Learn how to raise the level of design conversation with clients from tactical design execution, to a strategic framework for expressing organizational goals. Participants will learn the fundamentals of brand planning, research, implementation and measurement. In the end you will have a series of powerful tools and activities you can use to guide clients through the brand process.
What is a Brand Workshop and how can it benefit you and your organisation?
We're familiar with the terms of Brand Awareness, Brand Loyalty and Brand Image. But a more central question we need to be asking is; What is your Brand?
Is your organisation using its Brand fully to drive your business forward?
BRAND is a leadership word. Your brand is what you stand for, what you have come to represent in the world. When we reduce brand to a marketing term (or worse a logo), we strip it of its power to influence.
BRAND LEADERSHIP is about articulating a clear vision for the future of your organisation, and making sure all decisions and actions are aligned to its core values and purpose in order to fulfil that vision.
WHAT I DO is help leaders and their teams to define and articulate a clear vision for the future of their organisation, by running and facilitating 'BRAND WORKSHOPS'. My role as a facilitator is to help you find your own unique voice, and to help you think through how your brand can become a meaningful presence in the world.
A clearly understood Brand can;
- connect with your customers on a deeper, emotional level
- develop a strong culture, unifying your team around a single vision
- create a loyal and passionate community around your organisation
- give investors confidence that you know what you're doing
- give the press a lens through which to report your actions
- and much more
I am based in the UK, Derby born and bred. I enjoy sports, play tennis, follow Derby County, I'm a Christian, and always enjoy meeting new and interesting people with big dreams!
Check out my website at www.cctcreative.co.uk or connect with me on LinkedIn - Andy Cogdon Brand Consultant
Learn how to raise the level of design conversation with clients from tactical design execution, to a strategic framework for expressing organizational goals. Participants will learn the fundamentals of brand planning, research, implementation and measurement. In the end you will have a series of powerful tools and activities you can use to guide clients through the brand process.
What is a Brand Workshop and how can it benefit you and your organisation?
We're familiar with the terms of Brand Awareness, Brand Loyalty and Brand Image. But a more central question we need to be asking is; What is your Brand?
Is your organisation using its Brand fully to drive your business forward?
BRAND is a leadership word. Your brand is what you stand for, what you have come to represent in the world. When we reduce brand to a marketing term (or worse a logo), we strip it of its power to influence.
BRAND LEADERSHIP is about articulating a clear vision for the future of your organisation, and making sure all decisions and actions are aligned to its core values and purpose in order to fulfil that vision.
WHAT I DO is help leaders and their teams to define and articulate a clear vision for the future of their organisation, by running and facilitating 'BRAND WORKSHOPS'. My role as a facilitator is to help you find your own unique voice, and to help you think through how your brand can become a meaningful presence in the world.
A clearly understood Brand can;
- connect with your customers on a deeper, emotional level
- develop a strong culture, unifying your team around a single vision
- create a loyal and passionate community around your organisation
- give investors confidence that you know what you're doing
- give the press a lens through which to report your actions
- and much more
I am based in the UK, Derby born and bred. I enjoy sports, play tennis, follow Derby County, I'm a Christian, and always enjoy meeting new and interesting people with big dreams!
Check out my website at www.cctcreative.co.uk or connect with me on LinkedIn - Andy Cogdon Brand Consultant
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.