfggAAAAJ&hl=en&oi=ao
  • 3.
  • 4.
  • 5.
  • 6. • Persepsi setiap orang berbeda/ Everyone's perception is different • Perlunya melihat dari sudut yang lain/ The need to look from another angle opportunity for creativity
  • 7.
  • 8. •Kreativitas adalah kemampuan untuk mengembangkan ide-ide baru, menemukan cara-cara baru dalam memandang suatu masalah dan menciptakan peluang untuk memecahkan masalah Creativity is the ability to develop new ideas, find new ways of looking at a problem and create opportunities to solve problems
  • 9. Ada 3 komponen menurut Kaufman and Sternberg, 2007 yang mencakup kreatifitas: 1.Kreativitas mewakili sesuatu yang berbeda, baru atau inovatif 2.Mereka harus berkualitas tinggi 3.Sesuai dengan keadaan, bermanfaat dan relevan There are 3 components according to Kaufman and Sternberg, 2007 which include creativity: 1.Creativity represents something different, new or innovative 2.They must be of high quality 3. Appropriate to the circumstances, useful and relevant
  • 10. 4 Types of Creativity dimensions, namely Person, Process, Press and Product (4 Ps) dimensions by Rhodes Rhodes, M. (1961). An analysis of creativity. The Phi Delta Kappan, 42(7), 305-310.
  • 11. Creativity is the manifestation of an individual's distinctiveness via their engagement with the surroundings. Creative expressions are manifestations of an individual's individuality. New ideas and innovative products are expected to arise from this distinctive personal expression. Kreativitas adalah ungkapan (ekspresi) dari keunikan seseorang dalam interaksi dengan lingkungannya. Ungkapan kreatif ialah yang mencerminkan orisinalisasi dari orang tersebut. Dari ungkapan pribadi yang unik inilah dapat diharapkan timbulnya ide-ide baru dan produkproduk inovatif.
  • 12. 5 sifat yang menjadi ciri pribadi memiliki kemampuan berfikir kreatif menurut Guilford: 1.Fluency: kemampuan seseorang dalam menghasilkan banyak gagasan 2.Flexibility: kemampuan memecahkan masalah 3.Orisinality: kemampuan berfikir secara berbeda 4.Elaboration: kemampuan menjelaskan secara terperinci 5.Redefinition: kemampuan melihat persoalan dari sudut pandang yang berbeda 5 traits that characterize a person who has the ability to think creatively according to Guilford: 1.Fluency: a person's ability to generate many ideas 2.Flexibility: the ability to solve problems 3. Originality: the ability to think differently 4.Elaboration: the ability to explain in detail 5.Redefinition: the ability to see problems from different points of view Guilford, J.P. (1950) Creativity. American Psychologist, 5, 444-454.
  • 13. The process dimension refers to the methods, strategies, and cognitive processes involved in creative thinking and problem-solving. It encompasses the steps individuals follow when generating ideas, exploring possibilities, making connections, and refining solutions. Process- oriented approaches emphasize techniques such as brainstorming, divergent thinking, convergent thinking, incubation, and revision. Dimensi proses mengacu pada metode, strategi, dan proses kognitif yang terlibat dalam pemikiran kreatif dan pemecahan masalah. Ini mencakup langkah-langkah yang diikuti individu ketika menghasilkan ide, mengeksplorasi kemungkinan, membuat koneksi, dan menyempurnakan solusi. Pendekatan berorientasi proses mengutamakan teknik seperti brainstorming, pemikiran divergen, pemikiran konvergen, inkubasi, dan revisi.
  • 14. Press refers to the environmental, social, cultural, and organizational factors that influence creativity. This dimension recognizes that creativity is shaped by external factors such as social norms, cultural values, organizational structures, leadership styles, resources, rewards, and constraints. The press dimension highlights the importance of creating supportive environments that foster creativity and innovation. Tekanan atau dorongan mengacu pada faktor lingkungan, sosial, budaya, dan organisasi yang mempengaruhi kreativitas. Dimensi ini mengakui bahwa kreativitas dibentuk oleh faktor-faktor eksternal seperti norma-norma sosial, nilai-nilai budaya, struktur organisasi, gaya kepemimpinan, sumber daya, penghargaan, dan kendala. Dimensi press menyoroti pentingnya menciptakan lingkungan yang mendukung yang mendorong kreativitas dan inovasi.
  • 15. The product dimension focuses on the outcomes or outputs of the creative process. It encompasses the tangible or intangible results of creative endeavors, including ideas, inventions, designs, artworks, writings, performances, innovations, and solutions. The product dimension evaluates the quality, originality, relevance, and impact of creative works and assesses their effectiveness in addressing specific challenges or fulfilling particular needs. Dimensi produk berfokus pada hasil atau keluaran dari proses kreatif. Ini mencakup hasil nyata atau tidak nyata dari upaya kreatif, termasuk ide, penemuan, desain, karya seni, tulisan, pertunjukan, inovasi, dan solusi. Dimensi produk mengevaluasi kualitas, orisinalitas, relevansi, dan dampak karya kreatif serta menilai efektivitasnya dalam mengatasi tantangan tertentu atau memenuhi kebutuhan tertentu.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Data are unprocessed information or fundamental details of objects, occurrences, actions, transactions that are collected, documented, saved, categorised, but not structured for a particular objective.
  • 30. Information is a structured collection of material that conveys meaning to the recipient.
  • 31. Knowledge consists of information that has been organized and processed to gain understanding, experience, learning, which is accumulated, so that it can be applied to certain problems or business processes.
  • 32.
  • 33.
  • 34.