Five Ways to Drive Business Using Social Media (Instantly)Marcus Taylor
My presentation for Oxon Digital on how to leverage the quick wins present in the social web and how to justify return on investment for social media spend.
Failing Successfully: Lessons From Our Greatest Screw-UpsMediaPost
Fail fast, but fail well. Sometimes the best lessons come from the biggest crash and burns. We ask our panel of marketing vets to fess up. Where did they learn most from failure? How do you explain these oopsies internally? More importantly, however, we ask how they implemented the lesson to improve the process.
Five Ways to Drive Business Using Social Media (Instantly)Marcus Taylor
My presentation for Oxon Digital on how to leverage the quick wins present in the social web and how to justify return on investment for social media spend.
Failing Successfully: Lessons From Our Greatest Screw-UpsMediaPost
Fail fast, but fail well. Sometimes the best lessons come from the biggest crash and burns. We ask our panel of marketing vets to fess up. Where did they learn most from failure? How do you explain these oopsies internally? More importantly, however, we ask how they implemented the lesson to improve the process.
Everything You Need to Know About Starting Influencer EngagementAttentive.ly
Did you know the most effective type of marketing is word of mouth because it's the most trusted source?
Communications that come from your own passionate influencers can drive powerful action. These are the people who can help share your content and massively extend your network reach.
Listen to our webinar to learn why leveraging the social power of your network is a game changer and exactly how you can do this.
Webinar Takeaways:
- How to identify your existing influencers
- The 3 types of influencers you need to engage
- How to approach influencers
- The best influencer calls to actions
Zaarly, named of of the hottest apps of 2011, is a Geben Communication client. In this presentation, Geben president Heather Whaling shares some of the PR strategy and tactics that help build and sustain momentum. Many of the ideas can be implemented, whether you're in startup PR or other sectors.
VolunteerMatch Solutions BPN Webinar: Social Media + Corporate ResponsibilityVolunteerMatch
June 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
There are many applications of social media outreach, and this session will look at its application to non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or fundraising.
The workshop will comprise presentations with case studies, one paper-based exercise, and open question time. We wish to run a needs assessment before the workshop to ensure the workshop meets participants' expectations.
The workshop will provide participants with a brief overview of communication models, social media trends, and a bigger picture view on how social media has changed the rules of online engagement. It will help participants better appreciate social media, assess its pros and cons, and evaluate if their organization should use or expand the scope of their social media activities.
Topics will include background information on social media; how traditional (one-way) communication paradigms no longer work in interactive media; and how two-way communication models operate online.
A key focus will be to help organization evaluate the pros and cons of social media, and then assess if social media offers any benefits to their organization. Participants will be asked to assess how social media can advance their organization's mandate, whether it is a viable channel for their constituents, its pros and cons for their situation, and then to review other relevant assessment criteria. Midway through the workshop, participants will be invited to complete a paper-based form to help them assess if social media offers enough benefits for their organization to adopt or expand the scope of their social media outreach.
The remainder of the presentation will focus on practical guidance for organizations that wish to implement or expand the scope of their social media outreach. Topics covered will include reassessing organizational goals; researching constituents; starting an incremental approach to social media outreach; defining the scope of your social media activities; mainstreaming into institutions; daily operations; responding protocols; institutional policies; tools of the trade; and methods for prioritizing resource allocations.
Employer Branding, Behaviour and Bots Henry Davies
A presentation for Retail and Hospitality sectors, with insights for all industries. PR your employer brand. Develop great content. Get your employees to become advocates. Don't rely on humans all the time.
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
I shared with the audience of Writer's Block Philippines' (WBP) WIRED 2.0 my personal basic framework and thought-processes on how to create a social marketing strategy for virtually any brand or business out there.
Of course, it starts with the brand's meaningful truth... And how well we tell it through the platform we know as social.
What are influencers, how can they be used, and when should you refrain from using influencers? That was the subject for Joanne Jacobs' much appreciated presentation at Mynewsday in Sweden, October 12-14th 2011. You can check out a video of Joanne's presentation on this link: http://www.mynewsdesk.com/se/pressroom/mynewsday/video/view/joanne-jacob-interest-is-a-skill-solving-problems-with-influencers-6784
Everything You Need to Know About Starting Influencer EngagementAttentive.ly
Did you know the most effective type of marketing is word of mouth because it's the most trusted source?
Communications that come from your own passionate influencers can drive powerful action. These are the people who can help share your content and massively extend your network reach.
Listen to our webinar to learn why leveraging the social power of your network is a game changer and exactly how you can do this.
Webinar Takeaways:
- How to identify your existing influencers
- The 3 types of influencers you need to engage
- How to approach influencers
- The best influencer calls to actions
Zaarly, named of of the hottest apps of 2011, is a Geben Communication client. In this presentation, Geben president Heather Whaling shares some of the PR strategy and tactics that help build and sustain momentum. Many of the ideas can be implemented, whether you're in startup PR or other sectors.
VolunteerMatch Solutions BPN Webinar: Social Media + Corporate ResponsibilityVolunteerMatch
June 2012 Best Practice Network Webinar, presented by VolunteerMatch
Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
There are many applications of social media outreach, and this session will look at its application to non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or fundraising.
The workshop will comprise presentations with case studies, one paper-based exercise, and open question time. We wish to run a needs assessment before the workshop to ensure the workshop meets participants' expectations.
The workshop will provide participants with a brief overview of communication models, social media trends, and a bigger picture view on how social media has changed the rules of online engagement. It will help participants better appreciate social media, assess its pros and cons, and evaluate if their organization should use or expand the scope of their social media activities.
Topics will include background information on social media; how traditional (one-way) communication paradigms no longer work in interactive media; and how two-way communication models operate online.
A key focus will be to help organization evaluate the pros and cons of social media, and then assess if social media offers any benefits to their organization. Participants will be asked to assess how social media can advance their organization's mandate, whether it is a viable channel for their constituents, its pros and cons for their situation, and then to review other relevant assessment criteria. Midway through the workshop, participants will be invited to complete a paper-based form to help them assess if social media offers enough benefits for their organization to adopt or expand the scope of their social media outreach.
The remainder of the presentation will focus on practical guidance for organizations that wish to implement or expand the scope of their social media outreach. Topics covered will include reassessing organizational goals; researching constituents; starting an incremental approach to social media outreach; defining the scope of your social media activities; mainstreaming into institutions; daily operations; responding protocols; institutional policies; tools of the trade; and methods for prioritizing resource allocations.
Employer Branding, Behaviour and Bots Henry Davies
A presentation for Retail and Hospitality sectors, with insights for all industries. PR your employer brand. Develop great content. Get your employees to become advocates. Don't rely on humans all the time.
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
I shared with the audience of Writer's Block Philippines' (WBP) WIRED 2.0 my personal basic framework and thought-processes on how to create a social marketing strategy for virtually any brand or business out there.
Of course, it starts with the brand's meaningful truth... And how well we tell it through the platform we know as social.
What are influencers, how can they be used, and when should you refrain from using influencers? That was the subject for Joanne Jacobs' much appreciated presentation at Mynewsday in Sweden, October 12-14th 2011. You can check out a video of Joanne's presentation on this link: http://www.mynewsdesk.com/se/pressroom/mynewsday/video/view/joanne-jacob-interest-is-a-skill-solving-problems-with-influencers-6784
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
Presented at Interaction Intranet conference. London September 2015.
Sam Marshall ClearBox Consulting.
Digital Workplaces should be driven by an employee-centred view. Here I present a manifesto for what typical matters to them, arguing that the technology to serve these needs over time will evolve, but the needs themselves are more enduring.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work.
Social Media Campaign Development + Moderation:
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Leadership/Staff Consulting
For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com.
TWITTER: @broekman
FACEBOOK: jeremybroekman
LINKEDIN: JeremyBroekman
SlideSHARE: BROEKMANcomm
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
27. Influential Conversation Map: Toby Flenderson Michael Scott Jim Halpert Positive Negative Pam Beesly Kelly Kapoor Dwight Schrute Phyllis Lapin Not Influential
33. Basic Strategy for Social Media & Word of Mouth Community Design & Management Blogger & Influencer Engagement Programs Co-creation Program Design & Management Live Community Events Video Content: Viral, Episodic, Channels Social Network Activation Search Reputation Management Digital Media Relations Conversation Maps Live Listening Posts Crisis Monitoring Influencer Maps Engagement Plans Visibility Plans
55. CONTACT ShaluWasu Associate Director | 360° Digital Influence Ogilvy Public Relations Worldwide p +65 90297601 e shalu.wasu@ogilvy.com b blog.ogilvypr.com
This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
The revolution starts with speaking, reaching the least audience
Then writing, reaching more audience
And even broader audience with the printing press and moveable type
And now, anyone (like the highlighted person) can be reach huge amount of audience easily with the help of social networks
This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
We create comprehensive digital strategy for clients who want to engage customers or constituents in direct conversation. We both plan programs, and we design and build. While our programs are custom planned for each client there are 4 fundamental parts to every Digital Influence Strategy: ListeningPlanningEngagement Measurement ListeningAll of our programs start by listening to what people are saying about a brand, an issue or a set of brand-related topics in blogs, message boards, social networks and review sites online. This intelligence is key to deploying any program online and can provide invaluable insight into how consumers think and talk about brands and issues. We have three basic listening programs:Conversation Snapshot (Conversation Map)Live Listening PostCrisis Monitoring PlanningLike the tradition of strategic planning in communications firms and connections planning in advertising agencies, we have a process for planning influencer and word of mouth programs. Based upon listening to conversations online, we plan an engagement strategy – how we can authentically involve people online so they will “care to share” with their peers and spread word of mouth. Engagement plans focus on providing value to users and inviting them in to participate with a brand or organization in some way. Engagement plans are highly creative yet firmly based in strategy. The biggest step in the planning process is our Influencer Audit and Network Mapping. Influencer Audits identify the people with the most potential influence for our engagement program. These can be high profile bloggers, individual mom bloggers somewhere in the world, or proam (part professional, part amateur) experts in a B2B market. Anyone can be an influencer given certain context. We look well beyond the obvious. Network Maps do the same thing at the social network and community level – what affinity groups exist that we can connect with? Both the Influencers and the Networks are mapped to specific engagement plans. We not only identify who is important but how we will reach and involve them online. Search has changed the way everyone finds information online. Every Digital Influence Strategy includes a Visibility Plan that combines SEO with an overall content plan including multimedia (audio, video, images) distribution. The goal is to make our content and supportive third-party content as visible as possible via search engines Engagement Engagement programs all involve users in different ways from very simple and superficial participation to the deepest levels of engagement in co-creation and community. “Engagement” describes our ability to hold a conversation with people, invite them to participate with a brand or issue, motivate them to co-create a product, service or experience. It’s what sparks sustained word of mouth. Some engagement programs solicit and make use of consumer generated media (cgm). Many require the development of a Web 2.0 web experience specifically designed to be shareable and encourage participation (vs. simply deliver content). The best engagement programs are based upon our overall digital influence strategy to meet a stated communication goal or business objective.