Novo estudo da Burson-Marsteller mostra os líderes mundiais que mais acessam o Twitter e outras redes sociais e ainda dá dicas para as empresas/CEOs darem um UP em suas contas pessoais e corporativas.
Strategies for Effective Academic PresentationsMonica Bulger
The document provides guidance for effective presentation skills. It discusses identifying the audience and their needs, developing a clear central idea or "big idea" in one sentence, telling a story with visuals rather than text, rehearsing but acting spontaneous, leaving space in slides for emphasis, and being brave rather than perfect. The goal is to engage the audience and address what they hope to gain.
This document discusses social media and online communications. It covers Facebook, Twitter and other digital platforms. It also discusses how non-profits can use social media for fundraising and lessons learned, such as being transparent, only participating if you care, minding your manners, choosing the right channel to suit your message and audience, and observing before joining in.
Laila stayed late at school and discovered that the piano in the music room was playing itself. She called her friend Aura to come see. When Aura arrived, she also heard the piano playing without anyone touching it. Their friends Sarah and Judith then appeared, but Sarah and Judith looked extremely pale and transparent. Sarah revealed to Laila and Aura that they were ghosts. Sarah and Judith then scared Aura into also becoming a ghost like them. Laila was distraught that her friend Aura was now a ghost too.
This document discusses outsourcing financial transaction processing to shared service centers. It notes that while outsourcing can reduce costs, there is a high failure rate if relationships are not well analyzed. The document provides an overview of outsourcing advisory services and considerations for outsourcing in the financial services industry. It analyzes processes in a banking back office to determine suitability for a shared services structure and describes common shared services models and key governance structure elements.
1) The document discusses the "magic of seven" value drivers for CRM success. It identifies seven core CRM components that can improve customer equity by increasing value, brand, and relationship equity: 1) targeting profitable customers, 2) integrated offerings, 3) sales force efficiency, 4) individualized marketing, 5) customized products/services, 6) customer service efficiency, and 7) improved pricing.
2) It explains how each of the seven components can positively impact different dimensions of customer equity at different customer relationship stages from acquisition to maintenance to termination.
3) Measuring changes in customer perceptions of value, brand, and relationship equity provides ongoing accountability for CRM investments and focuses initiatives on the
Strategies for Effective Academic PresentationsMonica Bulger
The document provides guidance for effective presentation skills. It discusses identifying the audience and their needs, developing a clear central idea or "big idea" in one sentence, telling a story with visuals rather than text, rehearsing but acting spontaneous, leaving space in slides for emphasis, and being brave rather than perfect. The goal is to engage the audience and address what they hope to gain.
This document discusses social media and online communications. It covers Facebook, Twitter and other digital platforms. It also discusses how non-profits can use social media for fundraising and lessons learned, such as being transparent, only participating if you care, minding your manners, choosing the right channel to suit your message and audience, and observing before joining in.
Laila stayed late at school and discovered that the piano in the music room was playing itself. She called her friend Aura to come see. When Aura arrived, she also heard the piano playing without anyone touching it. Their friends Sarah and Judith then appeared, but Sarah and Judith looked extremely pale and transparent. Sarah revealed to Laila and Aura that they were ghosts. Sarah and Judith then scared Aura into also becoming a ghost like them. Laila was distraught that her friend Aura was now a ghost too.
This document discusses outsourcing financial transaction processing to shared service centers. It notes that while outsourcing can reduce costs, there is a high failure rate if relationships are not well analyzed. The document provides an overview of outsourcing advisory services and considerations for outsourcing in the financial services industry. It analyzes processes in a banking back office to determine suitability for a shared services structure and describes common shared services models and key governance structure elements.
1) The document discusses the "magic of seven" value drivers for CRM success. It identifies seven core CRM components that can improve customer equity by increasing value, brand, and relationship equity: 1) targeting profitable customers, 2) integrated offerings, 3) sales force efficiency, 4) individualized marketing, 5) customized products/services, 6) customer service efficiency, and 7) improved pricing.
2) It explains how each of the seven components can positively impact different dimensions of customer equity at different customer relationship stages from acquisition to maintenance to termination.
3) Measuring changes in customer perceptions of value, brand, and relationship equity provides ongoing accountability for CRM investments and focuses initiatives on the
Linking clinical workforce skill mix planning to health and health care dynamicsIme Asangansi, MD, PhD
Current health workforce planning methods are inadequate for the complexity of the task. Most approaches treat the workforce supply of individual health professions in isolation and avoid quantifying the impact of changes in skills mix, either planned or unplanned. The causes and consequences of task delegation and task substitution between or within health professions is particularly important in handling workforce shortages in developing countries and understanding and planning possible responses to both rapid catastrophic health demands and slower background trends in their social and political environment. As well as the contextual environment, interactions and delays in supplying and balancing health resources and configuring clinical services are required to address the geographic, profession-specific and quality imbalances. These supply side resources include knowledge and research, skills and attitudes of clinicians, buildings and equipment, medications and medical technologies, information and communications technologies and any other methods and models to improve the provision of clinical services. The interaction between demand
and supply could adjust for feedbacks of health services outcomes, policies and governance on population expectations, funding, political and social supports and explicitly link these to clinical workforce supply in a useful, rigorous and relevant tool. The challenge is capture the relevant essence of the dynamic complexity of health and healthcare for this purpose.
El documento presenta un resumen de los doce trabajos de Hércules/Heracles realizados en cada mes del año. También incluye una tabla con diferentes unidades didácticas sobre temas de la cultura griega antigua como literatura, ciencia, filosofía, religión e historia junto con su temporalización. Finalmente, muestra imágenes de los doce trabajos y cómo han sido representados en las artes plásticas a través de la historia.
The document provides guidance for applicants applying for the Switzer Environmental Fellowship. It outlines the key topics that must be addressed in the application, including the applicant's vision for their future environmental career, how their background and experience will further environmental goals, examples of past contributions to solving environmental issues, and evidence of leadership experience. It also lists qualifications that must be demonstrated, such as a commitment to implementing solutions, potential for early environmental impact, and relevant experience. The document advises applicants to brainstorm and outline their responses before writing to ensure all required points are covered in a cohesive manner. It provides tips on structuring the response and examples of how to effectively highlight experiences and skills.
The document introduces web applications and their history. It discusses how the internet originated from ARPANET and early computer networks connecting universities and government in the late 1950s-1960s. TCP/IP protocols were developed in the 1970s allowing different networks to communicate. The World Wide Web was invented in the early 1990s, making information accessible through browsers and hyperlinks. The document then outlines objectives to discuss the definition of web applications, Java EE structure, and hands-on creation of simple web applications.
Presentatie gehouden tijdens het Minisymposium Beamergebruik in de eredienst, Marcuskerk Leusden 11 april 2007. De presentatie gaat over de aanpak en besluitvorming en over techniek en organisatie van beamergebruik in de Marcuskerk.
Together with Sage partner, Collier Pickard, Sage presented on the subject of “Merging Funnels” - how paradigm shifts in on-line research and social collaboration are moving strategic CRM thinking from “push marketing” to managing the “pull” demands of future buyers.
This document provides guidance on creating compelling presentations. It discusses sitting with your group, having the goals of inspiring confidence and creating meaningful presentations. Presentations should focus on communication rather than perfection. Participants are encouraged to rehearse but act spontaneous, provide revelations, show vulnerability, avoid being tedious, change the world, and not use bullet points. The document suggests thinking visually and creating fearlessly. It also notes that the audience wants to be convinced and discusses assessing your target audience.
O documento discute o uso crescente das mídias sociais por líderes mundiais para fins diplomáticos. O Twitter é a plataforma mais popular, com 793 contas de líderes de 173 países e 324 milhões de seguidores no total. O Facebook é a segunda rede social mais usada por líderes, com 537 páginas e 255 milhões de curtidas. O estudo fornece dicas para usar as mídias sociais de forma engajada e eficaz.
ICA 2013: Evidence on the Extent of Harms Experienced by Children as a Result...Monica Bulger
A recent UK parliamentary inquiry into online child protection prompted a resurgence of moral panics about children and adolescents’ Internet use, despite the fact that little empirical evidence of actual harm is brought to bear in public and policy discourses. This article makes a key contribution to the field by reviewing the available evidence about the scale and scope of online harms from across a range of disciplines and identifying key obstacles in this research area. The findings are based on a review of 271 empirical studies. We identified three main types of harms: health-related harms as a result of using pro-eating disorders, self-harm or pro-suicide websites, sex-related harms such as Internet-initiated sexual abuse of minors, and cyber-bullying.
Presented at the International Communication Association Annual Meeting, 2013, London.
Supplementary materials for panel discussion presented to graduate students at UCSB's Bren School of Environmental Science & Management. Part of workshop series developed by Bren's Communications Center.
Maryana, Laila and Africa were three friends who enjoyed spending time together. They liked going to the park on weekends to play games and have picnics. One Saturday, the friends had a fun day making crafts, telling stories, and eating snacks in the park on a sunny afternoon.
After opening of electoral race, our traditional Monthly Newsletter is in a new format. Regular reports about this year's elections will be produced, with quantitative and qualitative information.
In this first edition, we present an overview of main data provided by the Superior Electoral Court and surveys conducted by our monitoring team. And seeking a complete view, we include data of candidacies in the States, such as Bahia, Pará, Minas Gerais and São Paulo.
Always in quest of providing useful information, we wish everyone an election period with many debates!
Dada a largada à corrida eleitoral, preparamos um formato especial para o nosso Boletim de todos os meses. Serão elaborados relatórios periódicos sobre as eleições deste ano, com informações quantitativas e qualitativas sobre o pleito.
Nessa primeira edição, apresentamos um panorama geral com os principais dados fornecidos pelo Tribunal Superior Eleitoral e levantamentos realizados pelo nosso time de monitoramento. Na busca por uma visão mais completa, incluímos dados sobre as candidaturas da Bahia, Pará, Minas Gerais e São Paulo.
Sempre buscando muni-los de informações de qualidade, desejamos a todos um período eleitoral de muitos debates!
O documento resume as principais regras para as eleições de 2018 no Brasil, incluindo a proibição de doações de empresas para campanhas, limites para doações de pessoas físicas e a necessidade de recibos eleitorais para qualquer doação. É permitido que candidatos participem de eventos públicos e inaugurações de obras privadas, mas é vedada propaganda em bens públicos ou com marcas de governo.
Linking clinical workforce skill mix planning to health and health care dynamicsIme Asangansi, MD, PhD
Current health workforce planning methods are inadequate for the complexity of the task. Most approaches treat the workforce supply of individual health professions in isolation and avoid quantifying the impact of changes in skills mix, either planned or unplanned. The causes and consequences of task delegation and task substitution between or within health professions is particularly important in handling workforce shortages in developing countries and understanding and planning possible responses to both rapid catastrophic health demands and slower background trends in their social and political environment. As well as the contextual environment, interactions and delays in supplying and balancing health resources and configuring clinical services are required to address the geographic, profession-specific and quality imbalances. These supply side resources include knowledge and research, skills and attitudes of clinicians, buildings and equipment, medications and medical technologies, information and communications technologies and any other methods and models to improve the provision of clinical services. The interaction between demand
and supply could adjust for feedbacks of health services outcomes, policies and governance on population expectations, funding, political and social supports and explicitly link these to clinical workforce supply in a useful, rigorous and relevant tool. The challenge is capture the relevant essence of the dynamic complexity of health and healthcare for this purpose.
El documento presenta un resumen de los doce trabajos de Hércules/Heracles realizados en cada mes del año. También incluye una tabla con diferentes unidades didácticas sobre temas de la cultura griega antigua como literatura, ciencia, filosofía, religión e historia junto con su temporalización. Finalmente, muestra imágenes de los doce trabajos y cómo han sido representados en las artes plásticas a través de la historia.
The document provides guidance for applicants applying for the Switzer Environmental Fellowship. It outlines the key topics that must be addressed in the application, including the applicant's vision for their future environmental career, how their background and experience will further environmental goals, examples of past contributions to solving environmental issues, and evidence of leadership experience. It also lists qualifications that must be demonstrated, such as a commitment to implementing solutions, potential for early environmental impact, and relevant experience. The document advises applicants to brainstorm and outline their responses before writing to ensure all required points are covered in a cohesive manner. It provides tips on structuring the response and examples of how to effectively highlight experiences and skills.
The document introduces web applications and their history. It discusses how the internet originated from ARPANET and early computer networks connecting universities and government in the late 1950s-1960s. TCP/IP protocols were developed in the 1970s allowing different networks to communicate. The World Wide Web was invented in the early 1990s, making information accessible through browsers and hyperlinks. The document then outlines objectives to discuss the definition of web applications, Java EE structure, and hands-on creation of simple web applications.
Presentatie gehouden tijdens het Minisymposium Beamergebruik in de eredienst, Marcuskerk Leusden 11 april 2007. De presentatie gaat over de aanpak en besluitvorming en over techniek en organisatie van beamergebruik in de Marcuskerk.
Together with Sage partner, Collier Pickard, Sage presented on the subject of “Merging Funnels” - how paradigm shifts in on-line research and social collaboration are moving strategic CRM thinking from “push marketing” to managing the “pull” demands of future buyers.
This document provides guidance on creating compelling presentations. It discusses sitting with your group, having the goals of inspiring confidence and creating meaningful presentations. Presentations should focus on communication rather than perfection. Participants are encouraged to rehearse but act spontaneous, provide revelations, show vulnerability, avoid being tedious, change the world, and not use bullet points. The document suggests thinking visually and creating fearlessly. It also notes that the audience wants to be convinced and discusses assessing your target audience.
O documento discute o uso crescente das mídias sociais por líderes mundiais para fins diplomáticos. O Twitter é a plataforma mais popular, com 793 contas de líderes de 173 países e 324 milhões de seguidores no total. O Facebook é a segunda rede social mais usada por líderes, com 537 páginas e 255 milhões de curtidas. O estudo fornece dicas para usar as mídias sociais de forma engajada e eficaz.
ICA 2013: Evidence on the Extent of Harms Experienced by Children as a Result...Monica Bulger
A recent UK parliamentary inquiry into online child protection prompted a resurgence of moral panics about children and adolescents’ Internet use, despite the fact that little empirical evidence of actual harm is brought to bear in public and policy discourses. This article makes a key contribution to the field by reviewing the available evidence about the scale and scope of online harms from across a range of disciplines and identifying key obstacles in this research area. The findings are based on a review of 271 empirical studies. We identified three main types of harms: health-related harms as a result of using pro-eating disorders, self-harm or pro-suicide websites, sex-related harms such as Internet-initiated sexual abuse of minors, and cyber-bullying.
Presented at the International Communication Association Annual Meeting, 2013, London.
Supplementary materials for panel discussion presented to graduate students at UCSB's Bren School of Environmental Science & Management. Part of workshop series developed by Bren's Communications Center.
Maryana, Laila and Africa were three friends who enjoyed spending time together. They liked going to the park on weekends to play games and have picnics. One Saturday, the friends had a fun day making crafts, telling stories, and eating snacks in the park on a sunny afternoon.
After opening of electoral race, our traditional Monthly Newsletter is in a new format. Regular reports about this year's elections will be produced, with quantitative and qualitative information.
In this first edition, we present an overview of main data provided by the Superior Electoral Court and surveys conducted by our monitoring team. And seeking a complete view, we include data of candidacies in the States, such as Bahia, Pará, Minas Gerais and São Paulo.
Always in quest of providing useful information, we wish everyone an election period with many debates!
Dada a largada à corrida eleitoral, preparamos um formato especial para o nosso Boletim de todos os meses. Serão elaborados relatórios periódicos sobre as eleições deste ano, com informações quantitativas e qualitativas sobre o pleito.
Nessa primeira edição, apresentamos um panorama geral com os principais dados fornecidos pelo Tribunal Superior Eleitoral e levantamentos realizados pelo nosso time de monitoramento. Na busca por uma visão mais completa, incluímos dados sobre as candidaturas da Bahia, Pará, Minas Gerais e São Paulo.
Sempre buscando muni-los de informações de qualidade, desejamos a todos um período eleitoral de muitos debates!
O documento resume as principais regras para as eleições de 2018 no Brasil, incluindo a proibição de doações de empresas para campanhas, limites para doações de pessoas físicas e a necessidade de recibos eleitorais para qualquer doação. É permitido que candidatos participem de eventos públicos e inaugurações de obras privadas, mas é vedada propaganda em bens públicos ou com marcas de governo.
The electoral period requires a series of specific rules that involve the whole society, and especially the way companies operate. Thus, it is common for doubts to arise regarding the period before the elections.
Faced with this demand, the Burson-Marsteller Public Affairs Team prepared an infographic with the main rules of action for companies and citizens.
We hope that this material complements your activities and assists the action in the coming months!
The Brazilian Constitution was enacted 30 years ago in 1988 after a long period of dictatorship. It was drafted over two years by a committee of jurists and parliamentarians to establish democracy and protect citizens' rights. While critics argue it created unattainable goals, supporters say it is misunderstood. Most importantly, it inaugurated a new democratic era and ensured stability during political crises. As Brazil nears the 30th anniversary of the Constitution, it is experiencing its greatest constitutional crisis since 1988, making it important to understand the dimensions of the crisis and future prospects.
O documento discute as eleições de 2018 no Brasil, destacando:
1) Muitos candidatos disputam as eleições presidenciais, incluindo "nanicos" com pouca intenção de voto;
2) Panoramas preliminares das eleições estaduais em 6 estados mostram disputas em aberto com alguns favoritos;
3) A reforma política introduziu cláusulas de desempenho para partidos e candidatos para acesso a recursos e tempo de TV.
The Newsletter of June has as focus the October elections, and brings an analysis of Henrique Meirelles as a possible next president of Brazil. Furthermore, we highlight themes related to female candidature, new rules for electoral ads on internet and the electoral race in 5 Brazilian state. Lastly, we approach also the political stalemate in the National Congress to approve the Legal Landmark of Personal Data.
In order to provide a further discussion tool, the Public Affairs team wishes a great reading!
O documento resume as principais mudanças nas regras para propaganda eleitoral na internet para as eleições de 2018, como a obrigatoriedade de publicar gastos com campanha online e proibição de impulsionamento no dia da votação. Também discute os desafios do uso das redes sociais na política, como a disseminação de notícias falsas, e o panorama das disputas para governos estaduais em alguns estados-chave.
In the "Gov Affairs in Focus" column, the main topic is the information access and the government relations professional analysis. Does simple access guarantee the effective use of strategic information? Also on information, we highlight the dichotomy access/data leakage.
We do not, of course, avoid discussing the main themes in the political arena, and in this month's edition you will find another profile in the series "Presidential Candidates", this time Geraldo Alckmin. Subsequently, the implications former president Lula imprisonment to the Workers Party campaign, and the impasses and nuances of the distribution of power, or presidencies, in the thematic committees of the House of Representatives.
Finally, the international analysis discusses the China-US economic rivalry and then the importance of investing in the internationalization of companies and establishing global players.
In addition, we wish a good reading!
Na coluna “RelGov em Foco”, o tema em destaque é o acesso à informação e o poder de análise do profissional de relações governamentais. O simples acesso garante a utilização eficaz da informação estratégica? Ainda sobre informação, destacamos a dicotomia acesso/vazamento de dados.
Não nos furtamos, é claro, de discutir os principais temas em voga na seara política e, na edição desse mês, você encontra mais um perfil na série “Presidenciáveis”, dessa vez o tucano Geraldo Alckmin. Na sequência, as implicações da prisão do ex-presidente Lula para a campanha petista, e os impasses e nuances da distribuição de poder, ou presidências, nas comissões temáticas da Câmara dos Deputados.
Finalmente, a análise internacional discorre sobre a rivalidade econômica China-EUA e, em seguida, sobre importância de investir na internacionalização de empresas e estabelecer players globais.
No mais, desejamos uma boa leitura e um excelente feriado. Até a próxima publicação!
Mais um mês chega ao final e, vivenciando uma crise de grandes proporções, a equipe de Public Affairs da Burson-Marsteller finalizou mais um Boletim Mensal, com temas de política nacional e internacional. A greve dos caminhoneiros gerou, além dos visíveis transtornos à população, uma situação política peculiar, analisada aos olhos atentos da nossa equipe.
Na série “presidenciáveis”, o perfil avaliado foi o da pré-candidata Marina Silva, já conhecida de grande parte da população. E, na coluna “RelGov em foco”, foi a vez da análise sobre o perfil multifacetário do profissional de Relações Governamentais.
No cenário atual, a decisão do Supremo Tribunal Federal pelo fim do foro privilegiado e suas consequências, ganhou destaque no meio político. E no panorama internacional, destacamos a crise vivenciada pela nossa vizinha, Argentina.
No intuito de proporcionar um material analítico e de alta qualidade, desejamos a todos uma excelente leitura!
Another month comes to an end and, experiencing a major crisis, the Burson-Marsteller Public Affairs team has finalized another Monthly Newsletter, with national and international politics issues. The truck drivers' strike generated, in addition to visible disturbances to the population, a peculiar political situation, analyzed by the attentive eyes of our team.
In the series "presidential candidates", the evaluated profile was the one of the pre-candidate Marina Silva, already known of great part of the population. And, in the column "RelGov in focus", it was the turn of the analysis on the multifaceted profile of the professional of Government Relations.
In the current scenario, the decision of the Brazilian Supreme Court to end the privileged court and its consequences has gained prominence in the political arena. And in the international panorama, we highlight the crisis experienced by our neighbor, Argentina.
In order to provide high quality analytical material, we wish you all an excellent reading!
O documento discute a reforma ministerial que o presidente Michel Temer terá que fazer em abril de 2018 para atender às regras eleitorais. Isso afetará a governabilidade e a disputa presidencial, com vários ministros deixando os cargos para concorrer às eleições. Haverá disputas por influência sobre pastas estratégicas como Fazenda e Educação.
The closer we get to the elections, the more debates come to fruition. The political scenario is one of uncertainty and a fertile field for the most varied analysis!
Our March newsletter goes on with the series "Presidential Candidates" with the polemic Jair Bolsonaro, besides many international, local, economic and political analysis.
In this edition, we also bring a bit of the day to day of the professional of government relations, with information for a better understanding of the practice.
Always with the aim of stimulating the best debate, we wish everyone an excellent reading!
The document is Burson-Marsteller's February 2018 monthly newsletter. It provides an overview of Burson-Marsteller, a global public relations and public affairs firm. The newsletter also profiles the latest political developments in Brazil, including updates on presidential candidate Ciro Gomes and changes to electoral campaign financing laws. Additionally, it discusses the military intervention in Rio de Janeiro and divisions within Brazil's security and justice sectors.
A publicação desse mês aborda a intervenção militar no Rio de Janeiro, a criação do Ministério da Segurança, a crise migratória em Roraima, as novas perspectivas de financiamento de campanha (tema caro para o ano de 2018, sem trocadilhos), além de uma contribuição sobre cenário político internacional, a situação sul africana.
O documento discute:
1) A candidatura presidencial de Rodrigo Maia e seus esforços para angariar apoio do chamado "Centrão" e do PMDB, apesar de chances remotas de vitória;
2) O desafio representado pelas fake news para as eleições presidenciais brasileiras de 2018, dada a escala de disseminação em redes sociais;
3) A "judicialização da política" no Brasil e a aparente hierarquização dos Poderes em favor do Judiciário, com este tomando decisões de cunho polí
The document is a monthly newsletter from Burson-Marsteller covering public affairs topics from January 2018. It discusses Rodrigo Maia's candidacy for president of Brazil, the threat of fake news influencing the 2018 elections, and concerns about the judiciary gaining power relative to the legislative and executive branches in Brazil.
O boletim mensal discute:
(1) Michel Temer retomou sua força política e agenda de reformas após o arquivamento da denúncia contra ele;
(2) A extinção da Reserva Nacional de Cobre gerou polêmica, mas Temer editou novo decreto esclarecendo as intenções;
(3) Há debates sobre os efeitos econômicos e políticos do programa de desestatização do governo Temer.
The August edition approaches the privatizations made by Temer’s government, the ethics envolved with the financing of Election campaigns by private entities among other subjects from the brazillian politics.