A short Photography Orientation webinar delivered to a group of photographers in Calgary, Canada in expansion of diverse approach at telling compelling stories with photography from an advertising industry expert perspective.

1. THE
PHOTOGRAPHY
OF STORYTELLING.
MAURICE C. UGWONOH
July 2, 2022

2. MAURICE UGWONOH
STORYTELLER
SOCIOLOGIST
CASUAL VISUALIZER
WRITER
CREATIVE DIRECTOR
MUSIC AFICIONADO
MOVIE BUFF
INTREPID MARKETER
COMIC BOO K GEEK
HIP HOP HEAD
POP CULTURE SURFER

4. THIS IS A FACT–
THERE ARE APPROXIMATELY
3.8 “BILLION” USERS ON THE
INTERNET, AND THEY
UPLOAD AN AVERAGE OF 658
“BILLION” PHOTOGRAPHS PER
YEAR.

5. TO THE CAMERA AND PHOTO EQUIPMENT INDUSTRY, THE
RISE OF SMARTPHONE PHOTOGRAPHY HAS HAD
DEVASTATING EFFECTS.
ACCORDING TO CIPA, A JAPAN-BASED INDUSTRY GROUP
WITH MEMBERS SUCH AS OLYMPUS, CANON AND
NIKON, WORLDWIDE CAMERA SHIPMENTS DROPPED BY 93
PERCENT BETWEEN 2010 AND 2020, WIPING OUT MORE
THAN FOUR DECADES OF GROWTH.
19 AUG 2021
SMARTPHONE CAMERA WIPES OUT 40 YEARS
OF CAMERA INDUSTRY.

6. Where Do We
Find Storytelling?

7. A NARRATIVE, A TALE, HISTORY, FICTION, FABLE, FANTASY, MYTH,
ADVENTURE, ADVERTISING, TRAGEDY, COMEDY, ANECDOTE, JOKE,
CONFESSION, ARTICLE, PRESENTATION, DRAMA, AN APOLOGUE, ALLEGORY,
BOOK, CHRONICLE, A CONTE, EPIC, DRAMA, THRILLER, FEATURE, FOLKTALE,
GAG, LEGEND, MEMOIR, MYTH, NEWS, NOTIFICATION, NOVEL, PARABLE,
RECITAL, RECORD, REPORT, ROMANCE, TESTIMONY, SAGA, SCOOP, SEQUEL,
PREQUEL, SERIAL, SPIEL, VERSION, OPATA, TORI, YARN, GBEGBORUN,
TATAFO, GIST, ITK, APROKO, TOWNCRYING, FACEBOOKING, GOOGLING,
TWEETING ,SINGING, ACTING, PRODUCING, THE LIST IS ENDLESS

8. • PEOPLE
• PLACE
• PLOT
• PURPOSE
4PS OF STORYTELLING

46. PHOTO TREATMENT
Style: Portrait
Lighting: Spotlight &
Shade
Mood: Scared
Facial Character: Anxiety
& Fear
Models will be in their
actual
(Movie) Costumes
during the
Photoshoot.
Kemi covering the mouth
of her friend with fear in
her face.
The hand over the mouth
is stained.

47. Reference

52. PHOTO TREATMENT
Style: Focus / Perspective
Lighting: Surround
Mood: Guilt
Facial Character: Regret
Models will be in their actual
(Movie) Costumes during the
Photoshoot.
Two sisterly handcuffed
hands with dripping blood.
(Crime that bind)

55. Models will be in their actual
(Movie) Costumes during the
Photoshoot.
4. Both ladies peeping
outside through a broken
glass window or a pull out
of the curtain.
PHOTO TREATMENT
Style: Profile
Lighting: Spotlight
Mood: Fear
Facial Character:
Scared

56. Reference

59. PHOTO TREATMENT
Style: Portrait
Lighting: Natural
Mood: Compassion
Facial Character: Trust
Models will be in their
actual
(Movie) Costumes
during the
Photoshoot.
An over the shoulder shot
of the sisters in
embrace...with the back
of one of the sisters
stained by the visibly
bloodied hands of the
other

64. THANK YOU .