A new and improved version of the Personal Branding presentation. Includes more breakdown slides. Female example of great personal branding. My thoughts on women online/in tech. Kickoff by sponsor Elance/Odesk. Enjoy!

1. PERSONAL BRANDING
An exercise in self promotion
Presented By
Building Your
In Online Freelancing
Lisa Erkens
CAREER

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Building Your
In Online Freelancing
Lisa Erkens
CAREER

3. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Lisa Erkens
Email: lerkens@mobilizer.elance-odesk.com
Twitter: @lisaerkens
• Office hours & product demos
• Tips for online freelancing
• Events & partnerships
• Freelancer events in Berlin
• Berlin Jelly co-working meetups
• Freelance web developer
Elance-oDesk Mobilizer in Berlin

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Agenda
What is online work?
About oDesk
How does oDesk work?
1
Get started!
2
3
4

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1
What is online work?

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Software
Development
Customer Service Data Entry Writing & Blogging Accounting Mobile App
Development
SEO/SEMVirtual Assistance TranslationGraphic Design LegalWeb Development
If you can do it on a computer,
you can do it online

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2
About oDesk

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Meet the Elance-oDesk team

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Elance-oDesk in numbers

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Elance-oDesk in numbers

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Elance-oDesk in numbers

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Elance-oDesk in numbers

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Elance-oDesk in numbers

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Clients hiring on oDesk

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3
How does oDesk work?

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*
Write a crisp, focused profile
• Focus on your best
skill
• Upload a professional
picture
• Introduce yourself and
what you have to offer
• Set your rate
• Take and pass some
oDesk skill tests
• Post your portfolio
• Add your previous
work experiences
• Check for errors
17

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*
18
• Start with oDesk
readiness test
• Take at least 2 tests
and try to get among
the top 20% or above
• oDesk test scores can
establish credentials of
your knowledge on a
subject matter
Skill Tests

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*
19
Find the right jobs for you
• Do I have the right
skills and interest for
the job?
• Can I prove that I have
the right skills?
• Do I have time for the
scope of the project?
• Does the job
description look
complete and
thoughtfully written?
• Is the offered rate
acceptable?
• Vet client!

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Vet your client
Past spend
Payment verified
Hires & hiring ratio
Detailed job description

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• Download the Team App
to log hours
• Log in and start tracking
time
• Enter a memo and/or
activity
• Work-in-progress
snapshots and memos
guarantee you’ll get paid
• Can also track offline time
when allowed by client
21
*
Using the Team App and Work Diary

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4
Get Started

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You’ve got the skills – we’ve got the jobs
Opportunity EaseFreedom Success
Pick and choose your
projects
We handle payments and
paperwork for you
Join the millions of
professionals who build a
career they love
Work with top companies
around the world

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“You get work however you get work, people keep
working in a freelance world because their work is
good, they are easy to get along with and they
deliver the work on time. And you don’t even need
all three! Two out of three is fine. People will
tolerate how unpleasant you are if your work is
good and you deliver it on time. People will forgive
the lateness of your work if it is good and they like
you. And you don’t have to be as good as
everyone else if you’re on time and it’s always a
pleasure to hear from you.”
- Neil Gaiman

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Thank You

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Lisa Erkens
Email: lerkens@mobilizer.elance-odesk.com | lisa@pogoapp.com
Twitter: @lisaerkens
• Office hours & product demos
• Tips for online freelancing
• Events & partnerships
• Freelancer events in Berlin
• Berlin Jelly co-working meetups
• Freelance web developer
Elance-oDesk Mobilizer in Berlin

27. PERSONAL BRANDING
An exercise in self promotion
Presented By

28. EMIL LAMPRECHT
CMO and Creative Director at CareerFoundry

29. Mentored. Training. Online.
An online, blended learning solution for new technologies.
Mentored education for upgraders and careerists.

30. KEYS TO GREAT BRANDING
•Consistency
•Visibility
•Mission

31. CONSISTENCY

32. CONSISTENCY
•Stories
•Coined Phrases
•Appearance

33. COINING A PHRASE
Brian Dean - http://backlinko.com

34. VISIBILITY

35. VISIBILITY
•Be everywhere
•Break new ground
•Do it for them, not you

36. VIDEO = OPPORTUNITY
Mike Rugnetta -The Idea Channel Kevin & Alex - Diggnation

37. MISSION

38. MISSION
•Your goal
•Your war cry
•Your contribution

39. PERSONAL BRANDING FOR WOMEN
•Don’t compartmentalize yourself
•Never back down
•Trolls are your friends
•Using NegativeVisualization
• i.e.What’s the worst that could happen?

40. WHAT IS IT ALL ABOUT?
What do you have
to offer?

41. UNCOMMON TIPS
Great writers have great experiences
Do things you want to write about

42. LEVERAGING YOUR BRAND
Job Seekers, Founders, Entreprenuers, Freelancers and more…

43. LEVERAGING YOUR BRAND
Your network is key

44. JOB SEEKERS
•Stay focused
•Degrees of separation
•Be savvy (LinkedIn etc)

45. FOUNDERS
•Investors
•Hiring
•Reputation/Sustainability

46. FREELANCERS
•Easy to find
•Easy to remember
•Good to know

47. KEYS TO GREAT BRANDING
•Consistency
•Visibility
•Mission
@garyvee
@tferriss
@amandapalmer

48. MY KEY LEARNINGS
•It’s about quality, not quantity
•Keep it real, very real
•Be Fearless

49. EMIL LAMPRECHT
@emillamprecht

50. Presented By
WWW.CAREERFOUNDRY.COM
@CAREER_FOUNDRY
FACEBOOK.COM/CAREERFOUNDRY