How Hacking the Hidden Networks in Your Organization can Make you a Better Co...IABC Houston
Based on cases, research and unique data from global corporate players Innovisor will demonstrate the meaning and power of hidden networks in organizations, and why the informal and social dynamics of organizations are becoming increasingly significant for Communication professionals. The presentation will include introduction to methodology and practical approaches.
Key points that the audience will learn from the presentation:
-Engaging the right 3% of the key influencers can give you a 90% reach into your organization.
-Why the corporate superstars are not your right change agents
-Leaders can NEVER tell who their most influential employees are.
-How can you apply the knowledge in your own organization
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...IABC Houston
Based on cases, research and unique data from global corporate players Innovisor will demonstrate the meaning and power of hidden networks in organizations, and why the informal and social dynamics of organizations are becoming increasingly significant for Communication professionals. The presentation will include introduction to methodology and practical approaches.
Key points that the audience will learn from the presentation:
-Engaging the right 3% of the key influencers can give you a 90% reach into your organization.
-Why the corporate superstars are not your right change agents
-Leaders can NEVER tell who their most influential employees are.
-How can you apply the knowledge in your own organization
Keynote presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2013.
McKee explains how as the 'Media Age' gives way to the 'Content Age', B2B marketing priorities are changing. Or at least they should be. In the rush to contentificate, someone forgot to send the memo to...well, just about everyone and it's left a bit of a gap. So how do you get everyone in your organisation to support your content strategy?
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
The emergence of "soft power" in marketing and communications.
A view of understanding coalitions for and against a brand -- taken from the world of Influence Operations
Presentation at Aalto University marketing forum, Helsinki
Lane Becker of GetSatisfaction.com on "Work Like the Network"
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow.
Completely revised and streamlined from last version
Critical analysis of Social Media with best practices for media and advertising professionals
- Why is Social Media so important?
- Key Insights:
-- Lose control
-- Stream Small
-- Create Socially
Keynote presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2013.
McKee explains how as the 'Media Age' gives way to the 'Content Age', B2B marketing priorities are changing. Or at least they should be. In the rush to contentificate, someone forgot to send the memo to...well, just about everyone and it's left a bit of a gap. So how do you get everyone in your organisation to support your content strategy?
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
The emergence of "soft power" in marketing and communications.
A view of understanding coalitions for and against a brand -- taken from the world of Influence Operations
Presentation at Aalto University marketing forum, Helsinki
Lane Becker of GetSatisfaction.com on "Work Like the Network"
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow.
Completely revised and streamlined from last version
Critical analysis of Social Media with best practices for media and advertising professionals
- Why is Social Media so important?
- Key Insights:
-- Lose control
-- Stream Small
-- Create Socially
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.