2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
2. Wirtschaftlich Folgen des Online Shoppings
Wie funktioniert Online Shopping
Probleme des Online Shoppings
Neuer Luxus durch Onlineshopping
Weg des Produkts
Geschichte / Entwicklung
Große Onlineshops
Arbeitsbedingungen in Schwellenländern am Beispiel China
Corona
Online Dienstleistungen
Online-Bezahlmöglichkeiten
3.
4. Online-Shop – Definition. Der Online-Shop bezeichnet eine Website, über die Waren
oder Dienstleistungen im Internet, also online, angeboten und verkauft werden.
5. In den letzten 10 Jahren konnte der Bereich E-Commerce in Deutschland ein
Wachstum von 279 Prozent verzeichnen.
Der Umsatz im Online Handel hat in den Letzen 3 Jahren 70%
zugenommen.
Schätzungen zufolge wird er bis Ende des Jahres, knapp 5 Billionen USD
erreichen.
Bis 2025 sollen es weitere 50 % werden.
Damit zählt der Onlinehandel zu den global am schnellsten wachsenden Märken.
9. Verbraucher finden ein Produkt von Interesse, indem sie die Website des
Einzelhändlers direkt besuchen oder über eine Shopping-Suchmaschine nach
alternativen Anbietern suchen.
Sobald ein bestimmtes Produkt auf der Website des Verkäufers gefunden wurde,
verwenden die meisten Online-Händler eine Warenkorbsoftware, um es dem
Verbraucher zu ermöglichen, mehrere Artikel zu sammeln und Mengen anzupassen.
Es folgt ein "Checkout"-Prozess bei dem bei Bedarf Zahlungs- und Lieferinformationen
gesammelt werden.
Einige Geschäfte ermöglichen es Verbrauchern, sich für ein permanentes Online-
Konto anzumelden, so dass einige oder alle dieser Informationen nur einmal
eingegeben werden müssen.
Der Verbraucher erhält häufig eine E-Mail-Bestätigung, sobald die Transaktion
abgeschlossen ist.
10. Für physische Gegenstände:
Paketzustellung:
Das Produkt wird an eine vom Kunden angegebene Adresse versandt.
Die Zustellung von Einzelhandelspaketen erfolgt in der Regel durch das öffentliche Postsystem oder
einen Einzelhandelskurier
Dropshipping: Die Bestellung wird an den Hersteller oder Drittanbieter weitergeleitet, der den Artikel dann direkt an
den Verbraucher versendet und den physischen Standort des Einzelhändlers umgeht, um Zeit, Geld und Platz zu
sparen.
Abholung im Geschäft: Der Kunde wählt mit einer Locator-Software ein lokales Geschäft aus und holt das gelieferte
Produkt am ausgewählten Ort ab.
11. Für digitale Artikel oder Tickets:
Herunterladen: Die Methode, die häufig für digitale Medienprodukte wie Software, Musik,
Filme oder Bilder verwendet wird.
Ausdrucken: Bereitstellen eines Codes oder Versenden von Artikeln wie
z.B. Eintrittskarten per E-Mail.
Ruft an: COBO (in Care Of Box Office) oder Abholung "an der Tür": Der Kunde holt im
Voraus gekaufte Tickets für eine Veranstaltung wie z.B. ein Theaterstück, kurz vor der
Veranstaltung oder im Voraus.
12. Meistens Kleidung Retouniert
Im Jahr 2019 rund 301 Millionen Pakete in Deutschland retourniert.
Im Jahr 2020 rund 315 Millionen Pakete in Deutschland retourniert.
Nur ca. 4% aller Retouren werden nach Aussage der Unternehmen verschrottet.
Modeunternehmen wie z.B. Zalando berichten von 50% Retouren.
Pro Jahr werden ca. 20 Mio. Artikel verschrottet.
Hin- und Zurückschicken der Produkte ist sehr Umweltschädlich.
Deutschland hat europaweit die meisten Retouren
16. Retouren sind sehr Umweltschädlich.
Rund 40% der deutschen kümmern sich nicht um die
Umweltverträglichkeit beim Einkauf.
Die Ergebnisse entsprechender Studien liegen zwischen
32 Prozent eingespartem und 240 Prozent höherem Ausstoß.
Die meisten Studien sind der Meinung, dass Online
Shopping die Umwelt mehr belastet.
17. 1. Nur notwendige Produkte
2. Wert auf Qualität und Umwelt legen
3. Überlege vor der Bestellung ob die Modell und Farbe des Produkts gefällt
4. Verwende Verpackung öfters
5. Lass dein Produkt zu einer Packstation liefern und hol es mit dem Fahrrad ab
18. Die Zahl der Handelsstandorte hat sich zwischen 2012 und 2017 um
schätzungsweise 11.000 verringert.
Einige Kommunen setzen zudem auf eine Gründerförderung.
Auch die Kunden selbst sind ein wichtiger Ansatzpunkt für die Rettung
des Einzelhandels in kleinen Kommunen.
19.
20. Bei geldlosem bezahlen Ausgaben nicht greifbar
Unbedachte Einkäufe
Größeres Kaufwahn Risiko
Mehr Verschuldungen durch Corona vor allem bei Jugendlichen
21. Neben den klassischen Betrugsfällen keine Ware oder Dienstleistung zu erhalten,
kommt es in vielen Fällen zum Abgreifen und Missbrauch von Kreditkarten oder
Kontodaten.
Dies geschieht durch schlecht gesicherte Online Accounts, gefälschte Webseiten
oder schädliche Emails
23. Vergleichsmaschienen wie z.B. Idealo und Check24
Rund 40% der Produkte Online billiger
Große Preisschwankungen
24.
25. Ein großer Anteil der Produkte wir aus Baumwolle produziert.
Da die am besten in tropischen und subtropischen Gebieten wächst, kommen oft
warme Länder für den Anbau infrage.
Dazu gehören Indien, China, Pakistan, afrikanische Länder wie Burkina Faso
oder auch die USA.
China und Indien gehören zu den Spitzenreitern.
Wurde die Baumwolle geerntet und gereinigt, wird sie von den großen Plantagen
in Virginia an die Küste transportiert (175 km), wo sie dann auf Containerschiffe
verladen wird.
Das Schiff fährt rund 10.000 km (Luftlinie) in die Türkei.
26.
27. Der Rohstoff muss jetzt zu einem Faden gesponnen werden.
Das findet in vielen Fällen in der Türkei statt. Sie besitzt viele Firmen, die auf die
Garnherstellung spezialisiert sind. In der Textilindustrie ist das Land breit
aufgestellt.
Hier entsteht aus der watteähnlichen Baumwolle die robuste Faser.
Von hier geht es in das 10.650 km (Fahrtstrecke) entfernte Taiwan.
28.
29. In Taiwan wird mithilfe von Strickmaschinen aus dem Garn Stoff produziert.
So wird sichtbar, dass Baumwolle eine natürliche Färbung hat.
Die Stoffrollen sind nun beige und werden auf ein Containerschiff verladen
30.
31. Nach 2.700 km erreicht der Stoff China.
In den chinesischen Textilfabriken werden unter fragwürdigen
Arbeitsbedingungen und geringsten Löhnen die natürlich
beigefarbenen Stoffrollen mit viel Chemie und meist ohne Schutzkleidung zu
weißem Stoff gebleicht.
Nach der Bleiche wird gewaschen, getrocknet und dann in der jeweilig benötigten
Farbe gefärbt.
In einigen wenigen Fällen wird in derselben Fabrik auch der Stoff zum Shirt
genäht. Doch in den meisten Fällen wird für die Konfektion (Zusammennähen der
Produkte) wiederholt ein weiteres Land angefahren.
32.
33. Von China bis Bangladesch wird eine weitere Strecke von etwa 3.450 km
zurückgelegt.
Hier werden die einzelnen Stücke nun zu einem (z. Bsp.) T-Shirt
zusammengenäht.
Da die Konfektion der letzte Schritt in der textilen Lieferkette ist, wird hier auch
das Label „Made in“ eingenäht. Je nachdem, wo das Produkt vernäht wurde,
stehen hier unterschiedliche Länder auf dem Waschetikett.
Da den Auftraggebern Bangladesch aufgrund der langsam steigenden Löhne vor
Ort wieder „zu teuer“ geworden ist, steht derzeit vermehrt Korea, Kambodscha,
PRC oder Vietnam auf den Waschlabels.
Nach diesen Schritten ist das gute Stück ein reines Basic T-Shirt. Ohne Druck
und ohne Motiv.
34.
35. Um zu uns nach Deutschland in die Geschäfte zu kommen, muss dem Weg eines
T-Shirts noch mal 7.250 km (Luftlinie) hinzugerechnet werden.
Die handelsübliche Kleidung macht eine Weltreise und legt eine Strecke von etwa
34.225 km zurück. Einmal um die Erde auf Äquatorhöhe, würde eine Stecke von
40.075 Kilometer bedeuten. Hierzu würden noch rund 5.000 Kilometer fehlen. Ist
das wirklich nötig für ein Basic im „Wert“ von drei bis fünf Euro?
36.
37. Und wer denkt, dass die Reise hier zu Ende ist, der täuscht sich.
Hat ein T-Shirt in Deutschland ausgedient, wird es für gewöhnlich in
die Altkleidersammlung gegeben.
Von dort geht es in das benachbarte Holland in eine sogenannte Sortierfabrik
(max. 740 km Fahrstrecke).
Die aussortierten Kleidungsstücke werden dann zum Kilopreis für einen
Secondhandmarkt nach Sambia weiterverkauft (Luftlinie 7.725 km).
38.
39. 1989 gingen die ersten Webseiten ans Netz und nur kurze Zeit später wurden
auch die ersten Online-Shops eröffnet. Zu Beginn waren das jedoch nur einfache
Listen, die am ehesten mit den heutigen Zeitungsinseraten vergleichbar sind.
Die erste sichere Transaktion in einem US-Onlineshop war eine Sting-CD, die mit
Kreditkarte bezahlt wurde.
Mit eBay, Amazon und Co. nahm die Entwicklung des Onlineshoppings ihren Lauf
und führte dazu, dass um die Jahrtausendwende auch immer Unternehmen auf
das Internet als Möglichkeit des Verkaufs setzten.
42. Billige Arbeitsplätze und Produktion
Rohstoffe sind vorhanden
Günstige Exportmöglichkeutren
Wenige gesetzliche Einschränkungen
China hat übrige Arbeiter ohne Job
43. Produkte legen öfters große Wege zurück als im lokalen Einzelhandel
Arbeitsplatzverlust in Investorenlänern
geringer Arbeitslohn
lange Arbeitszeiten ca. 14h
Nur ca. 24 freie Tage im Jahr
Keine Arbeitsversicherungen
Wenig Gesetze zum Umweltschutz in China
44. Durch Corona wurde das online Konsumverhalten enorm gesteigert
45. Nicht nur Produkte – auch Dienstleistungen gibt es online.
Ob virtuelle Fitnessstudios mit Videoclips zum Nachmachen, Tutorials zum
Lernen von Musik oder Sprachen oder die Bereitstellung von Sendungen, Musik,
Artikeln sowie Online-Versteigerungen, das Angebot an Online-Dienstleistungen
ist groß.
In Portalen wie z.B. Fiverr können selbst Privatpersonen Online Dienstleistungen
anbieten (z.B. Video- und Bildbearbeitung)
46. Zahlungsart Wesentlicher Vorteil Wesentlicher Nachteil
Kauf auf Rechnung Hoher Kaufanreiz Risiko von
Zahlungsausfällen
PayPal Extrem beliebt Gebühren
Lastschrift Unkompliziert Risiko von
Rücklastschriften
Kreditkarte Unkompliziert Risiko von
Kreditkartenbetrug
Sofortüberweisung Geht schnell Bankdatenübergabe an
einen externen
Dienstleister
Vorkasse Sicher für den
Verkäufer
Versand verzögert sich
Nachnahme Hohe Sicherheit Warenübergabe
scheitert oft
• Nachteile bei
allen: Ausgaben
bei geldlosem
bezahlen oft
nicht greifbar
47. Zahlungsart Wesentlicher Vorteil Wesentlicher Nachteil
Kauf auf Rechnung Hoher Kaufanreiz Risiko von
Zahlungsausfällen
PayPal Extrem beliebt Gebühren
Kreditkarte Unkompliziert Risiko von
Kreditkartenbetrug
• Nachteile bei
allen: Ausgaben
bei geldlosem
bezahlen oft
nicht greifbar
48. https://www.computerwissen.de/sicherheit/internet-sicherheit/online-shopping/
https://www.online-shopping-fritz.de/info-fritz/vorteile.php
https://www.springerprofessional.de/vertriebskanaele/handel/online-handel-birgt-sowohl-chancen-als-auch-
risiken/6604604
https://www.bitkom.org/Presse/Presseinformation/E-Commerce-Trends-2021
https://finanzwissen.dkb.de/der-trend-zum-online-shopping-wird-auch-nach-corona-
bleiben?msclkid=f173b952a9bf11eca1c9469bbafa659e
https://www.fuer-gruender.de/wissen/unternehmen-fuehren/e-commerce/retoure/#:~:text=Retoure%20im%20Online-
Handel%3A%20Alles%2C%20was%20Sie%20wissen%20m%C3%BCssen.,dem%20K%C3%A4ufer%20ein%20Widerruf
srecht%20unabh%
https://de.statista.com/themen/3112/retouren-im-online-handel/#topicHeader__wrapper
Onlineshopping: Wie klimafreundlich ist Online-Shopping? - quarks.de
Onlineshopping: Wie sich das Einkaufsverhalten verändert hat (e-commerce-magazin.de)
So hat sich Onlineshopping während der Corona-Krise verändert | Pressemitteilungen | CHECK24
Der Weg eines T-Shirts - Herstellung & Transport (trigema.de)
49. CmiA-Baumwolle spart Wasser und CO2 (umweltdialog.de)
Der dm Pfad-Finder
Mitarbeiter verknüpfen am 9.3.2000 gerissene Kettfäden in der Weberei...
Nachrichtenfoto - Getty Images
Tödliche Jeans — Katholische Kirche Vorarlberg (kath-kirche-vorarlberg.at)
Monitoring von Sozialstandards in der Konfektion - hessnatur Magazin
Kleidercontainer - BRK KV Hof
Der Weg zum erfolgreichen Onlinehändler - Fillhub Blog