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PIONEERING COMMUNITY:
WHAT THEY DON'T TELL YOU
What's visible...
Making Community.
[COMMUNITY]Your Secret Weapon.
COMMUNITY
[they don't tell you]
(1) BEHIND-THE-SCENES
(2) WHY CARE?
(3) THREE THINGS
Today.
(1) BEHIND-THE-SCENES
Hi, I'm Gesche.
@geschehaas
The Accidental Community Builder.
Increasing the # of successful ventures launched by women.
Communities
...Aren't Always What You See.
Global recognition + reach
Partnership w Comcast NBCUniversal
Profitable & Impact
Powering the Sharing Economy 2.0
Where we're heading.
(2) WHY CARE
Running a Profitable Company.
Community
Source: Wikipedia
Source: Wikipedia
Never Been This "Easy"
to Create Community
(3) THREE THINGS
[they don't tell you]
Harder than you think
Behind
closed doors Can't force it
What they don't tell you.
Harder than you think
Behind
closed doors Can't force it
What they don't tell you.
Require Emotional Safety.
Strong Communities.
Harder than you think.
It takes a toll on *you*
Behind-the-scenes/can't force
Behind closed doors.
*Interconnections*
Details/strong leader = KEY
Can't force it.
F it / "Product-Market-Fit"
Authenticity
RECAP!
NOT easy to do well.
Communities are: 
COMMUNITIES ARE ROCKET FUEL
...but when you do:
THANK YOU!

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Pioneering Community - What They Don't Tell You